Product Launch Manager Jobs
Product Launch Manager jobs are open across consumer goods, tech, healthcare, and retail, with specializations in go-to-market strategy, cross-functional coordination, and product lifecycle management, from associate to director level. Scan the live roles below and apply to whichever ones fit.
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Showing 5 of 35+ Product Launch Manager jobs
Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business.
Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow – all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.
Location: Remote, USA or Boston, MA (Hybrid)
About the role
PTC is hiring a Director, Product Launch & GTM to lead product launches and go-to-market (GTM) programs across our CAD, PLM, ALM and SLM software portfolio. You will lead PTC NEXT, our company-wide launch program, and help build the Launch GTM function that brings new and existing products in our Intelligent Product Lifecycle (IPL) portfolio to market.
Do you thrive at the center of complex launches, turning many teams, many products and many moving parts into one clear plan that lands in the market? This is a high-impact leadership role for someone who sees the whole go-to-market: market, message, product, field and customer. You build structure, use data to steer decisions, and keep cross-functional teams aligned and accountable without direct authority. This is a senior individual contributor role with no direct reports; you lead through influence across Product, Marketing, Sales and Customer Success.
Why This Role Matters
Twice a year, in a Spring and a Fall Season, PTC NEXT brings new products, AI capabilities and innovation across CAD, PLM, ALM and SLM to customers, partners and our own teams as one coordinated moment.
- Lead PTC NEXT: Own the Launch Seasons from planning to post-Season review: the plan, the cadence, the workstreams and the results.
- Lead product launches: Coordinate the Launch GTM Leads, who bring marketing and launch into each product's GTM plan, run the GTM forum, and hold the launch readiness vote at each stage gate.
- Own the launch model: Own the GTM playbook and the stage-gate model (G0–G8) that every product team uses to plan, launch and scale.
- Shape how PTC launches: Improve the model every Season and bring visible impact in front of PTC's executive leadership team.
What You'll Do
PTC NEXT Program Leadership
- Own the Spring and Fall Season plans, including scope, timeline, budget, milestones and narrative, from kickoff to post-Season review.
- Run the Season operating model: a core team with weekly accountability and a broader network across Product, Marketing, Sales, Customer Success, Enablement, Partners and Communications.
- Set clear ownership for every workstream (narrative, sales and partner enablement, marketing activation, event, on-demand content, customer stories, KPIs) with defined deliverables, owners and deadlines.
- Deliver the full Season package to the field and the market: launch kits, sales enablement, on-demand content and the flagship PTC NEXT event.
Launch GTM Coordination
- Guide and align the Launch GTM Leads, the product marketers who serve as one of four leads on each product launch.
- Partner with Product Management from day one to define markets, personas, buyers, use cases and the initial ideal customer profile (ICP).
- Bring product marketing into the GTM plan, including positioning, messaging and launch tiering.
- Decide the launch category and recommend the right launch treatment for each product.
- Help design beta and early-access programs, validate assumptions and recruit customer references.
- Run the GTM forum and risk log.
GTM Operating Model
- Own the GTM launch playbook.
- Collaborate with the Field GTM, Product and Customer Success leads to define each GTM plan.
- Work with New Product Introduction (NPI) program managers to track GTM and product launch readiness.
- Coach new Launch GTM Leads on the playbook for their first launch.
What You Bring
Required
- 7+ years in B2B enterprise software across product marketing, product launch management, or go-to-market (GTM) program management
- 5+ years leading cross-functional product launches from strategy to execution in a matrixed organization, coordinating Product Management, Marketing, Sales, Customer Success and Sales Enablement without direct authority
- Ran multiple concurrent product launches or a recurring launch program
- Built GTM plans covering market definition, positioning, messaging, pricing input, sales enablement and customer success readiness
Preferred
- Stage-gate or New Product Introduction (NPI) process experience
- Partnership with both Product Management and quota-carrying sales teams on GTM plans and launch readiness
- Background marketing CAD, PLM, ALM, SLM, or industrial/manufacturing software
- Launches tied to a flagship customer event
PTC carefully considers a wide variety of factors when determining compensation. The anticipated annual salary range for this position is between $150,000-$190,000. The salary range reflects a good-faith estimate of compensation at the time of posting. Actual compensation may vary based on a candidate's skills, qualifications, experience, and location. Additionally, candidates may be eligible for a performance-based bonus. Employees also have the opportunity to become a PTC shareholder through our employee share purchase program (ESPP), which allows for the purchase of discounted PTC stock. Certain roles may also be eligible for participation in our equity programs. Employees may be eligible for medical, dental and vision insurance, paid time off and sick leave, tuition reimbursement, 401(k) contributions and employer match, flexible spending accounts, life insurance, disability coverage and, if you are an office-assigned employee, a generous commuter subsidy. All total rewards and benefits programs are subject to applicable plan eligibility and other terms and conditions.
For more information about PTC’s comprehensive benefits, please visit our Careers Page .
PTC recruits on a rolling basis. Candidates are considered as they apply, until the opportunity is filled.
At PTC, we believe in the power of diverse ideas and perspectives. As a global company that values and respects all identities, cultures, and perspectives, we strive to create an inclusive PTC for ALL through an environment where everyone feels like they belong and are empowered to bring their true, authentic selves to work. Proud to be an Equal Opportunity Employer, we welcome applicants from all backgrounds and hire without regard to race, national origin, religion, age, color, ethnicity, ancestry, marital status, sex (including pregnancy), sexual orientation, gender identity, gender expression, genetic information, disability, veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
For more information about PTC’s comprehensive benefits and our AI usage, please visit our Careers Page (https://www.ptc.com/en/careers/united-states-careers). Applications will be accepted on an on-going basis until the opportunity is filled.
PTC endeavors to make ptc.com/careers accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact PTC's Talent Acquisition team at TalentAcquisition@ptc.com. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.
Life at PTC is about more than working with today’s most cutting-edge technologies to transform the physical world. It’s about showing up as you are and working alongside some of today’s most talented industry leaders to transform the world around you.
If you share our passion for problem-solving through innovation, you’ll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us?
We respect the privacy rights of individuals and are committed to handling Personal Information responsibly and in accordance with all applicable privacy and data protection laws.
Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business.
Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow – all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.
Location: Remote, USA or Boston, MA (Hybrid)
About the role
PTC is hiring a Director, Product Launch & GTM to lead product launches and go-to-market (GTM) programs across our CAD, PLM, ALM and SLM software portfolio. You will lead PTC NEXT, our company-wide launch program, and help build the Launch GTM function that brings new and existing products in our Intelligent Product Lifecycle (IPL) portfolio to market.
Do you thrive at the center of complex launches, turning many teams, many products and many moving parts into one clear plan that lands in the market? This is a high-impact leadership role for someone who sees the whole go-to-market: market, message, product, field and customer. You build structure, use data to steer decisions, and keep cross-functional teams aligned and accountable without direct authority. This is a senior individual contributor role with no direct reports; you lead through influence across Product, Marketing, Sales and Customer Success.
Why This Role Matters
Twice a year, in a Spring and a Fall Season, PTC NEXT brings new products, AI capabilities and innovation across CAD, PLM, ALM and SLM to customers, partners and our own teams as one coordinated moment.
- Lead PTC NEXT: Own the Launch Seasons from planning to post-Season review: the plan, the cadence, the workstreams and the results.
- Lead product launches: Coordinate the Launch GTM Leads, who bring marketing and launch into each product's GTM plan, run the GTM forum, and hold the launch readiness vote at each stage gate.
- Own the launch model: Own the GTM playbook and the stage-gate model (G0–G8) that every product team uses to plan, launch and scale.
- Shape how PTC launches: Improve the model every Season and bring visible impact in front of PTC's executive leadership team.
What You'll Do
PTC NEXT Program Leadership
- Own the Spring and Fall Season plans, including scope, timeline, budget, milestones and narrative, from kickoff to post-Season review.
- Run the Season operating model: a core team with weekly accountability and a broader network across Product, Marketing, Sales, Customer Success, Enablement, Partners and Communications.
- Set clear ownership for every workstream (narrative, sales and partner enablement, marketing activation, event, on-demand content, customer stories, KPIs) with defined deliverables, owners and deadlines.
- Deliver the full Season package to the field and the market: launch kits, sales enablement, on-demand content and the flagship PTC NEXT event.
Launch GTM Coordination
- Guide and align the Launch GTM Leads, the product marketers who serve as one of four leads on each product launch.
- Partner with Product Management from day one to define markets, personas, buyers, use cases and the initial ideal customer profile (ICP).
- Bring product marketing into the GTM plan, including positioning, messaging and launch tiering.
- Decide the launch category and recommend the right launch treatment for each product.
- Help design beta and early-access programs, validate assumptions and recruit customer references.
- Run the GTM forum and risk log.
GTM Operating Model
- Own the GTM launch playbook.
- Collaborate with the Field GTM, Product and Customer Success leads to define each GTM plan.
- Work with New Product Introduction (NPI) program managers to track GTM and product launch readiness.
- Coach new Launch GTM Leads on the playbook for their first launch.
What You Bring
Required
- 7+ years in B2B enterprise software across product marketing, product launch management, or go-to-market (GTM) program management
- 5+ years leading cross-functional product launches from strategy to execution in a matrixed organization, coordinating Product Management, Marketing, Sales, Customer Success and Sales Enablement without direct authority
- Ran multiple concurrent product launches or a recurring launch program
- Built GTM plans covering market definition, positioning, messaging, pricing input, sales enablement and customer success readiness
Preferred
- Stage-gate or New Product Introduction (NPI) process experience
- Partnership with both Product Management and quota-carrying sales teams on GTM plans and launch readiness
- Background marketing CAD, PLM, ALM, SLM, or industrial/manufacturing software
- Launches tied to a flagship customer event
PTC carefully considers a wide variety of factors when determining compensation. The anticipated annual salary range for this position is between $150,000-$190,000. The salary range reflects a good-faith estimate of compensation at the time of posting. Actual compensation may vary based on a candidate's skills, qualifications, experience, and location. Additionally, candidates may be eligible for a performance-based bonus. Employees also have the opportunity to become a PTC shareholder through our employee share purchase program (ESPP), which allows for the purchase of discounted PTC stock. Certain roles may also be eligible for participation in our equity programs. Employees may be eligible for medical, dental and vision insurance, paid time off and sick leave, tuition reimbursement, 401(k) contributions and employer match, flexible spending accounts, life insurance, disability coverage and, if you are an office-assigned employee, a generous commuter subsidy. All total rewards and benefits programs are subject to applicable plan eligibility and other terms and conditions.
For more information about PTC’s comprehensive benefits, please visit our Careers Page .
PTC recruits on a rolling basis. Candidates are considered as they apply, until the opportunity is filled.
At PTC, we believe in the power of diverse ideas and perspectives. As a global company that values and respects all identities, cultures, and perspectives, we strive to create an inclusive PTC for ALL through an environment where everyone feels like they belong and are empowered to bring their true, authentic selves to work. Proud to be an Equal Opportunity Employer, we welcome applicants from all backgrounds and hire without regard to race, national origin, religion, age, color, ethnicity, ancestry, marital status, sex (including pregnancy), sexual orientation, gender identity, gender expression, genetic information, disability, veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
For more information about PTC’s comprehensive benefits and our AI usage, please visit our Careers Page (https://www.ptc.com/en/careers/united-states-careers). Applications will be accepted on an on-going basis until the opportunity is filled.
PTC endeavors to make ptc.com/careers accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact PTC's Talent Acquisition team at TalentAcquisition@ptc.com. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.
Life at PTC is about more than working with today’s most cutting-edge technologies to transform the physical world. It’s about showing up as you are and working alongside some of today’s most talented industry leaders to transform the world around you.
If you share our passion for problem-solving through innovation, you’ll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us?
We respect the privacy rights of individuals and are committed to handling Personal Information responsibly and in accordance with all applicable privacy and data protection laws.
Product Launch Manager Jobs by Experience Level
See All 35 Product Launch Manager Jobs
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Find Product Launch Manager JobsProduct Launch Manager Job Market
Who's Hiring
Top Industries Hiring
- Technology & Software
- Media & Entertainment
What Employers Look For
The qualifications that appear most often in product launch manager jobs.
- 3-5 years of experience managing end-to-end product launches across cross-functional teams
- Proficiency with project management tools such as Asana, Jira, or Monday.com
- Strong go-to-market planning skills including positioning, timing, and channel coordination
- Experience collaborating with product, marketing, sales, and operations stakeholders
- Ability to build and maintain detailed launch timelines, milestones, and risk registers
- Bachelor's degree in business, marketing, or a related field, or equivalent experience
Tips for Your Product Launch Manager Job Search
Quantify your launch outcomes specifically
Hiring managers want to see what you shipped and what happened after. Include metrics like time-to-market improvements, units moved in a launch window, or revenue generated in the first quarter post-launch. Vague descriptions of 'coordinating launches' won't stand out.
Tailor your resume to the product type
A launch manager role at a physical consumer goods company expects different tooling and vocabulary than one at a SaaS startup. Mirror the product language in the job posting, whether that's SKU management, sprint planning, or beta rollout, so your resume reads as a direct match.
Apply early to roles that fit
Migrate Mate lists product launch manager openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Target companies with upcoming product cycles
Companies that have just closed a funding round or announced a product line expansion are likely staffing up launch teams. Prioritizing these openings puts you in front of hiring managers who have immediate, concrete work rather than hypothetical future needs.
Prepare a launch retrospective for interviews
Most product launch manager interviews include a case-study or behavioral round. Walk in ready to narrate one full launch from kickoff through post-launch review, including what went wrong and how you adjusted, since that arc is what interviewers are actually evaluating.
Negotiate scope alongside compensation
When you receive an offer, clarify which products you'll own, the size of the cross-functional team you'll coordinate, and what the launch cadence looks like before accepting. Scope mismatches are the most common reason product launch managers leave within the first year.
Product Launch Manager Jobs: Frequently Asked Questions
Which companies are hiring the most product launch managers?
The most active employers for product launch managers right now are Tesla, Covista, and Steelcase, and the most openings are in California, Illinois, and New York, based on current listings on Migrate Mate as of November 2026. Demand tends to cluster around companies with frequent product release cycles or expanding product lines.
How many product launch manager jobs are remote?
About 77% of product launch manager openings are fully remote or hybrid as of November 2026, reflecting broad adoption of distributed go-to-market teams. Roles focused on digital products and software tend to have the highest remote share, while positions tied to physical goods or retail often require on-site coordination during launch windows.
How do you become a product launch manager?
Start by building experience in an adjacent role such as product marketing, project management, or program coordination, where you can contribute to launch activities directly. Document every launch you touch, own a full end-to-end cycle when the opportunity comes, and develop fluency in cross-functional communication across product, marketing, and sales teams. A portfolio of concrete launch outcomes moves candidates forward faster than credentials alone.
Can you get a product launch manager job with little experience?
Yes, especially if you can demonstrate ownership of a launch, even a small one, from planning through execution. Associate or coordinator-level titles are common entry points, and candidates who can show a launch timeline they built, a cross-functional meeting they ran, or a post-launch analysis they wrote get serious consideration. Internships, contract roles, and internal transfers from marketing or operations are the most common paths in.
What does the product launch manager interview process look like?
Most processes run three to four rounds: an initial recruiter screen, a hiring manager conversation focused on past launches and cross-functional experience, a case-study or take-home exercise where you build a launch plan for a hypothetical product, and a final panel with stakeholders from product, marketing, or sales. The case round is weighted heavily, so practicing a structured go-to-market framework before you start applying pays off.
Where can I find and apply to product launch manager jobs?
You can find and apply to product launch manager jobs on Migrate Mate, which lists current openings from across the United States. Search the roles available, find the ones that match your experience and target industry, and apply directly to each listing that fits.
See All 35 Product Launch Manager Jobs
Find roles that match your experience and apply in just a few clicks.
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