Performance Marketing Specialist Internships
Performance marketing specialist internships give university students, recent graduates, and early-career switchers hands-on campaign and analytics project experience, mentorship from working performance marketers, and, at many employers, a path toward a full-time offer. Openings are concentrated across {{top_industries_phrase}}, with Lubrizol, Creativephy, and Colony Brands among the employers posting roles now.
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Red Wing Shoe Company is based in Red Wing, Minnesota, just 40 minutes from St. Paul, where our corporate office sits along the Mississippi River in downtown Red Wing. We are a global company with 2300 employees around the world, but we maintain a close-knit family atmosphere that comes with being a privately-held company. We're rich in history and tradition, but innovation drives us to deliver best-in-class product solutions and highly rated customer experiences. Focus on our employees and company culture results in meaningful employee engagement across the organization. Our Guiding Behaviors of Living our Values, Honoring our Brands, Inspiring our People, Centering on our Customers, and Preserving the long term success and legacy of our Company are the foundation on which we build our future.
Job Description
Red Wing Shoe Company is excited to announce our 2027 Internship Program! The program is designed to offer you meaningful work that will prepare you for your career. You’ll get to see first-hand how our corporate teams develop strategies and practices that support our retail and manufacturing partners, and customers worldwide.
This position offers a hybrid work structure. Candidates must live within a commutable distance of Red Wing, MN, as the role requires onsite work on Tuesdays and Wednesdays. Interns will generally work 40 hours per week, Monday through Friday, during core business hours. The typical schedule includes a shorter workday on Fridays, often ending around 1:00 p.m., though schedules may vary based on business needs.
Compensation is $25/hr.
What to Expect:
Our Channel & Performance Marketing Internship offers hands-on experience supporting marketing initiatives that drive engagement across retail, wholesale, and partner channels. The intern will collaborate with cross-functional teams, contribute to campaign planning and execution, and gain exposure to content creation, event marketing, and product launch activities in a dynamic brand environment.
As a Marketing Intern, you will:
- Develop and execute retail marketing assets that support product launches, promotional campaigns, retail events, and brand storytelling across Red Wing's network of 500+ retail locations and wholesale partners.
- Partner cross-functionally with brand marketing, product marketing, sales, creative teams, and external agencies to create and deploy marketing tools that drive customer engagement and sales performance.
- Support planning and execution of the annual Red Wing Warehouse Sale by developing communication materials, coordinating marketing deliverables, and helping optimize customer outreach strategies.
- Assist with channel marketing initiatives, including product launch campaigns, partner marketing programs, and content development for key partnerships such as SkillsUSA and other strategic organizations.
- Contribute to marketing content creation by supporting product photo and video shoots, coordinating logistics, collaborating with production teams, and helping manage talent and creative assets.
Qualifications
We’re looking for students who meet the following requirements:
- Currently pursuing a degree in Business, Marketing or Communications
- A learning mindset with a sense of curiosity
- Excellent communication skills (written and verbal)
- Excellent time and priority management skills
- Organized, detail oriented and able to work independently
- Ability to work with multiple stakeholders, various deadlines and deliverables
- Ability to build relationships within the organization, outside of immediate team
- Nice to have: Experience with apparel, footwear, or trades category
Additional Information
Red Wing Shoes is an Equal Opportunity Employer.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.
Individuals with disabilities needing assistance in completing an application may contact rwsc.recruitment@redwingshoes.com or call 651-388-8211.
Please view Equal Employment Opportunity Posters provided by OFCCP at https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm
All offers of employment are contingent on satisfactory results of a background check.
Red Wing Shoe Company, Inc. is a drug-free workplace.
Red Wing Shoe Company will not be using recruitment agencies or firms to fill this position and we will not accept unsolicited resumes or candidate information. No agency calls please.
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
Red Wing Shoe Company is based in Red Wing, Minnesota, just 40 minutes from St. Paul, where our corporate office sits along the Mississippi River in downtown Red Wing. We are a global company with 2300 employees around the world, but we maintain a close-knit family atmosphere that comes with being a privately-held company. We're rich in history and tradition, but innovation drives us to deliver best-in-class product solutions and highly rated customer experiences. Focus on our employees and company culture results in meaningful employee engagement across the organization. Our Guiding Behaviors of Living our Values, Honoring our Brands, Inspiring our People, Centering on our Customers, and Preserving the long term success and legacy of our Company are the foundation on which we build our future.
Job Description
Red Wing Shoe Company is excited to announce our 2027 Internship Program! The program is designed to offer you meaningful work that will prepare you for your career. You’ll get to see first-hand how our corporate teams develop strategies and practices that support our retail and manufacturing partners, and customers worldwide.
This position offers a hybrid work structure. Candidates must live within a commutable distance of Red Wing, MN, as the role requires onsite work on Tuesdays and Wednesdays. Interns will generally work 40 hours per week, Monday through Friday, during core business hours. The typical schedule includes a shorter workday on Fridays, often ending around 1:00 p.m., though schedules may vary based on business needs.
Compensation is $25/hr.
What to Expect:
Our Channel & Performance Marketing Internship offers hands-on experience supporting marketing initiatives that drive engagement across retail, wholesale, and partner channels. The intern will collaborate with cross-functional teams, contribute to campaign planning and execution, and gain exposure to content creation, event marketing, and product launch activities in a dynamic brand environment.
As a Marketing Intern, you will:
- Develop and execute retail marketing assets that support product launches, promotional campaigns, retail events, and brand storytelling across Red Wing's network of 500+ retail locations and wholesale partners.
- Partner cross-functionally with brand marketing, product marketing, sales, creative teams, and external agencies to create and deploy marketing tools that drive customer engagement and sales performance.
- Support planning and execution of the annual Red Wing Warehouse Sale by developing communication materials, coordinating marketing deliverables, and helping optimize customer outreach strategies.
- Assist with channel marketing initiatives, including product launch campaigns, partner marketing programs, and content development for key partnerships such as SkillsUSA and other strategic organizations.
- Contribute to marketing content creation by supporting product photo and video shoots, coordinating logistics, collaborating with production teams, and helping manage talent and creative assets.
Qualifications
We’re looking for students who meet the following requirements:
- Currently pursuing a degree in Business, Marketing or Communications
- A learning mindset with a sense of curiosity
- Excellent communication skills (written and verbal)
- Excellent time and priority management skills
- Organized, detail oriented and able to work independently
- Ability to work with multiple stakeholders, various deadlines and deliverables
- Ability to build relationships within the organization, outside of immediate team
- Nice to have: Experience with apparel, footwear, or trades category
Additional Information
Red Wing Shoes is an Equal Opportunity Employer.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.
Individuals with disabilities needing assistance in completing an application may contact rwsc.recruitment@redwingshoes.com or call 651-388-8211.
Please view Equal Employment Opportunity Posters provided by OFCCP at https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm
All offers of employment are contingent on satisfactory results of a background check.
Red Wing Shoe Company, Inc. is a drug-free workplace.
Red Wing Shoe Company will not be using recruitment agencies or firms to fill this position and we will not accept unsolicited resumes or candidate information. No agency calls please.
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
Performance Marketing Specialist Internship Market
Who's Hiring
Tips for Your Performance Marketing Specialist Internship Search
Apply in the fall for summer roles
Large employers open summer performance marketing specialist internship applications as early as September and fill cohorts before the year ends. Smaller companies and co-ops post closer to start dates. Checking listings in early fall rather than January puts you in the first wave for the most structured programs.
Build a portfolio before you apply
Hiring teams for performance marketing specialist interns want something concrete to assess, not just a list of classes. Document two or three real projects, such as a Google Ads campaign you ran, a paid social test with results, or a channel attribution analysis, and link to them in your resume or application.
Work your campus network alongside direct applications
Campus career fairs surface structured programs tied to your university, and professors or career center staff often know which employers recruit from your school before roles post publicly. Apply directly to companies running smaller cohorts at the same time, since combining both approaches widens the pool of roles you can realistically land.
Practice your interview format out loud
Performance marketing specialist intern screens typically include a case or analytical exercise where you are asked to diagnose a campaign problem, propose a testing approach, or interpret performance data. Practice talking through your reasoning out loud before the interview, because interviewers weigh how you think through a problem as much as the final answer you reach.
Target structured rotational and cohort programs early
Larger consumer brands and technology companies run rotational marketing internship programs built to train people new to paid channels. These programs recruit in the fall, fill fast, and are competitive. Identify the ones aligned with your interests and apply in the first wave rather than treating them as a backup option.
Set your work-type filter before you start
On-site roles are 33% of the performance marketing specialist internships listed here. Decide what you can realistically commit to before you start sorting, then filter by location and work type so you are only spending time on roles you can actually take.
Performance Marketing Specialist Internships: Frequently Asked Questions
How do I get a performance marketing specialist internship?
Lead with coursework and personal projects rather than work history, since hiring teams expect limited experience at the intern level. Build a portfolio that includes documented campaign analyses, ad account experiments, or funnel breakdowns with real data, so recruiters have something concrete to assess. Pair direct applications with campus career fairs, where recruiters often move faster for students they meet in person.
Can a performance marketing specialist internship turn into a full-time job?
Many employers extend return offers to strong interns, but conversion is never guaranteed. What actually drives it for performance marketing specialist interns is measurable impact on real campaigns, team headcount at the end of the summer, and how early you signal interest. Perform well on live work, ask about return-offer timelines mid-internship, and position for the outcome without counting on it.
When should I apply for performance marketing specialist internships?
Earlier than most expect. Large employers recruit summer cohorts the preceding fall, so applications for June starts often open in September and October. Smaller companies and co-op programs post closer to start dates, which means openings appear year-round. Checking listings regularly rather than waiting for a single season gives you the widest shot at both structured programs and rolling-hire roles.
Are performance marketing specialist internships paid?
Most professional performance marketing specialist internships in the U.S. are paid. Compensation varies by company size, industry, and location, and listings show pay where the employer discloses it. Some nonprofit or very early-stage roles may be unpaid or offer stipends, so read each posting carefully before applying.
What should a performance marketing specialist internship resume include?
Lead with projects, not work history. Include two or three complete, documented projects showing the platforms and tools you used, such as Google Ads campaign builds, paid social tests, or attribution analyses, with links to the deliverable or a portfolio page where the work is visible. Add relevant coursework in digital marketing, analytics, or statistics, and keep the whole document to one page.
Are there remote performance marketing specialist internships?
Yes. Remote and hybrid roles make up 67% of the performance marketing specialist internship listings here, with the rest on-site. Remote cohorts fill fast because they draw applicants from every market, so apply early and filter by work type to see them before they close.
What is a performance marketing rotational internship?
Some larger consumer and technology companies run rotational marketing internship programs that cycle participants across paid search, paid social, and analytics teams over a single summer. These programs are built for people new to the field, recruit early in the fall before most internship postings go live, and are competitive, so identify the ones that fit your background and apply in the first wave.
Can international students get performance marketing specialist internships?
Yes. F-1 students can intern through CPT while enrolled or through OPT work authorization after finishing a degree, and the employer does not have to file anything for either, so many companies are open to international interns. Confirm your eligibility and timing with your university's international student office before accepting an offer.
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