OPT Marketing Specialist Jobs
Marketing Specialist roles are among the more OPT-friendly positions in business, many employers file H-1B visa petitions for strong hires, and the specialty occupation basis is well-established for degree-matched candidates. STEM OPT extension is not available for this role unless your degree is in a STEM-designated field.
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At Polsinelli, What a Law Firm Should Be is not just our tagline, it is what we live every day. We strive to create a dynamic environment where our team members are encouraged to bring their whole selves, creativity and professional passions into the workplace so that they can thrive.
Polsinelli’s Marketing Department is seeking an experienced, proactive and driven marketing and business development professional to support the firm’s Litigation and Labor and Employment Departments. The Business Development & Marketing Specialist will work collaboratively with the Departments’ Senior Department Marketing Manager, in addition to the Department Chairs and Practice Group Leaders.
CORE RESPONSIBILITIES
- Develop a deep understanding of the Departments’ practice groups, attorneys, competition, and client base to inform and advance opportunities to develop and expand client relationships and brand awareness.
- Support the development and execution of business development initiatives, programs, events, activities, and strategies for the Departments and practice groups, both independently and in partnership with the Senior Department Marketing Manager.
- Support RFP and pitch response strategy and creation of materials, including drafting targeted materials for tailored responses. Monitor and maintain proposal tracking database.
- Ensure Department and practice-specific marketing and external content is compelling, accurate, and kept up to date (website pages, attorney bios, pitch and proposal materials).
- Coordinate and support the development, execution, and follow-up of internal and client-facing events, with support from the firm-wide events team (includes supporting the development of event proposals and budgets, logistics, targeted list development, invitations, and client communications, etc.).
- Coordinate e-communications including eAlerts and blog posts, monthly department emails, and other communications.
- Facilitate and foster collaborative conversations amongst lawyers and within the Marketing department to “connect the dots” across the firm’s departments.
- Collaborate with the firm’s PR team to advance profile-raising efforts within the market.
- Coordinate and draft content for external survey, directory, award, and ranking submissions (e.g., Chambers, Legal 500, and similar publications), as well as collecting matter descriptions, client permissions, and references from attorneys.
- Monitor, track, and collaborate with attorneys on the practices’ knowledge/experience management efforts, using the firm’s Foundation database.
- Monitor the use and updating of client contacts/client team activity information within the InterAction software system.
- Assist with the marketing budget, including processing invoices, reconciling expenses, etc.
- Conduct research and competitive analysis of key practices and industries.
- Other duties as assigned.
REQUIREMENTS
- Bachelor’s degree.
- 4 years or more of relevant marketing and/or business development work experience in a legal (full service Am Law firm preferred) or other professional services industry.
- Marketing experience in the areas of Litigation and/or Labor & Employment law strongly encouraged.
- Drive towards excellence and a strong sense of professionalism, and an ability to identify and understand marketplace trends.
- Excellent project management skills, including the ability to identify and recommend effective solutions and fully own projects from start to completion.
- Must be responsive to inquiries from internal clients, diplomatic in answering questions or evaluating proposed ideas, and thorough when offering feedback concerning results or issues that arise in the course of projects.
- Interest in innovation and utilizing AI applications within professional services.
- Strong verbal and written communication and presentation skills.
- Proven ability to work with executives which may entail handling ambiguous or dynamic requests with a flexible working style.
- Desired characteristics: Detail-oriented, organized, professional, innovative, strategic, process-driven, accountable, entrepreneurial, collaborative, flexible, and accommodating.
- Demonstrated client service excellence.
The budgeted salary range for this position is $90,000 - $120,000.
As part of full-time employment associated with this position, Polsinelli PC offers the following benefits: Paid time off, sick time off, a referral program, medical insurance and benefits, dental insurance, vision insurance, life insurance, AD&D insurance, ID Theft insurance, long-term disability benefits, short-term disability benefits, Parking/Transit reimbursement (varies depending on location), 401(k) benefits, and employee assistance benefits.
Polsinelli PC is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected by law.
Experience
Preferred 4 year(s): Relevant marketing and/or business development work experience in a legal or other professional services industry.
Education
Required Bachelor's or better
Behaviors
Preferred
- Team Player: Works well as a member of a group
- Loyal: Shows firm and constant support to a cause
- Detail Oriented: Capable of carrying out a given task with all details necessary to get the task done well
- Dedicated: Devoted to a task or purpose with loyalty or integrity
Motivations
Preferred
- Self-Starter: Inspired to perform without outside help
- Flexibility: Inspired to perform well when granted the ability to set your own schedule and goals
- Ability to Make an Impact: Inspired to perform well by the ability to contribute to the success of a project or the organization
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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Get Access To All JobsTips for Finding OPT Sponsorship as a Marketing Specialist
Match your degree to the job description
Marketing Specialist roles qualify as specialty occupations when the employer requires a bachelor's degree in marketing, communications, or a related field. Confirm the posting specifies a degree requirement before applying, "preferred" language can complicate your OPT and future H-1B visa case.
Target employers with H-1B filing history
Companies that have sponsored H-1B visas for marketing roles in the past are far more likely to do it again. Search OFLC public disclosure data to verify whether a prospective employer has filed Labor Condition Applications for marketing positions before reaching out.
Start your job search before your OPT expires
You have up to 90 days of unemployment on standard OPT. Beginning your search at least three months before your EAD end date gives you time to negotiate a start date, complete onboarding, and avoid burning through that unemployment buffer unnecessarily.
Quantify campaign results in your resume
Employers evaluating OPT candidates for marketing roles want proof of impact. Lead with metrics, conversion rates, cost per acquisition, audience growth percentages. Concrete numbers reduce hiring hesitation and demonstrate the kind of specialized expertise that supports a specialty occupation classification.
Address your work authorization status directly
Bring up OPT early in the recruiter screen, not after an offer. Explain your current EAD validity, whether a STEM extension applies, and your H-1B eligibility timeline. Employers respect transparency, and it filters out companies that won't sponsor before you invest time in the process.
Focus on industries with consistent sponsorship patterns
Technology, financial services, and consulting firms sponsor marketing roles at higher rates than retail or hospitality. Concentrating your applications in these sectors improves the probability of finding an employer already comfortable with the immigration sponsorship process for professional staff.
Marketing Specialist OPT: Frequently Asked Questions
Does a Marketing Specialist role qualify as a specialty occupation for H-1B purposes?
Yes, when the employer requires a bachelor's degree or higher in a specific field such as marketing, communications, or business. The key is whether the degree requirement is genuinely specific to the role. Generic postings that accept any bachelor's degree regardless of field are harder to support under the specialty occupation standard, so the job description wording matters.
Can I get a STEM OPT extension working as a Marketing Specialist?
Only if your degree is in a STEM-designated field. Marketing degrees are generally not on the STEM Designated Degree Program List, so most Marketing Specialists are limited to the standard 12-month OPT period. If your degree is in a STEM field like data science or information systems and you're applying those skills in a marketing analytics capacity, the extension may be available, confirm with your DSO.
Where can I find Marketing Specialist jobs that are open to OPT candidates?
Migrate Mate is built specifically for F-1 OPT and international students, filtering roles by visa sponsorship willingness so you're not wasting applications on employers who won't hire on OPT. Browsing Migrate Mate for Marketing Specialist openings gives you a filtered view that generic job boards don't offer, which matters when your timeline is tight.
How should I explain my OPT status to a marketing employer who seems unfamiliar with it?
Keep it factual and framing-forward. Explain that OPT is a work authorization period issued by USCIS that allows you to work in your field of study with no cost or paperwork burden on the employer during OPT itself. Note your EAD end date, and clarify that H-1B sponsorship would only be needed when OPT expires. Most marketing hiring managers respond well to this level of clarity.
What happens to my OPT authorization if I'm laid off from a Marketing Specialist job?
You have up to 90 cumulative days of unemployment on standard 12-month OPT before your status is at risk. If you're laid off, notify your DSO promptly, update your SEVIS record, and begin your job search immediately. The 90 days runs from when your employment ends, not from when you report it, so acting quickly matters.