OPT Marketing Specialist Jobs
Marketing Specialist roles are among the more OPT-friendly positions in business, many employers file H-1B visa petitions for strong hires, and the specialty occupation basis is well-established for degree-matched candidates. STEM OPT extension is not available for this role unless your degree is in a STEM-designated field.
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Get Access To All JobsINTRODUCTION
The Email Marketing Specialist supports the development and execution of the University’s email communications and marketing campaigns. Working under the direction of the Associate Director, Marketing Email and Event Systems, this role is responsible for building, scheduling, testing, and deploying email campaigns that support recruitment, advancement, events, and institutional communications.
The Email Marketing Specialist helps ensure that broadcast email communications are delivered accurately, effectively, and in alignment with institutional brand standards and messaging guidelines. This role contributes to the success of Integrated Marketing Communications by supporting email marketing operations, maintaining communication calendars, assisting with campaign reporting, and providing operational support and training to internal partners using email marketing tools.
Duties
Email Campaign Execution:
- Build, format, test, and deploy broadcast email campaigns, including newsletters, event promotions, recruitment communications, and fundraising messages.
- Assist with scheduling campaigns and ensuring all communications are delivered according to established timelines and communication calendars.
Campaign Coordination and Client Support:
- Work with internal stakeholders to gather content, assets, and distribution details needed for email campaigns.
- Provide responsive service, training, and status updates to internal clients throughout the email production process.
Email Platform Administration Support:
- Assist with maintaining campaign content, subscriber lists, templates, and data within Salesforce Marketing Cloud Engagement or other broadcast email tools.
- Support quality assurance checks to ensure emails meet brand standards and function correctly across devices and email clients.
- Provide end-user training in Salesforce Marketing Cloud.
Marketing Automation Support:
- Assist with building and maintaining email templates and automated journeys. Support segmentation, targeting, and scheduling processes used to deliver automated communications.
Analytics and Reporting Support:
- Compile and distribute basic email campaign performance reports, including open rates, click rates, and engagement metrics.
- Assist in maintaining reporting dashboards and documentation of campaign results.
Research and Continuous Improvement:
- Stay informed on email marketing best practices, accessibility standards, and evolving communication technologies relevant to higher education marketing.
- Perform other duties as assigned.
- Uphold University mission through work performed.
The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
SKILLS AND QUALIFICATIONS
Required:
- A bachelor’s degree.
- 1–2 years of experience supporting email marketing campaigns, digital communications, or marketing operations.
- Knowledge of email best practices extending to targeting, creative messaging, CAN-SPAM compliance, responsive design, deliverability, A/B testing, and performance metrics.
- Strong analytical and quantitative skills with an ability to use data to develop and measure marketing programs and performance.
- Experience with web tools including Google Apps.
- Superior written and verbal communications skills.
- Strong proofreading and editing skills.
- Strong organizational skills and exemplary attention to detail.
- Ability to meet tight deadlines and handle multiple projects simultaneously.
- Ability to work independently and with teams.
- Ability to think strategically and recommend communications strategies and tactics.
Proficiency with Google Apps.
Preferred:
- Experience with Salesforce Marketing Cloud Engagement.
- Experience with interactive online community applications.
- Experience using Google Analytics.
- Experience with marketing automation and email campaigns.
- Proficiency in reading and editing HTML, especially within an email building platform.
- Experience in higher education communications.
- Proficiency in Adobe Creative Suite, Workfront, Salesforce Marketing Cloud.
This is a Regular, Nonexempt, 40 hour per week position that may be considered for remote or hybrid work in accordance with the university policy manual.
Expected Pay Range: $25.95 - $28.84 per hour
The above pay range reflects what Pepperdine University reasonably expects to pay for this position at time of posting. Actual compensation may vary based on relevant factors such as work experience, market conditions, education/training, and skill level. In addition to base pay, Pepperdine offers a robust and highly competitive benefits package.
Pepperdine is an Equal Employment Opportunity employer and does not unlawfully discriminate on the basis of any status or condition protected by applicable federal, state, or local law. Pepperdine is committed to providing a work environment free from all forms of unlawful discrimination and harassment. Engaging in unlawful discrimination or harassment will result in appropriate disciplinary action, up to and including dismissal from the University.
Pepperdine is religiously affiliated with the Churches of Christ. It is the purpose of Pepperdine to pursue the very highest employment and academic standards within a context that celebrates and extends the spiritual and ethical ideals of the Christian faith. While students, faculty, and staff represent many religious backgrounds, Pepperdine is permitted under applicable law and reserves the right to seek, hire, and promote persons who support the goals and mission of the institution, including the right to prefer co-religionists who support Pepperdine's Christian mission.
Qualified individuals should be able to show respect for workplace differences, and have the ability to work effectively with individuals from different backgrounds.
Offers of employment are contingent upon successful completion of a criminal, education, and employment screening. The University conducts such screenings in compliance with applicable laws and with the objectives of evaluating risk and supporting a safe environment for students, faculty, staff, and guests; safeguarding key University assets including people, property, information, and the University’s reputation; and providing comprehensive job-related information to University leaders to enable them to make prudent hiring decisions. Individuals will be required to disclose any criminal convictions on a designated form after receiving a conditional offer of employment; failure to disclose accurate information may result in withdrawal of the offer or termination of employment. Qualified individuals with criminal histories will be considered for employment in compliance with applicable laws, including the Los Angeles County Fair Chance Ordinance.
INTRODUCTION
The Email Marketing Specialist supports the development and execution of the University’s email communications and marketing campaigns. Working under the direction of the Associate Director, Marketing Email and Event Systems, this role is responsible for building, scheduling, testing, and deploying email campaigns that support recruitment, advancement, events, and institutional communications.
The Email Marketing Specialist helps ensure that broadcast email communications are delivered accurately, effectively, and in alignment with institutional brand standards and messaging guidelines. This role contributes to the success of Integrated Marketing Communications by supporting email marketing operations, maintaining communication calendars, assisting with campaign reporting, and providing operational support and training to internal partners using email marketing tools.
Duties
Email Campaign Execution:
- Build, format, test, and deploy broadcast email campaigns, including newsletters, event promotions, recruitment communications, and fundraising messages.
- Assist with scheduling campaigns and ensuring all communications are delivered according to established timelines and communication calendars.
Campaign Coordination and Client Support:
- Work with internal stakeholders to gather content, assets, and distribution details needed for email campaigns.
- Provide responsive service, training, and status updates to internal clients throughout the email production process.
Email Platform Administration Support:
- Assist with maintaining campaign content, subscriber lists, templates, and data within Salesforce Marketing Cloud Engagement or other broadcast email tools.
- Support quality assurance checks to ensure emails meet brand standards and function correctly across devices and email clients.
- Provide end-user training in Salesforce Marketing Cloud.
Marketing Automation Support:
- Assist with building and maintaining email templates and automated journeys. Support segmentation, targeting, and scheduling processes used to deliver automated communications.
Analytics and Reporting Support:
- Compile and distribute basic email campaign performance reports, including open rates, click rates, and engagement metrics.
- Assist in maintaining reporting dashboards and documentation of campaign results.
Research and Continuous Improvement:
- Stay informed on email marketing best practices, accessibility standards, and evolving communication technologies relevant to higher education marketing.
- Perform other duties as assigned.
- Uphold University mission through work performed.
The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
SKILLS AND QUALIFICATIONS
Required:
- A bachelor’s degree.
- 1–2 years of experience supporting email marketing campaigns, digital communications, or marketing operations.
- Knowledge of email best practices extending to targeting, creative messaging, CAN-SPAM compliance, responsive design, deliverability, A/B testing, and performance metrics.
- Strong analytical and quantitative skills with an ability to use data to develop and measure marketing programs and performance.
- Experience with web tools including Google Apps.
- Superior written and verbal communications skills.
- Strong proofreading and editing skills.
- Strong organizational skills and exemplary attention to detail.
- Ability to meet tight deadlines and handle multiple projects simultaneously.
- Ability to work independently and with teams.
- Ability to think strategically and recommend communications strategies and tactics.
Proficiency with Google Apps.
Preferred:
- Experience with Salesforce Marketing Cloud Engagement.
- Experience with interactive online community applications.
- Experience using Google Analytics.
- Experience with marketing automation and email campaigns.
- Proficiency in reading and editing HTML, especially within an email building platform.
- Experience in higher education communications.
- Proficiency in Adobe Creative Suite, Workfront, Salesforce Marketing Cloud.
This is a Regular, Nonexempt, 40 hour per week position that may be considered for remote or hybrid work in accordance with the university policy manual.
Expected Pay Range: $25.95 - $28.84 per hour
The above pay range reflects what Pepperdine University reasonably expects to pay for this position at time of posting. Actual compensation may vary based on relevant factors such as work experience, market conditions, education/training, and skill level. In addition to base pay, Pepperdine offers a robust and highly competitive benefits package.
Pepperdine is an Equal Employment Opportunity employer and does not unlawfully discriminate on the basis of any status or condition protected by applicable federal, state, or local law. Pepperdine is committed to providing a work environment free from all forms of unlawful discrimination and harassment. Engaging in unlawful discrimination or harassment will result in appropriate disciplinary action, up to and including dismissal from the University.
Pepperdine is religiously affiliated with the Churches of Christ. It is the purpose of Pepperdine to pursue the very highest employment and academic standards within a context that celebrates and extends the spiritual and ethical ideals of the Christian faith. While students, faculty, and staff represent many religious backgrounds, Pepperdine is permitted under applicable law and reserves the right to seek, hire, and promote persons who support the goals and mission of the institution, including the right to prefer co-religionists who support Pepperdine's Christian mission.
Qualified individuals should be able to show respect for workplace differences, and have the ability to work effectively with individuals from different backgrounds.
Offers of employment are contingent upon successful completion of a criminal, education, and employment screening. The University conducts such screenings in compliance with applicable laws and with the objectives of evaluating risk and supporting a safe environment for students, faculty, staff, and guests; safeguarding key University assets including people, property, information, and the University’s reputation; and providing comprehensive job-related information to University leaders to enable them to make prudent hiring decisions. Individuals will be required to disclose any criminal convictions on a designated form after receiving a conditional offer of employment; failure to disclose accurate information may result in withdrawal of the offer or termination of employment. Qualified individuals with criminal histories will be considered for employment in compliance with applicable laws, including the Los Angeles County Fair Chance Ordinance.
See all 520+ OPT Marketing Specialist Jobs
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Get Access To All JobsTips for Finding OPT Sponsorship as a Marketing Specialist
Match your degree to the job description
Marketing Specialist roles qualify as specialty occupations when the employer requires a bachelor's degree in marketing, communications, or a related field. Confirm the posting specifies a degree requirement before applying, "preferred" language can complicate your OPT and future H-1B visa case.
Target employers with H-1B filing history
Companies that have sponsored H-1B visas for marketing roles in the past are far more likely to do it again. Search OFLC public disclosure data to verify whether a prospective employer has filed Labor Condition Applications for marketing positions before reaching out.
Start your job search before your OPT expires
You have up to 90 days of unemployment on standard OPT. Beginning your search at least three months before your EAD end date gives you time to negotiate a start date, complete onboarding, and avoid burning through that unemployment buffer unnecessarily.
Quantify campaign results in your resume
Employers evaluating OPT candidates for marketing roles want proof of impact. Lead with metrics, conversion rates, cost per acquisition, audience growth percentages. Concrete numbers reduce hiring hesitation and demonstrate the kind of specialized expertise that supports a specialty occupation classification.
Address your work authorization status directly
Bring up OPT early in the recruiter screen, not after an offer. Explain your current EAD validity, whether a STEM extension applies, and your H-1B eligibility timeline. Employers respect transparency, and it filters out companies that won't sponsor before you invest time in the process.
Focus on industries with consistent sponsorship patterns
Technology, financial services, and consulting firms sponsor marketing roles at higher rates than retail or hospitality. Concentrating your applications in these sectors improves the probability of finding an employer already comfortable with the immigration sponsorship process for professional staff.
Marketing Specialist OPT: Frequently Asked Questions
Does a Marketing Specialist role qualify as a specialty occupation for H-1B purposes?
Yes, when the employer requires a bachelor's degree or higher in a specific field such as marketing, communications, or business. The key is whether the degree requirement is genuinely specific to the role. Generic postings that accept any bachelor's degree regardless of field are harder to support under the specialty occupation standard, so the job description wording matters.
Can I get a STEM OPT extension working as a Marketing Specialist?
Only if your degree is in a STEM-designated field. Marketing degrees are generally not on the STEM Designated Degree Program List, so most Marketing Specialists are limited to the standard 12-month OPT period. If your degree is in a STEM field like data science or information systems and you're applying those skills in a marketing analytics capacity, the extension may be available, confirm with your DSO.
Where can I find Marketing Specialist jobs that are open to OPT candidates?
Migrate Mate is built specifically for F-1 OPT and international students, filtering roles by visa sponsorship willingness so you're not wasting applications on employers who won't hire on OPT. Browsing Migrate Mate for Marketing Specialist openings gives you a filtered view that generic job boards don't offer, which matters when your timeline is tight.
How should I explain my OPT status to a marketing employer who seems unfamiliar with it?
Keep it factual and framing-forward. Explain that OPT is a work authorization period issued by USCIS that allows you to work in your field of study with no cost or paperwork burden on the employer during OPT itself. Note your EAD end date, and clarify that H-1B sponsorship would only be needed when OPT expires. Most marketing hiring managers respond well to this level of clarity.
What happens to my OPT authorization if I'm laid off from a Marketing Specialist job?
You have up to 90 cumulative days of unemployment on standard 12-month OPT before your status is at risk. If you're laid off, notify your DSO promptly, update your SEVIS record, and begin your job search immediately. The 90 days runs from when your employment ends, not from when you report it, so acting quickly matters.