OPT Field Marketing Specialist Jobs
Field Marketing Specialist roles are a strong fit for F-1 OPT students with degrees in marketing, communications, or business. Most positions qualify as specialty occupations, supporting STEM OPT extension eligibility if your degree is STEM-designated. Employers typically expect event coordination experience and comfort working cross-functionally with sales teams.
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Essential Functions:
Oversees and supports strategic decisions from the National and local level. Ensures the sales plan and signage are executed at site level, aligning with site level needs. Assists our organization with scaling to common sign types. Assists National and local levels with planning and coordination of all printed and digital sign programming. Ensures operation of digital assets in stores and on forecourts. Local Media relations (reactive). Planning and implementing local public relations campaigns (grand openings, post renovation campaigns). Executes localized Social Media marketing campaigns. Assists in managing the business unit marketing / advertising budget. Conducting, summarizing, and presenting local market research. Management of internal communications content. Providing content for external digital channels when needed locally (web site, social media channels). Social investment program management. Participation in communications network / weekly communications reporting. Media Monitoring. Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks; or participating in professional societies. Contributes to team effort by accomplishing determined Financial and Key Result Area targets pursuant to Company Plan guidelines.
Qualifications
Bachelor’s degree in communications, marketing, or related field preferred. Other combinations of job-related experience and education that meet the requirements may be substituted. Two or more years of experience working in marketing, merchandising and communication and/or related field required. Must be proficient in Microsoft Office Suite (Word/Excel/PowerPoint). Proficiency in Adobe Creative Suite (Photoshop/InDesign/Illustrator) preferred. Must possess well-developed verbal and written communication skills, as well as excellent interpersonal skills. Proven success record with media relations/PR campaigns. Excellent project management skills and ability to collaborate with other departments. Must be well organized and possess ability to handle multiple responsibilities under constant deadlines with a high degree of attention to detail and accuracy. Track record of managing third-party relationships and/or direct reports. Customer focus: Identifies and understands customer needs and puts them first in all activities and efforts. Commercial mindset: Goes the extra mile to drive the commercial success of the company. Creative thinker who has proficient design and organizational skills. May require up to 50% travel. Retail experience is preferred.
Physical Requirements:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Complete physical activity inventory of the position includes:
- Sit for long periods of time.
- Operate computer keyboard and mouse for data entry.
- View computer monitor.
- Hear and speak via telephone.
- Reach forward and/or overhead.
- Occasionally lift up to 20 pounds.
- Occasionally lift and/or carry, up to 60 pounds from ground to waist level for up to 30 minutes of a workday. (I.e. to replenish fountain syrups).
- Occasionally lift and/or carry up 30 pounds from the ground to overhead up to 30 minutes a workday. (I.e. stocking/maintaining inventory levels; resets.)
- Occasionally lift and/or carry up to 40 pounds from the ground to waist up to 30 minutes a workday. (I.e. stocking/maintaining inventory levels; resets).
- Ability to push and pull with arms up to a force of 20 pounds. (i.e. utilizing a hand truck).
- Ability to climb a ladder to store or retrieve materials, place and/or replace signage.
Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Working conditions inventory of the position includes:
- The noise level in the work environment is usually moderate at a normal range.
- The lighting will include natural light from the outside as well as fluorescent lighting throughout the work areas.
- The temperatures in the store are usually moderate to a normal range.
- The individual may occasionally be exposed to extreme temperatures while supervising store managers performing occasional work in a walk-in cooler and/or freezer.
- Work with minimum direction and periodic supervision.
THE ABOVE STATEMENTS REFLECT THE GENERAL QUALIFICATIONS / DUTIES AND /OR RESPONSIBILITIES NECESSARY TO IDENTIFY THE JOB AND ARE NOT NECESSARILY INTENDED TO SET FORTH ALL OF THE SPECIFIC REQUIREMENTS OF THE JOB.
NOTE: This Job Description may change periodically as required by business necessity, with or without advance notice to employees.
Hiring Range: $ 60K - 65K per year
Circle K is an Equal Opportunity Employer.
The Company complies with the Americans with Disabilities Act (the ADA) and all state and local disability laws. Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the ADA and certain state or local laws as long as it does not impose an undue hardship on the Company. Please inform the Company’s Human Resources Representative if you need assistance completing any forms or to otherwise participate in the application process.
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Get Access To All JobsTips for Finding OPT Sponsorship as a Field Marketing Specialist
Confirm your degree supports specialty occupation status
Field marketing roles require a theoretical and practical application of marketing knowledge. A bachelor's degree in marketing, communications, or business is typically enough to satisfy the specialty occupation requirement that underpins both OPT authorization and future H-1B visa sponsorship.
Prioritize employers with a history of H-1B sponsorship
Not every company that hires on OPT will sponsor an H-1B later. Before accepting an offer, research whether the employer has sponsored H-1B petitions for marketing roles before. Past sponsorship behavior is the strongest signal of future willingness.
Track your OPT end date against the H-1B cap timeline
H-1B cap registrations open each March for an October 1 start date. If your OPT ends before October, confirm your employer can bridge the gap using cap-gap protection. Start this conversation with HR at least six months before your OPT expires.
Get your job offer letter to clearly define your role
Your offer letter should describe the role in terms that establish specialty occupation: specific degree requirements, strategic responsibilities, and marketing qualifications. Vague descriptions like 'marketing support' can create problems during H-1B petition review.
Highlight cross-functional and data-driven experience
Field marketing roles that blend campaign analytics, CRM tools, and sales alignment are stronger candidates for specialty occupation classification. Employers also find these profiles easier to sponsor because the degree-to-job connection is clearly defensible with USCIS.
Ask about STEM OPT eligibility before accepting a position
If your marketing or business degree carries a STEM designation, you may qualify for a 24-month STEM OPT extension. Confirm your degree CIP code with your DSO and verify the employer meets E-Verify requirements before your initial OPT period ends.
Field Marketing Specialist OPT: Frequently Asked Questions
Can I work as a Field Marketing Specialist on F-1 OPT?
Yes. Field Marketing Specialist roles generally qualify for F-1 OPT because they require a degree in marketing, communications, or a related field, which satisfies the specialty occupation standard. Your employment must be directly related to your degree program. Confirm this connection with your DSO before accepting an offer to avoid any authorization issues.
Do Field Marketing Specialist jobs qualify for STEM OPT extension?
They can, but it depends on your specific degree rather than the job title. If your undergraduate or graduate degree carries a STEM-designated CIP code, such as certain management information systems or marketing analytics programs, you may qualify for the 24-month extension. Check your degree's CIP code with your DSO and confirm the employer is enrolled in E-Verify.
How do I find Field Marketing Specialist employers willing to sponsor OPT students?
Browse Field Marketing Specialist listings on Migrate Mate, which filters for employers open to OPT and visa sponsorship. Focus on mid-size and enterprise companies with dedicated HR teams, as they're more likely to have established sponsorship workflows. Technology, SaaS, and healthcare sectors file disproportionately high numbers of H-1B petitions for marketing roles, making them worth prioritizing.
Will a Field Marketing Specialist role support an H-1B petition after OPT?
It can, provided the role meets the specialty occupation definition: the position must normally require at least a bachelor's degree in a specific field. Field marketing roles with responsibilities like campaign strategy, market analysis, or demand generation tend to meet this bar more clearly than general promotional or event-support roles. Job description language matters significantly during the petition review.
What happens to my OPT authorization if I'm between Field Marketing Specialist jobs?
F-1 OPT allows a maximum of 90 days of unemployment for standard OPT, and 150 days for STEM OPT extension. If you're between roles, those days count against your limit. Freelance or contract field marketing work can count toward authorized employment if it's related to your degree, but document it carefully and keep your DSO informed throughout your job search.