OPT Account Based Marketing Jobs
Account Based Marketing jobs are a strong fit for F-1 OPT students with backgrounds in marketing, business, or data analytics. ABM roles at B2B companies often involve CRM tools, campaign strategy, and cross-functional collaboration, all skills that translate directly from business and marketing degree programs eligible for OPT authorization.
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Get Access To All JobsINTRODUCTION
Together, WE enable individuals to look, feel, and be their true selves.
Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.
THE ROLE
The Associate Manager, Shopper Based Design (SBD) manages retail merchandising projects from brief through in-store execution, delivering on time, within budget and to customer standards. The role focuses on OPI and supports the broader Retail Hair, OPI and Prosumer (RHOP) portfolio, including Retail Hair brands such as Clairol, Clairol Professional, and Wella Color Charm. Working with SBD colleagues who lead visual merchandising, channel Trade Marketing, Field Sales and Finance, this person turns agreed plans into clear actions and coordinates vendors, merchandisers and customer partners to deliver them.
KEY RESPONSIBILITIES
Project Planning and Merchandising Execution
- Own integrated project plans, critical milestones, dependencies, approvals and delivery dates across simultaneous projects. Identify what is needed from whom and by when; follow through to completion and keep priorities and project status current.
- Coordinate permanent fixtures, temporary displays, planograms, artwork, replacement parts and maintenance with SBD leads and vendors. Check specifications, retailer requirements and approvals before production and installation.
Vendor and Merchandiser Management
- Brief and manage external vendors from scope and quotes through production, delivery and issue resolution. Set clear expectations for quality, cost and timing; track performance and coordinate with Procurement on required sourcing and approvals.
- Coordinate external merchandisers and installation partners, including store lists, schedules, instructions, training materials and completion reporting. Verify execution through photos or audits, resolve field issues and close outstanding work.
Customer and Internal Stakeholder Communication
- In partnership with Field Sales and customer leads, provide clear, timely customer updates on progress, milestones and hurdles. Explain impacts, recommend solutions and confirm decisions, responsibilities and next steps.
- Align SBD visual merchandising leads, Finance, channel Trade Marketing, Field Sales and other partners on inputs, deliverables and approvals. Establish working cadences, document decisions and escalate unresolved dependencies early.
Budget and Time Management
- Manage project budgets, quotes, purchase orders, invoices, accruals and forecasts with Finance. Track actuals and commitments against budget, explain variances and recommend corrective actions before overspend occurs.
- Anticipate risks and bring practical recommendations with cost and timing implications. Balance competing deadlines, communicate tradeoffs and create trackers, routines and processes where structure is missing.
QUALIFICATIONS
Required
- Relevant experience. 3+ years of relevant retail merchandising, visual merchandising or project management experience, with direct responsibility for vendors, budgets and multiple concurrent projects.
- Visual merchandising background. Previous hands-on visual merchandising experience must be evident in the CV or resume, including delivery of fixtures, displays, retail resets or merchandising rollouts.
- Retail channel experience. Experience delivering projects for beauty specialty retailers such as Ulta Beauty or Sephora, and for Food, Drug and Mass (FDM) customers. Understand retailer calendars, approval processes and in-store execution requirements.
- Stakeholder skills and emotional intelligence. Build trust across functions and external partners; listen, adapt communication to the audience and handle competing needs or difficult conversations constructively. Influence delivery without direct reporting authority.
- Clear communication. Translate project detail into concise updates, recommendations and requests for decisions. Confidently explain what is on track, what is at risk, what is needed and the proposed path forward.
- Ownership and teamwork. Take a solution-oriented approach, follow through on commitments and collaborate toward shared outcomes. Create structure amid ambiguity, maintain an accurate view of project status and ask for help or escalate early when needed.
- Financial and organizational discipline. Demonstrated budget, prioritization and time management skills, attention to detail, and proficiency in Excel, PowerPoint, Outlook and project tracking tools.
Preferred
- Bachelor’s degree in Business Administration, Marketing or a related discipline.
- Experience with retailer merchandising calendars, including the Ulta Beauty MTT calendar; planogram tools such as Space Planning, NexGen or Spaceman.
- Familiarity with vendor dielines, schematics, engineering drawings and artwork review; Adobe Illustrator experience is helpful.
- An interest in beauty is welcome but is not required.
COMPENSATION
- Pay Range: $75,000 - $98,000 salary per year. The range listed is just one component of Wella Company's total rewards package for employees. Other rewards may include annual bonus plan or variable pay, depending on the role. In addition, Wella Company provides a rich variety of benefits to employees, including health insurance, life and disability insurance, 401(k) retirement plan, paid holidays and paid time off (PTO).
EEO OPPORTUNITIES
We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.
NOTICES
- All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.
- If you need assistance and/or a reasonable accommodation due to a disability during the application process, please email NA.Recruiting@wella.com. This email account will not respond to inquiries regarding the status of a candidate’s application.
- [For CA located postings ONLY]: Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
- Wella participates in the E-Verify Program to confirm eligibility to work in the United States. Information regarding your rights: Know your rights and Pay Transparency Nondiscrimination Provision.
LOCATION
Location: Calabasas, CA (Hybrid)
INTRODUCTION
Together, WE enable individuals to look, feel, and be their true selves.
Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.
THE ROLE
The Associate Manager, Shopper Based Design (SBD) manages retail merchandising projects from brief through in-store execution, delivering on time, within budget and to customer standards. The role focuses on OPI and supports the broader Retail Hair, OPI and Prosumer (RHOP) portfolio, including Retail Hair brands such as Clairol, Clairol Professional, and Wella Color Charm. Working with SBD colleagues who lead visual merchandising, channel Trade Marketing, Field Sales and Finance, this person turns agreed plans into clear actions and coordinates vendors, merchandisers and customer partners to deliver them.
KEY RESPONSIBILITIES
Project Planning and Merchandising Execution
- Own integrated project plans, critical milestones, dependencies, approvals and delivery dates across simultaneous projects. Identify what is needed from whom and by when; follow through to completion and keep priorities and project status current.
- Coordinate permanent fixtures, temporary displays, planograms, artwork, replacement parts and maintenance with SBD leads and vendors. Check specifications, retailer requirements and approvals before production and installation.
Vendor and Merchandiser Management
- Brief and manage external vendors from scope and quotes through production, delivery and issue resolution. Set clear expectations for quality, cost and timing; track performance and coordinate with Procurement on required sourcing and approvals.
- Coordinate external merchandisers and installation partners, including store lists, schedules, instructions, training materials and completion reporting. Verify execution through photos or audits, resolve field issues and close outstanding work.
Customer and Internal Stakeholder Communication
- In partnership with Field Sales and customer leads, provide clear, timely customer updates on progress, milestones and hurdles. Explain impacts, recommend solutions and confirm decisions, responsibilities and next steps.
- Align SBD visual merchandising leads, Finance, channel Trade Marketing, Field Sales and other partners on inputs, deliverables and approvals. Establish working cadences, document decisions and escalate unresolved dependencies early.
Budget and Time Management
- Manage project budgets, quotes, purchase orders, invoices, accruals and forecasts with Finance. Track actuals and commitments against budget, explain variances and recommend corrective actions before overspend occurs.
- Anticipate risks and bring practical recommendations with cost and timing implications. Balance competing deadlines, communicate tradeoffs and create trackers, routines and processes where structure is missing.
QUALIFICATIONS
Required
- Relevant experience. 3+ years of relevant retail merchandising, visual merchandising or project management experience, with direct responsibility for vendors, budgets and multiple concurrent projects.
- Visual merchandising background. Previous hands-on visual merchandising experience must be evident in the CV or resume, including delivery of fixtures, displays, retail resets or merchandising rollouts.
- Retail channel experience. Experience delivering projects for beauty specialty retailers such as Ulta Beauty or Sephora, and for Food, Drug and Mass (FDM) customers. Understand retailer calendars, approval processes and in-store execution requirements.
- Stakeholder skills and emotional intelligence. Build trust across functions and external partners; listen, adapt communication to the audience and handle competing needs or difficult conversations constructively. Influence delivery without direct reporting authority.
- Clear communication. Translate project detail into concise updates, recommendations and requests for decisions. Confidently explain what is on track, what is at risk, what is needed and the proposed path forward.
- Ownership and teamwork. Take a solution-oriented approach, follow through on commitments and collaborate toward shared outcomes. Create structure amid ambiguity, maintain an accurate view of project status and ask for help or escalate early when needed.
- Financial and organizational discipline. Demonstrated budget, prioritization and time management skills, attention to detail, and proficiency in Excel, PowerPoint, Outlook and project tracking tools.
Preferred
- Bachelor’s degree in Business Administration, Marketing or a related discipline.
- Experience with retailer merchandising calendars, including the Ulta Beauty MTT calendar; planogram tools such as Space Planning, NexGen or Spaceman.
- Familiarity with vendor dielines, schematics, engineering drawings and artwork review; Adobe Illustrator experience is helpful.
- An interest in beauty is welcome but is not required.
COMPENSATION
- Pay Range: $75,000 - $98,000 salary per year. The range listed is just one component of Wella Company's total rewards package for employees. Other rewards may include annual bonus plan or variable pay, depending on the role. In addition, Wella Company provides a rich variety of benefits to employees, including health insurance, life and disability insurance, 401(k) retirement plan, paid holidays and paid time off (PTO).
EEO OPPORTUNITIES
We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.
NOTICES
- All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.
- If you need assistance and/or a reasonable accommodation due to a disability during the application process, please email NA.Recruiting@wella.com. This email account will not respond to inquiries regarding the status of a candidate’s application.
- [For CA located postings ONLY]: Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
- Wella participates in the E-Verify Program to confirm eligibility to work in the United States. Information regarding your rights: Know your rights and Pay Transparency Nondiscrimination Provision.
LOCATION
Location: Calabasas, CA (Hybrid)
See all 157+ OPT Account Based Marketing Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new OPT Account Based Marketing Jobs.
Get Access To All JobsTips for Finding OPT Sponsorship in Account Based Marketing
Lead with your ABM tool experience
Hiring managers in ABM roles screen for hands-on experience with platforms like HubSpot, Salesforce, or Demandbase. List these explicitly on your resume. Candidates who demonstrate tool proficiency move faster through screening, which matters when your OPT timeline is limited.
Target B2B SaaS companies first
B2B SaaS companies run the most active ABM programs and hire most frequently for these roles. They also tend to have dedicated HR teams familiar with OPT work authorization, making the sponsorship conversation more straightforward than at smaller or less structured organizations.
Quantify your campaign results
ABM is a metrics-driven discipline. Hiring managers expect to see pipeline contribution, account engagement rates, or conversion lifts in your resume. Specific numbers demonstrate you understand how ABM connects to revenue, which is the core argument for any ABM hire.
Clarify your OPT status upfront in outreach
Mention your OPT authorization and remaining timeline in early outreach emails or cover letters. Employers unfamiliar with OPT sometimes assume international students require immediate H-1B visa sponsorship. Clarifying that you already have work authorization removes that objection before it slows the process.
Align your degree to the specialty occupation standard
ABM roles that require a degree in marketing, business, or communications map cleanly to specialty occupation criteria relevant for future H-1B sponsorship. When applying, note how your degree directly supports the role's responsibilities, not just the industry.
Apply early in the hiring cycle
Many ABM teams plan headcount in Q4 for the following year. Applying between October and January gives you the longest possible runway before your OPT expires. Companies that plan ahead are also more likely to consider H-1B sponsorship as part of the offer.
Account Based Marketing OPT: Frequently Asked Questions
Are Account Based Marketing jobs eligible for F-1 OPT work authorization?
Yes. Account Based Marketing roles at B2B companies typically qualify for F-1 OPT because they require a degree in marketing, business, communications, or a related field. To be eligible, the work must be directly related to your degree program. A marketing or business degree maps cleanly to ABM responsibilities, including campaign strategy, CRM management, and account segmentation.
Can Account Based Marketing jobs qualify for STEM OPT extension?
Possibly, but it depends on your degree. If you graduated with a STEM-designated degree, such as data analytics, information systems, or marketing analytics, and your ABM role involves significant data analysis or marketing technology work, your employer may be able to support a 24-month STEM OPT extension. Confirm the role's SOC code with your employer and DSO before applying for the extension.
Where can I find Account Based Marketing jobs that are open to OPT students?
Migrate Mate is the best place to find Account Based Marketing jobs that are open to F-1 OPT students. The platform surfaces roles at companies with a history of sponsoring international candidates, so you can filter out employers unlikely to work with OPT timelines. Searching by job function rather than just title also helps, since ABM roles sometimes appear under demand generation or growth marketing.
How do employers view OPT students for Account Based Marketing roles?
Most established B2B companies are comfortable hiring OPT students for ABM roles, particularly those with prior internship experience or tool proficiency. The main concern employers raise is timeline: they want to know how much OPT time remains and whether STEM extension is possible. Coming prepared with those answers, and ideally connecting the role to future H-1B sponsorship, significantly improves your chances.
What degree backgrounds qualify for Account Based Marketing jobs on OPT?
Marketing, business administration, communications, and data analytics degrees are the most common backgrounds for ABM hires. Some companies also recruit from information systems or statistics programs, particularly for ABM operations or analytics-heavy roles. Your degree must be directly related to the job duties for OPT to apply. If your degree is outside these fields, speak with your DSO about whether your specific coursework still qualifies.