OPT Performance Marketing Analyst Jobs
Performance Marketing Analyst jobs are a strong fit for F-1 OPT students with backgrounds in marketing, statistics, or data analytics. Most roles qualify as STEM OPT extensions under CIP codes like 27.0501 or 52.1302, giving you up to 36 months of work authorization to build your U.S. career.
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Get Access To All JobsINTRODUCTION
U.S. News & World Report is a multifaceted digital media company dedicated to helping citizens, consumers, business leaders and policy officials make important decisions in their lives. We publish independent reporting, rankings, data journalism and advice that has earned the trust of our readers and users for 90 years. Our platforms on usnews.com include Education, Health, Money, Travel, Cars, News, Real Estate, Careers and Insurance. We reach millions of people monthly during moments when they are most in need of expert advice and motivated to act on that advice directly on our platforms. Our signature franchises include our “Best” series of consumer guides on colleges, graduate schools, hospitals, diets, cars, financial services and more. These guides provide an easy-to-digest list for consumers to better understand and compare when making their decisions. We continue to publish annual guides of the authoritative Best Colleges and Best Hospitals rankings on our website and in print. And our U.S. News Live flagship conferences highlight important national conversations such as Healthcare of Tomorrow. We believe in having a broad range of talent and backgrounds at U.S. News. We strive to maintain a welcoming and inclusive workplace where everyone is given an opportunity to succeed and contribute to their fullest.
YOUR ROLE IN HELPING US SHAPE THE FUTURE
U.S. News & World Report is seeking a hands-on, analytical Paid Search & Social Marketing Specialist to support our cross-vertical team. Reporting to the SEM & Paid Marketing Manager, this role is responsible for execution, optimization, and scaling of multi-channel paid acquisition campaigns across Search Engine Marketing (SEM) and Paid Social platforms, with a heavy focus on helping to build out an A/B testing program. You will be tasked with driving high-intent audience growth, engagement, and lead generation. This is an execution-focused role requiring deep technical platform familiarity, rigorous A/B testing, creative optimization, and the ability to manage performance budgets efficiently to meet acquisition targets.
Responsibilities
- Campaign Execution: Build, launch, and manage daily performance campaigns across search engines (Google Ads, Microsoft Advertising) and major paid social platforms (Meta, LinkedIn, TikTok, etc.) to support high-growth verticals.
- Cross-Channel Synergy: Partner with the marketing manager to integrate paid search and paid social strategies, leveraging search intent data and organic affiliate partner performance, to inform social audience targeting and utilizing social engagement loops to reinforce search funnel performance.
- Advanced Experimentation Engine: Implement end-to-end A/B testing pipelines, from creative iteration and copy variants to landing page CRO, driving rapid learning cycles and performance lifts.
- Technical & Data Integration: Partner with our internal Data Science, UX, and Content teams to track down-funnel lead quality, refine attribution models, and test incrementality.
- Advanced Bidding & Pacing: Implement and monitor automated bidding strategies (Target ROAS, Max Conversion Value, tCPA) utilizing offline conversion tracking (OCT) data. Ensure strict adherence to daily and weekly budget pacing across the portfolio.
- Cross-Functional Collaboration: Work closely with Data, Partner, & Product teams to align paid traffic with site user experience, attribution models, and down-funnel lead quality requirements.
BASIC QUALIFICATIONS
You should definitely have
- Experience: Minimum of 3 years of hands-on performance marketing experience, managing active budgets across both paid search and paid social channels.
- Platform Expertise: Tactical familiarity with major social ad managers, and Google Ads (Meta Ads Manager, LinkedIn Campaign Manager).
- Analytical Rigor: Advanced proficiency in Excel/Google Sheets (Pivot tables, VLOOKUPs, array formulas) and strong familiarity with analytics platforms like Looker Studio, Google Analytics 4 (GA4), etc.
- Execution Focus: Strong attention to detail, highly organized, and capable of prioritizing multiple campaign launches and fast-moving optimization sprints.
- Creative Thinking: Ability to think beyond campaign metrics to creatively solve and improve business-impact.
- Education: Bachelor’s degree in Marketing, Economics, Statistics, Communications, or a related field.
PREFERRED QUALIFICATIONS
Must Haves
- Experience working within the affiliate marketing industry.
- Familiarity with marketing automation tools, GA4, and multi-touch attribution structures.
- Basic graphic design or copywriting skills for quick ad iteration and creative testing.
- UX/Landing page optimization experience.
- Passion for the U.S. News mission of providing trusted advice to consumers.
WHAT IT’S LIKE TO WORK WITH US
Talent is our best asset! We invest in people with passion and potential who understand U.S. News’ dedication to our consumers.
- Entrepreneurial, mission-driven culture with core values of quality and integrity.
- Focus on fostering personal and professional growth.
- Competitive benefits including paid vacation time, medical, tuition reimbursement, and training.
- Collaborative Work Environment ~ Fun, diverse, inclusive and ambitious co-workers.
OTHER JOB INFO
These statements are intended to describe the general nature and level of work being performed by employees assigned to this job. This is not intended to be an exhaustive list of all responsibilities, duties, and skills required of employees assigned to this job.
U.S. News & World Report strongly encourages all employees to be fully vaccinated (including boosters).
Strong preference for Washington, DC based applicants to work a hybrid schedule.
The anticipated base salary for this position is $70,000 to $95,000. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, interview performance, and if applicable, the location in which the applicant lives and/or from which they will be performing the job.
INTRODUCTION
U.S. News & World Report is a multifaceted digital media company dedicated to helping citizens, consumers, business leaders and policy officials make important decisions in their lives. We publish independent reporting, rankings, data journalism and advice that has earned the trust of our readers and users for 90 years. Our platforms on usnews.com include Education, Health, Money, Travel, Cars, News, Real Estate, Careers and Insurance. We reach millions of people monthly during moments when they are most in need of expert advice and motivated to act on that advice directly on our platforms. Our signature franchises include our “Best” series of consumer guides on colleges, graduate schools, hospitals, diets, cars, financial services and more. These guides provide an easy-to-digest list for consumers to better understand and compare when making their decisions. We continue to publish annual guides of the authoritative Best Colleges and Best Hospitals rankings on our website and in print. And our U.S. News Live flagship conferences highlight important national conversations such as Healthcare of Tomorrow. We believe in having a broad range of talent and backgrounds at U.S. News. We strive to maintain a welcoming and inclusive workplace where everyone is given an opportunity to succeed and contribute to their fullest.
YOUR ROLE IN HELPING US SHAPE THE FUTURE
U.S. News & World Report is seeking a hands-on, analytical Paid Search & Social Marketing Specialist to support our cross-vertical team. Reporting to the SEM & Paid Marketing Manager, this role is responsible for execution, optimization, and scaling of multi-channel paid acquisition campaigns across Search Engine Marketing (SEM) and Paid Social platforms, with a heavy focus on helping to build out an A/B testing program. You will be tasked with driving high-intent audience growth, engagement, and lead generation. This is an execution-focused role requiring deep technical platform familiarity, rigorous A/B testing, creative optimization, and the ability to manage performance budgets efficiently to meet acquisition targets.
Responsibilities
- Campaign Execution: Build, launch, and manage daily performance campaigns across search engines (Google Ads, Microsoft Advertising) and major paid social platforms (Meta, LinkedIn, TikTok, etc.) to support high-growth verticals.
- Cross-Channel Synergy: Partner with the marketing manager to integrate paid search and paid social strategies, leveraging search intent data and organic affiliate partner performance, to inform social audience targeting and utilizing social engagement loops to reinforce search funnel performance.
- Advanced Experimentation Engine: Implement end-to-end A/B testing pipelines, from creative iteration and copy variants to landing page CRO, driving rapid learning cycles and performance lifts.
- Technical & Data Integration: Partner with our internal Data Science, UX, and Content teams to track down-funnel lead quality, refine attribution models, and test incrementality.
- Advanced Bidding & Pacing: Implement and monitor automated bidding strategies (Target ROAS, Max Conversion Value, tCPA) utilizing offline conversion tracking (OCT) data. Ensure strict adherence to daily and weekly budget pacing across the portfolio.
- Cross-Functional Collaboration: Work closely with Data, Partner, & Product teams to align paid traffic with site user experience, attribution models, and down-funnel lead quality requirements.
BASIC QUALIFICATIONS
You should definitely have
- Experience: Minimum of 3 years of hands-on performance marketing experience, managing active budgets across both paid search and paid social channels.
- Platform Expertise: Tactical familiarity with major social ad managers, and Google Ads (Meta Ads Manager, LinkedIn Campaign Manager).
- Analytical Rigor: Advanced proficiency in Excel/Google Sheets (Pivot tables, VLOOKUPs, array formulas) and strong familiarity with analytics platforms like Looker Studio, Google Analytics 4 (GA4), etc.
- Execution Focus: Strong attention to detail, highly organized, and capable of prioritizing multiple campaign launches and fast-moving optimization sprints.
- Creative Thinking: Ability to think beyond campaign metrics to creatively solve and improve business-impact.
- Education: Bachelor’s degree in Marketing, Economics, Statistics, Communications, or a related field.
PREFERRED QUALIFICATIONS
Must Haves
- Experience working within the affiliate marketing industry.
- Familiarity with marketing automation tools, GA4, and multi-touch attribution structures.
- Basic graphic design or copywriting skills for quick ad iteration and creative testing.
- UX/Landing page optimization experience.
- Passion for the U.S. News mission of providing trusted advice to consumers.
WHAT IT’S LIKE TO WORK WITH US
Talent is our best asset! We invest in people with passion and potential who understand U.S. News’ dedication to our consumers.
- Entrepreneurial, mission-driven culture with core values of quality and integrity.
- Focus on fostering personal and professional growth.
- Competitive benefits including paid vacation time, medical, tuition reimbursement, and training.
- Collaborative Work Environment ~ Fun, diverse, inclusive and ambitious co-workers.
OTHER JOB INFO
These statements are intended to describe the general nature and level of work being performed by employees assigned to this job. This is not intended to be an exhaustive list of all responsibilities, duties, and skills required of employees assigned to this job.
U.S. News & World Report strongly encourages all employees to be fully vaccinated (including boosters).
Strong preference for Washington, DC based applicants to work a hybrid schedule.
The anticipated base salary for this position is $70,000 to $95,000. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, interview performance, and if applicable, the location in which the applicant lives and/or from which they will be performing the job.
See all 261+ OPT Performance Marketing Analyst Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new OPT Performance Marketing Analyst Jobs.
Get Access To All JobsTips for Finding OPT Sponsorship as a Performance Marketing Analyst
Lead with measurable campaign results
Employers hiring for performance marketing roles want to see numbers. Quantify your impact from internships or projects: cost per acquisition improvements, ROAS figures, conversion rate lifts. Concrete results make your application stand out from candidates without U.S. work experience.
Confirm your STEM OPT eligibility early
Performance Marketing Analyst roles often qualify for the 24-month STEM OPT extension if your degree falls under a qualifying CIP code. Verify with your DSO before applying so you can accurately communicate your authorization timeline to employers during interviews.
Target employers already familiar with OPT
Companies that have hired OPT students before move faster and ask fewer process questions. Browse Migrate Mate to find Performance Marketing Analyst roles at employers with a documented history of sponsoring international candidates and supporting work authorization transitions.
Get certified in platforms employers use
Google Ads, Meta Blueprint, and similar platform certifications signal practical readiness for performance roles. These credentials carry real weight in job screenings and help hiring managers trust your hands-on ability before you even reach the technical interview stage.
Address your OPT timeline proactively
Don't wait for employers to raise the visa question. Briefly explain your current OPT status and STEM extension eligibility in your cover letter. Removing ambiguity early keeps the conversation focused on your skills rather than your authorization paperwork.
Emphasize analytical tools in your resume
Performance marketing roles sit at the intersection of marketing and data. Highlighting proficiency in SQL, Python, Google Analytics, or attribution platforms signals that you can handle the analytical depth these roles require, making you a stronger candidate against domestic applicants.
Performance Marketing Analyst OPT: Frequently Asked Questions
Can F-1 OPT students work as Performance Marketing Analysts?
Yes. Performance Marketing Analyst roles align with degrees in marketing, statistics, business analytics, and related fields, all of which are common OPT-qualifying programs. If your degree falls under a STEM-designated CIP code, you may also qualify for a 24-month STEM OPT extension, giving you up to 36 months total to work in this role without employer-sponsored H-1B visa status.
Does a Performance Marketing Analyst role qualify for the STEM OPT extension?
It depends on your degree, not the job title. Degrees in applied mathematics, statistics, data science, management information systems, or computer science typically qualify for STEM OPT under designated CIP codes. Marketing degrees without a quantitative or technology focus may not qualify. Confirm your specific CIP code with your DSO before accepting an offer, since your employer will need to enroll in E-Verify to support a STEM OPT extension.
How should I explain my OPT work authorization to a hiring manager?
Be direct and specific. State your OPT expiration date, whether you're eligible for a STEM extension, and your degree field. Avoid vague language like 'I have work authorization.' Hiring managers unfamiliar with OPT respond better to a clear explanation: 'I have 12 months of OPT remaining, and my STEM degree qualifies me for a 24-month extension, giving the company three years before any H-1B decision is needed.'
Where can I find Performance Marketing Analyst jobs that accept OPT students?
Migrate Mate is built specifically for F-1 OPT students and filters for employers open to sponsoring international candidates. Rather than sifting through general job postings and guessing at sponsorship willingness, you can browse Performance Marketing Analyst roles from companies that have explicitly indicated openness to OPT and visa sponsorship, saving you significant time during a period when your work authorization clock is already running.
What industries hire the most Performance Marketing Analysts on OPT?
E-commerce, fintech, SaaS, and direct-to-consumer brands are the most active hirers for performance marketing roles and tend to have more familiarity with international candidates. These companies run high-volume paid media operations where analytical skills translate directly to revenue, making a strong quantitative background a genuine differentiator. Startups and mid-size growth companies often move faster on offers than large enterprises.