Paid Search Manager Jobs in California
Paid Search Manager jobs in California are concentrated in Los Angeles, San Francisco, and San Diego, where companies like Google, Meta, and Salesforce maintain large marketing operations and hire at every level from coordinator to senior director. The most in-demand specialties are performance-driven paid search strategy, Google Ads and Microsoft Advertising campaign management, and e-commerce conversion optimization. California's tech and direct-to-consumer economy keeps this one of the most active paid search hiring markets in the country. Scan the live roles below and apply to whichever ones fit.
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Showing 4 of 13+ Paid Search Manager jobs
Company Overview (Who are we? Why should you join us?)
At ecoATM the proof of our success is in our staggering growth, extraordinary impact on protecting the planet, and providing a work culture unlike any other. We are a technology company and a pioneer of device re-commerce. Through our 7,500 automated kiosks and online marketplace Gazelle.com, we enable people all over the world to join the mobile device re-use revolution, a revolution that will get billions of used smartphones out of the e-waste cycle and into the hands of people who don't have affordable access to the empowerment of the latest mobile technology.
At ecoATM we know our employees are our greatest strength and the key to our continued growth and success. When you join our team, you will enjoy more than just a job, you will be empowered to develop and utilize your unique talents and skills to build a rewarding career while making a lasting, positive impact on the planet.
Our Values and Leadership Behaviors
About the Role
ecoATM pays people cash for their used phones, tablets and other devices at more than 7,500 self-serve kiosks in Walmart, Kroger, Dollar General and other retailers. We collect millions of devices a year, giving them a second life, and have paid customers more than $2 billion since our founding in 2009. Most customers check their price online first, lock in an offer, then head to a kiosk. Search is where much of that intent shows up, which makes it our largest and most efficient paid channel.
As the owner of paid search execution, you will be responsible for a large and growing budget across Google, Microsoft, OpenAI's ChatGPT ads and app campaigns. You'll join the Consumer Growth team, a core focus for the company, as our increasing investment in marketing has accelerated our growth with consumers. Search is changing fast, and we want to stay ahead of it. AI Max and AI Overviews are changing how paid search and SEO have traditionally worked. ChatGPT ads are already one of our growth channels, and we're building a paid presence across AI assistants and LLMs. You'll lead that work and help keep ecoATM at the forefront of AI search.
This is a hands-on role reporting to our Director of Paid Media. You'll build and run campaigns yourself and own the results. We optimize for incrementality, using every metric we have, from both the ad platforms and our own data. You'll help shape how we define success and where we invest our spend.
What You'll Do
- Run Google Ads and Microsoft Ads day to day across Search, Performance Max and AI Max, including structure, bidding, budgets, keywords, ad copy, assets and audiences.
- Build our paid presence on AI platforms. Scale ChatGPT ads, test new AI and LLM placements as they open up, and show what they add beyond Google.
- Shape search strategy for the near and long term as AI changes the channel. Track competitive and industry trends and flag what they mean for us.
- Test your way to growth with an always-on A/B testing roadmap that improves performance and earns more investment.
- Grow app advertising. Find out what it would take to invest more in app campaigns and to make them succeed.
- Measure what's incremental. Optimize daily toward online offer locks, and work with the Director of Paid Media on geo holdout tests that show what search adds in kiosk visits and margin.
- Own pacing, forecasting and reporting, including weekly performance updates, budget tracking and clear write-ups of what you tested and learned.
- Work across teams with our Web and Conversion Manager on landing page tests, with Creative on ad copy and assets, and with SEO so paid and organic work together on the results page without overlapping.
Core Skills & Experience
- 5+ years of hands-on paid search experience, including at least 2 years owning a large account.
- Deep, current expertise in Google Ads and Microsoft Ads, including bidding and keyword strategy, campaign types, and newer offerings like AI Max.
- A track record of growing paid search investment through experimentation and hypothesis testing.
- A clear understanding of incrementality versus attributed performance, and experience using that difference to make investment decisions.
- Experience with offline or store conversions, including offline conversion import, enhanced conversions, GA4, and conversion tracking you can audit yourself.
- Strong spreadsheet analysis skills, plus comfort pulling your own data from a reporting tool or data warehouse.
- A point of view on where search is heading as people turn to AI assistants, and how a brand should buy media there.
- Clear writing. You can explain a result and a recommendation to people who don't work in search.
- Ownership. You take pride in the channel's performance and drive it forward without waiting to be asked.
Nice to Haves:
- Hands-on time with ChatGPT ads or other AI ad placements.
- Experience at a business where the sale happens offline: retail, recommerce, auto, insurance or similar.
- Local search across thousands of locations, including location assets and store-visit measurement.
- Hands-on time with geo testing tools such as Haus, or with media mix models.
- Apple Search Ads or Google App campaigns.
- SQL, and reporting tools such as Funnel.io or Looker.
Location: Remote - Must be located in the United States (preference for San Diego or New York)
Base Salary Range: $115K to 135K
This position may also be eligible for short-term and incentives based on individual and company performance.
Base pay offered may vary depending on job-related knowledge, skills, and experience. This information is provided per CA SB 1162 ("CA Pay Transparency Law"). Base pay information is based on market location. Learn more about ecoATM benefits here.
This position may also be eligible for short-term incentives based on individual and company performance.
This job description is not intended to be all-inclusive. Employee may perform other related duties as assigned to meet the ongoing needs of the organization.
Here at ecoATM/Gazelle we value diversity & belonging and are proud to be an Equal Employment Opportunity employer. All applicants are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected characteristic, and are fairly and equitably compensated based on current market data. If you need assistance, or an accommodation, please let your recruiter know.
Company Overview (Who are we? Why should you join us?)
At ecoATM the proof of our success is in our staggering growth, extraordinary impact on protecting the planet, and providing a work culture unlike any other. We are a technology company and a pioneer of device re-commerce. Through our 7,500 automated kiosks and online marketplace Gazelle.com, we enable people all over the world to join the mobile device re-use revolution, a revolution that will get billions of used smartphones out of the e-waste cycle and into the hands of people who don't have affordable access to the empowerment of the latest mobile technology.
At ecoATM we know our employees are our greatest strength and the key to our continued growth and success. When you join our team, you will enjoy more than just a job, you will be empowered to develop and utilize your unique talents and skills to build a rewarding career while making a lasting, positive impact on the planet.
Our Values and Leadership Behaviors
About the Role
ecoATM pays people cash for their used phones, tablets and other devices at more than 7,500 self-serve kiosks in Walmart, Kroger, Dollar General and other retailers. We collect millions of devices a year, giving them a second life, and have paid customers more than $2 billion since our founding in 2009. Most customers check their price online first, lock in an offer, then head to a kiosk. Search is where much of that intent shows up, which makes it our largest and most efficient paid channel.
As the owner of paid search execution, you will be responsible for a large and growing budget across Google, Microsoft, OpenAI's ChatGPT ads and app campaigns. You'll join the Consumer Growth team, a core focus for the company, as our increasing investment in marketing has accelerated our growth with consumers. Search is changing fast, and we want to stay ahead of it. AI Max and AI Overviews are changing how paid search and SEO have traditionally worked. ChatGPT ads are already one of our growth channels, and we're building a paid presence across AI assistants and LLMs. You'll lead that work and help keep ecoATM at the forefront of AI search.
This is a hands-on role reporting to our Director of Paid Media. You'll build and run campaigns yourself and own the results. We optimize for incrementality, using every metric we have, from both the ad platforms and our own data. You'll help shape how we define success and where we invest our spend.
What You'll Do
- Run Google Ads and Microsoft Ads day to day across Search, Performance Max and AI Max, including structure, bidding, budgets, keywords, ad copy, assets and audiences.
- Build our paid presence on AI platforms. Scale ChatGPT ads, test new AI and LLM placements as they open up, and show what they add beyond Google.
- Shape search strategy for the near and long term as AI changes the channel. Track competitive and industry trends and flag what they mean for us.
- Test your way to growth with an always-on A/B testing roadmap that improves performance and earns more investment.
- Grow app advertising. Find out what it would take to invest more in app campaigns and to make them succeed.
- Measure what's incremental. Optimize daily toward online offer locks, and work with the Director of Paid Media on geo holdout tests that show what search adds in kiosk visits and margin.
- Own pacing, forecasting and reporting, including weekly performance updates, budget tracking and clear write-ups of what you tested and learned.
- Work across teams with our Web and Conversion Manager on landing page tests, with Creative on ad copy and assets, and with SEO so paid and organic work together on the results page without overlapping.
Core Skills & Experience
- 5+ years of hands-on paid search experience, including at least 2 years owning a large account.
- Deep, current expertise in Google Ads and Microsoft Ads, including bidding and keyword strategy, campaign types, and newer offerings like AI Max.
- A track record of growing paid search investment through experimentation and hypothesis testing.
- A clear understanding of incrementality versus attributed performance, and experience using that difference to make investment decisions.
- Experience with offline or store conversions, including offline conversion import, enhanced conversions, GA4, and conversion tracking you can audit yourself.
- Strong spreadsheet analysis skills, plus comfort pulling your own data from a reporting tool or data warehouse.
- A point of view on where search is heading as people turn to AI assistants, and how a brand should buy media there.
- Clear writing. You can explain a result and a recommendation to people who don't work in search.
- Ownership. You take pride in the channel's performance and drive it forward without waiting to be asked.
Nice to Haves:
- Hands-on time with ChatGPT ads or other AI ad placements.
- Experience at a business where the sale happens offline: retail, recommerce, auto, insurance or similar.
- Local search across thousands of locations, including location assets and store-visit measurement.
- Hands-on time with geo testing tools such as Haus, or with media mix models.
- Apple Search Ads or Google App campaigns.
- SQL, and reporting tools such as Funnel.io or Looker.
Location: Remote - Must be located in the United States (preference for San Diego or New York)
Base Salary Range: $115K to 135K
This position may also be eligible for short-term and incentives based on individual and company performance.
Base pay offered may vary depending on job-related knowledge, skills, and experience. This information is provided per CA SB 1162 ("CA Pay Transparency Law"). Base pay information is based on market location. Learn more about ecoATM benefits here.
This position may also be eligible for short-term incentives based on individual and company performance.
This job description is not intended to be all-inclusive. Employee may perform other related duties as assigned to meet the ongoing needs of the organization.
Here at ecoATM/Gazelle we value diversity & belonging and are proud to be an Equal Employment Opportunity employer. All applicants are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected characteristic, and are fairly and equitably compensated based on current market data. If you need assistance, or an accommodation, please let your recruiter know.
See All 13 Paid Search Manager Jobs in California
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Find Paid Search Manager JobsPaid Search Manager Jobs by City in California
Where California roles are concentrated, by current openings.
Paid Search Manager Job Market in California
A snapshot from current California openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Technology & Software
What California Employers Look For
The qualifications that appear most often in paid search manager jobs across California.
- Google Ads certification and at least two years of hands-on paid search campaign management
- Demonstrated experience managing large monthly ad budgets across search and shopping campaigns
- Proficiency with analytics platforms including Google Analytics and third-party attribution tools
- Bachelor's degree in marketing, advertising, communications, or a closely related field
- Experience with A/B testing, bid strategy optimization, and keyword research methodologies
- Familiarity with CRM integrations, conversion tracking setup, and audience segmentation
Paid Search Manager Jobs in California: Frequently Asked Questions
How do you become a paid search manager in California?
Becoming a paid search manager in California typically starts with a bachelor's degree in marketing, advertising, or a related field, followed by earning Google Ads and Microsoft Advertising certifications. There is no state-issued license required for this role. Most California employers expect candidates to build hands-on experience through coordinator or analyst positions, and a portfolio showing campaign results strengthens any application considerably.
Which companies hire paid search managers in California?
Companies currently hiring paid search managers in California include Intuit, Integrated Specialty Coverages, and Rula, per current listings on Migrate Mate as of November 2026. California's concentration of technology firms, direct-to-consumer brands, and large retail headquarters makes it one of the deepest markets for paid search talent in the country.
Which California cities have the most paid search manager jobs?
San Diego, Mountain View, and San Jose have the most paid search manager openings in California. Los Angeles drives volume through its large base of entertainment, e-commerce, and consumer brands, San Francisco and the Bay Area draw demand from technology and SaaS companies, and San Diego sees consistent hiring through its growing biotech and defense marketing departments.
Are there remote paid search manager jobs in California?
Yes, and more than most fields. Paid search management is an analytical, screen-based role that translates well to remote work. About 83% of paid search manager openings tied to California are remote or hybrid as of November 2026, reflecting how broadly California employers have adopted flexible arrangements for digital marketing roles. Campaign strategy and reporting tasks are the most consistently offered as fully remote.
How can I get hired as a paid search manager in California with little or no experience?
The most realistic entry path is a digital marketing coordinator or paid media associate role at a California-based agency or in-house marketing team. Large California employers in technology and retail frequently hire entry-level paid media coordinators and provide structured training. Earning Google Ads certification before applying gives candidates a clear edge. Agencies in Los Angeles and San Francisco are particularly active in developing junior talent, making them a practical first step toward a management track.
Where can I find and apply to paid search manager jobs in California?
You can find and apply to paid search manager jobs in California on Migrate Mate, which lists current California openings. Search the available roles, find the ones that match your experience and location preference, and apply directly to each one.
See All 13 Paid Search Manager Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
Find Paid Search Manager Jobs