OPT Digital Marketing Analyst Jobs
Digital Marketing Analyst jobs are among the more OPT-friendly roles in marketing because the work is data-driven and degree-specific, which makes visa sponsorship conversations easier. Most positions require a background in marketing, statistics, or a related field, and STEM OPT extension eligibility depends on your specific degree classification.
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Get Access To All JobsINTRODUCTION
Samba is an AI-powered media intelligence company on a mission to give marketers the complete picture of their audiences. Our AI indexes media consumption across millions of smart TVs and 2.5 billion web pages, combining that data with third-party signals through the Samba Knowledge Graph, a map of the real interests, behaviors, and purchase intent of 1.5 billion user profiles globally. Brands, agencies, publishers, and platforms use Samba to make smarter decisions across every stage of the marketing funnel.
Samba is looking for a data-curious marketer to join our Digital Marketing team. As a Digital Marketing Analyst, you'll help manage and measure our paid and organic digital channels — turning performance data into actionable insights that sharpen our go-to-market strategy. This role directly supports the Marketing team's efforts to grow brand awareness and generate qualified pipeline for our Sales and Revenue teams.
ROLE AND RESPONSIBILITIES
- Support execution and optimization of paid digital campaigns across LinkedIn, Google, and programmatic channels
- Track and report on key performance metrics including CTR, CPL, conversion rates, and pipeline influence
- Assist with A/B testing of ad creative, landing pages, and email campaigns
- Maintain dashboards and performance reports to keep the Marketing team informed and agile
- Conduct competitive research and audience analysis to inform targeting strategies
- Partner with the Revenue and Sales Enablement teams to ensure digital efforts align with commercial goals
BASIC QUALIFICATIONS
- Bachelor's degree in Marketing, Statistics, Business, or related field (Class of 2026 preferred)
- Analytical mindset with comfort working in Excel, Google Sheets, or similar tools
- Exposure to digital marketing platforms (Google Ads, LinkedIn Campaign Manager, etc.) a plus
- Strong attention to detail and an eagerness to learn in a fast-paced environment
- Interest in the intersection of data, media, and advertising technology
COMPENSATION
- Salary Range: $60,000 - $80,000 a year
Samba TV expects to offer a base salary between $60,000 - $80,000 per year for roles to be performed in New York or California; actual base salary offered will depend on various factors, including but not limited to, location, experience, and performance. Base salary is just one component of Samba TV’s total compensation package for employees. Other rewards may include bonuses, short-term incentives, and long-term incentives. In addition, Samba provides health insurance, wellness offerings, life and disability insurance, a retirement savings plan, paid holidays and paid time off (PTO), and other employee benefits.
LOCATION
Los Angeles, California
EEO STATEMENT
Samba is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.
Samba may collect personal information directly from you, as a job applicant, Samba may also receive personal information from third parties, for example, in connection with a background, employment or reference check, in accordance with the applicable law.
INTRODUCTION
Samba is an AI-powered media intelligence company on a mission to give marketers the complete picture of their audiences. Our AI indexes media consumption across millions of smart TVs and 2.5 billion web pages, combining that data with third-party signals through the Samba Knowledge Graph, a map of the real interests, behaviors, and purchase intent of 1.5 billion user profiles globally. Brands, agencies, publishers, and platforms use Samba to make smarter decisions across every stage of the marketing funnel.
Samba is looking for a data-curious marketer to join our Digital Marketing team. As a Digital Marketing Analyst, you'll help manage and measure our paid and organic digital channels — turning performance data into actionable insights that sharpen our go-to-market strategy. This role directly supports the Marketing team's efforts to grow brand awareness and generate qualified pipeline for our Sales and Revenue teams.
ROLE AND RESPONSIBILITIES
- Support execution and optimization of paid digital campaigns across LinkedIn, Google, and programmatic channels
- Track and report on key performance metrics including CTR, CPL, conversion rates, and pipeline influence
- Assist with A/B testing of ad creative, landing pages, and email campaigns
- Maintain dashboards and performance reports to keep the Marketing team informed and agile
- Conduct competitive research and audience analysis to inform targeting strategies
- Partner with the Revenue and Sales Enablement teams to ensure digital efforts align with commercial goals
BASIC QUALIFICATIONS
- Bachelor's degree in Marketing, Statistics, Business, or related field (Class of 2026 preferred)
- Analytical mindset with comfort working in Excel, Google Sheets, or similar tools
- Exposure to digital marketing platforms (Google Ads, LinkedIn Campaign Manager, etc.) a plus
- Strong attention to detail and an eagerness to learn in a fast-paced environment
- Interest in the intersection of data, media, and advertising technology
COMPENSATION
- Salary Range: $60,000 - $80,000 a year
Samba TV expects to offer a base salary between $60,000 - $80,000 per year for roles to be performed in New York or California; actual base salary offered will depend on various factors, including but not limited to, location, experience, and performance. Base salary is just one component of Samba TV’s total compensation package for employees. Other rewards may include bonuses, short-term incentives, and long-term incentives. In addition, Samba provides health insurance, wellness offerings, life and disability insurance, a retirement savings plan, paid holidays and paid time off (PTO), and other employee benefits.
LOCATION
Los Angeles, California
EEO STATEMENT
Samba is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.
Samba may collect personal information directly from you, as a job applicant, Samba may also receive personal information from third parties, for example, in connection with a background, employment or reference check, in accordance with the applicable law.
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Get Access To All JobsTips for Finding OPT Sponsorship as a Digital Marketing Analyst
Lead with your analytics skills, not just marketing experience
Employers sponsor OPT students when the role requires specialized skills. Highlighting proficiency in Google Analytics, SQL, or Python signals the technical depth that justifies sponsorship and distinguishes you from candidates without quantitative backgrounds.
Check whether your degree qualifies for the STEM OPT extension
Marketing Analytics and Business Analytics degrees often qualify for the 24-month STEM extension. Confirm your CIP code with your DSO before applying, since a three-year runway makes you significantly more attractive to employers weighing sponsorship costs.
Target mid-size companies with dedicated marketing teams
Mid-size companies with in-house growth or performance marketing teams frequently hire Digital Marketing Analysts and are more likely to sponsor than small agencies. They have structured HR processes and recurring need for data-literate marketers with specialized training.
Quantify your impact in every application
Sponsorship conversations move faster when employers see concrete ROI. Frame your experience around metrics: conversion rate improvements, CAC reductions, or revenue attributed to campaigns. Numbers make the case for sponsorship more compelling than job duty descriptions alone.
Be upfront about your OPT timeline early in conversations
Disclose your OPT expiration date and STEM eligibility before the offer stage. Employers who are open to sponsorship want to plan ahead. Surprises at the offer stage create delays that can cost you the role even when intent is genuine.
Build a portfolio that demonstrates platform and tool proficiency
A portfolio showing A/B test results, attribution models, or paid media dashboards gives hiring managers evidence that your skills are immediately applicable. Tangible work samples reduce perceived hiring risk and strengthen the business case for OPT sponsorship.
Digital Marketing Analyst OPT: Frequently Asked Questions
Do Digital Marketing Analyst roles typically qualify for the STEM OPT extension?
It depends on your degree, not the job title. If your degree is in Marketing Analytics, Business Analytics, Statistics, or a related STEM-designated field, you may qualify for the 24-month STEM OPT extension. Degrees in general Marketing or Communications typically do not qualify. Confirm your CIP code with your DSO before assuming eligibility.
How can I find Digital Marketing Analyst jobs that sponsor OPT students?
Migrate Mate is built specifically for F-1 OPT students and surfaces Digital Marketing Analyst roles from employers with a demonstrated history of visa sponsorship. Searching general job boards makes it difficult to filter for sponsorship-friendly employers, so using a platform designed for your situation saves significant time during a period when your OPT clock is running.
Is a Digital Marketing Analyst role considered a specialty occupation for H-1B purposes?
Generally yes, provided the position requires a bachelor's degree or higher in a specific field such as marketing, statistics, or data analytics. Roles that accept any degree regardless of field are harder to qualify as specialty occupations. When evaluating offers, look for job descriptions that list a specific degree requirement rather than a general educational background.
What should I do if my OPT expires before my H-1B petition is approved?
If your employer files an H-1B visa cap-subject petition before your OPT expires and you have a valid OPT EAD, you may be eligible for a cap-gap extension that bridges your status through September 30 of the fiscal year. Your DSO can issue an updated I-20 reflecting the extension. You cannot work beyond the cap-gap period without an approved change of status or a new work authorization document.
Can I work as a Digital Marketing Analyst for multiple employers on OPT?
Yes. OPT allows concurrent employment, so you can hold more than one position simultaneously as long as each role is directly related to your degree field. All employment must be reported to your DSO within 10 days. Self-employment and contract work are also permitted under OPT, provided the work is degree-related and you are actively engaged in the business.