Marketing And Advertising Jobs for OPT Students
Marketing and advertising roles are among the most accessible fields for F-1 OPT students, with strong demand across agencies, brands, and tech companies. Your OPT work authorization covers positions in digital marketing, brand strategy, media buying, and content, as long as the role is directly related to your degree field.
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This is a hybrid role based in Plano, TX and will require coming on site 3 days a week. Relocation is not available. PepsiCo’s Law and Compliance & Ethics function helps to drive business objectives and achieve sustainable business results, while also protecting PepsiCo – legally, ethically, and reputationally. This role will advise the FLNA marketing and business team as it executes packaging, marketing, advertising, and promotions initiatives for its product portfolio in the US. This includes legal evaluations of formulations and ingredients compliance, product claims and labels, new product innovations, marketing and advertising, consumer engagement (promotions and talent and sponsorship agreements). This role reports to the Senior Director, Marketing Law for PepsiCo Foods US.
Responsibilities
The role of an Attorney on the Marketing Legal Team is to review and respond to various and numerous requests from the Marketing, Brand or Public Relations teams regarding product labeling, advertising and marketing activations. This role involves escalation from paralegal/legal assistant colleagues in addition to being a primary point of contact for managers within the Marketing and Brand teams. A Marketing Legal Attorney works independently but with the guidance and support of the Senior Director supporting Marketing. This role includes night and weekend work when approvals are required during off-hours events (for example, during the Super Bowl).
- Provide guidance in food labeling, advertising, marketing, and promotion laws;
- Provide early and continuous feedback to minimize legal and reputational risks.
- Provide legal support for the FLNA product development process from ideation through launch.
- Represent FLNA in contract negotiations with agency, licensing, sponsorship, promotional and a wide variety of mainstream and emerging media partners and draft related contracts and documents.
- Provide training to marketing on legal topics of substantive relevance to the team.
Compensation and Benefits:
- The expected compensation range for this position is between $123,500 - $206,750.
- Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
- Bonus based on performance and eligibility target payout is 15% of annual salary paid out annually.
- Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
- In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
Qualifications
- 3+ years of law firm and/or in-house experience with an emphasis on advertising, trademark or food labeling matters.
- JD required, must be admitted to practice in Illinois, New York or Texas.
- Team player with a collaborative approach and mindset who has the foresight to anticipate issues and include others on a timely basis so business objectives remain on-track.
- Ability to project and explain the consequences of actions contemplated by the business and others.
- Ability to grasp technical concepts around nutrition the basis for substantiating business and product positions in the nutrition and wellness areas.
- Strong prioritization, efficiency and organization skills needed to independently handle/manage/oversee workload and high volume of requests on a weekly basis.
- Capability to advise internal clients at all levels of PepsiCo’s organization.
- Creative, innovative team player with positive attitude who displays sound judgment and strong interpersonal skills and can work well across team and various functions.
- Experience with advertising and promotions using emerging media and a variety of social of platforms a plus.
Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity/age If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy. Please view our Pay Transparency Statement.
Overview
This is a hybrid role based in Plano, TX and will require coming on site 3 days a week. Relocation is not available. PepsiCo’s Law and Compliance & Ethics function helps to drive business objectives and achieve sustainable business results, while also protecting PepsiCo – legally, ethically, and reputationally. This role will advise the FLNA marketing and business team as it executes packaging, marketing, advertising, and promotions initiatives for its product portfolio in the US. This includes legal evaluations of formulations and ingredients compliance, product claims and labels, new product innovations, marketing and advertising, consumer engagement (promotions and talent and sponsorship agreements). This role reports to the Senior Director, Marketing Law for PepsiCo Foods US.
Responsibilities
The role of an Attorney on the Marketing Legal Team is to review and respond to various and numerous requests from the Marketing, Brand or Public Relations teams regarding product labeling, advertising and marketing activations. This role involves escalation from paralegal/legal assistant colleagues in addition to being a primary point of contact for managers within the Marketing and Brand teams. A Marketing Legal Attorney works independently but with the guidance and support of the Senior Director supporting Marketing. This role includes night and weekend work when approvals are required during off-hours events (for example, during the Super Bowl).
- Provide guidance in food labeling, advertising, marketing, and promotion laws;
- Provide early and continuous feedback to minimize legal and reputational risks.
- Provide legal support for the FLNA product development process from ideation through launch.
- Represent FLNA in contract negotiations with agency, licensing, sponsorship, promotional and a wide variety of mainstream and emerging media partners and draft related contracts and documents.
- Provide training to marketing on legal topics of substantive relevance to the team.
Compensation and Benefits:
- The expected compensation range for this position is between $123,500 - $206,750.
- Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
- Bonus based on performance and eligibility target payout is 15% of annual salary paid out annually.
- Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
- In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
Qualifications
- 3+ years of law firm and/or in-house experience with an emphasis on advertising, trademark or food labeling matters.
- JD required, must be admitted to practice in Illinois, New York or Texas.
- Team player with a collaborative approach and mindset who has the foresight to anticipate issues and include others on a timely basis so business objectives remain on-track.
- Ability to project and explain the consequences of actions contemplated by the business and others.
- Ability to grasp technical concepts around nutrition the basis for substantiating business and product positions in the nutrition and wellness areas.
- Strong prioritization, efficiency and organization skills needed to independently handle/manage/oversee workload and high volume of requests on a weekly basis.
- Capability to advise internal clients at all levels of PepsiCo’s organization.
- Creative, innovative team player with positive attitude who displays sound judgment and strong interpersonal skills and can work well across team and various functions.
- Experience with advertising and promotions using emerging media and a variety of social of platforms a plus.
Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity/age If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy. Please view our Pay Transparency Statement.
How to Get Visa Sponsorship in Marketing And Advertising
Target employers with dedicated marketing teams
Large consumer brands, tech companies, and full-service agencies hire marketing talent at scale and are more likely to have HR processes familiar with OPT authorization. Smaller boutique shops may hesitate simply due to unfamiliarity with the paperwork.
Clarify how your role connects to your degree
OPT requires your job to be directly related to your field of study. A communications or business degree supports most marketing roles, but be ready to articulate that connection clearly to employers before an offer is made.
Lead with your specialized skills in applications
Employers notice candidates who can demonstrate proficiency in paid search, SEO, marketing analytics, or CRM platforms. Specific technical skills reduce friction in the hiring conversation and shift focus away from your authorization status.
Build a portfolio that travels without explanation
Campaign results, growth metrics, and creative samples speak before your resume does. A portfolio demonstrating measurable outcomes reduces the perceived risk for employers who are unfamiliar with sponsoring international candidates.
Use Migrate Mate to find OPT-friendly marketing roles
Not every employer is open to sponsoring international candidates. Migrate Mate filters job listings to surface marketing and advertising roles at companies with a demonstrated history of sponsoring work visas, saving you significant research time.
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Get Access To All JobsFrequently Asked Questions
Which marketing and advertising roles qualify for OPT work authorization?
Any role that is directly related to your degree field qualifies. For marketing and advertising, this typically includes positions like digital marketing coordinator, brand strategist, media planner, content marketer, and marketing analyst. The connection between your degree and the specific job responsibilities is what USCIS evaluates, not just the job title itself.
Do marketing agencies sponsor OPT and H-1B visas?
Many do, but willingness varies widely by agency size and prior experience with international hires. Large holding company agencies such as those within WPP, Publicis, or Interpublic groups tend to have established HR processes for OPT and H-1B sponsorship. Independent boutique agencies are less predictable. Migrate Mate can help you identify agencies that have an active track record of sponsoring visa holders.
Can I work as a freelance marketer or contractor on OPT?
Yes, self-employment is permitted on OPT, which means freelance and contract marketing work is allowed. However, the work must still be directly related to your degree. You are also responsible for maintaining adequate work hours, as USCIS requires OPT employment to be at least 20 hours per week to remain in valid status.
How does STEM OPT extension apply to marketing roles?
STEM OPT applies only if you graduated from a STEM-designated program. Marketing degrees are generally not STEM-designated, but roles at the intersection of marketing and data, such as marketing analytics or growth engineering, may qualify if your underlying degree is in a field like information systems, statistics, or computer science. Confirm your degree's CIP code with your DSO before applying for a STEM extension.
What should I say to a hiring manager who is unfamiliar with OPT?
Explain that OPT is a federal work authorization program for F-1 graduates that allows you to work in your field without any employer sponsorship burden during the OPT period. The employer does not file any paperwork or pay any fees. If H-1B sponsorship becomes relevant later, that is a separate conversation. Keeping the initial explanation simple and factual tends to reduce hesitation from employers who have not hired international candidates before.
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