OPT Performance Marketing Manager Jobs
Performance Marketing Manager jobs are a strong fit for F-1 OPT students with backgrounds in marketing, business analytics, or data science. Most roles require full-time, on-site or hybrid work, which aligns with OPT employment requirements. Your 12-month OPT window (or 24-month STEM extension if eligible) gives you time to prove ROI and build a sponsorship case.
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Get Access To All JobsJoin us on the heart-warming journey with a team that is a top leader in the rehabilitation industry
Encompass Health is the leader in the inpatient rehabilitation industry, you'll feel the Encompass Health difference as soon as you join. We collaborate and provide high-quality, compassionate, individualized care for our patients, allowing us time to get to know them and help them achieve their goals during their rehabilitation journey.
Position Purpose
As part of the Performance Marketing team, the Performance Marketing Specialist is responsible for maintaining reporting processes, ensuring data accuracy, and supporting campaign execution across marketing channels. This role is responsible for producing routine and ad hoc reports, maintaining measurement systems and processes, coordinating campaign tracking requirements and ensuring adherence to established performance marketing standards and guidelines.
RESPONSIBILITIES AND TASKS
-
Reporting & Data Management
- Produce timely and accurate recurring and ad hoc marketing performance reports for business stakeholders.
- Compile, organize, and validate marketing data from multiple sources to ensure reporting accuracy.
- Maintain dashboards, scorecards, and standardized reporting tools.
- Monitor data quality and identify discrepancies requiring correction.
- Support reporting requests by gathering and preparing data for stakeholders.
- Maintain documentation of reporting methodologies, definitions, and processes.
-
Marketing Operations & Campaign Support
- Maintain accurate campaign tracking and attribution setups within call tracking and marketing technology platforms.
- Audit campaign tracking configurations to ensure data is captured consistently and accurately.
- Coordinate with internal teams and external agency partners to ensure campaign information is properly documented and implemented.
- Support campaign launches by verifying tracking requirements, naming conventions, and reporting structures.
- Assist with quality assurance activities related to campaign tracking and measurement.
- Develop, update, and maintain agency guidelines for new, existing, and renewing marketing campaigns.
- Ensure agency partners follow established campaign setup, tracking, reporting, and documentation standards.
- Maintain standardized templates, processes, and procedural documentation for performance marketing initiatives.
- Serve as a resource for campaign governance requirements and operational best practices.
- Coordinate updates to marketing processes as technologies, platforms, and business needs evolve.
- Build relationships with business partners to achieve a greater understanding of different business functions' goals and how they inform performance marketing strategy.
-
This position must sit at our Home Office in Birmingham, AL
Minimum Qualifications:
- Bachelor's degree in related field required.
- 3-5 years of experience in a marketing or reporting role
- Healthcare experience preferred
A little about us
We're confident you'll see the difference the moment you join our team. Working at Encompass Health means working with a growing national inpatient rehabilitation leader. We're proud of our career growth opportunities and how our team members work together for the greater good of our patients. We've been named one of the "World's Most Admired Companies" and a Fortune 100 Best Companies to Work For® Award, among others, which is pretty amazing.
Our benefits start day one
- Affordable medical, dental and vision plans for full-time and part-time employees and their families.
- Generous paid time off that accrues over time.
- Tuition reimbursement and continuing education opportunities.
- Company-matching 401(k) and employee stock purchase plans.
- Flexible spending and health savings accounts.
- A community of people who love what they do. Yes, we see that as a benefit.
The Encompass Health Way
We proudly set the standard in care by leading with empathy, doing what's right, focusing on the positive, and standing stronger together. Encompass Health is a trusted leader in post-acute care with over 150 nationwide locations and a team of 36,000 exceptional individuals and growing!
At Encompass Health, we celebrate and welcome diversity in our inclusive culture. We provide equal employment opportunities regardless of race, ethnicity, gender, sexual orientation, gender identity or expression, religion, national origin, color, creed, age, mental or physical disability, or any other protected classification.
Join us on the heart-warming journey with a team that is a top leader in the rehabilitation industry
Encompass Health is the leader in the inpatient rehabilitation industry, you'll feel the Encompass Health difference as soon as you join. We collaborate and provide high-quality, compassionate, individualized care for our patients, allowing us time to get to know them and help them achieve their goals during their rehabilitation journey.
Position Purpose
As part of the Performance Marketing team, the Performance Marketing Specialist is responsible for maintaining reporting processes, ensuring data accuracy, and supporting campaign execution across marketing channels. This role is responsible for producing routine and ad hoc reports, maintaining measurement systems and processes, coordinating campaign tracking requirements and ensuring adherence to established performance marketing standards and guidelines.
RESPONSIBILITIES AND TASKS
-
Reporting & Data Management
- Produce timely and accurate recurring and ad hoc marketing performance reports for business stakeholders.
- Compile, organize, and validate marketing data from multiple sources to ensure reporting accuracy.
- Maintain dashboards, scorecards, and standardized reporting tools.
- Monitor data quality and identify discrepancies requiring correction.
- Support reporting requests by gathering and preparing data for stakeholders.
- Maintain documentation of reporting methodologies, definitions, and processes.
-
Marketing Operations & Campaign Support
- Maintain accurate campaign tracking and attribution setups within call tracking and marketing technology platforms.
- Audit campaign tracking configurations to ensure data is captured consistently and accurately.
- Coordinate with internal teams and external agency partners to ensure campaign information is properly documented and implemented.
- Support campaign launches by verifying tracking requirements, naming conventions, and reporting structures.
- Assist with quality assurance activities related to campaign tracking and measurement.
- Develop, update, and maintain agency guidelines for new, existing, and renewing marketing campaigns.
- Ensure agency partners follow established campaign setup, tracking, reporting, and documentation standards.
- Maintain standardized templates, processes, and procedural documentation for performance marketing initiatives.
- Serve as a resource for campaign governance requirements and operational best practices.
- Coordinate updates to marketing processes as technologies, platforms, and business needs evolve.
- Build relationships with business partners to achieve a greater understanding of different business functions' goals and how they inform performance marketing strategy.
-
This position must sit at our Home Office in Birmingham, AL
Minimum Qualifications:
- Bachelor's degree in related field required.
- 3-5 years of experience in a marketing or reporting role
- Healthcare experience preferred
A little about us
We're confident you'll see the difference the moment you join our team. Working at Encompass Health means working with a growing national inpatient rehabilitation leader. We're proud of our career growth opportunities and how our team members work together for the greater good of our patients. We've been named one of the "World's Most Admired Companies" and a Fortune 100 Best Companies to Work For® Award, among others, which is pretty amazing.
Our benefits start day one
- Affordable medical, dental and vision plans for full-time and part-time employees and their families.
- Generous paid time off that accrues over time.
- Tuition reimbursement and continuing education opportunities.
- Company-matching 401(k) and employee stock purchase plans.
- Flexible spending and health savings accounts.
- A community of people who love what they do. Yes, we see that as a benefit.
The Encompass Health Way
We proudly set the standard in care by leading with empathy, doing what's right, focusing on the positive, and standing stronger together. Encompass Health is a trusted leader in post-acute care with over 150 nationwide locations and a team of 36,000 exceptional individuals and growing!
At Encompass Health, we celebrate and welcome diversity in our inclusive culture. We provide equal employment opportunities regardless of race, ethnicity, gender, sexual orientation, gender identity or expression, religion, national origin, color, creed, age, mental or physical disability, or any other protected classification.
See all 241+ OPT Performance Marketing Manager Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new OPT Performance Marketing Manager Jobs.
Get Access To All JobsTips for Finding OPT Sponsorship as a Performance Marketing Manager
Target data-driven employers over brand-only shops
Companies that measure performance by ROAS, CPA, and LTV have clearer ROI metrics tied to your work. Quantifiable impact makes it easier to justify H-1B visa sponsorship to an employer who weighs every hiring cost.
Clarify your STEM OPT eligibility before applying
If your degree is in a STEM-designated field like marketing analytics or information systems, you may qualify for a 24-month extension. Confirm your CIP code with your DSO before accepting offers so your timeline is accurate.
Lead with attribution and revenue impact in your resume
Hiring managers in performance marketing filter for candidates who can own channel budgets and move metrics. Quantify past results with specific percentage improvements or growth figures to stand out and signal sponsorship worthiness.
Ask about sponsorship history during early conversations
Before investing in multiple interview rounds, ask recruiters whether the company has sponsored H-1B visas for marketing roles previously. Past sponsorship is the strongest predictor of willingness to sponsor your position.
Prioritize mid-size and large companies with dedicated HR teams
Sponsoring an H-1B requires legal and compliance infrastructure. Companies with fewer than 50 employees rarely have the bandwidth. Targeting employers with established HR functions significantly increases your chances of a successful sponsorship conversation.
Document your contributions consistently from day one
Start building your sponsorship case on your first week. Track campaign performance wins, budget managed, and revenue attributed to your work. This record becomes critical evidence when your employer evaluates whether to file an H-1B petition.
Performance Marketing Manager OPT: Frequently Asked Questions
Can F-1 OPT students work as Performance Marketing Managers in the U.S.?
Yes. Performance Marketing Manager roles qualify as professional-level employment under OPT, provided the work is directly related to your degree field. Degrees in marketing, business, data analytics, or information systems typically satisfy this requirement. You must maintain full-time employment status and report any changes to your DSO within the required reporting window.
Does a Performance Marketing Manager role qualify for the STEM OPT extension?
It depends on your degree, not the job title. If your degree carries a STEM-designated CIP code, such as marketing research, applied statistics, or management information systems, you may qualify for the 24-month STEM extension. The job itself must also meet the formal training plan requirements filed on Form I-983. Confirm your eligibility with your DSO before making employment decisions based on the extended timeline.
How do I find Performance Marketing Manager jobs that are open to sponsoring OPT students?
Browse Performance Marketing Manager listings on Migrate Mate, which filters for employers open to OPT and visa sponsorship. Beyond the job board, focus your outreach on companies in e-commerce, SaaS, and fintech, where performance marketing roles are headcount priorities and sponsorship history in marketing functions is more common than in traditional industries.
What skills do employers look for in OPT candidates applying for Performance Marketing Manager roles?
Employers prioritize hands-on experience with paid search, paid social, and programmatic channels, alongside proficiency in analytics platforms and attribution tools. Strong SQL or data visualization skills are increasingly expected at the manager level. OPT candidates who can demonstrate ownership of measurable campaign outcomes, not just execution support, are significantly more competitive for roles that lead to sponsorship.
What should I do if my OPT period ends before my employer files for H-1B sponsorship?
If you are on a 12-month OPT and your employer misses the H-1B cap filing window, a STEM OPT extension, if you qualify, can bridge the gap by adding up to 24 months of work authorization. The H-1B cap filing period opens each April for an October 1 start date, so plan your timeline backward from those dates and raise the conversation with your employer at least six months in advance.