Product Marketing Associate Jobs in Louisville, KY
Product Marketing Associate jobs in Louisville are concentrated in the NuLu corridor, the downtown Central Business District, and the East End, with demand running across healthcare, logistics, and consumer goods. Employers currently hiring include Sazerac, GE Appliances, and Encompass Health. Scan the live roles below and apply to whichever ones fit.
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Showing 5 of 32+ Product Marketing Associate jobs
Marketing & Public Relations Manager
Position Summary
The Marketing & Public Relations Manager is responsible for developing and executing strategic marketing initiatives that increase brand awareness, generate qualified leads, strengthen community partnerships, and drive growth across all Milestones organizations, including:
- Milestones Services
- Milestones RISE
- Milestones Care at Home
- Milestones Transportation
- Okolona Child Care
This position combines marketing strategy, sales funnel development, digital marketing, public relations, community engagement, and brand management. The ideal candidate is both creative and analytical, capable of building systems that consistently convert awareness into referrals, admissions, and customers while maintaining a positive public image for each organization.
The Marketing & Public Relations Manager will work closely with executive leadership to ensure all marketing efforts align with the mission, values, and strategic goals of the organization.
Reporting Relationship
Reports to:
Chief Executive Officer/Executive Director
Primary Responsibilities
Marketing Strategy & Brand Management
- Develop and execute annual marketing plans for each organization.
- Maintain consistent branding across all companies.
- Identify new opportunities to increase market share.
- Develop marketing campaigns supporting organizational growth.
- Monitor industry trends and competitor activities.
- Develop key messaging for each service line.
- Ensure all marketing materials accurately represent services and regulatory requirements.
Sales Funnel Development
Develop and manage marketing funnels that generate qualified leads and convert them into customers.
Responsibilities include:
- Creating customer journeys from awareness through enrollment.
- Designing lead generation campaigns.
- Developing landing pages.
- Building email nurture campaigns.
- Managing CRM lead pipelines.
- Tracking conversion rates.
- Optimizing marketing campaigns using performance data.
- Creating automated follow-up systems.
- Developing referral funnels for healthcare providers, hospitals, schools, case managers, discharge planners, physicians, and community agencies.
- Building parent enrollment funnels for Okolona Child Care.
Digital Marketing
Manage all online marketing efforts including:
- Website content updates
- SEO optimization
- Google Business profiles
- Social media strategy
- YouTube
- Email marketing
- Paid digital advertising
- Google Ads
- Facebook Ads
- Analytics reporting
Social Media Management
Develop and maintain an engaging social media presence.
Responsibilities include:
- Creating monthly content calendars
- Writing engaging posts
- Creating graphics and short videos
- Publishing content across all platforms
- Monitoring engagement
- Responding to comments and messages
- Growing followers
- Increasing engagement
- Highlighting participant success stories
- Promoting services and events
- Maintaining brand consistency
Content Development
Develop high-quality content including:
- Blogs
- Articles
- Success stories
- Newsletters
- Press releases
- Educational materials
- Recruitment campaigns
- Employer branding
- Videos
- Infographics
- Brochures
- Annual reports
- Marketing collateral
- Community resource guides
Public Relations
Serve as the organization's public relations representative by:
- Building relationships with local media.
- Preparing press releases.
- Coordinating interviews.
- Managing media inquiries.
- Supporting executive communications.
- Developing crisis communication plans.
- Promoting positive community stories.
- Protecting organizational reputation.
Community Relations
Represent the organization throughout the community by:
- Building referral relationships.
- Attending networking events.
- Coordinating sponsorships.
- Managing community partnerships.
- Developing strategic alliances.
- Coordinating community outreach.
- Organizing public events.
- Supporting fundraising initiatives.
- Increasing organizational visibility.
Referral Development
Develop referral relationships with:
- Hospitals
- Physicians
- Mental health providers
- Schools
- Case managers
- Guardians
- Social workers
- Community organizations
- Long-term care facilities
- Behavioral health providers
- Rehabilitation centers
- State agencies
Event Planning
Coordinate:
- Community events
- Health fairs
- Ribbon cuttings
- Open houses
- Educational workshops
- Recruitment events
- Provider appreciation events
- Family engagement events
- Speaking engagements
Marketing Analytics
Track and report:
- Website traffic
- Social media growth
- Lead generation
- Customer acquisition cost
- Conversion rates
- Referral sources
- Campaign ROI
- Advertising effectiveness
- Email performance
- Enrollment trends
Provide monthly executive reports with recommendations for improvement.
Graphic Design & Creative Development
Develop marketing materials including:
- Flyers
- Brochures
- Presentations
- Digital advertisements
- Social graphics
- Print advertisements
- Trade show displays
- Signage
- Recruitment materials
Required Qualifications
- Bachelor's degree in Marketing, Communications, Public Relations, Business, or related field.
- Three to five years of marketing experience.
- Experience managing social media platforms.
- Experience with CRM software.
- Strong writing and editing skills.
- Graphic design experience using tools such as Canva or Adobe Creative Suite.
- Experience with email marketing platforms.
- Knowledge of SEO and digital marketing.
- Excellent communication and presentation skills.
- Strong project management abilities.
Preferred Qualifications
- Healthcare marketing experience.
- Human services or nonprofit marketing experience.
- Experience marketing Medicaid waiver or behavioral health services.
- Experience developing sales funnels and marketing automation.
- Knowledge of Google Analytics and SEO.
- Photography and videography experience.
- Experience with Meta Business Suite and LinkedIn Campaign Manager.
Key Performance Indicators (KPIs)
Success in this position will be measured by:
- Increase in qualified leads
- Growth in admissions across all service lines
- Increase in childcare enrollments
- Growth in referral sources
- Website traffic growth
- Social media engagement
- Lead conversion rates
- Marketing ROI
- Community partnership development
- Media placements
- Brand awareness
- Customer acquisition cost
- Customer retention
- Positive online reviews and reputation management
Core Competencies
- Strategic thinking
- Creativity
- Relationship building
- Public speaking
- Data analysis
- Project management
- Time management
- Brand storytelling
- Problem solving
- Initiative
- Adaptability
- Professionalism
- Collaboration
Marketing & Public Relations Manager
Position Summary
The Marketing & Public Relations Manager is responsible for developing and executing strategic marketing initiatives that increase brand awareness, generate qualified leads, strengthen community partnerships, and drive growth across all Milestones organizations, including:
- Milestones Services
- Milestones RISE
- Milestones Care at Home
- Milestones Transportation
- Okolona Child Care
This position combines marketing strategy, sales funnel development, digital marketing, public relations, community engagement, and brand management. The ideal candidate is both creative and analytical, capable of building systems that consistently convert awareness into referrals, admissions, and customers while maintaining a positive public image for each organization.
The Marketing & Public Relations Manager will work closely with executive leadership to ensure all marketing efforts align with the mission, values, and strategic goals of the organization.
Reporting Relationship
Reports to:
Chief Executive Officer/Executive Director
Primary Responsibilities
Marketing Strategy & Brand Management
- Develop and execute annual marketing plans for each organization.
- Maintain consistent branding across all companies.
- Identify new opportunities to increase market share.
- Develop marketing campaigns supporting organizational growth.
- Monitor industry trends and competitor activities.
- Develop key messaging for each service line.
- Ensure all marketing materials accurately represent services and regulatory requirements.
Sales Funnel Development
Develop and manage marketing funnels that generate qualified leads and convert them into customers.
Responsibilities include:
- Creating customer journeys from awareness through enrollment.
- Designing lead generation campaigns.
- Developing landing pages.
- Building email nurture campaigns.
- Managing CRM lead pipelines.
- Tracking conversion rates.
- Optimizing marketing campaigns using performance data.
- Creating automated follow-up systems.
- Developing referral funnels for healthcare providers, hospitals, schools, case managers, discharge planners, physicians, and community agencies.
- Building parent enrollment funnels for Okolona Child Care.
Digital Marketing
Manage all online marketing efforts including:
- Website content updates
- SEO optimization
- Google Business profiles
- Social media strategy
- YouTube
- Email marketing
- Paid digital advertising
- Google Ads
- Facebook Ads
- Analytics reporting
Social Media Management
Develop and maintain an engaging social media presence.
Responsibilities include:
- Creating monthly content calendars
- Writing engaging posts
- Creating graphics and short videos
- Publishing content across all platforms
- Monitoring engagement
- Responding to comments and messages
- Growing followers
- Increasing engagement
- Highlighting participant success stories
- Promoting services and events
- Maintaining brand consistency
Content Development
Develop high-quality content including:
- Blogs
- Articles
- Success stories
- Newsletters
- Press releases
- Educational materials
- Recruitment campaigns
- Employer branding
- Videos
- Infographics
- Brochures
- Annual reports
- Marketing collateral
- Community resource guides
Public Relations
Serve as the organization's public relations representative by:
- Building relationships with local media.
- Preparing press releases.
- Coordinating interviews.
- Managing media inquiries.
- Supporting executive communications.
- Developing crisis communication plans.
- Promoting positive community stories.
- Protecting organizational reputation.
Community Relations
Represent the organization throughout the community by:
- Building referral relationships.
- Attending networking events.
- Coordinating sponsorships.
- Managing community partnerships.
- Developing strategic alliances.
- Coordinating community outreach.
- Organizing public events.
- Supporting fundraising initiatives.
- Increasing organizational visibility.
Referral Development
Develop referral relationships with:
- Hospitals
- Physicians
- Mental health providers
- Schools
- Case managers
- Guardians
- Social workers
- Community organizations
- Long-term care facilities
- Behavioral health providers
- Rehabilitation centers
- State agencies
Event Planning
Coordinate:
- Community events
- Health fairs
- Ribbon cuttings
- Open houses
- Educational workshops
- Recruitment events
- Provider appreciation events
- Family engagement events
- Speaking engagements
Marketing Analytics
Track and report:
- Website traffic
- Social media growth
- Lead generation
- Customer acquisition cost
- Conversion rates
- Referral sources
- Campaign ROI
- Advertising effectiveness
- Email performance
- Enrollment trends
Provide monthly executive reports with recommendations for improvement.
Graphic Design & Creative Development
Develop marketing materials including:
- Flyers
- Brochures
- Presentations
- Digital advertisements
- Social graphics
- Print advertisements
- Trade show displays
- Signage
- Recruitment materials
Required Qualifications
- Bachelor's degree in Marketing, Communications, Public Relations, Business, or related field.
- Three to five years of marketing experience.
- Experience managing social media platforms.
- Experience with CRM software.
- Strong writing and editing skills.
- Graphic design experience using tools such as Canva or Adobe Creative Suite.
- Experience with email marketing platforms.
- Knowledge of SEO and digital marketing.
- Excellent communication and presentation skills.
- Strong project management abilities.
Preferred Qualifications
- Healthcare marketing experience.
- Human services or nonprofit marketing experience.
- Experience marketing Medicaid waiver or behavioral health services.
- Experience developing sales funnels and marketing automation.
- Knowledge of Google Analytics and SEO.
- Photography and videography experience.
- Experience with Meta Business Suite and LinkedIn Campaign Manager.
Key Performance Indicators (KPIs)
Success in this position will be measured by:
- Increase in qualified leads
- Growth in admissions across all service lines
- Increase in childcare enrollments
- Growth in referral sources
- Website traffic growth
- Social media engagement
- Lead conversion rates
- Marketing ROI
- Community partnership development
- Media placements
- Brand awareness
- Customer acquisition cost
- Customer retention
- Positive online reviews and reputation management
Core Competencies
- Strategic thinking
- Creativity
- Relationship building
- Public speaking
- Data analysis
- Project management
- Time management
- Brand storytelling
- Problem solving
- Initiative
- Adaptability
- Professionalism
- Collaboration
See All 32 Product Marketing Associate Jobs in Louisville
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Find JobsProduct Marketing Associate Job Market in Louisville
Who's Hiring
Top Industries Hiring
- Education
- Hospitality & Tourism
Product Marketing Associate Jobs in Louisville: Frequently Asked Questions
How do I get a product marketing associate job in Louisville?
Focus your search on Louisville's healthcare systems, regional logistics companies, and the consumer packaged goods brands headquartered here. The jobs cluster downtown and in the East End suburbs, so networking through Louisville Young Professionals or local marketing meetups gives you a real edge. Candidates who combine digital marketing skills with any familiarity of Louisville's regulated industries, especially healthcare or spirits, stand out from the applicant pool.
Which companies hire product marketing associates in Louisville?
Employers hiring product marketing associates in Louisville right now include Sazerac, GE Appliances, and Encompass Health, based on current listings on Migrate Mate as of July 2026. Louisville's mix of large regional healthcare organizations, established consumer brands, and growing logistics technology firms creates a wide spread of employer types seeking this role.
Are there remote product marketing associate jobs in Louisville?
Yes, product marketing associate work is well-suited to remote arrangements since most core tasks, including campaign planning, messaging development, and competitive research, are desk-based. About 67% of product marketing associate openings tied to Louisville are remote or hybrid as of July 2026, reflecting broader industry norms. Roles tied to Louisville's consumer goods and healthcare employers tend to offer the most hybrid flexibility.
How can I get a product marketing associate job in Louisville with little or no experience?
The most realistic entry path in Louisville is through a marketing coordinator or marketing communications role at one of the city's mid-size healthcare networks or regional consumer brands, which regularly hire early-career candidates. Internships with Louisville Bats or local CPG companies also convert into full-time roles. Building a portfolio around campaign work or product launches, even from coursework or volunteer projects, moves your application past the screening stage with most local employers.
Which industries hire the most product marketing associates in Louisville?
The sectors hiring the most product marketing associates in Louisville are Education and Hospitality & Tourism, based on current listings on Migrate Mate as of July 2026. Louisville's identity as a healthcare hub and a center for consumer goods and spirits manufacturing means demand for product marketers is tied closely to those established industry clusters.
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See All 32 Product Marketing Associate Jobs in Louisville
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