OPT Performance Marketing Analyst Jobs
Performance Marketing Analyst jobs are a strong fit for F-1 OPT students with backgrounds in marketing, statistics, or data analytics. Most roles qualify as STEM OPT extensions under CIP codes like 27.0501 or 52.1302, giving you up to 36 months of work authorization to build your U.S. career.
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About us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
Overview:
The Performance Marketing Analyst is a critical role as a part of an integrated SharkNinja media team and essential in driving the profitable growth of the business. You will collaborate to maintain the strategy, development, and execution of paid marketing campaigns across the SharkNinja portfolios.
You'll coordinate with other channel owners on the Digital Media team as well as other departments such as Digital Experience, Brand, Product Marketing, Research and Analytics, Finance and more to keep activations collaborative, organized, on schedule and impactful to the growth of the SharkNinja brands.
This is an excellent position for a Paid Media Analyst looking to grow their skills in performance marketing and optimization in a fast-paced, results-oriented environment and a blue-sky mentality.
Responsibilities
- Drive day-to-day analysis of paid campaigns to meet overall ROAS targets and revenue goals
- Identify and recommend opportunities that challenge the norm to drive more efficient customer acquisition search, social and affiliate.
- Co-create best in class campaign strategy with the Media Team, that will maximize SharkNinja ROI as well as deliver education and innovation to the business.
- Collaborate cross-functionally to integrate paid campaigns with omni-channel strategy and plans.
- Provide reporting and insights on all campaigns and forecasting for new product launches.
- Manage timelines, budgets, forecasts, billing, and deliverables with key partners and agencies.
Requirements
- Bachelor's degree
- Positive, professional, enthusiastic, and team-oriented attitude
- 2-3 years of performance analytics experience, either at a brand or an agency required
- Proactive, resourceful, and driven problem solver. Able to analyze data to find unique and insightful ways to help improve campaign efficiencies and grow the business
- Attention to detail and ability to multi-task. Must be organized, proactive and able to work in a fast-paced, dynamic environment
- Fluency with Microsoft Office Suite/Excel a must. Experience with BI tools encouraged
Our Culture
At SharkNinja, we don't just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company—you’re part of an outrageously extraordinary community. Together, we won't just launch products—we'll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
SharkNinja Candidate Privacy Notice
- For candidates based in all regions, please refer to this Candidate Privacy Notice.
- For candidates based in China, please refer to this Candidate Privacy Notice.
- For candidates based in Vietnam, please refer to this Candidate Privacy Notice.
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com
See all OPT Performance Marketing Analyst Jobs
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Get Access To All JobsTips for Finding OPT Sponsorship as a Performance Marketing Analyst
Lead with measurable campaign results
Employers hiring for performance marketing roles want to see numbers. Quantify your impact from internships or projects: cost per acquisition improvements, ROAS figures, conversion rate lifts. Concrete results make your application stand out from candidates without U.S. work experience.
Confirm your STEM OPT eligibility early
Performance Marketing Analyst roles often qualify for the 24-month STEM OPT extension if your degree falls under a qualifying CIP code. Verify with your DSO before applying so you can accurately communicate your authorization timeline to employers during interviews.
Target employers already familiar with OPT
Companies that have hired OPT students before move faster and ask fewer process questions. Browse Migrate Mate to find Performance Marketing Analyst roles at employers with a documented history of sponsoring international candidates and supporting work authorization transitions.
Get certified in platforms employers use
Google Ads, Meta Blueprint, and similar platform certifications signal practical readiness for performance roles. These credentials carry real weight in job screenings and help hiring managers trust your hands-on ability before you even reach the technical interview stage.
Address your OPT timeline proactively
Don't wait for employers to raise the visa question. Briefly explain your current OPT status and STEM extension eligibility in your cover letter. Removing ambiguity early keeps the conversation focused on your skills rather than your authorization paperwork.
Emphasize analytical tools in your resume
Performance marketing roles sit at the intersection of marketing and data. Highlighting proficiency in SQL, Python, Google Analytics, or attribution platforms signals that you can handle the analytical depth these roles require, making you a stronger candidate against domestic applicants.
Performance Marketing Analyst OPT: Frequently Asked Questions
Can F-1 OPT students work as Performance Marketing Analysts?
Yes. Performance Marketing Analyst roles align with degrees in marketing, statistics, business analytics, and related fields, all of which are common OPT-qualifying programs. If your degree falls under a STEM-designated CIP code, you may also qualify for a 24-month STEM OPT extension, giving you up to 36 months total to work in this role without employer-sponsored H-1B visa status.
Does a Performance Marketing Analyst role qualify for the STEM OPT extension?
It depends on your degree, not the job title. Degrees in applied mathematics, statistics, data science, management information systems, or computer science typically qualify for STEM OPT under designated CIP codes. Marketing degrees without a quantitative or technology focus may not qualify. Confirm your specific CIP code with your DSO before accepting an offer, since your employer will need to enroll in E-Verify to support a STEM OPT extension.
How should I explain my OPT work authorization to a hiring manager?
Be direct and specific. State your OPT expiration date, whether you're eligible for a STEM extension, and your degree field. Avoid vague language like 'I have work authorization.' Hiring managers unfamiliar with OPT respond better to a clear explanation: 'I have 12 months of OPT remaining, and my STEM degree qualifies me for a 24-month extension, giving the company three years before any H-1B decision is needed.'
Where can I find Performance Marketing Analyst jobs that accept OPT students?
Migrate Mate is built specifically for F-1 OPT students and filters for employers open to sponsoring international candidates. Rather than sifting through general job postings and guessing at sponsorship willingness, you can browse Performance Marketing Analyst roles from companies that have explicitly indicated openness to OPT and visa sponsorship, saving you significant time during a period when your work authorization clock is already running.
What industries hire the most Performance Marketing Analysts on OPT?
E-commerce, fintech, SaaS, and direct-to-consumer brands are the most active hirers for performance marketing roles and tend to have more familiarity with international candidates. These companies run high-volume paid media operations where analytical skills translate directly to revenue, making a strong quantitative background a genuine differentiator. Startups and mid-size growth companies often move faster on offers than large enterprises.