OPT Performance Marketing Manager Jobs
Performance Marketing Manager jobs are a strong fit for F-1 OPT students with backgrounds in marketing, business analytics, or data science. Most roles require full-time, on-site or hybrid work, which aligns with OPT employment requirements. Your 12-month OPT window (or 24-month STEM extension if eligible) gives you time to prove ROI and build a sponsorship case.
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Get Access To All JobsINTRODUCTION
U.S. News & World Report is a multifaceted digital media company dedicated to helping citizens, consumers, business leaders and policy officials make important decisions in their lives. We publish independent reporting, rankings, data journalism and advice that has earned the trust of our readers and users for 90 years. Our platforms on usnews.com include Education, Health, Money, Travel, Cars, News, Real Estate, Careers and Insurance. We reach millions of people monthly during moments when they are most in need of expert advice and motivated to act on that advice directly on our platforms. Our signature franchises include our “Best” series of consumer guides on colleges, graduate schools, hospitals, diets, cars, financial services and more. These guides provide an easy-to-digest list for consumers to better understand and compare when making their decisions. We continue to publish annual guides of the authoritative Best Colleges and Best Hospitals rankings on our website and in print. And our U.S. News Live flagship conferences highlight important national conversations such as Healthcare of Tomorrow. We believe in having a broad range of talent and backgrounds at U.S. News. We strive to maintain a welcoming and inclusive workplace where everyone is given an opportunity to succeed and contribute to their fullest.
YOUR ROLE IN HELPING US SHAPE THE FUTURE
U.S. News & World Report is seeking a hands-on, analytical Paid Search & Social Marketing Specialist to support our cross-vertical team. Reporting to the SEM & Paid Marketing Manager, this role is responsible for execution, optimization, and scaling of multi-channel paid acquisition campaigns across Search Engine Marketing (SEM) and Paid Social platforms, with a heavy focus on helping to build out an A/B testing program. You will be tasked with driving high-intent audience growth, engagement, and lead generation. This is an execution-focused role requiring deep technical platform familiarity, rigorous A/B testing, creative optimization, and the ability to manage performance budgets efficiently to meet acquisition targets.
Responsibilities
- Campaign Execution: Build, launch, and manage daily performance campaigns across search engines (Google Ads, Microsoft Advertising) and major paid social platforms (Meta, LinkedIn, TikTok, etc.) to support high-growth verticals.
- Cross-Channel Synergy: Partner with the marketing manager to integrate paid search and paid social strategies, leveraging search intent data and organic affiliate partner performance, to inform social audience targeting and utilizing social engagement loops to reinforce search funnel performance.
- Advanced Experimentation Engine: Implement end-to-end A/B testing pipelines, from creative iteration and copy variants to landing page CRO, driving rapid learning cycles and performance lifts.
- Technical & Data Integration: Partner with our internal Data Science, UX, and Content teams to track down-funnel lead quality, refine attribution models, and test incrementality.
- Advanced Bidding & Pacing: Implement and monitor automated bidding strategies (Target ROAS, Max Conversion Value, tCPA) utilizing offline conversion tracking (OCT) data. Ensure strict adherence to daily and weekly budget pacing across the portfolio.
- Cross-Functional Collaboration: Work closely with Data, Partner, & Product teams to align paid traffic with site user experience, attribution models, and down-funnel lead quality requirements.
BASIC QUALIFICATIONS
You should definitely have
- Experience: Minimum of 3 years of hands-on performance marketing experience, managing active budgets across both paid search and paid social channels.
- Platform Expertise: Tactical familiarity with major social ad managers, and Google Ads (Meta Ads Manager, LinkedIn Campaign Manager).
- Analytical Rigor: Advanced proficiency in Excel/Google Sheets (Pivot tables, VLOOKUPs, array formulas) and strong familiarity with analytics platforms like Looker Studio, Google Analytics 4 (GA4), etc.
- Execution Focus: Strong attention to detail, highly organized, and capable of prioritizing multiple campaign launches and fast-moving optimization sprints.
- Creative Thinking: Ability to think beyond campaign metrics to creatively solve and improve business-impact.
- Education: Bachelor’s degree in Marketing, Economics, Statistics, Communications, or a related field.
PREFERRED QUALIFICATIONS
Must Haves
- Experience working within the affiliate marketing industry.
- Familiarity with marketing automation tools, GA4, and multi-touch attribution structures.
- Basic graphic design or copywriting skills for quick ad iteration and creative testing.
- UX/Landing page optimization experience.
- Passion for the U.S. News mission of providing trusted advice to consumers.
WHAT IT’S LIKE TO WORK WITH US
Talent is our best asset! We invest in people with passion and potential who understand U.S. News’ dedication to our consumers.
- Entrepreneurial, mission-driven culture with core values of quality and integrity.
- Focus on fostering personal and professional growth.
- Competitive benefits including paid vacation time, medical, tuition reimbursement, and training.
- Collaborative Work Environment ~ Fun, diverse, inclusive and ambitious co-workers.
OTHER JOB INFO
These statements are intended to describe the general nature and level of work being performed by employees assigned to this job. This is not intended to be an exhaustive list of all responsibilities, duties, and skills required of employees assigned to this job.
U.S. News & World Report strongly encourages all employees to be fully vaccinated (including boosters).
Strong preference for Washington, DC based applicants to work a hybrid schedule.
The anticipated base salary for this position is $70,000 to $95,000. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, interview performance, and if applicable, the location in which the applicant lives and/or from which they will be performing the job.
INTRODUCTION
U.S. News & World Report is a multifaceted digital media company dedicated to helping citizens, consumers, business leaders and policy officials make important decisions in their lives. We publish independent reporting, rankings, data journalism and advice that has earned the trust of our readers and users for 90 years. Our platforms on usnews.com include Education, Health, Money, Travel, Cars, News, Real Estate, Careers and Insurance. We reach millions of people monthly during moments when they are most in need of expert advice and motivated to act on that advice directly on our platforms. Our signature franchises include our “Best” series of consumer guides on colleges, graduate schools, hospitals, diets, cars, financial services and more. These guides provide an easy-to-digest list for consumers to better understand and compare when making their decisions. We continue to publish annual guides of the authoritative Best Colleges and Best Hospitals rankings on our website and in print. And our U.S. News Live flagship conferences highlight important national conversations such as Healthcare of Tomorrow. We believe in having a broad range of talent and backgrounds at U.S. News. We strive to maintain a welcoming and inclusive workplace where everyone is given an opportunity to succeed and contribute to their fullest.
YOUR ROLE IN HELPING US SHAPE THE FUTURE
U.S. News & World Report is seeking a hands-on, analytical Paid Search & Social Marketing Specialist to support our cross-vertical team. Reporting to the SEM & Paid Marketing Manager, this role is responsible for execution, optimization, and scaling of multi-channel paid acquisition campaigns across Search Engine Marketing (SEM) and Paid Social platforms, with a heavy focus on helping to build out an A/B testing program. You will be tasked with driving high-intent audience growth, engagement, and lead generation. This is an execution-focused role requiring deep technical platform familiarity, rigorous A/B testing, creative optimization, and the ability to manage performance budgets efficiently to meet acquisition targets.
Responsibilities
- Campaign Execution: Build, launch, and manage daily performance campaigns across search engines (Google Ads, Microsoft Advertising) and major paid social platforms (Meta, LinkedIn, TikTok, etc.) to support high-growth verticals.
- Cross-Channel Synergy: Partner with the marketing manager to integrate paid search and paid social strategies, leveraging search intent data and organic affiliate partner performance, to inform social audience targeting and utilizing social engagement loops to reinforce search funnel performance.
- Advanced Experimentation Engine: Implement end-to-end A/B testing pipelines, from creative iteration and copy variants to landing page CRO, driving rapid learning cycles and performance lifts.
- Technical & Data Integration: Partner with our internal Data Science, UX, and Content teams to track down-funnel lead quality, refine attribution models, and test incrementality.
- Advanced Bidding & Pacing: Implement and monitor automated bidding strategies (Target ROAS, Max Conversion Value, tCPA) utilizing offline conversion tracking (OCT) data. Ensure strict adherence to daily and weekly budget pacing across the portfolio.
- Cross-Functional Collaboration: Work closely with Data, Partner, & Product teams to align paid traffic with site user experience, attribution models, and down-funnel lead quality requirements.
BASIC QUALIFICATIONS
You should definitely have
- Experience: Minimum of 3 years of hands-on performance marketing experience, managing active budgets across both paid search and paid social channels.
- Platform Expertise: Tactical familiarity with major social ad managers, and Google Ads (Meta Ads Manager, LinkedIn Campaign Manager).
- Analytical Rigor: Advanced proficiency in Excel/Google Sheets (Pivot tables, VLOOKUPs, array formulas) and strong familiarity with analytics platforms like Looker Studio, Google Analytics 4 (GA4), etc.
- Execution Focus: Strong attention to detail, highly organized, and capable of prioritizing multiple campaign launches and fast-moving optimization sprints.
- Creative Thinking: Ability to think beyond campaign metrics to creatively solve and improve business-impact.
- Education: Bachelor’s degree in Marketing, Economics, Statistics, Communications, or a related field.
PREFERRED QUALIFICATIONS
Must Haves
- Experience working within the affiliate marketing industry.
- Familiarity with marketing automation tools, GA4, and multi-touch attribution structures.
- Basic graphic design or copywriting skills for quick ad iteration and creative testing.
- UX/Landing page optimization experience.
- Passion for the U.S. News mission of providing trusted advice to consumers.
WHAT IT’S LIKE TO WORK WITH US
Talent is our best asset! We invest in people with passion and potential who understand U.S. News’ dedication to our consumers.
- Entrepreneurial, mission-driven culture with core values of quality and integrity.
- Focus on fostering personal and professional growth.
- Competitive benefits including paid vacation time, medical, tuition reimbursement, and training.
- Collaborative Work Environment ~ Fun, diverse, inclusive and ambitious co-workers.
OTHER JOB INFO
These statements are intended to describe the general nature and level of work being performed by employees assigned to this job. This is not intended to be an exhaustive list of all responsibilities, duties, and skills required of employees assigned to this job.
U.S. News & World Report strongly encourages all employees to be fully vaccinated (including boosters).
Strong preference for Washington, DC based applicants to work a hybrid schedule.
The anticipated base salary for this position is $70,000 to $95,000. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, interview performance, and if applicable, the location in which the applicant lives and/or from which they will be performing the job.
See all 262+ OPT Performance Marketing Manager Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new OPT Performance Marketing Manager Jobs.
Get Access To All JobsTips for Finding OPT Sponsorship as a Performance Marketing Manager
Target data-driven employers over brand-only shops
Companies that measure performance by ROAS, CPA, and LTV have clearer ROI metrics tied to your work. Quantifiable impact makes it easier to justify H-1B visa sponsorship to an employer who weighs every hiring cost.
Clarify your STEM OPT eligibility before applying
If your degree is in a STEM-designated field like marketing analytics or information systems, you may qualify for a 24-month extension. Confirm your CIP code with your DSO before accepting offers so your timeline is accurate.
Lead with attribution and revenue impact in your resume
Hiring managers in performance marketing filter for candidates who can own channel budgets and move metrics. Quantify past results with specific percentage improvements or growth figures to stand out and signal sponsorship worthiness.
Ask about sponsorship history during early conversations
Before investing in multiple interview rounds, ask recruiters whether the company has sponsored H-1B visas for marketing roles previously. Past sponsorship is the strongest predictor of willingness to sponsor your position.
Prioritize mid-size and large companies with dedicated HR teams
Sponsoring an H-1B requires legal and compliance infrastructure. Companies with fewer than 50 employees rarely have the bandwidth. Targeting employers with established HR functions significantly increases your chances of a successful sponsorship conversation.
Document your contributions consistently from day one
Start building your sponsorship case on your first week. Track campaign performance wins, budget managed, and revenue attributed to your work. This record becomes critical evidence when your employer evaluates whether to file an H-1B petition.
Performance Marketing Manager OPT: Frequently Asked Questions
Can F-1 OPT students work as Performance Marketing Managers in the U.S.?
Yes. Performance Marketing Manager roles qualify as professional-level employment under OPT, provided the work is directly related to your degree field. Degrees in marketing, business, data analytics, or information systems typically satisfy this requirement. You must maintain full-time employment status and report any changes to your DSO within the required reporting window.
Does a Performance Marketing Manager role qualify for the STEM OPT extension?
It depends on your degree, not the job title. If your degree carries a STEM-designated CIP code, such as marketing research, applied statistics, or management information systems, you may qualify for the 24-month STEM extension. The job itself must also meet the formal training plan requirements filed on Form I-983. Confirm your eligibility with your DSO before making employment decisions based on the extended timeline.
How do I find Performance Marketing Manager jobs that are open to sponsoring OPT students?
Browse Performance Marketing Manager listings on Migrate Mate, which filters for employers open to OPT and visa sponsorship. Beyond the job board, focus your outreach on companies in e-commerce, SaaS, and fintech, where performance marketing roles are headcount priorities and sponsorship history in marketing functions is more common than in traditional industries.
What skills do employers look for in OPT candidates applying for Performance Marketing Manager roles?
Employers prioritize hands-on experience with paid search, paid social, and programmatic channels, alongside proficiency in analytics platforms and attribution tools. Strong SQL or data visualization skills are increasingly expected at the manager level. OPT candidates who can demonstrate ownership of measurable campaign outcomes, not just execution support, are significantly more competitive for roles that lead to sponsorship.
What should I do if my OPT period ends before my employer files for H-1B sponsorship?
If you are on a 12-month OPT and your employer misses the H-1B cap filing window, a STEM OPT extension, if you qualify, can bridge the gap by adding up to 24 months of work authorization. The H-1B cap filing period opens each April for an October 1 start date, so plan your timeline backward from those dates and raise the conversation with your employer at least six months in advance.