OPT Marketing And Advertising Jobs
Marketing and advertising roles are among the most accessible fields for F-1 OPT students, with strong demand across agencies, brands, and tech companies. Your OPT work authorization covers positions in digital marketing, brand strategy, media buying, and content, as long as the role is directly related to your degree field.
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CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
Job Description
The Opportunity:
We are seeking a commercially minded, technology-savvy attorney to join our legal team and support a broad range of media buying, advertising technology, performance media and agency-related matters. This role will serve as a key legal partner to marketing, media, influencer engagement, procurement, privacy, technology and business stakeholders, providing practical advice on sophisticated digital advertising arrangements as well as traditional media buying and agency engagements. The Counsel position is in Mattel’s corporate headquarters in El Segundo, CA.
What Your Impact Will Be:
This is an opportunity to join a collaborative and evolving legal team, take ownership of high-impact matters and expand the role as the company’s media, advertising technology and performance marketing activities continue to grow. This position involves managing a large range and high volume of media and agency transactions. This position requires an ability to effectively work within and manage a sophisticated forms-contract practice. This position will evolve over time as Mattel’s business and legal needs evolve.
Qualifications
What We’re Looking For:
- The ability to provide thoughtful, proactive, strategic legal and business advice.
- Skilled at identifying issues early, and then creatively solving them, as well as spotting company-wide trends and building a consensus in managing them efficiently on a company-wide basis.
- A team player who can multi-task and work well under pressure, with frequently changing priorities and sometimes conflicting objectives.
- Excellent negotiating, drafting, and practice-management skills.
- Maintain a professional demeanor, in writing and in person, with support staff, business colleagues, senior management, and outside counsel.
- An ability to adopt technology solutions and seek efficiencies in managing work.
- High ethical standards.
- An ability to “manage up” and play well with others.
- A sense of humor is a plus.
The ideal candidate has at least 3 years of relevant legal experience, including meaningful experience with digital media, advertising technology, data-driven marketing or media agency agreements.
The attorney should understand how modern advertising campaigns are planned, purchased, measured and optimized across digital platforms and should be comfortable translating complex legal, technical and commercial issues into clear, actionable guidance.
Professional Licensing: Good standing in at least one state bar and, if not licensed to practice in California, an ability and willingness to register to practice in California pursuant to California’s in-house counsel registration requirements.
Education: An undergraduate degree, and strong academic performance at a J.D. from a highly-rated law school.
The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.
Additional Information
Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!
How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
- We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
- We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
- We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.
Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.
Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.
Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.
Company Description
CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
Job Description
The Opportunity:
We are seeking a commercially minded, technology-savvy attorney to join our legal team and support a broad range of media buying, advertising technology, performance media and agency-related matters. This role will serve as a key legal partner to marketing, media, influencer engagement, procurement, privacy, technology and business stakeholders, providing practical advice on sophisticated digital advertising arrangements as well as traditional media buying and agency engagements. The Counsel position is in Mattel’s corporate headquarters in El Segundo, CA.
What Your Impact Will Be:
This is an opportunity to join a collaborative and evolving legal team, take ownership of high-impact matters and expand the role as the company’s media, advertising technology and performance marketing activities continue to grow. This position involves managing a large range and high volume of media and agency transactions. This position requires an ability to effectively work within and manage a sophisticated forms-contract practice. This position will evolve over time as Mattel’s business and legal needs evolve.
Qualifications
What We’re Looking For:
- The ability to provide thoughtful, proactive, strategic legal and business advice.
- Skilled at identifying issues early, and then creatively solving them, as well as spotting company-wide trends and building a consensus in managing them efficiently on a company-wide basis.
- A team player who can multi-task and work well under pressure, with frequently changing priorities and sometimes conflicting objectives.
- Excellent negotiating, drafting, and practice-management skills.
- Maintain a professional demeanor, in writing and in person, with support staff, business colleagues, senior management, and outside counsel.
- An ability to adopt technology solutions and seek efficiencies in managing work.
- High ethical standards.
- An ability to “manage up” and play well with others.
- A sense of humor is a plus.
The ideal candidate has at least 3 years of relevant legal experience, including meaningful experience with digital media, advertising technology, data-driven marketing or media agency agreements.
The attorney should understand how modern advertising campaigns are planned, purchased, measured and optimized across digital platforms and should be comfortable translating complex legal, technical and commercial issues into clear, actionable guidance.
Professional Licensing: Good standing in at least one state bar and, if not licensed to practice in California, an ability and willingness to register to practice in California pursuant to California’s in-house counsel registration requirements.
Education: An undergraduate degree, and strong academic performance at a J.D. from a highly-rated law school.
The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.
Additional Information
Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!
How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
- We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
- We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
- We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.
Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.
Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.
Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.
See all OPT Marketing And Advertising Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new OPT Marketing And Advertising Jobs.
Get Access To All JobsTips for Finding OPT Sponsorship in Marketing And Advertising
Target employers with dedicated marketing teams
Large consumer brands, tech companies, and full-service agencies hire marketing talent at scale and are more likely to have HR processes familiar with OPT authorization. Smaller boutique shops may hesitate simply due to unfamiliarity with the paperwork.
Clarify how your role connects to your degree
OPT requires your job to be directly related to your field of study. A communications or business degree supports most marketing roles, but be ready to articulate that connection clearly to employers before an offer is made.
Lead with your specialized skills in applications
Employers notice candidates who can demonstrate proficiency in paid search, SEO, marketing analytics, or CRM platforms. Specific technical skills reduce friction in the hiring conversation and shift focus away from your authorization status.
Address OPT early in the recruiter screening call
Disclosing your OPT status during the initial call prevents wasted time on both sides. Frame it factually: you have authorization to work now, and H-1B visa sponsorship would be a future consideration if the role requires it.
Build a portfolio that travels without explanation
Campaign results, growth metrics, and creative samples speak before your resume does. A portfolio demonstrating measurable outcomes reduces the perceived risk for employers who are unfamiliar with sponsoring international candidates.
Use Migrate Mate to find OPT-friendly marketing roles
Not every employer is open to sponsoring international candidates. Migrate Mate filters job listings to surface marketing and advertising roles at companies with a demonstrated history of sponsoring work visas, saving you significant research time.
Marketing And Advertising OPT: Frequently Asked Questions
Which marketing and advertising roles qualify for OPT work authorization?
Any role that is directly related to your degree field qualifies. For marketing and advertising, this typically includes positions like digital marketing coordinator, brand strategist, media planner, content marketer, and marketing analyst. The connection between your degree and the specific job responsibilities is what USCIS evaluates, not just the job title itself.
Do marketing agencies sponsor OPT and H-1B visas?
Many do, but willingness varies widely by agency size and prior experience with international hires. Large holding company agencies such as those within WPP, Publicis, or Interpublic groups tend to have established HR processes for OPT and H-1B sponsorship. Independent boutique agencies are less predictable. Migrate Mate can help you identify agencies that have an active track record of sponsoring visa holders.
Can I work as a freelance marketer or contractor on OPT?
Yes, self-employment is permitted on OPT, which means freelance and contract marketing work is allowed. However, the work must still be directly related to your degree. You are also responsible for maintaining adequate work hours, as USCIS requires OPT employment to be at least 20 hours per week to remain in valid status.
How does STEM OPT extension apply to marketing roles?
STEM OPT applies only if you graduated from a STEM-designated program. Marketing degrees are generally not STEM-designated, but roles at the intersection of marketing and data, such as marketing analytics or growth engineering, may qualify if your underlying degree is in a field like information systems, statistics, or computer science. Confirm your degree's CIP code with your DSO before applying for a STEM extension.
What should I say to a hiring manager who is unfamiliar with OPT?
Explain that OPT is a federal work authorization program for F-1 graduates that allows you to work in your field without any employer sponsorship burden during the OPT period. The employer does not file any paperwork or pay any fees. If H-1B sponsorship becomes relevant later, that is a separate conversation. Keeping the initial explanation simple and factual tends to reduce hesitation from employers who have not hired international candidates before.