OPT Marketing Data Analyst Jobs
Marketing Data Analyst roles are a strong fit for F-1 OPT students with degrees in marketing, statistics, or data science. Most positions qualify as STEM OPT-eligible under CIP codes for data analytics, extending your work authorization to 36 months and giving you significantly more time to secure H-1B visa sponsorship.
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Ready to take your career global?
Make your mark at one of the biggest names in payments. We’re looking for a Senior Marketing Data Analyst to join our ever evolving Marketing Operations team and help shape the future of global commerce.
What you’ll own
- Serve as a strategic partner to marketing and enterprise data teams to deliver business-ready data solutions.
- Leverage data-driven insights to shape, optimize, and improve marketing strategies.
- Optimize and maintain marketing data infrastructure to support analytics and reporting needs.
- Ensure data integrity while enabling scalable and efficient access to marketing data.
- Design and build scalable data pipelines to support marketing initiatives and decision-making.
- Translate complex data into clear, actionable insights and business narratives.
- Drive business growth through advanced data analysis and data visualization.
- Apply expertise in data normalization, attribution methodologies, marketing metrics, and customer lifecycle analysis.
- Collaborate with cross-functional teams to ensure data-driven insights guide marketing initiatives.
- Enhance marketing performance through data manipulation, exploration, reporting, and strategic recommendations.
- Guide marketing data strategy by identifying trends, opportunities, and best practices.
- Support informed decision-making by delivering accurate, meaningful, and accessible marketing analytics.
What you'll bring:
- Serve as primary liaison with Enterprise Data, Finance/BI, RevOps, Tech and cross-functional partners to integrate, govern, and standardize marketing data across systems (CRM, Snowflake, Salesforce, Marketo/Pardot, GA4, and other marketing technologies).
- Partner with Enterprise Data to design, implement, and maintain scalable data pipelines and architectures in Snowflake, BigQuery, and related tools to ensure clean, business-ready, and well-documented data assets that support marketing performance reporting and analytics.
- Define, standardize, and maintain governing marketing data infrastructure, ensuring consistency of key metrics, taxonomies, and architecture across global marketing teams.
- Partner with Finance and BI to develop, refine, and operationalize marketing attribution methodologies that connect marketing influence to pipeline and revenue outcomes.
- Monitor, validate, and optimize data flows and integrations, establishing QA processes, anomaly detection, and documentation to ensure accuracy and trustworthiness of data.
- Lead data stewardship efforts, supporting data governance, compliance, and integration standards across platforms and global teams.
- Extract, refine, and manage complex campaign and audience lists for segmentation, targeting, and activation; ensure accuracy, compliance, and alignment with ICP definitions and marketing objectives.
- Build, analyze, and optimize audience segments across platforms (e.g., Salesforce, ZoomInfo, CDPs, Google Analytics, Google Ads) to support global campaigns and demand generation efforts.
- Conduct deep-dive data analysis, combining multiple systems and large datasets to generate actionable insights on customer behavior, lifecycle performance, and marketing ROI.
- Build and maintain advanced dashboards and reports in Power BI and other visualization platforms, ensuring accessibility, accuracy, and usability for marketing stakeholders and executives.
- Support ad hoc analysis requests, executive scorecards, and MBR/QBR reporting to evaluate marketing performance and business impact.
- Provide elevated team leadership by mentoring and supporting colleagues on complex data pulls, insights analysis, dashboard design, segmentation, and systems requirements.
- Act as a cross-functional liaison, bridging marketing with enterprise data, technology, and business stakeholders to align on data strategy, requirements, and execution.
- Proactively explore new technologies, tools, and best practices to advance marketing data operations, segmentation, and performance reporting capabilities.
It's a bonus if you have:
- Bachelor’s degree in Marketing, Business, Statistics, Data Analytics, Data Science, or a related field.
- 6+ years of experience in data analysis, reporting, business intelligence, or marketing analytics.
- Strong understanding of marketing metrics, customer lifecycle management, audience targeting, lead management, and marketing best practices.
- Proficiency in SQL and Python for data extraction, manipulation, analysis, and reporting.
- Experience working with data warehouses and BI/visualization tools such as Tableau, Power BI, Looker, Snowflake, BigQuery, Excel, and Power Query.
- Strong expertise in data cleansing, data integration, exploratory analysis, reporting, dashboard development, and data visualization best practices.
- Experience with CRM, marketing automation, and segmentation platforms such as Salesforce, Marketing Cloud/Pardot, Marketo, CDPs, Google Analytics, and similar tools.
- Knowledge of forecasting techniques, marketing analytics frameworks, attribution methodologies, and data privacy regulations (GDPR, CCPA).
- Strong analytical, problem-solving, and communication skills with the ability to translate complex data into actionable business insights.
- Ability to work independently, manage competing priorities, and collaborate effectively with cross-functional teams in a fast-paced environment.
- Preferred: Experience with Customer Data Platforms (CDPs), advanced segmentation, data integration concepts, and data science tools (e.g., R, Python).
- Preferred: Experience supporting multi-regional marketing teams and B2B revenue generation strategies.
About the team
Our inclusive and global teams win together every day. We’re proud to have the best minds in the industry, who you can learn from as you grow your career. The people, the energy, the connections – it’s unmatched. Come and be part of an ever-evolving company and get dynamic opportunities that go beyond borders.
What makes a Globalpayer?
Globalpayers think like a client, act like an owner and win as one team. We’re curious and innovative – always finding better ways to deliver impact. We empower each other to make decisions, and it’s our passion that drives excellence in everything we set out to do. Does this sound like you? Then you sound like a Globalpayer. Apply now to take your career global.
LI-AR2
EEOC Statement
Global Payments is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, marital status, genetic information, national origin, disability, veteran status, and other protected characteristics. The EEO is the Law poster is available here.
If you are made a conditional offer of employment and will be working in the United States, you will be required to undergo a drug test. In developing this job description care was taken to include all competencies and requirements needed to successfully perform the position. Reasonable accommodations will be provided for individuals with qualified disabilities both during the hiring process, as well as to allow the individual to perform the essential functions of the job, if hired.
Washington Candidates: Click here for information on the Fair Chance Act.
Job Description
Ready to take your career global?
Make your mark at one of the biggest names in payments. We’re looking for a Senior Marketing Data Analyst to join our ever evolving Marketing Operations team and help shape the future of global commerce.
What you’ll own
- Serve as a strategic partner to marketing and enterprise data teams to deliver business-ready data solutions.
- Leverage data-driven insights to shape, optimize, and improve marketing strategies.
- Optimize and maintain marketing data infrastructure to support analytics and reporting needs.
- Ensure data integrity while enabling scalable and efficient access to marketing data.
- Design and build scalable data pipelines to support marketing initiatives and decision-making.
- Translate complex data into clear, actionable insights and business narratives.
- Drive business growth through advanced data analysis and data visualization.
- Apply expertise in data normalization, attribution methodologies, marketing metrics, and customer lifecycle analysis.
- Collaborate with cross-functional teams to ensure data-driven insights guide marketing initiatives.
- Enhance marketing performance through data manipulation, exploration, reporting, and strategic recommendations.
- Guide marketing data strategy by identifying trends, opportunities, and best practices.
- Support informed decision-making by delivering accurate, meaningful, and accessible marketing analytics.
What you'll bring:
- Serve as primary liaison with Enterprise Data, Finance/BI, RevOps, Tech and cross-functional partners to integrate, govern, and standardize marketing data across systems (CRM, Snowflake, Salesforce, Marketo/Pardot, GA4, and other marketing technologies).
- Partner with Enterprise Data to design, implement, and maintain scalable data pipelines and architectures in Snowflake, BigQuery, and related tools to ensure clean, business-ready, and well-documented data assets that support marketing performance reporting and analytics.
- Define, standardize, and maintain governing marketing data infrastructure, ensuring consistency of key metrics, taxonomies, and architecture across global marketing teams.
- Partner with Finance and BI to develop, refine, and operationalize marketing attribution methodologies that connect marketing influence to pipeline and revenue outcomes.
- Monitor, validate, and optimize data flows and integrations, establishing QA processes, anomaly detection, and documentation to ensure accuracy and trustworthiness of data.
- Lead data stewardship efforts, supporting data governance, compliance, and integration standards across platforms and global teams.
- Extract, refine, and manage complex campaign and audience lists for segmentation, targeting, and activation; ensure accuracy, compliance, and alignment with ICP definitions and marketing objectives.
- Build, analyze, and optimize audience segments across platforms (e.g., Salesforce, ZoomInfo, CDPs, Google Analytics, Google Ads) to support global campaigns and demand generation efforts.
- Conduct deep-dive data analysis, combining multiple systems and large datasets to generate actionable insights on customer behavior, lifecycle performance, and marketing ROI.
- Build and maintain advanced dashboards and reports in Power BI and other visualization platforms, ensuring accessibility, accuracy, and usability for marketing stakeholders and executives.
- Support ad hoc analysis requests, executive scorecards, and MBR/QBR reporting to evaluate marketing performance and business impact.
- Provide elevated team leadership by mentoring and supporting colleagues on complex data pulls, insights analysis, dashboard design, segmentation, and systems requirements.
- Act as a cross-functional liaison, bridging marketing with enterprise data, technology, and business stakeholders to align on data strategy, requirements, and execution.
- Proactively explore new technologies, tools, and best practices to advance marketing data operations, segmentation, and performance reporting capabilities.
It's a bonus if you have:
- Bachelor’s degree in Marketing, Business, Statistics, Data Analytics, Data Science, or a related field.
- 6+ years of experience in data analysis, reporting, business intelligence, or marketing analytics.
- Strong understanding of marketing metrics, customer lifecycle management, audience targeting, lead management, and marketing best practices.
- Proficiency in SQL and Python for data extraction, manipulation, analysis, and reporting.
- Experience working with data warehouses and BI/visualization tools such as Tableau, Power BI, Looker, Snowflake, BigQuery, Excel, and Power Query.
- Strong expertise in data cleansing, data integration, exploratory analysis, reporting, dashboard development, and data visualization best practices.
- Experience with CRM, marketing automation, and segmentation platforms such as Salesforce, Marketing Cloud/Pardot, Marketo, CDPs, Google Analytics, and similar tools.
- Knowledge of forecasting techniques, marketing analytics frameworks, attribution methodologies, and data privacy regulations (GDPR, CCPA).
- Strong analytical, problem-solving, and communication skills with the ability to translate complex data into actionable business insights.
- Ability to work independently, manage competing priorities, and collaborate effectively with cross-functional teams in a fast-paced environment.
- Preferred: Experience with Customer Data Platforms (CDPs), advanced segmentation, data integration concepts, and data science tools (e.g., R, Python).
- Preferred: Experience supporting multi-regional marketing teams and B2B revenue generation strategies.
About the team
Our inclusive and global teams win together every day. We’re proud to have the best minds in the industry, who you can learn from as you grow your career. The people, the energy, the connections – it’s unmatched. Come and be part of an ever-evolving company and get dynamic opportunities that go beyond borders.
What makes a Globalpayer?
Globalpayers think like a client, act like an owner and win as one team. We’re curious and innovative – always finding better ways to deliver impact. We empower each other to make decisions, and it’s our passion that drives excellence in everything we set out to do. Does this sound like you? Then you sound like a Globalpayer. Apply now to take your career global.
LI-AR2
EEOC Statement
Global Payments is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, marital status, genetic information, national origin, disability, veteran status, and other protected characteristics. The EEO is the Law poster is available here.
If you are made a conditional offer of employment and will be working in the United States, you will be required to undergo a drug test. In developing this job description care was taken to include all competencies and requirements needed to successfully perform the position. Reasonable accommodations will be provided for individuals with qualified disabilities both during the hiring process, as well as to allow the individual to perform the essential functions of the job, if hired.
Washington Candidates: Click here for information on the Fair Chance Act.
See all OPT Marketing Data Analyst Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new OPT Marketing Data Analyst Jobs.
Get Access To All JobsTips for Finding OPT Sponsorship as a Marketing Data Analyst
Lead with your quantitative skills in applications
Marketing Data Analysts who can demonstrate SQL proficiency, A/B testing experience, or attribution modeling stand out to hiring managers. Frame your academic projects and internships around measurable outcomes to show immediate value beyond the sponsorship conversation.
Confirm your degree qualifies for STEM OPT extension
Degrees in data science, applied mathematics, statistics, or information systems typically qualify for the 24-month STEM OPT extension. Confirm your CIP code with your DSO before applying so you can accurately communicate your full authorization window to prospective employers.
Target mid-size companies with established marketing technology stacks
Companies already investing in CRM platforms, analytics tools, and growth teams tend to value data analysts more deeply and are more experienced with OPT and H-1B visa sponsorship processes than early-stage startups with no HR infrastructure.
Prepare a clear one-sentence explanation of your OPT status
Recruiters often screen out candidates due to confusion, not unwillingness to sponsor. A concise explanation such as mentioning your current work authorization period and STEM extension eligibility reduces friction and keeps your application moving through the process.
Build a portfolio of marketing analytics case studies
A GitHub repository or personal site showing funnel analysis, cohort retention work, or campaign attribution projects gives hiring managers concrete evidence of your capabilities. This shifts early conversations toward your skills rather than your visa status.
Apply to roles explicitly listed as sponsor-friendly on Migrate Mate
Filtering for OPT-friendly Marketing Data Analyst positions on Migrate Mate removes the uncertainty of cold applications. Every listing on the platform is verified for sponsorship willingness, saving your limited OPT time for employers already open to hiring international candidates.
Marketing Data Analyst OPT: Frequently Asked Questions
Do Marketing Data Analyst jobs qualify for the STEM OPT extension?
Most Marketing Data Analyst positions qualify for the 24-month STEM OPT extension if your degree falls under an eligible CIP code, such as data science, statistics, applied mathematics, or information systems. The role must involve applying scientific or analytical methods in a structured work environment. Confirm your specific CIP code with your DSO before relying on eligibility.
How do I find Marketing Data Analyst jobs that sponsor OPT students?
Migrate Mate lists Marketing Data Analyst roles verified for OPT and H-1B sponsorship willingness, so you are not wasting applications on employers who will screen you out at the first recruiter call. Filtering by sponsorship-friendly employers is especially important given the limited window of standard 12-month OPT authorization.
What technical skills do employers expect from OPT candidates applying for this role?
SQL, Python or R, and experience with at least one business intelligence tool such as Tableau or Looker are the most commonly required skills. Familiarity with marketing platforms and web analytics is a strong differentiator. OPT candidates who can demonstrate these skills through portfolio projects or internship experience typically face less resistance from hiring managers concerned about sponsorship overhead.
Can I start a Marketing Data Analyst job while waiting for my OPT card?
No. You cannot begin working until your EAD card arrives and your OPT start date has passed. Some employers will push to start immediately, especially at fast-moving companies. Make sure the start date you negotiate falls on or after the date printed on your EAD to stay in status.
Does taking a Marketing Data Analyst contract role affect my OPT eligibility?
Contract and consulting arrangements are permitted under OPT, but you must be working in a role directly related to your degree field and averaging at least 20 hours per week. Short-term contracts count toward the unemployment day limit if there is a gap between engagements. Track your employment periods carefully and report any changes to your DSO promptly.