Advertising Manager Jobs for OPT Students
Advertising Manager jobs are open to F-1 OPT students with degrees in marketing, communications, or a related field. Most roles qualify as specialty occupations, making them strong candidates for H-1B sponsorship. Your 12-month OPT window, or 24-month STEM extension if eligible, gives you real runway to build a sponsorship case.
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Get Access To All JobsDealership:
L0021 LAD Advertising
Search Advertising Manager
Location: Remote- USA
Compensation: The full salary range for this position is $85,000-$120,000 annually. The anticipated starting pay is $85,000-$105,000 plus bonus, determined by factors such as skills, experience, and organizational considerations. Final compensation will be established through the interview process in accordance with applicable pay equity and transparency laws.
The Search Advertising Manager leads the development and execution of Paid Search (SEM) and emerging AI/LLM-driven search ads experiences. This role owns search advertising performance across the full funnel—awareness, conversion, and retention—by leveraging data, cross-channel insights, and advanced search technologies.
The ideal candidate will guide strategy, oversee execution, manage experimentation, and ensure the Lithia retail store network is optimally discoverable across traditional search engines, AI search platforms, and next-gen conversational assistants within advertising. This position is ideal for someone who understands the evolving search landscape and knows how to translate opportunities into measurable growth.
- Drive strategic direction of the Search Advertising channel to ensure maximum visibility, efficiency, and ROI
- Develop & implement best practices across traditional Search and AI-driven search channels for advertising
- Establish Search Advertising standards, focus areas, core KPIs, and SLAs for vendor partners
- Evaluate Search Advertising vendor partners across the Lithia dealer network while planning and executing quarterly audits
- Implement tracking solutions across web assets (GA4, GTM, pixels, tags) to ensure reliable data capture and reporting
- Oversee Google partnership as well as corresponding platforms including Google Ads, Google Merchant Center, YouTube, etc.
- Negotiate competitive fee structures with on-program Search Advertising partners
- Identify, test, and implement new search advertising tactics, automation, and optimization techniques
- Manage and optimize campaigns across Google Ads, Bing Ads, and other relevant platforms
- Oversee keyword segmentation, bidding strategies, audience targeting, and creative testing
- Adapt paid strategies for emerging AI search experiences (e.g., SGE, OpenAI Search, Chat-based retrieval systems)
- Guide teams in prompt-driven optimization, structured content development, and AI-friendly strategies
- Evaluate and integrate AI tools for workflow enhancements, content generation, insights, and automation
- Analyze search advertising and AI advertising performance and deliver actionable insights
- Build dashboards, reporting frameworks, and experiment analyses
- Translate data into clear strategic recommendations
- Collaborate with Media, Content, Analytics, and Creative teams
- Provide search advertising input for landing pages, site architecture, and campaign planning
- Educate teams on evolving search and AI trends and recommend best practices to improve performance
What You'll Bring
- 4–6+ years in Search advertising, ideally in growth-focused environments
- Proven experience managing substantial paid search budgets and campaign complexity
- Strong understanding of analytics platforms (GA4, GSC, Looker, etc.)
- Familiarity with AI/LLM search systems, prompt optimization, AI content workflows, and emerging search models (e.g., SGE, Perplexity, ChatGPT Search)
- Strong attention to detail, urgency, critical thinking, and time management
- Collaborative team player with experience working cross-functionally and with external agencies
We offer best in class industry benefits:
- Competitive pay
- Medical, Dental and Vision Plans
- Paid Holidays & PTO
- Short and Long-Term Disability
- Paid Life Insurance
- 401(k) Retirement Plan
- Employee Stock Purchase Plan
- Lithia Learning Center
- Vehicle Purchase Discounts
- Wellness Programs
High School graduate or equivalent, 18 years or older required. We are a drug free workplace. We are committed to equal employment opportunity (regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status). We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Dealership:
L0021 LAD Advertising
Search Advertising Manager
Location: Remote- USA
Compensation: The full salary range for this position is $85,000-$120,000 annually. The anticipated starting pay is $85,000-$105,000 plus bonus, determined by factors such as skills, experience, and organizational considerations. Final compensation will be established through the interview process in accordance with applicable pay equity and transparency laws.
The Search Advertising Manager leads the development and execution of Paid Search (SEM) and emerging AI/LLM-driven search ads experiences. This role owns search advertising performance across the full funnel—awareness, conversion, and retention—by leveraging data, cross-channel insights, and advanced search technologies.
The ideal candidate will guide strategy, oversee execution, manage experimentation, and ensure the Lithia retail store network is optimally discoverable across traditional search engines, AI search platforms, and next-gen conversational assistants within advertising. This position is ideal for someone who understands the evolving search landscape and knows how to translate opportunities into measurable growth.
- Drive strategic direction of the Search Advertising channel to ensure maximum visibility, efficiency, and ROI
- Develop & implement best practices across traditional Search and AI-driven search channels for advertising
- Establish Search Advertising standards, focus areas, core KPIs, and SLAs for vendor partners
- Evaluate Search Advertising vendor partners across the Lithia dealer network while planning and executing quarterly audits
- Implement tracking solutions across web assets (GA4, GTM, pixels, tags) to ensure reliable data capture and reporting
- Oversee Google partnership as well as corresponding platforms including Google Ads, Google Merchant Center, YouTube, etc.
- Negotiate competitive fee structures with on-program Search Advertising partners
- Identify, test, and implement new search advertising tactics, automation, and optimization techniques
- Manage and optimize campaigns across Google Ads, Bing Ads, and other relevant platforms
- Oversee keyword segmentation, bidding strategies, audience targeting, and creative testing
- Adapt paid strategies for emerging AI search experiences (e.g., SGE, OpenAI Search, Chat-based retrieval systems)
- Guide teams in prompt-driven optimization, structured content development, and AI-friendly strategies
- Evaluate and integrate AI tools for workflow enhancements, content generation, insights, and automation
- Analyze search advertising and AI advertising performance and deliver actionable insights
- Build dashboards, reporting frameworks, and experiment analyses
- Translate data into clear strategic recommendations
- Collaborate with Media, Content, Analytics, and Creative teams
- Provide search advertising input for landing pages, site architecture, and campaign planning
- Educate teams on evolving search and AI trends and recommend best practices to improve performance
What You'll Bring
- 4–6+ years in Search advertising, ideally in growth-focused environments
- Proven experience managing substantial paid search budgets and campaign complexity
- Strong understanding of analytics platforms (GA4, GSC, Looker, etc.)
- Familiarity with AI/LLM search systems, prompt optimization, AI content workflows, and emerging search models (e.g., SGE, Perplexity, ChatGPT Search)
- Strong attention to detail, urgency, critical thinking, and time management
- Collaborative team player with experience working cross-functionally and with external agencies
We offer best in class industry benefits:
- Competitive pay
- Medical, Dental and Vision Plans
- Paid Holidays & PTO
- Short and Long-Term Disability
- Paid Life Insurance
- 401(k) Retirement Plan
- Employee Stock Purchase Plan
- Lithia Learning Center
- Vehicle Purchase Discounts
- Wellness Programs
High School graduate or equivalent, 18 years or older required. We are a drug free workplace. We are committed to equal employment opportunity (regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status). We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
How to Get Visa Sponsorship as an Advertising Manager
Target employers with H-1B sponsorship history
Agencies and brand marketing teams at large companies sponsor H-1B visas far more often than small shops. Prioritize employers with a demonstrated history of filing for international employees in marketing and advertising roles.
Emphasize platform and analytics expertise
Advertising Managers who own performance data, media mix analysis, or campaign attribution stand out to sponsoring employers. Quantifiable skills reduce hiring risk and strengthen the specialty occupation argument for your H-1B petition.
Document your degree-to-role connection clearly
H-1B approval for advertising roles depends on proving the position requires a specific degree. Be ready to show how your marketing or communications degree directly supports the technical requirements of the Advertising Manager position.
Network within agency and in-house marketing teams
Advertising Manager roles are often filled through internal referrals. Building relationships with hiring managers at companies known to sponsor visas increases your chances of reaching decision-makers before a role is posted publicly.
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Get Access To All JobsFrequently Asked Questions
Can I work as an Advertising Manager on OPT?
Yes, as long as your job is directly related to your degree field. Advertising Manager roles typically qualify for F-1 OPT students with degrees in marketing, communications, advertising, or business. Your DSO must report your employer and start date in SEVIS within the required window after you begin working.
Does an Advertising Manager role qualify as a specialty occupation for H-1B?
Generally yes. USCIS evaluates whether the position normally requires a bachelor's degree or higher in a specific field. Advertising Manager roles that involve strategic planning, media buying analysis, or brand management typically meet this threshold, particularly when the employer can document degree requirements in the job description and hiring practices.
How do I find Advertising Manager jobs that sponsor OPT and H-1B visas?
Migrate Mate filters job listings specifically for employers open to sponsoring international students, so you can focus your search on companies that have sponsored marketing and advertising roles before. Searching broadly and then filtering for sponsorship willingness wastes time during a limited OPT window, so a targeted approach matters.
What happens if my OPT expires before my H-1B is approved?
If your employer files your H-1B petition before your OPT expires and you have a timely filed receipt notice, you may be eligible for a cap-gap extension that bridges your status until October 1. Your DSO can update your SEVIS record to reflect the extension, allowing you to continue working without interruption.
Do advertising roles at agencies sponsor H-1B visas as often as in-house marketing teams?
It varies. Large holding company agencies such as WPP, Publicis, and IPG have established immigration support processes and sponsor regularly. Smaller independent agencies often lack the infrastructure or budget to sponsor. In-house marketing teams at large consumer brands and tech companies tend to offer more consistent sponsorship, particularly for manager-level roles.
See which Advertising Manager employers are hiring and sponsoring visas right now.
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