OPT Digital Marketing Director Jobs
Digital Marketing Director roles qualify for F-1 OPT work authorization when the position requires a bachelor's degree or higher in marketing, communications, or a related field. Most employers in this space file H-1B visa petitions for strong candidates, making this a viable long-term path beyond your 24-month STEM OPT extension if your degree qualifies.
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Belay Diagnostics is an innovative, clinical lab focused on minimally invasive detection of brain and spinal cord cancers. Our mission is to serve patients and those who care for them. Belay has partnered with Johns Hopkins University, one of the country’s leading neuro-oncology research centers, to commercialize a proprietary liquid biopsy technology that will result in faster, more efficient, and less costly answers for clinicians and patients. Our goal is to become a neuroscience center of excellence dedicated to the timely, reliable detection of neurological malignancies and disorders. We hope to serve clinicians seeking fundamentally better solutions to suspicious neurological findings as well as partner with other healthcare entities who will leverage our data to develop much-needed therapeutic solutions for brain cancers.
All applicants must be legally authorized to work in the U.S.
Employment Type
Full-time
Compensation
Based on experience
Job Location
Chicago, IL
The Role
We are seeking an experienced and driven digital marketing manager to oversee and execute our digital marketing strategies across various channels and maintain and update website as needed. The role will have a focus on patient education and serve as the ambassador for Belay Diagnostics in patient advocacy groups. The ideal candidate will create, implement, and optimize campaigns and collateral that increase brand awareness, generate leads, and drive sales. You will collaborate with cross-functional teams to ensure alignment with our overall marketing goals while reporting to the Director of Marketing.
Qualifications
- Bachelor's degree in marketing, communications, business, or a related field.
- 3+ years of experience in digital marketing.
- Proven experience in leading successful digital marketing campaigns.
- Strong understanding of SEO, SEM, and paid media management.
- Proficiency in digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
- Proficiency in social media platforms such as FaceBook, X, Instagram, YouTube, and LinkedIn.
- Strong written and oral communication skills, with the ability to empathize with patients and represent Belay Diagnostics with patient advocacy groups.
- Strong analytical and problem-solving skills, with the ability to interpret data and metrics.
- Excellent communication and leadership skills.
- Ability to work in a fast-paced environment and handle multiple projects simultaneously.
- Familiarity with marketing automation tools (HubSpot preferred).
Preferred
- Certification in Google Analytics, Google Ads, or other relevant digital marketing platforms.
- Experience with WordPress and BetterDocs.
- Experience in B2B/B2C marketing.
- Experience in healthcare, preferably in clinical diagnostics.
Responsibilities
- Oversee the planning, execution, and management of digital marketing campaigns across channels, including social media, email, paid search, and display advertising.
- Oversee maintenance and update website.
- Develop and supervise the content strategy for digital platforms to ensure engaging and brand-aligned communication.
- Drive organic and paid search initiatives to optimize search engine rankings and increase website traffic.
- Track, analyze, and report on digital marketing performance, identifying opportunities for improvement and making data-driven decisions.
- Work closely with creative, sales, and product teams to ensure consistency across all digital channels and campaigns.
- Manage the digital marketing budget, ensuring cost-effective allocation of resources across campaigns.
- Keep up to date with the latest trends and best practices in digital marketing, identifying new growth opportunities and technologies.
Belay Diagnostics offers excellent health benefits and a 401(k) program. Belay is a team of dedicated and collaborative employees committed to improving healthcare. Belay Diagnostics is proud to be an equal opportunity workplace. All aspects of employment decisions will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of any status protected under federal, state, or local law. We celebrate diversity and are committed to creating an inclusive environment for our colleagues.
Company Overview
Belay Diagnostics is an innovative, clinical lab focused on minimally invasive detection of brain and spinal cord cancers. Our mission is to serve patients and those who care for them. Belay has partnered with Johns Hopkins University, one of the country’s leading neuro-oncology research centers, to commercialize a proprietary liquid biopsy technology that will result in faster, more efficient, and less costly answers for clinicians and patients. Our goal is to become a neuroscience center of excellence dedicated to the timely, reliable detection of neurological malignancies and disorders. We hope to serve clinicians seeking fundamentally better solutions to suspicious neurological findings as well as partner with other healthcare entities who will leverage our data to develop much-needed therapeutic solutions for brain cancers.
All applicants must be legally authorized to work in the U.S.
Employment Type
Full-time
Compensation
Based on experience
Job Location
Chicago, IL
The Role
We are seeking an experienced and driven digital marketing manager to oversee and execute our digital marketing strategies across various channels and maintain and update website as needed. The role will have a focus on patient education and serve as the ambassador for Belay Diagnostics in patient advocacy groups. The ideal candidate will create, implement, and optimize campaigns and collateral that increase brand awareness, generate leads, and drive sales. You will collaborate with cross-functional teams to ensure alignment with our overall marketing goals while reporting to the Director of Marketing.
Qualifications
- Bachelor's degree in marketing, communications, business, or a related field.
- 3+ years of experience in digital marketing.
- Proven experience in leading successful digital marketing campaigns.
- Strong understanding of SEO, SEM, and paid media management.
- Proficiency in digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
- Proficiency in social media platforms such as FaceBook, X, Instagram, YouTube, and LinkedIn.
- Strong written and oral communication skills, with the ability to empathize with patients and represent Belay Diagnostics with patient advocacy groups.
- Strong analytical and problem-solving skills, with the ability to interpret data and metrics.
- Excellent communication and leadership skills.
- Ability to work in a fast-paced environment and handle multiple projects simultaneously.
- Familiarity with marketing automation tools (HubSpot preferred).
Preferred
- Certification in Google Analytics, Google Ads, or other relevant digital marketing platforms.
- Experience with WordPress and BetterDocs.
- Experience in B2B/B2C marketing.
- Experience in healthcare, preferably in clinical diagnostics.
Responsibilities
- Oversee the planning, execution, and management of digital marketing campaigns across channels, including social media, email, paid search, and display advertising.
- Oversee maintenance and update website.
- Develop and supervise the content strategy for digital platforms to ensure engaging and brand-aligned communication.
- Drive organic and paid search initiatives to optimize search engine rankings and increase website traffic.
- Track, analyze, and report on digital marketing performance, identifying opportunities for improvement and making data-driven decisions.
- Work closely with creative, sales, and product teams to ensure consistency across all digital channels and campaigns.
- Manage the digital marketing budget, ensuring cost-effective allocation of resources across campaigns.
- Keep up to date with the latest trends and best practices in digital marketing, identifying new growth opportunities and technologies.
Belay Diagnostics offers excellent health benefits and a 401(k) program. Belay is a team of dedicated and collaborative employees committed to improving healthcare. Belay Diagnostics is proud to be an equal opportunity workplace. All aspects of employment decisions will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of any status protected under federal, state, or local law. We celebrate diversity and are committed to creating an inclusive environment for our colleagues.
See all 412+ OPT Digital Marketing Director Jobs
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Get Access To All JobsTips for Finding OPT Sponsorship in Digital Marketing Director
Target companies with a history of H-1B sponsorship
Large consumer brands, SaaS companies, and digital agencies file H-1B visa petitions regularly for marketing leadership roles. Prioritize employers with 500-plus employees who have sponsored similar positions before. Past sponsorship behavior is the strongest predictor of future willingness.
Lead with measurable results, not job duties
Hiring managers sponsoring a director-level candidate need to justify the investment. Quantify your impact with revenue growth, CAC reduction, or ROAS improvements. Numbers make the sponsorship conversation easier because they demonstrate clear business value you bring.
Address your OPT timeline early in senior conversations
Director-level searches move slowly. Bring up your OPT expiration date before the final interview stage so employers can assess their sponsorship capacity without surprises. Transparency at director level signals the professionalism that role requires.
Understand whether your degree qualifies for STEM OPT extension
STEM OPT extension adds 24 months only if your degree is on the STEM designated list. Marketing Analytics and certain Information Systems degrees qualify. A standard Marketing or Communications degree does not. Confirm with your DSO before counting on the extension.
Build a portfolio that demonstrates cross-channel ownership
Employers sponsoring a Director want proof you can own an entire marketing function, not just one channel. Document campaigns spanning paid, organic, email, and brand. Showing strategic breadth makes the specialty occupation case stronger for your H-1B petition.
Ask about internal promotion paths during your OPT window
Some companies hire OPT students at manager level with a clear path to Director after one to two years. Getting sponsored at a lower title is far easier than entering at Director. A planned promotion keeps you on track without restarting your job search.
Digital Marketing Director OPT: Frequently Asked Questions
Does a Digital Marketing Director role qualify as a specialty occupation for H-1B purposes?
Generally yes, provided the position requires a bachelor's degree or higher in a specific field like marketing, communications, or business. The key is that the employer's job description must reflect this degree requirement explicitly. Director-level roles with strategic and analytical responsibilities typically meet the specialty occupation standard, though USCIS evaluates each petition individually based on the specific job duties and employer requirements.
Can I work as a Digital Marketing Director on OPT before finding an H-1B sponsor?
Yes. Your F-1 OPT work authorization allows you to work in any role directly related to your degree field, including at the director level. You don't need a separate petition or employer sponsorship to begin working. If your degree is on the STEM designated list, you may also be eligible for a 24-month STEM OPT extension, giving you additional time to secure H-1B sponsorship through the annual lottery.
How do I find Digital Marketing Director jobs where employers are open to OPT sponsorship?
Migrate Mate is built specifically for F-1 OPT students and filters for employers with a demonstrated history of visa sponsorship. Browsing Digital Marketing Director listings on Migrate Mate lets you focus your search on companies already familiar with the H-1B process, which significantly reduces the friction of the sponsorship conversation at the offer stage.
What happens to my OPT authorization if I'm promoted to Digital Marketing Director after being hired at a lower level?
Internal promotions during your OPT period don't require a new application as long as the new role remains within your degree field. You should inform your DSO of the title change and confirm the role still qualifies as practical training related to your program. If your employer is sponsoring your H-1B, your attorney will update the petition to reflect the new title and responsibilities before the promotion takes effect.
Do Digital Marketing Director roles at startups or smaller companies typically come with H-1B sponsorship?
Smaller companies sponsor less frequently, but it's not uncommon at the director level when they're filling a genuinely specialized leadership gap. Startups that have completed a Series A or later funding round tend to have the legal infrastructure and budget to support sponsorship. It's worth having the conversation directly, as some founders are unfamiliar with the process but willing to pursue it for the right candidate.