Social Media Content Creator Jobs for OPT Students
Social Media Content Creator jobs on OPT are widely available at agencies, startups, and in-house brand teams. Most roles qualify as specialty occupations under F-1 OPT when tied to a degree in marketing, communications, or a related field. Your 12-month OPT window starts the moment your EAD is activated.
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Get Access To All JobsAbout Johnston & Murphy
Since 1850, Johnston & Murphy has been a symbol of American craftsmanship and timeless style. What began as a heritage footwear brand has evolved into a lifestyle label offering apparel, shoes, and accessories designed for the modern professional. We take pride in our legacy—and in our forward-thinking approach to creativity, innovation, and connection.
We’re looking for a Social Media Content Creator who can bring the J&M story to life across platforms—someone who not only creates great content but also helps build programs that turn our community and partners into brand advocates.
The Ideal Candidate
The Social Media Content Creator will develop and execute content strategies that elevate the J&M brand, drive engagement, and expand earned media impact. This role is both creative and strategic—responsible for creating compelling visual content, identifying partnership opportunities, and fostering organic brand love through community and influencer relationships.
Areas of Influence
- Marketing Collaboration: Work closely with the marketing team to align on brand voice, campaign objectives, and performance insights that inform creative strategy.
- Content Creation: Concept, produce, and publish high-quality photo, video, and written content optimized for each platform (Instagram, TikTok, Facebook, YouTube, LinkedIn).
- Trendspotting & Innovation: Monitor culture, fashion, and platform trends to keep J&M ahead of the curve with relevant, shareable, and earned-media-worthy content.
- On-Set & Field Production: Plan, style, and shoot engaging content in studio, retail, and lifestyle settings, maintaining visual consistency with brand standards.
- Community Engagement: Activate real-time storytelling during launches, events, and collaborations to encourage reposts, shares, and other engagement.
- Performance Analysis: Track performance metrics, engagement rates, and earned media value (EMV) to measure impact and refine future content and outreach strategies.
How You Will Make an Impact
- Own the end-to-end creation of social-first content — from concepting and capturing to editing and delivery.
- Create both iPhone and camera-based content, including quick-turn videos, polished stills, and behind the scenes content.
- Edit short-form video with a strong sense of timing, pacing, audio, and platform-specific style (TikTok, Reels, Shorts etc.)
- Attend brand shoot days to capture BTS, product details, movement-focused footage, and supplemental campaign content.
- Translate creative briefs and campaign ideas into engaging, high-performing social video concepts.
- Stay tapped into short-form video trends, editing techniques, trending audio, and creator culture.
- Contribute fresh, trend-aware ideas in brainstorms and help shape the content calendar with original concepts.
- Support CRM and paid media teams by producing versatile visual assets adapted from organic content.
- Ensure all content aligns with the brand's visual identity and is optimized for performance across platforms.
- Apply light color correction and basic retouching to maintain quality and consistency across all deliverables.
- Maintain organized content libraries for consistent brand output and quick asset retrieval.
Experience and Skills You'll Need to Have
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field (or equivalent work experience).
- 2–4 years of experience in social media content creation, influencer engagement, or brand storytelling—ideally within lifestyle, fashion, or retail industries.
- Proven ability to create visually compelling content that drives engagement and earned media amplification.
- Deep understanding of current social media trends, creator ecosystems, and community-building best practices.
- Strong photo/video production and editing skills (Adobe Creative Suite, CapCut, Lightroom, etc.).
- Excellent communication, organizational, and cross-functional collaboration skills.
- Passion for fashion, design, and creative storytelling.
How to Apply
Please submit your résumé, portfolio, and 2–3 examples of social media or influencer content that demonstrate your ability to drive engagement and earned media results.
Why You’ll Love Working Here
- Be part of an iconic American brand that’s redefining modern style.
- Work with a creative, passionate team shaping the next era of J&M.
- Hybrid schedule with flexibility and collaboration built in.
- Competitive compensation, full benefits, and employee discounts.
LI-JS2
About Johnston & Murphy
Since 1850, Johnston & Murphy has been a symbol of American craftsmanship and timeless style. What began as a heritage footwear brand has evolved into a lifestyle label offering apparel, shoes, and accessories designed for the modern professional. We take pride in our legacy—and in our forward-thinking approach to creativity, innovation, and connection.
We’re looking for a Social Media Content Creator who can bring the J&M story to life across platforms—someone who not only creates great content but also helps build programs that turn our community and partners into brand advocates.
The Ideal Candidate
The Social Media Content Creator will develop and execute content strategies that elevate the J&M brand, drive engagement, and expand earned media impact. This role is both creative and strategic—responsible for creating compelling visual content, identifying partnership opportunities, and fostering organic brand love through community and influencer relationships.
Areas of Influence
- Marketing Collaboration: Work closely with the marketing team to align on brand voice, campaign objectives, and performance insights that inform creative strategy.
- Content Creation: Concept, produce, and publish high-quality photo, video, and written content optimized for each platform (Instagram, TikTok, Facebook, YouTube, LinkedIn).
- Trendspotting & Innovation: Monitor culture, fashion, and platform trends to keep J&M ahead of the curve with relevant, shareable, and earned-media-worthy content.
- On-Set & Field Production: Plan, style, and shoot engaging content in studio, retail, and lifestyle settings, maintaining visual consistency with brand standards.
- Community Engagement: Activate real-time storytelling during launches, events, and collaborations to encourage reposts, shares, and other engagement.
- Performance Analysis: Track performance metrics, engagement rates, and earned media value (EMV) to measure impact and refine future content and outreach strategies.
How You Will Make an Impact
- Own the end-to-end creation of social-first content — from concepting and capturing to editing and delivery.
- Create both iPhone and camera-based content, including quick-turn videos, polished stills, and behind the scenes content.
- Edit short-form video with a strong sense of timing, pacing, audio, and platform-specific style (TikTok, Reels, Shorts etc.)
- Attend brand shoot days to capture BTS, product details, movement-focused footage, and supplemental campaign content.
- Translate creative briefs and campaign ideas into engaging, high-performing social video concepts.
- Stay tapped into short-form video trends, editing techniques, trending audio, and creator culture.
- Contribute fresh, trend-aware ideas in brainstorms and help shape the content calendar with original concepts.
- Support CRM and paid media teams by producing versatile visual assets adapted from organic content.
- Ensure all content aligns with the brand's visual identity and is optimized for performance across platforms.
- Apply light color correction and basic retouching to maintain quality and consistency across all deliverables.
- Maintain organized content libraries for consistent brand output and quick asset retrieval.
Experience and Skills You'll Need to Have
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field (or equivalent work experience).
- 2–4 years of experience in social media content creation, influencer engagement, or brand storytelling—ideally within lifestyle, fashion, or retail industries.
- Proven ability to create visually compelling content that drives engagement and earned media amplification.
- Deep understanding of current social media trends, creator ecosystems, and community-building best practices.
- Strong photo/video production and editing skills (Adobe Creative Suite, CapCut, Lightroom, etc.).
- Excellent communication, organizational, and cross-functional collaboration skills.
- Passion for fashion, design, and creative storytelling.
How to Apply
Please submit your résumé, portfolio, and 2–3 examples of social media or influencer content that demonstrate your ability to drive engagement and earned media results.
Why You’ll Love Working Here
- Be part of an iconic American brand that’s redefining modern style.
- Work with a creative, passionate team shaping the next era of J&M.
- Hybrid schedule with flexibility and collaboration built in.
- Competitive compensation, full benefits, and employee discounts.
LI-JS2
How to Get Visa Sponsorship in Social Media Content Creator
Frame your degree as the foundation
Employers assessing OPT eligibility need to see a direct connection between your role and your degree. Lead with your marketing or communications background, not just your follower counts or content metrics. The academic tie matters for DSO reporting.
Target roles with a clear specialty occupation tie
Content creator positions at larger companies tend to have formal job descriptions citing specific degree requirements, which strengthens your OPT eligibility. Avoid roles listed as purely creative or influencer-style gigs with no stated educational requirement.
Apply early relative to your OPT start date
OPT applications can take two to three months to process. Start applying for Social Media Content Creator roles at least 90 days before your intended employment start date so your EAD arrives before your first day.
Track your employer in the SEVP portal promptly
Once hired, report your employer details to your DSO within 10 days of starting. Social media roles can shift between freelance and full-time formats, so confirm your employment type is compliant with your OPT authorization before accepting.
Highlight platform-specific analytics skills
Employers sponsoring OPT want to see measurable competency, not just creative output. Showcase your experience with content performance data, A/B testing, and audience growth metrics. These signal professional-grade work tied to your academic training.
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Get Access To All JobsFrequently Asked Questions
Do Social Media Content Creator jobs qualify for F-1 OPT?
Yes, provided the role requires a bachelor's degree in a specific field such as marketing, communications, or digital media, and your degree matches. Roles that accept any background regardless of education may not qualify as a specialty occupation for OPT purposes. Your DSO can confirm eligibility before you accept an offer.
Can I work as a freelance Social Media Content Creator on OPT?
Yes, self-employment and freelance work are permitted on OPT, but each client engagement counts as a separate employer that must be reported to your DSO within 10 days. You must work at least 20 hours per week in total across all engagements to remain in valid OPT status during your authorized period.
Where can I find Social Media Content Creator jobs that are open to OPT students?
Migrate Mate is built specifically for F-1 OPT students and lists Social Media Content Creator roles at employers who are open to work authorization. Rather than filtering through generic job boards where OPT status is rarely disclosed upfront, Migrate Mate surfaces roles matched to your visa situation from the start.
Do Social Media Content Creator roles qualify for the STEM OPT extension?
In most cases, no. Social media content creation roles typically fall under CIP codes for communications or marketing, which are not on the DHS STEM designated degree program list. If a STEM extension is important to your long-term plans, discuss this with your DSO and consider roles with a stronger data or technology component.
What happens to my OPT authorization if my Social Media Content Creator job ends?
You have a 90-day aggregate unemployment allowance during your OPT period. Once your employment ends, the clock starts. You can use this time to find a new qualifying role, but you must report the job change to your DSO promptly. Exceeding 90 days of cumulative unemployment puts your F-1 status at risk.
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