Product Analyst Jobs in Wisconsin
Product Analyst jobs in Wisconsin are steadily active, with consistent demand concentrated in financial services, insurance, healthcare technology, and manufacturing analytics across a growing mid-market employer base at levels from associate to senior. Milwaukee, Madison, and Green Bay account for the largest share of openings, with established employers like Northwestern Mutual, American Family Insurance, and Epic Systems regularly seeking product analysts to support data-driven product decisions. The most in-demand specialties are customer analytics, product performance reporting, and agile product metrics. Find a role that fits below and apply directly.
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At TruStage, we’re on a mission to make a brighter financial future accessible to everyone. We put people first, and work hand in hand with employees and customers to create a diverse and inclusive environment. Passionate about building insurance and financial services solutions, we push the boundaries of what’s possible. We need you to help us shape what’s next. You’ll be encouraged to share your experiences, ideas and skills to help others take control of their financial future.
Join a team that has received numerous awards for being a top place to work: TruStage awards and recognition
Job Purpose:
The Product Analyst will play a pivotal role in driving data-informed decisions for our Auto/Home program. This position is responsible for conducting in-depth product and program analysis, ensuring data accuracy and integrity, and delivering actionable insights that shape product strategy and enhance the consumer experience. Additionally, this role will also monitor industry trends to anticipate market shifts and maintain competitive adavantage.
As a key contributor, you will partner closely with the Senior Product Manager and provide analytical outputs to Marketing, Finance, and Actuarial teams, that influence business decisions. Leveraging data, you will uncover trends, identify opportunities, and support initiatives that fuel growth and improve consumer engagement.
The ideal candidate combines strong analytical expertise with proficiency in data visualization tools and techniques, and has a passion for understanding market dynamics.
Job Responsibilities:
- Partner with senior product manager and director to develop and manage program KPIs; build models to inform/support future program strategy.
- Provide data-driven recommendations to support roadmap planning and strategic initiatives.
- Analyze product performance across auto/home partners and industry trends to identify opportunities for improvement.
- Conduct deep-dive anayses on ROI, customer journey analytics, funnel analysis, and retention; develop cost-of-acquisition factors by consumer segment.
- Collaborate with cross-functional teams including marketing, operations, and finance to align on business objectives.
- Serves as Business Data Steward for auto/home product data, ensuring accuracy and governance
- Monitor competitive landscape and industry benchmarks
- Assists with or conducts competitive analysis/assessment/research for new delivery channels and product/partner enhancements.
Job Requirements:
- Bachelor’s degree in Business, Economics, Data Analytics, Computer Science, or related field.
- 5+ years experience in product analytics, business analysis, or a similar role.
- Proficiency in advanced analytics methods and experience with BI tools (e.g. Power BI); knowledge of data warehousing and ETL processes.
- Strong understanding of data modeling, data visualization, and reporting best practices.
- Excellent communication skills and ability to present complex data in a clear, actionable way.
- Familiarity with Agile methodologies and product development lifecycle.
- Comfortable with data governance and integrity.
- Ability to apply strategic analysis models and translate strategy into actionable plans.
- Financial acumen to interpret P&L, ROI, and other key metrics for product/program performance.
#LI-LT
If you’re ready to help make a difference, apply today. A resume is required to apply. TruStage may process applicant information using an Artificial Intelligence (AI) tool. This tool automatically generates a screening score based on how well applicant information matches the requirements and qualifications for the position. TruStage recruiters use the screening score as a guide to further evaluate candidates; the score is one component of an application review and does not automatically determine whether a candidate moves forward. Candidates may choose to opt out of this process.
Compensation may vary based on the job level, your geographic work location, position incentive plan and exemption status.
Base Salary Range:
$93,100.00 - $139,700.00
At TruStage, we believe a sound, inclusive benefits program is of vital importance, along with a flexible workplace that allows for work-life balance, career growth and retirement assistance. In addition to your base pay, your position may be eligible for an annual incentive (bonus) plan. Additional benefits available to eligible employees include medical, dental, vision, employee assistance program, life insurance, disability plans, parental leave, paid time off, 401k, and tuition reimbursement, just to name a few. Beyond pay and benefits, we also recognize that flexibility, including working in a place you prefer, is essential to caring for our employees. We will continue to strive to offer flexibility and invest in technology and other tools that will make hybrid working normal rather than an exception, so that when “life happens,” you can focus on what’s most important.
Accommodation request
TruStage is a place where everyone can bring their best self and thrive. If you need application or interview process accommodations, please contact the accessibility department.
See All 7 Product Analyst Jobs in Wisconsin
Find roles in Wisconsin that match your experience and apply in just a few clicks.
Find Product Analyst JobsProduct Analyst Jobs by City in Wisconsin
Where Wisconsin roles are concentrated, by current openings.
Product Analyst Job Market in Wisconsin
A snapshot from current Wisconsin openings, updated as new roles post.
Who's Hiring



What Wisconsin Employers Look For
The qualifications that appear most often in product analyst jobs across Wisconsin.
- Bachelor's degree in business, statistics, economics, computer science, or a related field
- Proficiency in SQL and at least one data visualization tool such as Tableau or Power BI
- Experience translating data findings into product recommendations for cross-functional teams
- Familiarity with agile development environments and product lifecycle management processes
- Strong written and verbal communication skills for presenting insights to non-technical stakeholders
- Experience with A/B testing, funnel analysis, or user behavior analytics platforms
Product Analyst Jobs in Wisconsin: Frequently Asked Questions
How do you become a product analyst in Wisconsin?
Product analyst roles in Wisconsin do not require a state-issued license or certification. Most employers seek candidates with a bachelor's degree in business, economics, statistics, or computer science, and practical experience with data tools like SQL and Tableau. Building a portfolio of analytical case studies or projects strengthens your candidacy. Certifications such as the Google Data Analytics Certificate or similar industry credentials are increasingly recognized by Wisconsin employers as evidence of applied skills.
Which companies hire product analysts in Wisconsin?
Employers hiring product analysts in Wisconsin right now include American Family Insurance, TruStage, and Johnson Outdoors, based on current listings on Migrate Mate as of November 2026. Wisconsin's concentration of large insurance carriers, health technology firms, and financial services companies means ongoing demand for analysts who can connect product performance data to business outcomes.
Which Wisconsin cities have the most product analyst jobs?
Madison and Racine have the most product analyst openings in Wisconsin. Milwaukee leads because of its dense concentration of financial services and insurance headquarters, Madison is driven by the health IT sector anchored by Epic Systems and the University of Wisconsin research ecosystem, while Green Bay reflects demand from regional manufacturing and consumer goods companies with growing analytics functions.
Are there remote product analyst jobs in Wisconsin?
Yes, and more than most fields. About 100% of product analyst openings tied to Wisconsin are remote or hybrid as of November 2026, reflecting how well the analytical and desk-based nature of the role suits distributed work. Responsibilities centered on data modeling, reporting, and stakeholder presentations are especially likely to be offered with flexible or fully remote arrangements.
How can I get hired as a product analyst in Wisconsin with little or no experience?
The most realistic entry path is applying for associate analyst or junior business analyst roles at Wisconsin's large insurance and financial services employers, where structured onboarding programs exist for recent graduates. Companies like Northwestern Mutual and American Family Insurance have historically run associate development programs that welcome candidates from quantitative degree backgrounds. Building a portfolio with public datasets, completing a recognized data analytics certificate, and targeting analyst rotational programs at Madison-area health technology firms or Milwaukee-based financial institutions gives early-career candidates a concrete edge.
Where can I find and apply to product analyst jobs in Wisconsin?
You can find and apply to product analyst jobs in Wisconsin on Migrate Mate, which lists current Wisconsin openings across industries and experience levels. Find roles that fit your background and apply directly to the employers posting them.
See All 7 Product Analyst Jobs in Wisconsin
Find roles in Wisconsin that match your experience and apply in just a few clicks.
Find Product Analyst Jobs