OPT Marketing Operations Specialist Jobs
Marketing Operations Specialist roles involve managing CRM systems, marketing automation platforms, and campaign analytics, skills that translate directly into OPT-eligible positions at mid-size and enterprise companies. Many employers in this space regularly sponsor H-1B visas, making it a strong field for students looking to extend their stay beyond OPT.
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Get Access To All JobsAt Shutterfly, we make life's experiences unforgettable. We believe there is extraordinary power in self-expression. That's why our family of brands helps customers create products and capture moments that reflect who they uniquely are.
Overview & Outcomes
Shutterfly is looking for a detail-oriented CRM Operations Specialist - CONTRACT to join our digital CRM TechOps team. The CRM Operations Specialist will assist with the development, management, and optimization of Shutterfly brand email, push, SMS programs - including; promotional and transactional campaigns, automated/behavioral sends, and highly personalized journeys. The specialist will also help champion email/digital marketing best practices and brand guidelines to email production and asset creation.
Key Responsibilities
- Collaborates with key marketing staff to develop and execute short term and long-term email automation, campaigns, and programs.
- Manages and maintains email lists, segmentation, and cohorts, and identifies opportunities for future campaigns or automation.
- Stays up-to-date with email marketing best practices and trends. Utilizes and explores competitor research, industry research and relevant reporting.
- Maintains an understanding of brand, audience, and company objectives.
- Manages personal timelines for campaigns and program deliverables.
- Assists and contributes to innovative content planning discussions, as well as execution and analysis of the email program.
- Supports thoughtful segmentation efforts using RFM/CLV models to create a more personalized consumer experience.
- Maintains current knowledge of industry best practices, regulation, and privacy issues.
- Assists with strategy decisions leading to continuous advancement of email features and capabilities including targeting, personalization, and template development in collaboration with multiple stakeholders, ecommerce manager, creative agency, category teams, and more.
Qualifications
- 4+ years of experience in email marketing, preferably in a B2C setting
- Ability to prioritize and effectively manage multiple priorities, projects, and resources in a fast-paced environment
- Understanding of how automation works and how to continuously streamline workflow processes within Marketing Operations
- Bachelor's degree or equivalent experience
- Knowledge of email marketing best practices, including list management, segmentation, and deliverability
- Excellent communication, problem solving, and collaboration skills
- Ability to meet deadlines while managing multiple concurrent programs
- Salesforce Marketing Cloud, ActionIQ, Braze, or Attentive experience a plus
- Experience writing custom SQL statements to create new audience segments
- HTML knowledge and responsive email best practices used for email production
Supporting a diverse and inclusive workforce is important to Shutterfly not only because it directly reflects our value of Embracing our Differences, but also because it's the right thing to do for our business and for our people. We welcome all applicants and evaluate them based on their qualifications. Learn more about our commitment to Diversity, Equity, and Inclusion on our Career Site.
This position will accept applications on an ongoing basis until filled.
At Shutterfly, we make life's experiences unforgettable. We believe there is extraordinary power in self-expression. That's why our family of brands helps customers create products and capture moments that reflect who they uniquely are.
Overview & Outcomes
Shutterfly is looking for a detail-oriented CRM Operations Specialist - CONTRACT to join our digital CRM TechOps team. The CRM Operations Specialist will assist with the development, management, and optimization of Shutterfly brand email, push, SMS programs - including; promotional and transactional campaigns, automated/behavioral sends, and highly personalized journeys. The specialist will also help champion email/digital marketing best practices and brand guidelines to email production and asset creation.
Key Responsibilities
- Collaborates with key marketing staff to develop and execute short term and long-term email automation, campaigns, and programs.
- Manages and maintains email lists, segmentation, and cohorts, and identifies opportunities for future campaigns or automation.
- Stays up-to-date with email marketing best practices and trends. Utilizes and explores competitor research, industry research and relevant reporting.
- Maintains an understanding of brand, audience, and company objectives.
- Manages personal timelines for campaigns and program deliverables.
- Assists and contributes to innovative content planning discussions, as well as execution and analysis of the email program.
- Supports thoughtful segmentation efforts using RFM/CLV models to create a more personalized consumer experience.
- Maintains current knowledge of industry best practices, regulation, and privacy issues.
- Assists with strategy decisions leading to continuous advancement of email features and capabilities including targeting, personalization, and template development in collaboration with multiple stakeholders, ecommerce manager, creative agency, category teams, and more.
Qualifications
- 4+ years of experience in email marketing, preferably in a B2C setting
- Ability to prioritize and effectively manage multiple priorities, projects, and resources in a fast-paced environment
- Understanding of how automation works and how to continuously streamline workflow processes within Marketing Operations
- Bachelor's degree or equivalent experience
- Knowledge of email marketing best practices, including list management, segmentation, and deliverability
- Excellent communication, problem solving, and collaboration skills
- Ability to meet deadlines while managing multiple concurrent programs
- Salesforce Marketing Cloud, ActionIQ, Braze, or Attentive experience a plus
- Experience writing custom SQL statements to create new audience segments
- HTML knowledge and responsive email best practices used for email production
Supporting a diverse and inclusive workforce is important to Shutterfly not only because it directly reflects our value of Embracing our Differences, but also because it's the right thing to do for our business and for our people. We welcome all applicants and evaluate them based on their qualifications. Learn more about our commitment to Diversity, Equity, and Inclusion on our Career Site.
This position will accept applications on an ongoing basis until filled.
See all 43+ OPT Marketing Operations Specialist Jobs
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Get Access To All JobsTips for Finding OPT Sponsorship as a Marketing Operations Specialist
Target companies with marketing technology stacks
Companies running HubSpot, Marketo, or Salesforce at scale need dedicated operations specialists to manage them. These employers tend to be larger, more process-oriented, and more likely to have sponsored work visas before.
Lead with your platform certifications
HubSpot, Google Analytics, and Salesforce certifications signal technical readiness without requiring years of experience. For OPT students, certifications help close the experience gap and make your resume stand out in applicant tracking systems.
Apply before your OPT start date
Most marketing operations roles require a 2 to 4 week onboarding ramp. Start applying 60 to 90 days before your OPT authorization begins so you can start work on day one without leaving a gap in your timeline.
Focus on data fluency in your resume
Marketing operations roles sit at the intersection of marketing and analytics. Emphasizing SQL, Excel modeling, or dashboard reporting experience tells hiring managers you can handle the technical side, which increases your value and sponsorship likelihood.
Prioritize companies with past H-1B sponsorship history
Not every employer is set up to file immigration petitions. Targeting companies that have sponsored H-1B visas in previous years significantly improves your odds of securing long-term work authorization after your OPT period ends.
Align your role description with your degree field
Your OPT authorization must relate to your degree. Marketing operations roles most naturally align with degrees in marketing, business analytics, information systems, or communications. Make that connection explicit in your application materials.
Marketing Operations Specialist OPT: Frequently Asked Questions
Does a Marketing Operations Specialist role qualify for OPT work authorization?
Yes, as long as the position directly relates to your degree field. Marketing operations roles typically qualify for students with degrees in marketing, business, information systems, or data analytics. The connection between your coursework and the job responsibilities needs to be clear when your DSO records the employment in SEVIS.
Can I work as a Marketing Operations Specialist on STEM OPT extension?
It depends on your degree. If you graduated with a STEM-designated degree, such as information systems, computer information science, or data science, and the role involves quantitative data analysis or marketing technology management, it may qualify. Degrees in general business or communications typically do not qualify for the STEM extension, so confirm your degree's CIP code with your DSO before applying.
How do I find Marketing Operations Specialist jobs that sponsor OPT and H-1B?
Migrate Mate is built specifically for F-1 OPT students and filters jobs by visa sponsorship history, so you can focus on employers who have sponsored international workers before. Many marketing operations roles at SaaS, fintech, and e-commerce companies regularly sponsor H-1B petitions, making them strong targets for students planning beyond their OPT window.
What counts as related employment for a Marketing Operations Specialist on OPT?
USCIS and your DSO look at whether your day-to-day responsibilities connect to your academic program. For marketing operations, that means tasks like managing automation workflows, analyzing campaign performance data, maintaining CRM systems, or coordinating cross-functional marketing projects. A role that is primarily administrative with minimal marketing or data work is less likely to satisfy the relatedness requirement.
Do Marketing Operations Specialist employers typically sponsor H-1B visas?
Sponsorship rates vary by employer size and industry. Enterprise SaaS companies, large consumer brands, and financial institutions with dedicated marketing technology teams are more likely to have established immigration processes in place. Smaller agencies and early-stage startups often lack the infrastructure to file H-1B petitions, so employer selection matters significantly when you are planning for post-OPT status.