OPT Social Media Marketing Specialist Jobs
Social Media Marketing Specialist roles are a strong fit for F-1 OPT students with marketing, communications, or business degrees. Most positions qualify as specialty occupations, supporting H-1B visa sponsorship. Your 12-month OPT window, or 24-month STEM extension if eligible, gives you real runway to prove your value.
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Get Access To All JobsINTRODUCTION
The Jewish Federation of Southern New Jersey (JFSNJ) social media and digital marketing coordinator will highlight the purpose of our organization and support our brand and communication objectives. The ideal candidate will be up to date on the current and emerging trends and tools for social media and digital communication. This individual will social media draft content to ensure JFSNJ educates the community about its programs and services, while also sprinkling in fun, engaging and informative Jewish-related content.
The social media & digital marketing coordinator will work closely with the rest of the JFSNJ marketing and publications department, and across JFED’s departments and family of agencies.
JOB RESPONSIBILITIES:
- Create and execute organic and paid social media strategies for JFSNJ social media platforms – JFSNJ, Aleph Home Care / Aleph Adult Day Center, the Jewish Community Voice, the Jewish Federation of Princeton Mercer Bucks (a partner organization of JFSNJ) and as needed, supporting JFSNJ agencies (i.e. Katz JCC, Jewish Family and Children's Service, Jewish Community Relations Council and Kellman Brown Academy)
- Maintain a social media content calendar for all platforms mentioned above
- Monitor social media channels and pages; respond to and/or escalate comments and messages when appropriate in a timely manner
- Analyze and share social media metrics, and adjust messaging and social media strategy as necessary to improve metrics
- Utilize project management software to intake assignments, manage deadlines and communicate the status of project(s) with team members
- Coordinate efforts with other JFSNJ agencies and their respective communications professionals to collaborate when necessary
- Work with the JFSNJ graphic design team to develop visually inspiring images for each post along with the opportunity to create designs using Canva and Adobe
- Attend JFSNJ special events to provide real-time social media coverage
- Other duties as assigned (for example, employee may be asked to write and send a Mailchimp email that aligns with a social media campaign)
REQUIRED EDUCATION/EXPERIENCE:
- Bachelor’s degree in marketing, communications, journalism or related field(s)
- 1-3 years of relevant career experience in organic and paid social media and digital marketing is preferred
- Strong writing and grammar skills
- Experience with social media networks, including Facebook, Instagram, LinkedIn, TikTok, and more
- Experience with social media management tools (such as Sprout Social or Hootsuite)
- Strong understanding of social media analytics and metrics, and how to adjust strategies and messaging to make improvements
- Ability to juggle multiple projects at once with competing deadlines, communicating with manager and colleagues regularly to manage workload and expectations for deliverables
- Creativity, enthusiasm, and a strong sense of fun and team spirit!
- Experience with Google Analytics and Google ads is a plus
BENEFITS:
Benefits include: Generous PTO; Medical, dental, and vision care included; 403b plan eligible; Group term life insurance; Voluntary disability insurance plan; FSA & HSA options available; Gym membership included and other employee discounts are available.
EEO STATEMENT:
The Jewish Federation of Southern New Jersey, and our family of agencies, is an Equal Employment Opportunity employer. We do not discriminate based upon a person’s actual or perceived gender, race, creed, color, sex (including pregnancy), affectional or sexual orientation, gender identity or expression, marital/civil union status, domestic partnership status, familial status, religion, national origin, nationality, ancestry, age, veteran or military status, disability that does not prohibit performance of essential job functions, or other legally protected characteristics.
The Federation participates in the E-Verify program.
The Federation is committed to working with and providing reasonable accommodation to applicants with disabilities. If you need assistance or an accommodation due to a disability, you may contact us via the link on this posting. EOE
INTRODUCTION
The Jewish Federation of Southern New Jersey (JFSNJ) social media and digital marketing coordinator will highlight the purpose of our organization and support our brand and communication objectives. The ideal candidate will be up to date on the current and emerging trends and tools for social media and digital communication. This individual will social media draft content to ensure JFSNJ educates the community about its programs and services, while also sprinkling in fun, engaging and informative Jewish-related content.
The social media & digital marketing coordinator will work closely with the rest of the JFSNJ marketing and publications department, and across JFED’s departments and family of agencies.
JOB RESPONSIBILITIES:
- Create and execute organic and paid social media strategies for JFSNJ social media platforms – JFSNJ, Aleph Home Care / Aleph Adult Day Center, the Jewish Community Voice, the Jewish Federation of Princeton Mercer Bucks (a partner organization of JFSNJ) and as needed, supporting JFSNJ agencies (i.e. Katz JCC, Jewish Family and Children's Service, Jewish Community Relations Council and Kellman Brown Academy)
- Maintain a social media content calendar for all platforms mentioned above
- Monitor social media channels and pages; respond to and/or escalate comments and messages when appropriate in a timely manner
- Analyze and share social media metrics, and adjust messaging and social media strategy as necessary to improve metrics
- Utilize project management software to intake assignments, manage deadlines and communicate the status of project(s) with team members
- Coordinate efforts with other JFSNJ agencies and their respective communications professionals to collaborate when necessary
- Work with the JFSNJ graphic design team to develop visually inspiring images for each post along with the opportunity to create designs using Canva and Adobe
- Attend JFSNJ special events to provide real-time social media coverage
- Other duties as assigned (for example, employee may be asked to write and send a Mailchimp email that aligns with a social media campaign)
REQUIRED EDUCATION/EXPERIENCE:
- Bachelor’s degree in marketing, communications, journalism or related field(s)
- 1-3 years of relevant career experience in organic and paid social media and digital marketing is preferred
- Strong writing and grammar skills
- Experience with social media networks, including Facebook, Instagram, LinkedIn, TikTok, and more
- Experience with social media management tools (such as Sprout Social or Hootsuite)
- Strong understanding of social media analytics and metrics, and how to adjust strategies and messaging to make improvements
- Ability to juggle multiple projects at once with competing deadlines, communicating with manager and colleagues regularly to manage workload and expectations for deliverables
- Creativity, enthusiasm, and a strong sense of fun and team spirit!
- Experience with Google Analytics and Google ads is a plus
BENEFITS:
Benefits include: Generous PTO; Medical, dental, and vision care included; 403b plan eligible; Group term life insurance; Voluntary disability insurance plan; FSA & HSA options available; Gym membership included and other employee discounts are available.
EEO STATEMENT:
The Jewish Federation of Southern New Jersey, and our family of agencies, is an Equal Employment Opportunity employer. We do not discriminate based upon a person’s actual or perceived gender, race, creed, color, sex (including pregnancy), affectional or sexual orientation, gender identity or expression, marital/civil union status, domestic partnership status, familial status, religion, national origin, nationality, ancestry, age, veteran or military status, disability that does not prohibit performance of essential job functions, or other legally protected characteristics.
The Federation participates in the E-Verify program.
The Federation is committed to working with and providing reasonable accommodation to applicants with disabilities. If you need assistance or an accommodation due to a disability, you may contact us via the link on this posting. EOE
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Get Access To All JobsTips for Finding OPT Sponsorship as a Social Media Marketing Specialist
Quantify your social media results
Sponsorship decisions come down to demonstrated value. Come to interviews with specific metrics: follower growth percentages, engagement rates, campaign reach, or conversion lifts. Employers sponsoring a visa need to justify the investment, and numbers make that case clearly.
Frame your degree as a specialty occupation asset
H-1B sponsorship requires your role to qualify as a specialty occupation. A marketing, communications, or business degree that directly maps to your Social Media Marketing Specialist duties strengthens that case considerably when your employer files the petition.
Ask about sponsorship before the final interview round
Raise the H-1B sponsorship question after initial interest is confirmed but before you reach the offer stage. Phrasing it as a logistical question rather than a demand keeps the conversation professional and filters out employers who cannot sponsor early.
Build a portfolio that shows platform strategy, not just execution
Employers sponsoring OPT students want specialists, not generalists. A portfolio showing audience research, content strategy decisions, and campaign analysis signals the kind of specialized expertise that supports a specialty occupation argument for future visa filings.
Use Migrate Mate to find OPT-friendly employers
Migrate Mate filters Social Media Marketing Specialist jobs by employers with a track record of OPT and visa sponsorship. Searching there saves time you would otherwise spend screening postings from companies that do not sponsor international candidates.
Social Media Marketing Specialist OPT: Frequently Asked Questions
Does a Social Media Marketing Specialist role qualify for OPT?
Yes, as long as the position is directly related to your degree field. OPT authorizes you to work in a role that is practical training in your area of study. A marketing, communications, business, or digital media degree will typically satisfy that requirement for a Social Media Marketing Specialist position.
Can I get H-1B sponsorship as a Social Media Marketing Specialist?
Yes, but the role needs to qualify as a specialty occupation, meaning it requires a bachelor's degree or higher in a specific field. Social Media Marketing Specialist roles with defined strategic responsibilities and a degree requirement in marketing or a related field generally meet that standard. Roles framed purely as content creation or administrative support carry more risk.
Am I eligible for the 24-month STEM OPT extension in this role?
Only if your degree is in a STEM-designated field. Most marketing and communications degrees are not STEM-designated, which means the standard 12-month OPT period applies. If your degree is in a STEM field such as data science, computer science, or information systems, and your Social Media Marketing Specialist role involves quantitative analysis or data-driven work, an extension may be possible.
Where can I find Social Media Marketing Specialist jobs that sponsor OPT students?
Migrate Mate is the best starting point. It surfaces Social Media Marketing Specialist roles from employers with a demonstrated history of hiring and sponsoring international candidates on OPT and H-1B visas, so you are not wasting applications on companies that will not move forward once they learn you need work authorization.
What happens to my OPT status if my Social Media Marketing Specialist job ends?
You enter a 60-day grace period from your last day of employment. During that window, you can find a new qualifying position, apply for a change of status, or prepare to leave the country. If your new employer wants to sponsor an H-1B, the process needs to begin well before your OPT expires to avoid a gap in work authorization.