OPT Digital Marketing Coordinator Jobs
Digital Marketing Coordinator roles are among the more OPT-accessible positions in marketing, with many employers already familiar with sponsoring F-1 students into H-1B visa. Your STEM OPT extension eligibility depends on whether your degree is in a qualifying field like marketing analytics or information systems.
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Get Access To All JobsINTRODUCTION
Position Title: Digital Marketing Coordinator
Department: Marketing
Classification: Year-Round, Full-Time
General Description
The Digital Marketing Coordinator supports the execution and ongoing optimization of Jackson Hole Mountain Resort's digital ecosystem—ensuring accurate, timely, and high-performing content across all web, eCommerce, and digital platforms. This role is responsible for maintaining and enhancing the user experience across JHMR's digital touchpoints, including website content, online store functionality, mobile platforms, and in-resort digital signage.
JOB DUTIES
- Update website content across all JHMR domains, including profit centers, to ensure accuracy, optimal information flow, and user experience.
- Assist Digital Marketing Manager in evaluating the brand site by analyzing user feedback and recommending improvements to editorial policy and site design.
- Assist in web design and development processes.
- Monitor, update, and evaluate the online store, including optimizing user flow through testing and feedback.
- Update JStore products, including imagery and descriptions.
- Coordinate with Digital Marketing Manager and Business Systems team on best practices for product setup.
- Assist with paid advertising campaigns across Google Display, YouTube, Reddit, Roku, LinkedIn, and Spotify.
- Manage jacksonhole.com advertising units.
- Support the JHMR blog through writing, editing, layout, and content updates.
- Maintain in-resort digital signage with timely and accurate messaging.
- Collaborate with Creative Director to source digital creative assets.
- Work with developers to enhance website user experience.
- Manage content and feeds for the JH Insider app and other mobile platforms.
- Write, edit, and proofread web content following Search Engine Optimization (SEO) best practices.
- Conduct regular SEO updates and optimizations.
- Monitor webcam performance.
- Assist Sales, Events, and Partnerships teams with groups-, events-, and partnerships-related requests.
BASIC QUALIFICATIONS
- Strong attention to detail and organizational skills.
- Ability to work in a fast-paced environment.
- Cross-functional collaboration abilities.
- Strong oral and written communication skills.
- Proficiency in Microsoft Office Suite.
- Working knowledge of Adobe Creative Suite (Photoshop, Lightroom, Dreamweaver).
- Proficient HTML knowledge.
- Photography skills, and attention to web design aesthetic.
- Project management skills.
- Ability to move about mountainous terrain on skis or a snowboard preferred.
- Bachelor's degree or equivalent years of on-the-job experience required.
- Bachelor's degree in Marketing, Communications, or Business preferred.
- 2 years of marketing experience preferred.
- Snow sports industry experience preferred.
BENEFITS & PERKS
- Free winter ski pass and summer activities pass for the employee and their spouse and qualifying dependent children.
- Medical and Dental insurance
- 401(k) and company match
- Paid Time Off (PTO) and Sick Pay
- Spending and Flexible Savings Accounts (HSA/FSA)
- Free Life and AD&D insurance
- Free Life insurance for employee's spouse and dependent children
- Discounts at JHMR Food & Beverage outlets
- Discounts at JHMR Retail/Rental/Repair locations
- Pro deals on gear and apparel through ExpertVoice, Outdoor Prolink, and JHMR partners
- Discounted Daycare and Kid's Ranch
- Free START Bus pass and 100% reimbursement for START Bus Commuter pass to Teton Valley, ID and Star Valley, WY.
Note: This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications. Other duties, responsibilities and activities may change or be assigned at any time with or without notice.
AA/EEO STATEMENT
Jackson Hole Mountain Resort is an AA/EEO Employer committed to a drug free workplace.
INTRODUCTION
Position Title: Digital Marketing Coordinator
Department: Marketing
Classification: Year-Round, Full-Time
General Description
The Digital Marketing Coordinator supports the execution and ongoing optimization of Jackson Hole Mountain Resort's digital ecosystem—ensuring accurate, timely, and high-performing content across all web, eCommerce, and digital platforms. This role is responsible for maintaining and enhancing the user experience across JHMR's digital touchpoints, including website content, online store functionality, mobile platforms, and in-resort digital signage.
JOB DUTIES
- Update website content across all JHMR domains, including profit centers, to ensure accuracy, optimal information flow, and user experience.
- Assist Digital Marketing Manager in evaluating the brand site by analyzing user feedback and recommending improvements to editorial policy and site design.
- Assist in web design and development processes.
- Monitor, update, and evaluate the online store, including optimizing user flow through testing and feedback.
- Update JStore products, including imagery and descriptions.
- Coordinate with Digital Marketing Manager and Business Systems team on best practices for product setup.
- Assist with paid advertising campaigns across Google Display, YouTube, Reddit, Roku, LinkedIn, and Spotify.
- Manage jacksonhole.com advertising units.
- Support the JHMR blog through writing, editing, layout, and content updates.
- Maintain in-resort digital signage with timely and accurate messaging.
- Collaborate with Creative Director to source digital creative assets.
- Work with developers to enhance website user experience.
- Manage content and feeds for the JH Insider app and other mobile platforms.
- Write, edit, and proofread web content following Search Engine Optimization (SEO) best practices.
- Conduct regular SEO updates and optimizations.
- Monitor webcam performance.
- Assist Sales, Events, and Partnerships teams with groups-, events-, and partnerships-related requests.
BASIC QUALIFICATIONS
- Strong attention to detail and organizational skills.
- Ability to work in a fast-paced environment.
- Cross-functional collaboration abilities.
- Strong oral and written communication skills.
- Proficiency in Microsoft Office Suite.
- Working knowledge of Adobe Creative Suite (Photoshop, Lightroom, Dreamweaver).
- Proficient HTML knowledge.
- Photography skills, and attention to web design aesthetic.
- Project management skills.
- Ability to move about mountainous terrain on skis or a snowboard preferred.
- Bachelor's degree or equivalent years of on-the-job experience required.
- Bachelor's degree in Marketing, Communications, or Business preferred.
- 2 years of marketing experience preferred.
- Snow sports industry experience preferred.
BENEFITS & PERKS
- Free winter ski pass and summer activities pass for the employee and their spouse and qualifying dependent children.
- Medical and Dental insurance
- 401(k) and company match
- Paid Time Off (PTO) and Sick Pay
- Spending and Flexible Savings Accounts (HSA/FSA)
- Free Life and AD&D insurance
- Free Life insurance for employee's spouse and dependent children
- Discounts at JHMR Food & Beverage outlets
- Discounts at JHMR Retail/Rental/Repair locations
- Pro deals on gear and apparel through ExpertVoice, Outdoor Prolink, and JHMR partners
- Discounted Daycare and Kid's Ranch
- Free START Bus pass and 100% reimbursement for START Bus Commuter pass to Teton Valley, ID and Star Valley, WY.
Note: This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications. Other duties, responsibilities and activities may change or be assigned at any time with or without notice.
AA/EEO STATEMENT
Jackson Hole Mountain Resort is an AA/EEO Employer committed to a drug free workplace.
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Get Access To All JobsTips for Finding OPT Sponsorship as a Digital Marketing Coordinator
Target employers with active H-1B filing history
Companies that have previously sponsored H-1B visas are far more likely to understand OPT work authorization. Check employer hiring patterns and prioritize mid-size to large companies with dedicated HR teams who have navigated visa sponsorship before.
Lead with your analytics skills, not your visa status
Employers hesitate over sponsorship costs, not your abilities. Frame your application around measurable impact, such as campaign performance, SEO growth, or paid media ROAS, before raising your work authorization status in conversation.
Know your OPT end date and STEM extension eligibility
Standard OPT gives you 12 months. If your degree is in a STEM-designated field, you may qualify for a 24-month extension. Confirm your CIP code with your DSO before interviewing so you can answer timeline questions with confidence.
Apply early relative to your OPT start date
Many employers want to see at least six months of remaining OPT authorization before extending an offer. Start applying three to four months before your program end date to avoid being filtered out on authorization timelines.
Clarify cap-gap coverage if your OPT overlaps H-1B season
If your OPT expires between April and October and your employer files an H-1B petition, cap-gap rules may extend your work authorization. Understand this timeline so you can reassure employers you will remain work-authorized without interruption.
Highlight platform certifications that differentiate your candidacy
Google Ads, Meta Blueprint, and HubSpot certifications signal technical depth that justifies sponsorship investment to a hiring manager. Credentials reduce perceived hiring risk by demonstrating you can contribute immediately without a long onboarding ramp.
Digital Marketing Coordinator OPT: Frequently Asked Questions
Do Digital Marketing Coordinator roles typically qualify for OPT work authorization?
Yes. Digital Marketing Coordinator is a professional-level role that aligns with degrees in marketing, communications, business, and information systems, all of which are common OPT-eligible fields of study. You work on OPT as long as the job is directly related to your degree. Confirm the connection with your DSO if your degree field is not obviously marketing-adjacent.
Can I get a STEM OPT extension as a Digital Marketing Coordinator?
Possibly, but it depends on your degree's CIP code, not your job title. If your degree is in marketing analytics, data science, information systems, or another STEM-designated field, you may qualify for the 24-month extension. A marketing or communications degree without a STEM designation does not qualify. Check your DSO or the official STEM OPT designated degree program list to confirm.
How do I find Digital Marketing Coordinator jobs that sponsor OPT?
Migrate Mate is built specifically for F-1 OPT students and filters jobs by visa sponsorship willingness, saving you from applying to roles where sponsorship is not on the table. Searching through a general job board gives you no signal on sponsorship intent. Use Migrate Mate to focus your time on employers already open to OPT and H-1B sponsorship.
What should I say when an employer asks about my work authorization timeline?
Be direct and specific. State your OPT expiration date, confirm whether you are eligible for the STEM extension, and explain cap-gap coverage if relevant. Employers appreciate candidates who understand their own visa timeline. Vague answers raise red flags. If your situation is straightforward, a two-sentence explanation is usually enough to move the conversation forward.
Is Digital Marketing Coordinator a good role to transition from OPT to H-1B?
Yes, provided the role meets the H-1B specialty occupation standard, meaning the position normally requires at least a bachelor's degree in a specific field. Most corporate Digital Marketing Coordinator roles at mid-size and large companies qualify. Agencies and startups are less consistent. When evaluating offers, ask HR whether the company has previously sponsored H-1B petitions for marketing roles specifically.