Product Marketing Specialist Jobs in Indianapolis, IN
Product Marketing Specialist jobs in Indianapolis are concentrated in the Meridian-Kessler corridor, downtown's Mile Square, and the Keystone at the Crossing district, with steady demand across healthtech, SaaS, and financial services. Employers hiring right now include Salesforce, Elanco, and Carrier. Find a role that fits below and apply directly.
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About Us
McGowan Insurance Group has a concentrated geographic footprint in the Indianapolis, IN area with a diverse offering of property and casualty, commercial and personal lines, bonding, and employee benefits, along with the value-added benefits in regulatory compliance and advisory services. We are a family-owned insurance agency which enables us to have a management structure that attracts and retains our industry’s finest. We are service-driven experts in insurance. We look for value-added services and our advisors to provide our clients with resources to protect their businesses.
The culture at McGowan is the backbone of our success. Our deep roots in the community play a major role in our long-standing relationships. We’ve set the precedent on community relations. Giving back to a place that’s given so much to McGowan is a top priority for us. Our employees create an atmosphere to succeed every single day. We deliver results and are driven by passion. We demand a better future for ourselves, our clients and our communities. At McGowan, we’re passionate about our potential and believe everyone should have the tools to reach theirs.
Commercial Lines Marketing Specialist
Position Summary:
The Commercial Lines Marketing Specialist plays a critical role in the commercial insurance placement process by marketing new and renewal business to carrier partners, securing competitive coverage solutions, and supporting the agency's sales and retention objectives. This position serves as the primary liaison between the agency and insurance carriers throughout the marketing process, working collaboratively with producers, account managers, and underwriters to develop strategic insurance programs that meet client needs. The Marketing Specialist is responsible for evaluating carrier options, negotiating favorable terms, and ensuring accurate, timely, and compliant submissions.
Key Responsibilities:
Marketing and Placement
- Market new and renewal commercial insurance accounts to carrier partners, ensuring timely and effective placement of business.
- Prepare, review, and submit complete insurance applications and supporting documentation to carriers.
- Analyze client exposures, coverage needs, and underwriting requirements to identify appropriate carrier markets and insurance solutions.
- Review carrier quotations, compare coverage, pricing, and terms, and recommend the most competitive and comprehensive options.
- Negotiate pricing, coverage enhancements, and underwriting terms with carrier representatives to achieve favorable outcomes for clients.
Carrier Relationship Management
- Develop and maintain strong working relationships with carrier underwriters and marketing representatives.
- Maintain current knowledge of carrier appetites, underwriting guidelines, product offerings, and marketplace conditions.
- Identify alternative markets and placement strategies for difficult-to-place or unique risks.
- Communicate carrier feedback, underwriting concerns, and placement updates to producers and account management teams.
Collaboration and Client Support
- Partner with producers and account managers to gather underwriting information and ensure complete, accurate submissions.
- Assist in developing client proposals by providing coverage comparisons, pricing analyses, and carrier recommendations.
- Support new business opportunities by identifying marketing strategies that maximize competitiveness and coverage.
- Work collaboratively to resolve coverage questions, underwriting issues, and policy discrepancies prior to binding coverage.
Operational Excellence and Compliance
- Ensure all marketing activities comply with agency procedures, carrier guidelines, and applicable insurance regulations.
- Maintain accurate documentation of marketing activities, carrier communications, and placement decisions within the agency management system.
- Continuously monitor industry trends, emerging coverages, and marketplace changes to enhance placement strategies and client solutions.
Qualifications:
- High school diploma required; Associate or Bachelor’s Degree desired.
- Current Indiana Property & Casualty License required.
- Minimum of 2 years of experience in commercial lines marketing, account management, or underwriting.
- Strong working knowledge of commercial insurance coverages, underwriting principles, and carrier guidelines.
- Demonstrated ability to evaluate coverage options and recommend appropriate insurance solutions.
- Excellent negotiation and relationship-building skills with carriers and internal stakeholders.
- Experience working with multiple insurance carriers and wholesale markets.
- Proficiency with Microsoft 365 applications, including Outlook, Word, Excel, Teams, and OneDrive.
- Experience with agency management systems, preferably Applied Epic or AMS360.
- Excellent written and verbal communication skills.
- Strong analytical, organizational, and problem-solving abilities.
- Exceptional attention to detail with a commitment to accuracy and quality.
- Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
- Ability to pass a criminal background check, as permitted by law
Hours: Monday – Friday, 8:00am to 5:00pm
Main Office Location: 345 Massachusetts Avenue, Suite 250, Indianapolis, IN 46204
Work Options: This position is eligible for a hybrid work schedule for candidates who reside within a commutable distance of a McGowan office. Candidates who reside elsewhere in Indiana may be considered for a fully remote work arrangement.
Benefits:
- Competitive Salary
- Health Insurance Plans (PPO, HSA, Copay Options)
- Dental Insurance
- Vision Insurance
- Company Paid Disability Insurance
- Supplemental Insurance including Critical Illness, Accident, Legal, Pet Insurance
- 401(k) with Safe Harbor Match
- Paid Time Off
- Paid Holidays
No Solicitation Notification to Agencies: Please note that Keystone and our Partner Agencies do not accept unsolicited resumes or calls from third-party recruiters or employment agencies. In the absence of a signed Master Service Agreement and approval from HR to submit resumes for a specific requisition, Keystone will not consider or approve payment to any third parties for hires made.
About Us
McGowan Insurance Group has a concentrated geographic footprint in the Indianapolis, IN area with a diverse offering of property and casualty, commercial and personal lines, bonding, and employee benefits, along with the value-added benefits in regulatory compliance and advisory services. We are a family-owned insurance agency which enables us to have a management structure that attracts and retains our industry’s finest. We are service-driven experts in insurance. We look for value-added services and our advisors to provide our clients with resources to protect their businesses.
The culture at McGowan is the backbone of our success. Our deep roots in the community play a major role in our long-standing relationships. We’ve set the precedent on community relations. Giving back to a place that’s given so much to McGowan is a top priority for us. Our employees create an atmosphere to succeed every single day. We deliver results and are driven by passion. We demand a better future for ourselves, our clients and our communities. At McGowan, we’re passionate about our potential and believe everyone should have the tools to reach theirs.
Commercial Lines Marketing Specialist
Position Summary:
The Commercial Lines Marketing Specialist plays a critical role in the commercial insurance placement process by marketing new and renewal business to carrier partners, securing competitive coverage solutions, and supporting the agency's sales and retention objectives. This position serves as the primary liaison between the agency and insurance carriers throughout the marketing process, working collaboratively with producers, account managers, and underwriters to develop strategic insurance programs that meet client needs. The Marketing Specialist is responsible for evaluating carrier options, negotiating favorable terms, and ensuring accurate, timely, and compliant submissions.
Key Responsibilities:
Marketing and Placement
- Market new and renewal commercial insurance accounts to carrier partners, ensuring timely and effective placement of business.
- Prepare, review, and submit complete insurance applications and supporting documentation to carriers.
- Analyze client exposures, coverage needs, and underwriting requirements to identify appropriate carrier markets and insurance solutions.
- Review carrier quotations, compare coverage, pricing, and terms, and recommend the most competitive and comprehensive options.
- Negotiate pricing, coverage enhancements, and underwriting terms with carrier representatives to achieve favorable outcomes for clients.
Carrier Relationship Management
- Develop and maintain strong working relationships with carrier underwriters and marketing representatives.
- Maintain current knowledge of carrier appetites, underwriting guidelines, product offerings, and marketplace conditions.
- Identify alternative markets and placement strategies for difficult-to-place or unique risks.
- Communicate carrier feedback, underwriting concerns, and placement updates to producers and account management teams.
Collaboration and Client Support
- Partner with producers and account managers to gather underwriting information and ensure complete, accurate submissions.
- Assist in developing client proposals by providing coverage comparisons, pricing analyses, and carrier recommendations.
- Support new business opportunities by identifying marketing strategies that maximize competitiveness and coverage.
- Work collaboratively to resolve coverage questions, underwriting issues, and policy discrepancies prior to binding coverage.
Operational Excellence and Compliance
- Ensure all marketing activities comply with agency procedures, carrier guidelines, and applicable insurance regulations.
- Maintain accurate documentation of marketing activities, carrier communications, and placement decisions within the agency management system.
- Continuously monitor industry trends, emerging coverages, and marketplace changes to enhance placement strategies and client solutions.
Qualifications:
- High school diploma required; Associate or Bachelor’s Degree desired.
- Current Indiana Property & Casualty License required.
- Minimum of 2 years of experience in commercial lines marketing, account management, or underwriting.
- Strong working knowledge of commercial insurance coverages, underwriting principles, and carrier guidelines.
- Demonstrated ability to evaluate coverage options and recommend appropriate insurance solutions.
- Excellent negotiation and relationship-building skills with carriers and internal stakeholders.
- Experience working with multiple insurance carriers and wholesale markets.
- Proficiency with Microsoft 365 applications, including Outlook, Word, Excel, Teams, and OneDrive.
- Experience with agency management systems, preferably Applied Epic or AMS360.
- Excellent written and verbal communication skills.
- Strong analytical, organizational, and problem-solving abilities.
- Exceptional attention to detail with a commitment to accuracy and quality.
- Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
- Ability to pass a criminal background check, as permitted by law
Hours: Monday – Friday, 8:00am to 5:00pm
Main Office Location: 345 Massachusetts Avenue, Suite 250, Indianapolis, IN 46204
Work Options: This position is eligible for a hybrid work schedule for candidates who reside within a commutable distance of a McGowan office. Candidates who reside elsewhere in Indiana may be considered for a fully remote work arrangement.
Benefits:
- Competitive Salary
- Health Insurance Plans (PPO, HSA, Copay Options)
- Dental Insurance
- Vision Insurance
- Company Paid Disability Insurance
- Supplemental Insurance including Critical Illness, Accident, Legal, Pet Insurance
- 401(k) with Safe Harbor Match
- Paid Time Off
- Paid Holidays
No Solicitation Notification to Agencies: Please note that Keystone and our Partner Agencies do not accept unsolicited resumes or calls from third-party recruiters or employment agencies. In the absence of a signed Master Service Agreement and approval from HR to submit resumes for a specific requisition, Keystone will not consider or approve payment to any third parties for hires made.
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Find JobsProduct Marketing Specialist Job Market in Indianapolis
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Top Industries Hiring
- Technology & Software
- Automotive
- Manufacturing
- Healthcare & Medical Services
- Energy
Product Marketing Specialist Jobs in Indianapolis: Frequently Asked Questions
How do I get a product marketing specialist job in Indianapolis?
Focus your search on Indianapolis's healthtech, enterprise software, and financial services sectors, which consistently post product marketing roles. Companies clustered downtown, along the North Meridian corridor, and in the Castleton area tend to hire most actively. Candidates who can demonstrate go-to-market execution, cross-functional collaboration with sales teams, and familiarity with B2B buyer journeys stand out in this market. A portfolio showing product launches or positioning work accelerates the process considerably.
Which companies hire product marketing specialists in Indianapolis?
Indianapolis product marketing specialist roles are posted by Salesforce, Elanco, and Carrier and others right now, based on current listings on Migrate Mate as of July 2026. The local market skews toward mid-size technology firms, regional insurers, and healthcare-adjacent companies that maintain dedicated product marketing functions in-house.
Are there remote product marketing specialist jobs in Indianapolis?
Yes, product marketing specialist work is generally well-suited to remote and hybrid arrangements given its focus on strategy, messaging, and content over on-site operations. About 40% of product marketing specialist openings tied to Indianapolis are remote or hybrid as of July 2026, reflecting broader industry flexibility. Roles focused on content development, competitive analysis, and campaign execution tend to offer the most location flexibility in the Indianapolis market.
How can I get a product marketing specialist job in Indianapolis with little or no experience?
The most realistic entry path in Indianapolis is through a marketing coordinator or content marketing role at one of the city's growing SaaS or healthtech companies, then moving laterally into product marketing. Regional insurers and fintech firms based in Indianapolis often hire associate product marketers and train from within. Building a portfolio with real positioning work, even for student projects or volunteer organizations, gives you a concrete edge when competing for junior roles locally.
Which industries hire the most product marketing specialists in Indianapolis?
Most product marketing specialist openings in Indianapolis sit in Technology & Software, Automotive, and Manufacturing, per current listings on Migrate Mate as of July 2026. Indianapolis's strong presence in health insurance, enterprise technology, and financial services creates consistent demand for product marketers who can translate complex offerings into clear buyer messaging.
Related Jobs in Indiana
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