OPT Growth Marketing Lead Jobs

INTRODUCTION

Are you...

• Passionate about creating marketing campaigns that help businesses grow and succeed?
• A strategic and data-driven marketer who enjoys turning insights into action?
• Someone who thrives on generating leads, improving engagement, and driving measurable results?
• Looking for an opportunity to use your marketing expertise to advance trust in the marketplace?

If so, Better Business Bureau (BBB) may be just the place for you to thrive.

As a Growth Marketing Manager, you will develop and execute growth-focused marketing strategies that increase Accredited Business acquisition, engagement, and retention. You will create compelling campaigns that communicate the value of BBB Accreditation while partnering with business development and organizational leaders to support lead generation, member engagement, and long-term business growth.

You will work 37.5 hours per week in our hybrid work environment, both from home and at the St. Louis BBB office.

Better Business Bureau (BBB) is a purpose-driven, nonprofit organization dedicated to advancing an ethical marketplace where buyers and sellers trust each other. We're more than one hundred years old with a start-up attitude.

ROLE AND RESPONSIBILITIES

Here is what you'll do:

• Develop and execute integrated marketing campaigns to generate interest in BBB Accreditation.
• Create clear, compelling messaging that communicates the value of trust, credibility, visibility, and consumer confidence.
• Partner with Business Development to improve lead generation, prospect engagement, and conversion rates.
• Develop sales support materials, including:
  • Email templates
  • Case studies
  • Talking points
  • Proof-of-value content
• Manage campaigns across email, web, social media, digital advertising, content marketing, and events.
• Support Accredited Business onboarding, engagement, renewal, and retention initiatives.
• Maintain marketing calendars, CRM processes, lead tracking, and campaign workflows.
• Track and report campaign results, including leads, conversions, engagement, website activity, and retention metrics.
• Analyze data and recommend improvements to marketing strategy, processes, and performance.
• Assist with additional projects and initiatives as needed.

BASIC QUALIFICATIONS

Here is what will make you successful:

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred; equivalent experience considered.
• Four or more years of experience in marketing, growth marketing, demand generation, digital marketing, or campaign management.
• Demonstrated success supporting lead generation, customer or member engagement, and business growth initiatives.
• Strong written communication, messaging, and content development skills.
• Strong project management, organizational, and time management abilities.
• Experience using marketing analytics and data to drive decision-making and improve results.
• Ability to collaborate effectively across sales, leadership, and cross-functional teams.
• Experience using CRM platforms, email marketing systems, website analytics tools, marketing automation platforms, and reporting tools.
• Preferred experience in B2B, membership, nonprofit, association, professional services, or business services marketing.
• Proficiency with tools such as Constant Contact, Canva, Adobe Creative Suite, Google Analytics, Microsoft Copilot, ChatGPT, and related marketing technologies.
• Self-starter who takes initiative and continuously seeks opportunities for improvement and growth.

BENEFITS

Benefits include:

• 37.5 hours per week Monday-Friday hybrid work schedule
• Competitive salary
• Performance Based Bonus
• Health, dental, vision insurance options
• Paid life insurance and long-term disability insurance
• 401(k) with company match
• Paid Time Off (PTO)
• Career development resources and assistance
• Flexible spending account
• Parental leave
• Employee assistance program
• BBB's downtown location with paid in-building parking or transportation pass

At BBB, we strive to create an inclusive environment that provides all team members with the opportunity to thrive. We foster a culture in which our differences are celebrated; our differences are what make us a better business! We are proud to be an equal employment opportunity employer and will not discriminate based on race, color, gender, gender identity, religion, sexual orientation, national origin, age, marital status, disability status, citizenship status, veteran status, or any other characteristic prohibited by local, state, or federal law.