Digital Marketing Associate Jobs for OPT Students
Digital Marketing Associate roles are among the most OPT-friendly positions in the U.S. job market, with strong demand across tech, e-commerce, and agencies. Most roles qualify under CIP code 52.1401 (Marketing) or 11.0401 (IT), supporting both standard 12-month OPT and STEM OPT extension eligibility for qualifying graduates.
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Get Access To All JobsROLE SUMMARY
The Digital Marketing Associate supports 1847Financial’s high-performance marketing team by creating and distributing content for clients and financial professionals, managing digital platforms, and supporting firm-wide campaigns. This role values team collaboration, creative problem-solving, and the adoption of AI tools to drive efficiency and innovation. The Digital Marketing Associate works closely with colleagues and top-performing financial professionals to deliver impactful, on-brand communications.
Responsibilities
- Create client and financial professional-facing content, including newsletters, email templates, flyers, social media, and presentations
- Develop social media content for 1847Financial accounts and create content libraries for financial professionals to use on their own channels
- Build and send marketing emails through HubSpot, ensuring accuracy and compliance
- Produce custom content (emails, flyers, social posts) for gold-level financial professionals
- Manage FMG Marketing Suite users, including setup, troubleshooting, and content updates
- Design light graphics using Canva templates for digital and social campaigns
- Create and edit PowerPoint presentations for leadership use
- Coordinate with Penn Mutual’s Design Studio on some assigned design projects
- Assist with website content updates and digital marketing execution
- Track digital marketing analytics and prepare basic reports for leadership
- Use AI marketing tools to gain efficiencies and support innovative marketing approaches
- Collaborate closely with the Marketing Specialist to ensure consistent, high-quality delivery across platforms and projects
- Supports team with administrative tracking data (e.g. Distribution lists, training calendars, etc)
BASIC QUALIFICATIONS
- Bachelor’s degree in marketing, communications, or related field
- 2–3 years of experience in marketing, communications, or digital design
- Hands-on experience with Canva, HubSpot, JotForm and at least one AI marketing tool (e.g., Jasper, Copy.ai, Grammarly, ChatGPT)
- Strong skills in Microsoft PowerPoint and proficiency with Word and Excel
- Familiarity with FMG Marketing Suite or similar content distribution platforms
- Excellent writing and editing skills for professional communications
- Strong organizational skills and attention to detail
- Commitment to team collaboration, creative and courageous thinking, and contributing to a high-performance culture
SUCCESS IN THIS ROLE LOOKS LIKE
- Professional content created for clients, financial professionals, and firms
- Accurate and timely execution of email campaigns and 1847Financial social posts
- Custom marketing support delivered to gold-level financial professionals
- Effective collaboration with Penn Mutual’s Design Studio and internal marketing team
- Consistent partnership with the other Marketing Specialist to meet firm-wide priorities
- Adoption of AI tools and innovative ideas that improve efficiency and impact
COMPENSATION
- Base Salary Range - $50,000-$60,000
For over 175 years, Penn Mutual has empowered individuals, families and businesses on the journey to achieve their financial goals. Through our partnership with Financial Professionals across the U.S., we help instill the confidence and reliability that comes from a stronger financial future. Penn Mutual and its affiliates offer a comprehensive suite of competitive products and services to meet the unique needs of Financial Professionals and their clients, including life insurance, annuities, wealth management and institutional asset management.
Penn Mutual is committed to Equal Employment Opportunity (EEO). We provide employment and advancement opportunities to all qualified applicants and associates, according to applicable laws. This is reflected in our practices for hiring, placement, promotion, transfer, demotion, layoff, termination, recruitment, compensation, selection or training, and all other terms and conditions of employment. All employment-related decisions and practices are free from unlawful discrimination. This includes: race, creed, color, national origin, ancestry, citizenship age, gender (including pregnancy), sexual orientation, gender identity or expression, domestic partnership or civil union status, marital status, genetic information, disability, religious observance or practice, liability, veteran status or any other classification protected under applicable law.
ROLE SUMMARY
The Digital Marketing Associate supports 1847Financial’s high-performance marketing team by creating and distributing content for clients and financial professionals, managing digital platforms, and supporting firm-wide campaigns. This role values team collaboration, creative problem-solving, and the adoption of AI tools to drive efficiency and innovation. The Digital Marketing Associate works closely with colleagues and top-performing financial professionals to deliver impactful, on-brand communications.
Responsibilities
- Create client and financial professional-facing content, including newsletters, email templates, flyers, social media, and presentations
- Develop social media content for 1847Financial accounts and create content libraries for financial professionals to use on their own channels
- Build and send marketing emails through HubSpot, ensuring accuracy and compliance
- Produce custom content (emails, flyers, social posts) for gold-level financial professionals
- Manage FMG Marketing Suite users, including setup, troubleshooting, and content updates
- Design light graphics using Canva templates for digital and social campaigns
- Create and edit PowerPoint presentations for leadership use
- Coordinate with Penn Mutual’s Design Studio on some assigned design projects
- Assist with website content updates and digital marketing execution
- Track digital marketing analytics and prepare basic reports for leadership
- Use AI marketing tools to gain efficiencies and support innovative marketing approaches
- Collaborate closely with the Marketing Specialist to ensure consistent, high-quality delivery across platforms and projects
- Supports team with administrative tracking data (e.g. Distribution lists, training calendars, etc)
BASIC QUALIFICATIONS
- Bachelor’s degree in marketing, communications, or related field
- 2–3 years of experience in marketing, communications, or digital design
- Hands-on experience with Canva, HubSpot, JotForm and at least one AI marketing tool (e.g., Jasper, Copy.ai, Grammarly, ChatGPT)
- Strong skills in Microsoft PowerPoint and proficiency with Word and Excel
- Familiarity with FMG Marketing Suite or similar content distribution platforms
- Excellent writing and editing skills for professional communications
- Strong organizational skills and attention to detail
- Commitment to team collaboration, creative and courageous thinking, and contributing to a high-performance culture
SUCCESS IN THIS ROLE LOOKS LIKE
- Professional content created for clients, financial professionals, and firms
- Accurate and timely execution of email campaigns and 1847Financial social posts
- Custom marketing support delivered to gold-level financial professionals
- Effective collaboration with Penn Mutual’s Design Studio and internal marketing team
- Consistent partnership with the other Marketing Specialist to meet firm-wide priorities
- Adoption of AI tools and innovative ideas that improve efficiency and impact
COMPENSATION
- Base Salary Range - $50,000-$60,000
For over 175 years, Penn Mutual has empowered individuals, families and businesses on the journey to achieve their financial goals. Through our partnership with Financial Professionals across the U.S., we help instill the confidence and reliability that comes from a stronger financial future. Penn Mutual and its affiliates offer a comprehensive suite of competitive products and services to meet the unique needs of Financial Professionals and their clients, including life insurance, annuities, wealth management and institutional asset management.
Penn Mutual is committed to Equal Employment Opportunity (EEO). We provide employment and advancement opportunities to all qualified applicants and associates, according to applicable laws. This is reflected in our practices for hiring, placement, promotion, transfer, demotion, layoff, termination, recruitment, compensation, selection or training, and all other terms and conditions of employment. All employment-related decisions and practices are free from unlawful discrimination. This includes: race, creed, color, national origin, ancestry, citizenship age, gender (including pregnancy), sexual orientation, gender identity or expression, domestic partnership or civil union status, marital status, genetic information, disability, religious observance or practice, liability, veteran status or any other classification protected under applicable law.
How to Get Visa Sponsorship as a Digital Marketing Associate
Lead with platform-specific metrics, not general experience
Employers hiring Digital Marketing Associates want numbers: CTR improvements, ROAS, email open rates, or follower growth. Quantified results from internships, class projects, or personal campaigns signal real-world readiness and make OPT authorization a secondary concern.
Target companies with established marketing teams
Mid-size and enterprise companies with dedicated marketing departments are more likely to have OPT onboarding experience. Startups with no HR infrastructure may delay or mishandle your authorization paperwork, creating unnecessary risk during your OPT window.
Clarify your OPT timeline upfront with HR
Digital Marketing roles often move fast from offer to start date. Confirm your EAD card arrival timeline before accepting, and communicate your authorized start date clearly. Employers generally accommodate a two-to-three week buffer when given advance notice.
Build a portfolio that works independently of your degree
A portfolio showing live campaigns, SEO audits, content calendars, or paid ad results demonstrates job-readiness without requiring explanation of your visa status. Strong portfolios shift hiring conversations toward your capabilities rather than your work authorization situation.
Focus on roles requiring specialized digital skills
Positions requiring proficiency in tools like Google Analytics, HubSpot, or programmatic advertising platforms tend to attract fewer applicants and more employer flexibility. Specialized skill sets give employers a concrete reason to navigate OPT paperwork rather than pass on your application.
Apply to agencies as well as in-house marketing teams
Digital marketing agencies frequently hire OPT students because they value platform versatility and multilingual capabilities for international clients. Agency experience also accelerates your skill development across industries, strengthening future H-1B sponsorship conversations with employers.
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Get Access To All JobsFrequently Asked Questions
Do Digital Marketing Associate jobs qualify for the STEM OPT extension?
It depends on your degree. If you graduated in a STEM-designated field such as Computer Science, Information Systems, or Data Science, many Digital Marketing Associate roles qualify for the 24-month STEM OPT extension, especially those involving marketing analytics, SEO automation, or data-driven campaign management. A degree in Marketing alone does not qualify for STEM OPT. Confirm your CIP code with your DSO before applying.
Can I work as a Digital Marketing Associate while on OPT if my degree is in Business or Communications?
Yes. OPT does not require your job to be in a STEM field. For standard OPT, you need a position that is directly related to your major area of study. Business, Communications, Marketing, and Advertising degrees all support Digital Marketing Associate roles. Your DSO will confirm the connection qualifies, but the relationship is generally straightforward for these degree programs.
How do I find Digital Marketing Associate jobs that are open to OPT students?
Migrate Mate filters job listings specifically for candidates who need OPT or visa sponsorship, so you're not wasting applications on roles that will reject you at the authorization question. Searching on Migrate Mate for Digital Marketing Associate roles surfaces employers who have actively indicated openness to OPT candidates, which significantly improves your response rate compared to applying blind.
What happens to my OPT authorization if my Digital Marketing Associate job ends?
You enter a 60-day grace period once your employment ends. During that window, you can search for a new qualifying role, and your OPT authorization remains valid as long as you find employment before the grace period expires. You must report the job change to your DSO promptly. Unemployment time also counts against your 90-day unemployment limit, so moving quickly matters.
Is a Digital Marketing Associate role likely to lead to H-1B sponsorship?
It depends on the employer and how the role is structured. Digital Marketing Associate positions can qualify as specialty occupations under the H-1B if the role requires a specific bachelor's degree in marketing, communications, or a related field. Employers in tech, e-commerce, and enterprise SaaS are more likely to have H-1B sponsorship programs. Roles with a data or analytics focus are also stronger candidates for specialty occupation classification.
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