OPT Content Producer Jobs
Content Producer roles on OPT involve creating video, written, or multimedia content for brands, agencies, or media companies. Most positions qualify as specialty occupations under F-1 OPT, but your degree field should align with the role. Standard OPT gives you 12 months; STEM OPT extension isn't available for this classification.
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INTRODUCTION
Earlham College is a Top 100 National Liberal Arts College located in Richmond, IN, a small city that's just a short drive away from several major metropolitan areas including Dayton, Cincinnati, Indianapolis and Chicago.
Richmond and Earlham have a symbiotic relationship. Through research, studies, internships and volunteering, Earlhamites offer Richmond expertise and service as Richmond offers our students the chance to gain valuable, real-world experience. Our community assumes no religious affiliation but follows Quaker principles and practices, which include respect for persons, integrity, a commitment to peace and justice, simplicity, and consensus-based community decision-making. Earlham is committed to and proud of being a diverse and inclusive place most clearly visible in our student body: 20% of our student body are international, coming from 60+ nations in 2022, and 24% are domestic students of color. Faculty and staff also bring tremendous diversity to the College; many have lived and worked outside the United States, and they make a point of drawing on those experiences in their interactions with students. Additionally, Earlham makes it a priority to serve as a safe and welcoming place for LGBTQ+ communities and has a four-star rating on the Campus Pride Index. Our community is characterized by respect for every person and a commitment to social justice. Equity and inclusion are central to Earlham's institutional priorities and our leadership is committed to widening the path to an Earlham education.
POSITION OVERVIEW
The Enrollment Communications and Digital Content Specialist manages day-to-day execution of our admissions communications program in Slate, working at the intersection of enrollment marketing, data, and content. This role pairs persuasive, on-brand storytelling with data-driven execution — building and testing email and SMS campaigns, maintaining the data dictionary and query library with our CRM captain, and keeping a reporting cadence with reliable attribution — continuously advising on how to optimize campaigns in service of our broader enrollment strategy, so senior staff can focus on funnel-wide direction and where digital marketing goes next. Beyond admissions communications, this person also makes recruitment-focused updates to website copy and manages requests from faculty and staff for email communications to families of current students.
We're looking for someone who treats this as more than a queue of send requests: someone who looks at performance data and asks what to try next, flags friction points before they're raised, and brings ideas for testing, personalization, and refinement without waiting to be asked. This is a full-time, in-person role.
PRIMARY DUTIES & RESPONSIBILITIES
- Email/SMS communication — Build, deploy, and manage all Slate Deliver communications for admissions, including merge fields, Liquid markup for dynamic/conditional content, and population-based logic.
- Content and storytelling — Draft persuasive, on-brand copy across email, SMS, and web that turns admissions and campus information into a compelling case for prospective students and families to act, partnering with counselors, faculty, and other stakeholders to keep it accurate and timely.
- Calendar and coordination — Manage the admissions email communications calendar (prospect through enrollment/yield), coordinating timing with recruitment, financial aid, and events, and partnering with enrollment leadership so communications complement rather than duplicate counselor outreach.
- Digital content — Keep website copy and recruitment communications aligned with the enrollment cycle and current recruitment initiatives and marketing campaigns, creating and updating content across both platforms as those priorities shift.
- Conversion optimization — Look for ways to align content with the action we want a prospect to take next, flagging friction points and recommending improvements — including new or updated lead-generation ideas — based on campaign performance data.
- Quality assurance — Test email and SMS sends for design, layout, and accurate Liquid markup rendering across devices and email clients before deployment.
- Data dictionary and segmentation — Manage and expand the admissions data dictionary and supporting query library in coordination with the CRM/data team, maintaining segment definitions (scholarship eligibility, area of interest, distance from campus, engagement history, etc.) for accurate, personalized targeting.
- Testing and reporting — Design and run a recurring A/B testing program on subject lines, send times, content, and CTAs, documenting results as institutional best practice. Establish and maintain a regular campaign performance reporting cadence — click-through rates, opt-out/spam rates, deliverability, conversions where possible (visit registrations, form submissions, etc) — with consistent UTM/source tracking for accurate attribution.
- Future focus — Pilot new tactics to build on current momentum and set us apart in the competitive landscape.
- Partner communications — Review content from our enrollment marketing partner and develop feedback and recommendations to keep messaging aligned with our brand and enrollment strategy.
- Current-family communications — Manage requests from faculty and staff for email communications to families of current students, ensuring timely, accurate, and on-brand messaging.
QUALIFICATIONS
Required
- Bachelor's degree required
- A skilled, persuasive communicator with a strong command of brand voice and guidelines — able to turn admissions and campus information into compelling, action-oriented copy across email, web, and other channels, for audiences ranging from prospective students to families of current students.
- Experience building and managing email and/or SMS marketing campaigns; direct experience with Slate, or a comparable CRM/marketing automation platform.
- Comfort working with merge fields, conditional/dynamic content logic (e.g., Liquid markup), and query-based segmentation, or a demonstrated ability to learn these quickly.
- Experience with, or aptitude for, basic website content management and copywriting for a recruitment/marketing audience.
- An analytical mindset — comfort reading campaign performance data (A/B test results, funnel and conversion metrics) and drawing practical conclusions from it.
- Excellent organization and cross-functional collaboration skills; this role coordinates closely with recruitment, financial aid, events, faculty and staff, and an external marketing partner.
- A proactive, curious approach — someone who looks for what could be tested, personalized, or improved rather than waiting to be asked.
Preferred
- Master's degree preferred
- Prior experience in higher education admissions or enrollment marketing.
- Working knowledge of HTML/CSS — comfortable editing code within email templates to add Liquid markup and show or hide content blocks without breaking the template's design or send.
- Experience building or maintaining a data dictionary or audience segmentation framework.
TO APPLY
Please submit the following materials with your application:
- Cover letter
- Resume
- List of Three References with Contact Information
The review of applications will begin immediately and continue until the position is filled.
EMPLOYEE BENEFITS AT EARLHAM
- Medical, Dental, and Vision Insurance*
- Company paid Long-Term Disability after 1 year of full-time service*
- Basic and Voluntary Life insurance*
- Employee Assistance Program*
- Campus Store Discount
- Free ticket vouchers for Richmond Symphony Orchestra
- Wellness Center Free Membership or Discount for eligible employees
- Athletic Games - Free entry to all home games
- Free entry into most Theatre/Music shows
- Tuition Benefits for Immediate Family for eligible employees*
- 403(b) Retirement* – For eligible employees, Earlham will contribute a non-elective contribution equal to 5% of gross pay after 2 years of service. After 3 years of service, this non-elective contribution increases to 8%. Vesting credit is available for new employees with previous service in the education sector with required documentation.
- Many Wayne County Chamber of Commerce member businesses offer discounts to anyone with an Earlham ID
*All employee benefit offerings are subject to employee eligibility per plan documents.
Earlham College is an equal opportunity employer and prohibits discrimination against any individual based on race, color, national origin, gender, sex, sexual orientation, gender identity, gender expression, age, disability, veteran status, genetic information, religion, or other protected classifications under applicable laws. The College is committed to building a diverse community that reflects the makeup of society and particularly welcomes and supports individuals from historically marginalized groups. As an institution with a Quaker identity, Earlham also encourages applications from members of the Religious Society of Friends (Quakers).
Earlham College complies with the Americans with Disabilities Act (ADA) and applicable state law. If you are an individual with a disability and require a reasonable accommodation to perform the essential functions of the position, or to participate in the hiring process, please contact the Earlham College Office of Human Resources.
Earlham's Work Authorization Policy
Earlham utilizes E-Verify to confirm employment eligibility for all newly hired employees within the United States.
Monday – Friday, 8:00am – 5:00pm
Full-time, Admin Faculty, 40 hours per week
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Get Access To All JobsTips for Finding OPT Sponsorship as a Content Producer
Align your degree to the role
Content Producer positions require a clear connection between your degree and the job duties. Communications, journalism, film, marketing, and digital media degrees map cleanly. Hiring managers and USCIS both look for this alignment when evaluating OPT eligibility for the role.
Target employers who regularly hire international talent
Media companies, creative agencies, and in-house brand teams at larger corporations are more likely to have experience with OPT work authorization. Smaller production shops may not, so filtering by employer size and industry early saves time in your search.
Be upfront about your OPT timeline
Content Producer roles often involve project pipelines that extend months out. Telling hiring managers your OPT end date early helps them plan. Employers who want to retain you long-term will start H-1B visa or O-1 visa conversations before your authorization expires.
Build a portfolio that shows specialty occupation value
USCIS evaluates whether a role genuinely requires a degree. A strong portfolio demonstrating strategic content work, not just execution, strengthens both your job application and the case that your position qualifies as a specialty occupation for OPT purposes.
Understand which Content Producer roles are STEM-eligible
Standard Content Producer roles don't qualify for STEM OPT extension. However, roles with a significant data, UX, or technology component tied to a qualifying STEM degree may. Confirm your specific CIP code with your DSO before accepting an offer.
Report your employer to your DSO within 10 days
Once you accept a Content Producer offer, you must report your employer, job title, and start date to your Designated School Official within 10 days. Failing to report on time is an OPT compliance violation, even if your EAD is valid.
Content Producer OPT: Frequently Asked Questions
Does a Content Producer role qualify for OPT work authorization?
Yes, most Content Producer positions qualify as specialty occupations under F-1 OPT, provided your degree is in a related field such as communications, journalism, marketing, film, or digital media. The key requirement is a direct connection between your academic background and the duties of the role. Generalist production roles with no degree requirement can create issues, so review the job description carefully before applying.
Can I work as a freelance or contract Content Producer on OPT?
Yes, OPT permits self-employment and contract work, but with conditions. You must work at least 20 hours per week, and the work must be directly related to your degree. Freelance Content Producers need to document their clients, projects, and hours carefully for DSO reporting. Multiple part-time contracts can be combined to meet the 20-hour threshold, but you must track each engagement separately.
Is a Content Producer role eligible for the STEM OPT 24-month extension?
Not in most cases. Standard Content Producer roles fall under communications or media, which are not STEM-designated fields. However, if your degree is in a qualifying STEM field such as computer science or information systems, and the role has a meaningful technical component, your DSO may confirm eligibility. Always verify your CIP code with your school before assuming you qualify for the extension.
How do I find Content Producer jobs that are open to OPT students?
Migrate Mate is built specifically for F-1 OPT students and filters Content Producer roles by visa sponsorship openness, saving you from applying to positions where OPT isn't accepted. Many employers don't advertise OPT compatibility in job postings, so using a platform designed around work authorization status is significantly more efficient than general job searching.
What happens to my OPT status if my Content Producer contract ends early?
You have a 60-day grace period from the end of your authorized employment to find a new position, leave the U.S., or change your immigration status. During this window, you cannot work. If you secure a new Content Producer role, report it to your DSO within 10 days of starting. Unemployment beyond 90 days total during your OPT period will terminate your authorization regardless of remaining EAD validity.