OPT Digital Marketing Associate Jobs
Digital Marketing Associate roles are among the most OPT-friendly positions in the U.S. job market, with strong demand across tech, e-commerce, and agencies. Most roles qualify under CIP code 52.1401 (Marketing) or 11.0401 (IT), supporting both standard 12-month OPT and STEM OPT extension eligibility for qualifying graduates.
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Belay Diagnostics is an innovative, clinical lab focused on minimally invasive detection of brain and spinal cord cancers. Our mission is to serve patients and those who care for them. Belay has partnered with Johns Hopkins University, one of the country’s leading neuro-oncology research centers, to commercialize a proprietary liquid biopsy technology that will result in faster, more efficient, and less costly answers for clinicians and patients. Our goal is to become a neuroscience center of excellence dedicated to the timely, reliable detection of neurological malignancies and disorders. We hope to serve clinicians seeking fundamentally better solutions to suspicious neurological findings as well as partner with other healthcare entities who will leverage our data to develop much-needed therapeutic solutions for brain cancers.
All applicants must be legally authorized to work in the U.S.
Employment Type
Full-time
Compensation
Based on experience
Job Location
Chicago, IL
The Role
We are seeking an experienced and driven digital marketing manager to oversee and execute our digital marketing strategies across various channels and maintain and update website as needed. The role will have a focus on patient education and serve as the ambassador for Belay Diagnostics in patient advocacy groups. The ideal candidate will create, implement, and optimize campaigns and collateral that increase brand awareness, generate leads, and drive sales. You will collaborate with cross-functional teams to ensure alignment with our overall marketing goals while reporting to the Director of Marketing.
Qualifications
- Bachelor's degree in marketing, communications, business, or a related field.
- 3+ years of experience in digital marketing.
- Proven experience in leading successful digital marketing campaigns.
- Strong understanding of SEO, SEM, and paid media management.
- Proficiency in digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
- Proficiency in social media platforms such as FaceBook, X, Instagram, YouTube, and LinkedIn.
- Strong written and oral communication skills, with the ability to empathize with patients and represent Belay Diagnostics with patient advocacy groups.
- Strong analytical and problem-solving skills, with the ability to interpret data and metrics.
- Excellent communication and leadership skills.
- Ability to work in a fast-paced environment and handle multiple projects simultaneously.
- Familiarity with marketing automation tools (HubSpot preferred).
Preferred
- Certification in Google Analytics, Google Ads, or other relevant digital marketing platforms.
- Experience with WordPress and BetterDocs.
- Experience in B2B/B2C marketing.
- Experience in healthcare, preferably in clinical diagnostics.
Responsibilities
- Oversee the planning, execution, and management of digital marketing campaigns across channels, including social media, email, paid search, and display advertising.
- Oversee maintenance and update website.
- Develop and supervise the content strategy for digital platforms to ensure engaging and brand-aligned communication.
- Drive organic and paid search initiatives to optimize search engine rankings and increase website traffic.
- Track, analyze, and report on digital marketing performance, identifying opportunities for improvement and making data-driven decisions.
- Work closely with creative, sales, and product teams to ensure consistency across all digital channels and campaigns.
- Manage the digital marketing budget, ensuring cost-effective allocation of resources across campaigns.
- Keep up to date with the latest trends and best practices in digital marketing, identifying new growth opportunities and technologies.
Belay Diagnostics offers excellent health benefits and a 401(k) program. Belay is a team of dedicated and collaborative employees committed to improving healthcare. Belay Diagnostics is proud to be an equal opportunity workplace. All aspects of employment decisions will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of any status protected under federal, state, or local law. We celebrate diversity and are committed to creating an inclusive environment for our colleagues.
Company Overview
Belay Diagnostics is an innovative, clinical lab focused on minimally invasive detection of brain and spinal cord cancers. Our mission is to serve patients and those who care for them. Belay has partnered with Johns Hopkins University, one of the country’s leading neuro-oncology research centers, to commercialize a proprietary liquid biopsy technology that will result in faster, more efficient, and less costly answers for clinicians and patients. Our goal is to become a neuroscience center of excellence dedicated to the timely, reliable detection of neurological malignancies and disorders. We hope to serve clinicians seeking fundamentally better solutions to suspicious neurological findings as well as partner with other healthcare entities who will leverage our data to develop much-needed therapeutic solutions for brain cancers.
All applicants must be legally authorized to work in the U.S.
Employment Type
Full-time
Compensation
Based on experience
Job Location
Chicago, IL
The Role
We are seeking an experienced and driven digital marketing manager to oversee and execute our digital marketing strategies across various channels and maintain and update website as needed. The role will have a focus on patient education and serve as the ambassador for Belay Diagnostics in patient advocacy groups. The ideal candidate will create, implement, and optimize campaigns and collateral that increase brand awareness, generate leads, and drive sales. You will collaborate with cross-functional teams to ensure alignment with our overall marketing goals while reporting to the Director of Marketing.
Qualifications
- Bachelor's degree in marketing, communications, business, or a related field.
- 3+ years of experience in digital marketing.
- Proven experience in leading successful digital marketing campaigns.
- Strong understanding of SEO, SEM, and paid media management.
- Proficiency in digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
- Proficiency in social media platforms such as FaceBook, X, Instagram, YouTube, and LinkedIn.
- Strong written and oral communication skills, with the ability to empathize with patients and represent Belay Diagnostics with patient advocacy groups.
- Strong analytical and problem-solving skills, with the ability to interpret data and metrics.
- Excellent communication and leadership skills.
- Ability to work in a fast-paced environment and handle multiple projects simultaneously.
- Familiarity with marketing automation tools (HubSpot preferred).
Preferred
- Certification in Google Analytics, Google Ads, or other relevant digital marketing platforms.
- Experience with WordPress and BetterDocs.
- Experience in B2B/B2C marketing.
- Experience in healthcare, preferably in clinical diagnostics.
Responsibilities
- Oversee the planning, execution, and management of digital marketing campaigns across channels, including social media, email, paid search, and display advertising.
- Oversee maintenance and update website.
- Develop and supervise the content strategy for digital platforms to ensure engaging and brand-aligned communication.
- Drive organic and paid search initiatives to optimize search engine rankings and increase website traffic.
- Track, analyze, and report on digital marketing performance, identifying opportunities for improvement and making data-driven decisions.
- Work closely with creative, sales, and product teams to ensure consistency across all digital channels and campaigns.
- Manage the digital marketing budget, ensuring cost-effective allocation of resources across campaigns.
- Keep up to date with the latest trends and best practices in digital marketing, identifying new growth opportunities and technologies.
Belay Diagnostics offers excellent health benefits and a 401(k) program. Belay is a team of dedicated and collaborative employees committed to improving healthcare. Belay Diagnostics is proud to be an equal opportunity workplace. All aspects of employment decisions will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of any status protected under federal, state, or local law. We celebrate diversity and are committed to creating an inclusive environment for our colleagues.
See all 412+ OPT Digital Marketing Associate Jobs
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Get Access To All JobsTips for Finding OPT Sponsorship as a Digital Marketing Associate
Lead with platform-specific metrics, not general experience
Employers hiring Digital Marketing Associates want numbers: CTR improvements, ROAS, email open rates, or follower growth. Quantified results from internships, class projects, or personal campaigns signal real-world readiness and make OPT authorization a secondary concern.
Target companies with established marketing teams
Mid-size and enterprise companies with dedicated marketing departments are more likely to have OPT onboarding experience. Startups with no HR infrastructure may delay or mishandle your authorization paperwork, creating unnecessary risk during your OPT window.
Clarify your OPT timeline upfront with HR
Digital Marketing roles often move fast from offer to start date. Confirm your EAD card arrival timeline before accepting, and communicate your authorized start date clearly. Employers generally accommodate a two-to-three week buffer when given advance notice.
Build a portfolio that works independently of your degree
A portfolio showing live campaigns, SEO audits, content calendars, or paid ad results demonstrates job-readiness without requiring explanation of your visa status. Strong portfolios shift hiring conversations toward your capabilities rather than your work authorization situation.
Focus on roles requiring specialized digital skills
Positions requiring proficiency in tools like Google Analytics, HubSpot, or programmatic advertising platforms tend to attract fewer applicants and more employer flexibility. Specialized skill sets give employers a concrete reason to navigate OPT paperwork rather than pass on your application.
Apply to agencies as well as in-house marketing teams
Digital marketing agencies frequently hire OPT students because they value platform versatility and multilingual capabilities for international clients. Agency experience also accelerates your skill development across industries, strengthening future H-1B visa sponsorship conversations with employers.
Digital Marketing Associate OPT: Frequently Asked Questions
Do Digital Marketing Associate jobs qualify for the STEM OPT extension?
It depends on your degree. If you graduated in a STEM-designated field such as Computer Science, Information Systems, or Data Science, many Digital Marketing Associate roles qualify for the 24-month STEM OPT extension, especially those involving marketing analytics, SEO automation, or data-driven campaign management. A degree in Marketing alone does not qualify for STEM OPT. Confirm your CIP code with your DSO before applying.
Can I work as a Digital Marketing Associate while on OPT if my degree is in Business or Communications?
Yes. OPT does not require your job to be in a STEM field. For standard OPT, you need a position that is directly related to your major area of study. Business, Communications, Marketing, and Advertising degrees all support Digital Marketing Associate roles. Your DSO will confirm the connection qualifies, but the relationship is generally straightforward for these degree programs.
How do I find Digital Marketing Associate jobs that are open to OPT students?
Migrate Mate filters job listings specifically for candidates who need OPT or visa sponsorship, so you're not wasting applications on roles that will reject you at the authorization question. Searching on Migrate Mate for Digital Marketing Associate roles surfaces employers who have actively indicated openness to OPT candidates, which significantly improves your response rate compared to applying blind.
What happens to my OPT authorization if my Digital Marketing Associate job ends?
You enter a 60-day grace period once your employment ends. During that window, you can search for a new qualifying role, and your OPT authorization remains valid as long as you find employment before the grace period expires. You must report the job change to your DSO promptly. Unemployment time also counts against your 90-day unemployment limit, so moving quickly matters.
Is a Digital Marketing Associate role likely to lead to H-1B sponsorship?
It depends on the employer and how the role is structured. Digital Marketing Associate positions can qualify as specialty occupations under the H-1B if the role requires a specific bachelor's degree in marketing, communications, or a related field. Employers in tech, e-commerce, and enterprise SaaS are more likely to have H-1B sponsorship programs. Roles with a data or analytics focus are also stronger candidates for specialty occupation classification.