OPT Advertising Manager Jobs
Advertising Manager jobs are open to F-1 OPT students with degrees in marketing, communications, or a related field. Most roles qualify as specialty occupations, making them strong candidates for H-1B visa sponsorship. Your 12-month OPT window, or 24-month STEM extension if eligible, gives you real runway to build a sponsorship case.
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Company Description
At CompareCards, a subsidiary of LendingTree, our mission is to help people make smarter, more informed, healthier financial decisions based on deeper knowledge of financial offers. CompareCards provides easy-to-use, objective tools and educational resources that help consumers do everything from making credit card comparisons and managing their credit health to helping children in primary, middle, and high school learn how to make wise financial decisions.
CULTURE
Our clothes are casual and relaxed, and our work ethic is highly professional. It is our culture for each team member to challenge the status quo, express their opinions, and to stand up, ask for the ball and run with it to meet our aggressive goals. We also have a lot of fun together! We’re always looking for the best, brightest, high energy, results-driven Rock Stars to join our team. We reward innovation, creativity and the ability to just GET STUFF DONE.
WHO YOU ARE
- You’re a go-getter: We’re looking for an energized, enthusiastic person who has a passion for the Digital Marketing and emerging technologies. You don’t mind getting your hands dirty and know the importance of consistent and precise execution. You hustle.
- You’re competitive: You love winning. Every day you’re looking for new ways to not only beat your competitors, but to beat your previous wins. You are unwilling to fail and always find a way to move the needle.
- You’re ambitious: You want to learn and improve every day and you take personal pride in wins for the team. You don’t let yourself get disappointed with failures and only let them serve to push you even harder to search for new breakthroughs and innovative ways to achieve your goals.
- You’re insatiably curious: You love learning. You run towards concepts you don’t understand rather than shying away. You recognize assumptions and question them. You experiment, theorize, test and FAIL; you immediately iterate and keep trying until you nail it.
- You’re an insanely organized executer: You GET THINGS DONE. No ball gets dropped even when you’re managing multiple campaigns and deadlines and priorities. Your follow-through is impeccable and no one ever needs to make sure you did what you said you’d do. You implement and execute every single day.
- You’re great at relationships: You’re awesome at working with people and enjoy collaboration. You’ll be able to grow and nurture relationships with external contacts at some of the biggest publishers online. You’ll also realize the importance of creating strong internal relationships with other teams at LendingTree and strive to be a good teammate every day.
- You can theorize and pivot: You’re agile, creative and flexible. When faced with a new challenge, you can quickly learn on your own and figure out the best path to success. You can derive insights from various sources and experts to understand new concepts. You can look at previous performance trends and theorize new tests to make them even better.
- You have a logical, scientific mind: Careful testing and analysis of each campaign element – copy, ads, landing pages, placements, targeting – will be key to your success, and it's what you’ll do every day. You’ll analyze, find trends and immediately iterate into new tests and optimizations.
Job Description
WHAT YOU’LL DO
Digital marketing is currently in a revolutionary stage and you’ll be fully immersed in learning the bleeding edge. This is direct response marketing, plain and simple. Success is all about ROI, scaling and generating the highest quality leads. We're willing to spend to test and learn, and we're looking for someone who can find trends and dive into data to optimize into the most profitable placements and creatives. We want someone who can recognize opportunities and put a solid plan in place to capitalize on them.
This is a great opportunity for someone to come in, work incredibly hard and be rewarded with rich learnings about digital marketing practice from a best-in-class team. You’ll have to hustle, but you’ll be fully-immersed in digital marketing in an entrepreneurial, fun team environment which rewards hard-work and results above all else.
ROLE & RESPONSIBILITIES
- Find and test new platforms to grow our digital footprint
- Manage day-to-day campaign metrics and optimizations across a variety of platforms and publishers
- Understand and implement tracking through URL parameters
- Analyze data for the full-funnel using our proprietary analytics platform and come up with new test hypotheses
- Stay organized and keep everyone in the loop. You’ll work closely across teams and will need to be an excellent communicator and project manager.
- Dive into data to segment and de-average. Find trends and patterns in large datasets and theorize ways to exploit those trends. Create new headlines and landing page concepts to increase high-quality volume for the Native Channel. Understand our campaigns and what works. Theorize and test why something is working, then find ways to iterate, scale and optimize.
- Collaborate with other marketing teams to find ideas and winners from other channels
- Expand and nurture our partnerships through account management and placement optimization to maximize revenue while ensuring that the partnerships are generating high-quality and high-intent leads. You’ll be measured against aggressive revenue goals and need to find creative ways to hit your numbers.
Qualifications
Required Skills
- Bachelor’s degree
- 3+ years in paid digital marketing channels
- Experience with programmatic advertising
- Proven success buying ads on an auction-style platform (Adwords, Bing, Yahoo, Taboola, Outbrain, Facebook, etc.)
- Experience with Excel, ideally advanced formulas and vlookups
- Ability to thrive in a fast-paced, deadline driven environment while handling multiple projects and priorities simultaneously. Flexible and able to pivot quickly when priorities change.
- Can funnel constructive criticism into new ideas
- Curious and always trying to learn
- A passion for digital marketing and the desire to become an expert
- Consistent execution and strong attention to detail
- A visible pattern of impact and success in whatever you’ve chosen to do in the past
- Excellent interpersonal skills. Strong communication skills, written and oral.
- Stellar project management skills
If you want to make a real impact every day in an intense, small, fun team environment, send us your resume now!
Additional Information
Apply Here:
https://boards.greenhouse.io/lendingtree/jobs/799194
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Get Access To All JobsTips for Finding OPT Sponsorship as an Advertising Manager
Target employers with H-1B sponsorship history
Agencies and brand marketing teams at large companies sponsor H-1B visas far more often than small shops. Prioritize employers with a demonstrated history of filing for international employees in marketing and advertising roles.
Frame your OPT timeline upfront
Bring up your work authorization status early in the process. Employers who sponsor visas prefer candidates who are direct about timelines, so they can plan the H-1B filing around your OPT expiration date without surprises.
Emphasize platform and analytics expertise
Advertising Managers who own performance data, media mix analysis, or campaign attribution stand out to sponsoring employers. Quantifiable skills reduce hiring risk and strengthen the specialty occupation argument for your H-1B petition.
Document your degree-to-role connection clearly
H-1B approval for advertising roles depends on proving the position requires a specific degree. Be ready to show how your marketing or communications degree directly supports the technical requirements of the Advertising Manager position.
Use your STEM extension if your degree qualifies
Some advertising and marketing programs at STEM-designated schools qualify for the 24-month OPT extension. Confirm your CIP code with your DSO early, as this extra time significantly improves your chances of clearing the H-1B lottery.
Network within agency and in-house marketing teams
Advertising Manager roles are often filled through internal referrals. Building relationships with hiring managers at companies known to sponsor visas increases your chances of reaching decision-makers before a role is posted publicly.
Advertising Manager OPT: Frequently Asked Questions
Can I work as an Advertising Manager on OPT?
Yes, as long as your job is directly related to your degree field. Advertising Manager roles typically qualify for F-1 OPT students with degrees in marketing, communications, advertising, or business. Your DSO must report your employer and start date in SEVIS within the required window after you begin working.
Does an Advertising Manager role qualify as a specialty occupation for H-1B?
Generally yes. USCIS evaluates whether the position normally requires a bachelor's degree or higher in a specific field. Advertising Manager roles that involve strategic planning, media buying analysis, or brand management typically meet this threshold, particularly when the employer can document degree requirements in the job description and hiring practices.
How do I find Advertising Manager jobs that sponsor OPT and H-1B visas?
Migrate Mate filters job listings specifically for employers open to sponsoring international students, so you can focus your search on companies that have sponsored marketing and advertising roles before. Searching broadly and then filtering for sponsorship willingness wastes time during a limited OPT window, so a targeted approach matters.
What happens if my OPT expires before my H-1B is approved?
If your employer files your H-1B petition before your OPT expires and you have a timely filed receipt notice, you may be eligible for a cap-gap extension that bridges your status until October 1. Your DSO can update your SEVIS record to reflect the extension, allowing you to continue working without interruption.
Do advertising roles at agencies sponsor H-1B visas as often as in-house marketing teams?
It varies. Large holding company agencies such as WPP, Publicis, and IPG have established immigration support processes and sponsor regularly. Smaller independent agencies often lack the infrastructure or budget to sponsor. In-house marketing teams at large consumer brands and tech companies tend to offer more consistent sponsorship, particularly for manager-level roles.