Digital Marketing Analyst Jobs for OPT Students
Digital Marketing Analyst jobs are among the more OPT-friendly roles in marketing because the work is data-driven and degree-specific, which makes visa sponsorship conversations easier. Most positions require a background in marketing, statistics, or a related field, and STEM OPT extension eligibility depends on your specific degree classification.
See All Digital Marketing Analyst JobsOverview
Showing 5 of 63+ Digital Marketing Analyst jobs
Have you applied for this role?
Have you applied for this role?
Have you applied for this role?
Have you applied for this role?
Have you applied for this role?
See all 63+ Digital Marketing Analyst jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Digital Marketing Analyst roles.
Get Access To All JobsJob Overview
The Sr. Digital Marketing Analyst - Media Activation plays a key role on the in-house digital media team working to execute and analyze digital campaigns that drive profitable, incremental ROI. This role serves as the primary contact for the Digital Brand Managers to assist with the planning, activation and analysis of Paid Digital Media campaigns across Paid Search, Paid Social, Display and Online Video driving best practices across digital media planning, activation and measurement. This role focuses on developing and activating digital strategies across brands and channels to leverage our scale, data, and insights for optimal media efficiency within the restaurant category.
Roles And Responsibilities
- Develops and activates strategic initiatives for Darden paid digital media (e.g., Paid Social, Paid Search, Display, OLV, Programmatic, YouTube, emerging media, etc.), as a critical component of Darden Digital Marketing, collaborating with brands to optimize presence in the media space.
- Aids in performing regular Digital Media channel audits, including audience and/or keyword analysis and selection, competitor analysis, ad optimization, and online/offline conversion optimization to establish consistent increases Paid Digital Media performance.
- Maintains and manages ongoing reports across Paid Digital Media through dashboards and internal tracking tools to monitor impact of work and channel performance.
- Assists in the development and evolution of channel and campaign activation to provide cohesive progression across digital media channels.
- Partners with brand and agency teams to establish and refine KPI's for Paid Digital Media.
- Continuously monitors changes in the Paid Digital Media ecosystem to provide recommendations and optimizations for relevant campaigns to EDM and Brand teams.
Required Technical Skills
- Individuals should possess 3+ years' relevant experience, particularly working in Paid Digital Media (Paid Search, Paid Social, YouTube, OLV, Programmatic, Display, etc.), developing strategy, executing and analyzing tactical campaigns.
- Familiarity with the following Ad Manager Platforms: Google, Meta, Snapchat, Yelp, or other relevant Ad Manager Platforms.
- Experience evaluating, measuring and optimizing Paid Digital Media through closed loop analysis leveraging online and offline conversion data.
- Experience leveraging automation and bid strategies for Paid Search either within Google Ads or via 3rd Party Bid Management Tools.
- Expertise in Microsoft Excel with a strong analytical mindset and appetite for data analysis and reporting development.
- Knowledge of current digital consumer and industry behaviors trends, attitudes, preferences, and needs required.
- Ability to travel approximately 5% required.
- Excellent written and verbal communication skills required.
Required Education
- Bachelor's degree in Marketing or a relevant field required.
Other Key Qualifications
- Detailed knowledge of Paid Digital Media tools and experience managing large account structures for a number of different clients.
- Strong analytical skills, including the ability to assess data and draw key consumer, brand, and competitive insights.
- Previous experience working on cross-functional teams.
- Proven track record of results orientation.
- Proven ability to work in a fast-paced team environment.
- Ability to collaborate with a variety of different business partners, both internal and external.
Preferred Skills And Experience
- Experience in restaurant / retail industry a plus.
- Foundational knowledge of cross-channel digital marketing preferred: Display, programmatic, online video, mobile app, email, social media, etc.
Job Overview
The Sr. Digital Marketing Analyst - Media Activation plays a key role on the in-house digital media team working to execute and analyze digital campaigns that drive profitable, incremental ROI. This role serves as the primary contact for the Digital Brand Managers to assist with the planning, activation and analysis of Paid Digital Media campaigns across Paid Search, Paid Social, Display and Online Video driving best practices across digital media planning, activation and measurement. This role focuses on developing and activating digital strategies across brands and channels to leverage our scale, data, and insights for optimal media efficiency within the restaurant category.
Roles And Responsibilities
- Develops and activates strategic initiatives for Darden paid digital media (e.g., Paid Social, Paid Search, Display, OLV, Programmatic, YouTube, emerging media, etc.), as a critical component of Darden Digital Marketing, collaborating with brands to optimize presence in the media space.
- Aids in performing regular Digital Media channel audits, including audience and/or keyword analysis and selection, competitor analysis, ad optimization, and online/offline conversion optimization to establish consistent increases Paid Digital Media performance.
- Maintains and manages ongoing reports across Paid Digital Media through dashboards and internal tracking tools to monitor impact of work and channel performance.
- Assists in the development and evolution of channel and campaign activation to provide cohesive progression across digital media channels.
- Partners with brand and agency teams to establish and refine KPI's for Paid Digital Media.
- Continuously monitors changes in the Paid Digital Media ecosystem to provide recommendations and optimizations for relevant campaigns to EDM and Brand teams.
Required Technical Skills
- Individuals should possess 3+ years' relevant experience, particularly working in Paid Digital Media (Paid Search, Paid Social, YouTube, OLV, Programmatic, Display, etc.), developing strategy, executing and analyzing tactical campaigns.
- Familiarity with the following Ad Manager Platforms: Google, Meta, Snapchat, Yelp, or other relevant Ad Manager Platforms.
- Experience evaluating, measuring and optimizing Paid Digital Media through closed loop analysis leveraging online and offline conversion data.
- Experience leveraging automation and bid strategies for Paid Search either within Google Ads or via 3rd Party Bid Management Tools.
- Expertise in Microsoft Excel with a strong analytical mindset and appetite for data analysis and reporting development.
- Knowledge of current digital consumer and industry behaviors trends, attitudes, preferences, and needs required.
- Ability to travel approximately 5% required.
- Excellent written and verbal communication skills required.
Required Education
- Bachelor's degree in Marketing or a relevant field required.
Other Key Qualifications
- Detailed knowledge of Paid Digital Media tools and experience managing large account structures for a number of different clients.
- Strong analytical skills, including the ability to assess data and draw key consumer, brand, and competitive insights.
- Previous experience working on cross-functional teams.
- Proven track record of results orientation.
- Proven ability to work in a fast-paced team environment.
- Ability to collaborate with a variety of different business partners, both internal and external.
Preferred Skills And Experience
- Experience in restaurant / retail industry a plus.
- Foundational knowledge of cross-channel digital marketing preferred: Display, programmatic, online video, mobile app, email, social media, etc.
How to Get Visa Sponsorship as a Digital Marketing Analyst
Lead with your analytics skills, not just marketing experience
Employers sponsor OPT students when the role requires specialized skills. Highlighting proficiency in Google Analytics, SQL, or Python signals the technical depth that justifies sponsorship and distinguishes you from candidates without quantitative backgrounds.
Check whether your degree qualifies for the STEM OPT extension
Marketing Analytics and Business Analytics degrees often qualify for the 24-month STEM extension. Confirm your CIP code with your DSO before applying, since a three-year runway makes you significantly more attractive to employers weighing sponsorship costs.
Target mid-size companies with dedicated marketing teams
Mid-size companies with in-house growth or performance marketing teams frequently hire Digital Marketing Analysts and are more likely to sponsor than small agencies. They have structured HR processes and recurring need for data-literate marketers with specialized training.
Quantify your impact in every application
Sponsorship conversations move faster when employers see concrete ROI. Frame your experience around metrics: conversion rate improvements, CAC reductions, or revenue attributed to campaigns. Numbers make the case for sponsorship more compelling than job duty descriptions alone.
Be upfront about your OPT timeline early in conversations
Disclose your OPT expiration date and STEM eligibility before the offer stage. Employers who are open to sponsorship want to plan ahead. Surprises at the offer stage create delays that can cost you the role even when intent is genuine.
Build a portfolio that demonstrates platform and tool proficiency
A portfolio showing A/B test results, attribution models, or paid media dashboards gives hiring managers evidence that your skills are immediately applicable. Tangible work samples reduce perceived hiring risk and strengthen the business case for OPT sponsorship.
Digital Marketing Analyst jobs are hiring across the US. Find yours.
Find Digital Marketing Analyst JobsSee all 63+ Digital Marketing Analyst jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Digital Marketing Analyst roles.
Get Access To All JobsFrequently Asked Questions
Do Digital Marketing Analyst roles typically qualify for the STEM OPT extension?
It depends on your degree, not the job title. If your degree is in Marketing Analytics, Business Analytics, Statistics, or a related STEM-designated field, you may qualify for the 24-month STEM OPT extension. Degrees in general Marketing or Communications typically do not qualify. Confirm your CIP code with your DSO before assuming eligibility.
How can I find Digital Marketing Analyst jobs that sponsor OPT students?
Migrate Mate is built specifically for F-1 OPT students and surfaces Digital Marketing Analyst roles from employers with a demonstrated history of visa sponsorship. Searching general job boards makes it difficult to filter for sponsorship-friendly employers, so using a platform designed for your situation saves significant time during a period when your OPT clock is running.
Is a Digital Marketing Analyst role considered a specialty occupation for H-1B purposes?
Generally yes, provided the position requires a bachelor's degree or higher in a specific field such as marketing, statistics, or data analytics. Roles that accept any degree regardless of field are harder to qualify as specialty occupations. When evaluating offers, look for job descriptions that list a specific degree requirement rather than a general educational background.
What should I do if my OPT expires before my H-1B petition is approved?
If your employer files an H-1B cap-subject petition before your OPT expires and you have a valid OPT EAD, you may be eligible for a cap-gap extension that bridges your status through September 30 of the fiscal year. Your DSO can issue an updated I-20 reflecting the extension. You cannot work beyond the cap-gap period without an approved change of status or a new work authorization document.
Can I work as a Digital Marketing Analyst for multiple employers on OPT?
Yes. OPT allows concurrent employment, so you can hold more than one position simultaneously as long as each role is directly related to your degree field. All employment must be reported to your DSO within 10 days. Self-employment and contract work are also permitted under OPT, provided the work is degree-related and you are actively engaged in the business.
See which Digital Marketing Analyst employers are hiring and sponsoring visas right now.
Search Digital Marketing Analyst Jobs