Integrated Marketing Manager Jobs for OPT Students
Integrated Marketing Manager roles sit at the intersection of brand strategy, campaign execution, and cross-channel analytics, making them a strong fit for F-1 OPT students with marketing or business degrees. Most positions qualify as specialty occupations for H-1B sponsorship, and your 12-month OPT window (36 months with STEM extension) gives you meaningful time to demonstrate value before sponsorship conversations begin.
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Overview
At Microsoft Advertising we create innovative technology for a conversational, personalized, and agentic era. Our commitment to more private and personalized advertising experiences means building globally scaled platforms that ensure performance, trust, and business growth. We do this by harnessing the full power of AI and our unique audience intelligence to make delivering personalized advertising for any outcome simple, including unparalleled access to Microsoft’s high intent, highly engaged audiences across Copilot, Bing, Xbox, Gaming, MSN, Outlook, Edge, LinkedIn, Windows, and high-quality supply from publishers. We are committed to helping businesses navigate the next era of advertising where generative AI is unlocking better outcomes between people, brands, publishers, and ad platforms.
As an Integrated Marketing Manager for North America, you will execute on MSA’s marketing strategy across audiences and solution areas, driving awareness, consideration, demand, and revenue. You will craft and land omni-channel programs tailored to the North America digital ecosystem.
Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
Starting January 26, 2026, Microsoft AI (MAI) employees who live within a 50-mile commute of a designated Microsoft office in the U.S. or 25-mile commute of a non-U.S., country-specific location are expected to work from the office at least four days per week. This expectation is subject to local law and may vary by jurisdiction.
Responsibilities
Leadership and Vision
- Advocates for the customer and Microsoft values while representing Microsoft Advertising as a trusted brand steward across clients, partners, and industry forums.
- Partners cross-functionally to influence integrated marketing vision, priorities, and execution aligned to North America for business growth and market needs.
Integrated Marketing Strategy & Planning
- Contributes to North America integrated marketing strategy and activation to land global priorities across audiences and solution areas, driving measurable business growth.
- Creates, executes, measures, and evolves annual integrated marketing plans aligned to business KPIs by audience type and solution area, in collaboration with internal stakeholders and partners.
Cross-Functional Collaboration & Influence
- Develops and maintains senior-level internal and external relationships that enable thought leadership, inspiration, and high-impact content and activation programs.
- Partners with go-to-market, product marketing, sales, and other stakeholders to support new narratives, solutions, and hero product launches across North America.
Campaign Execution & Channel Management
- Delivers integrated, omni-channel marketing programs—including experiential, content marketing, communications, social media, and paid advertising—that deepen engagement across priority regions and markets.
- Leads omni-channel execution and ensures consistency of messaging, brand, and customer experience across touchpoints.
Measurement, Optimization & Continuous Improvement
- Owns campaign measurement and reporting, analyzes performance data, and adjusts tactics to optimize outcomes and drive ongoing learning.
- Establishes continuous feedback loops to improve content, programs, and processes while creating surprise-and-delight moments for priority audiences.
Other
- Embody our culture and values.
Qualifications
Required Qualifications:
- Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience.
Preferred Qualifications:
- Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 2+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience
- Proven ability to think strategically and creatively, while maintaining great attention to detail.
- Solid candidates will have 5+ years of relevant experience as a marketer and/or leader working across markets in integrated marketing / marketing communications ideally in the AdTech and media industry.
- Excellent communication skills and ability to build strong collaborative relationships with a globally dispersed team and stakeholders. Strategic mindset including interpreting data to inform strategy and execution.
- Solid project management and leadership skills.
Compensation
- The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process.

Overview
At Microsoft Advertising we create innovative technology for a conversational, personalized, and agentic era. Our commitment to more private and personalized advertising experiences means building globally scaled platforms that ensure performance, trust, and business growth. We do this by harnessing the full power of AI and our unique audience intelligence to make delivering personalized advertising for any outcome simple, including unparalleled access to Microsoft’s high intent, highly engaged audiences across Copilot, Bing, Xbox, Gaming, MSN, Outlook, Edge, LinkedIn, Windows, and high-quality supply from publishers. We are committed to helping businesses navigate the next era of advertising where generative AI is unlocking better outcomes between people, brands, publishers, and ad platforms.
As an Integrated Marketing Manager for North America, you will execute on MSA’s marketing strategy across audiences and solution areas, driving awareness, consideration, demand, and revenue. You will craft and land omni-channel programs tailored to the North America digital ecosystem.
Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
Starting January 26, 2026, Microsoft AI (MAI) employees who live within a 50-mile commute of a designated Microsoft office in the U.S. or 25-mile commute of a non-U.S., country-specific location are expected to work from the office at least four days per week. This expectation is subject to local law and may vary by jurisdiction.
Responsibilities
Leadership and Vision
- Advocates for the customer and Microsoft values while representing Microsoft Advertising as a trusted brand steward across clients, partners, and industry forums.
- Partners cross-functionally to influence integrated marketing vision, priorities, and execution aligned to North America for business growth and market needs.
Integrated Marketing Strategy & Planning
- Contributes to North America integrated marketing strategy and activation to land global priorities across audiences and solution areas, driving measurable business growth.
- Creates, executes, measures, and evolves annual integrated marketing plans aligned to business KPIs by audience type and solution area, in collaboration with internal stakeholders and partners.
Cross-Functional Collaboration & Influence
- Develops and maintains senior-level internal and external relationships that enable thought leadership, inspiration, and high-impact content and activation programs.
- Partners with go-to-market, product marketing, sales, and other stakeholders to support new narratives, solutions, and hero product launches across North America.
Campaign Execution & Channel Management
- Delivers integrated, omni-channel marketing programs—including experiential, content marketing, communications, social media, and paid advertising—that deepen engagement across priority regions and markets.
- Leads omni-channel execution and ensures consistency of messaging, brand, and customer experience across touchpoints.
Measurement, Optimization & Continuous Improvement
- Owns campaign measurement and reporting, analyzes performance data, and adjusts tactics to optimize outcomes and drive ongoing learning.
- Establishes continuous feedback loops to improve content, programs, and processes while creating surprise-and-delight moments for priority audiences.
Other
- Embody our culture and values.
Qualifications
Required Qualifications:
- Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience.
Preferred Qualifications:
- Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 2+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience
- Proven ability to think strategically and creatively, while maintaining great attention to detail.
- Solid candidates will have 5+ years of relevant experience as a marketer and/or leader working across markets in integrated marketing / marketing communications ideally in the AdTech and media industry.
- Excellent communication skills and ability to build strong collaborative relationships with a globally dispersed team and stakeholders. Strategic mindset including interpreting data to inform strategy and execution.
- Solid project management and leadership skills.
Compensation
- The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process.
How to Get Visa Sponsorship as an Integrated Marketing Manager
Lead with cross-channel campaign results
Integrated marketing roles are evaluated on measurable outcomes. Quantify your impact across paid, owned, and earned channels in your resume and interviews. Employers who sponsor visas expect to see ROI-driven thinking, not just execution experience.
Clarify your STEM OPT eligibility early
Marketing Analytics and Marketing Technology degrees often qualify for the 24-month STEM OPT extension. Confirm your CIP code with your DSO before interviewing, so you can accurately communicate your authorization timeline to potential employers.
Emphasize technical marketing skills in applications
Proficiency in marketing automation platforms, CRM systems, and attribution tools strengthens your specialty occupation case for H-1B sponsorship. Highlight these skills prominently, as they distinguish you from generalist candidates and justify degree-level hiring.
Ask about sponsorship before accepting an offer
Raise the sponsorship question after you have demonstrated interest but before offer negotiation. Frame it practically: confirm whether the company has sponsored H-1B visas before and whether this role has been designated as eligible for future sponsorship.
Build internal visibility before your OPT window closes
Integrated marketing roles involve stakeholders across product, sales, and leadership. Use your OPT period to build strong internal relationships. Managers who advocate for you internally make the sponsorship decision significantly easier for HR and legal teams.
Integrated Marketing Manager jobs are hiring across the US. Find yours.
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Get Access To All JobsFrequently Asked Questions
Do Integrated Marketing Manager roles typically qualify as specialty occupations for H-1B sponsorship?
Yes, in most cases. Integrated Marketing Manager positions routinely require a bachelor's degree or higher in marketing, communications, business, or a related field, which meets the USCIS specialty occupation standard. Roles that blend strategy, analytics, and campaign management across multiple channels are generally well-supported for H-1B petitions, though the specific job description still determines eligibility on a case-by-case basis.
Can I work as an Integrated Marketing Manager on OPT without employer sponsorship?
Yes. F-1 OPT authorizes you to work in a role directly related to your degree field without any employer-specific sponsorship. A marketing, business, or communications degree typically satisfies this relatedness requirement for Integrated Marketing Manager positions. You can begin working as soon as your OPT EAD card is valid and your start date is on or after the date printed on the card.
Where can I find Integrated Marketing Manager jobs that are open to OPT candidates?
Migrate Mate is built specifically for F-1 OPT and international students and filters opportunities by visa sponsorship openness. Browsing Migrate Mate saves time you would otherwise spend manually screening employers for sponsorship history. The platform surfaces Integrated Marketing Manager roles where hiring teams are already familiar with OPT work authorization, reducing the friction of explaining your status from scratch.
Does a marketing degree qualify for the STEM OPT extension in this field?
It depends on your specific degree program and its CIP code. Some marketing degrees, particularly those with concentrations in Marketing Analytics, Digital Marketing, or Marketing Technology, are classified under STEM-designated CIP codes and qualify for the 24-month extension. A general marketing or communications degree typically does not. Confirm your CIP code with your Designated School Official before making any assumptions about your total authorization period.
How should I explain my OPT status to a hiring manager for an Integrated Marketing Manager role?
Be straightforward and factual. Explain that you're currently authorized to work on OPT, state your authorization end date, and note whether you're eligible for a STEM extension. For roles with a clear path to H-1B sponsorship, mention the H-1B timeline so the employer understands the commitment involved. Integrated marketing roles at companies with established legal teams are generally accustomed to these conversations.
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