SEM Specialist Jobs
SEM Specialist jobs are open across e-commerce, healthcare, financial services, and digital agencies, with specializations in paid search strategy, campaign optimization, and performance analytics, from entry-level to senior and lead roles. Find a role that fits below and apply directly.
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Showing 5 of 6+ SEM Specialist jobs
Acuity is seeking a Channel Marketing Specialist - SEO & SEM to strengthen Acuity’s digital presence and enhance the customer experience across owned and paid channels. This role develops and executes search engine optimization (SEO), answer engine optimization (AEO), search engine marketing (SEM), and website strategies designed to improve discoverability, engagement, and conversion while ensuring digital experiences for agents and policyholders align with Acuity’s brand identity and communication strategies.
Internal Deadline to Apply: Friday, November 20th
ESSENTIAL RESPONSIBILITIES:
- Exemplify Acuity’s Common Purpose through daily actions as a leader and role model and encourage consistent customer-focused behaviors within the department and across Acuity.
- Help Acuity implement effective digital channel and website marketing practices grounded in market research, customer insights, search trends, and consumer behavior.
- Collaborate across Communications, Marketing, IT, business, and external partner teams on shared digital projects, priorities, and strategies.
- Manage and maintain accurate, accessible, user-focused website content and experiences, including CMS updates, landing pages, navigation, content governance, and ongoing enhancements.
- Monitor and improve digital performance through SEO, SEM/paid search, campaign optimization, web analytics, conversion optimization, and online community management.
- Develop and maintain SEO and SEM plans, including keyword strategy, content optimization, paid search campaign support, budget stewardship, testing, and performance reporting.
- Partner with stakeholders to shape the website roadmap and prioritize enhancements based on customer needs, search insights, analytics, accessibility, and business objectives.
- Evaluate website journeys and landing-page experiences, recommending improvements to information architecture, usability, content, calls to action, and conversion paths.
- Establish and monitor digital performance measures and communicate insights, trends, and recommendations to key stakeholders.
- Maintain a consistent corporate image throughout all Acuity product lines, promotional materials, and events.
- Demonstrated ability to manage multiple projects/deadlines.
- Highly regular, predictable attendance.
EDUCATION:
Bachelor's degree in business/marketing or communications preferred.
EXPERIENCE:
- Experience in marketing communications with emphasis on SEO, AEO, SEM/paid search, website strategy, CMS management, web analytics, and/or content marketing.
- Proven understanding of consumer decision journeys, search behavior, and the role digital channels and website experiences play in driving desired outcomes.
- Working knowledge of AI search trends/strategies, keyword research, on-page and technical SEO fundamentals, paid search campaign management, and performance reporting tools.
*Acuity does not sponsor applicants for U.S. work authorization.*
This job is classified as exempt.
The salary range for this position is $66,000 - $98,000 annually. This salary range is an estimate and the actual salary will vary based on applicant’s education, experience, knowledge, skills, and abilities.
For this role, Acuity offers a comprehensive benefits package, including a generous 401(k) contribution, medical, dental, vision, life and disability insurance, paid time off, an Employee Assistance Program, and more. A full description of benefits and eligibility will be provided to candidates during the hiring process.
We are an Equal Employment Opportunity employer. Applicants and employees are considered for positions and are evaluated without regard to mental or physical disability, race, color, religion, gender, national origin, age, genetic information, military or veteran status, sexual orientation, marital status or any other protected Federal, State/Province or Local status unrelated to the performance of the work involved.
Acuity will include at least one in-person interview during the hiring process for all positions.
If you have a disability and require reasonable accommodations to apply or during the interview process, including for in-person interviews, please contact our Talent Acquisition team at careers@acuity.com (mailto:careers@acuity.com). Acuity is dedicated to offering reasonable accommodations during our recruitment process for qualified individuals.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.
Acuity is seeking a Channel Marketing Specialist - SEO & SEM to strengthen Acuity’s digital presence and enhance the customer experience across owned and paid channels. This role develops and executes search engine optimization (SEO), answer engine optimization (AEO), search engine marketing (SEM), and website strategies designed to improve discoverability, engagement, and conversion while ensuring digital experiences for agents and policyholders align with Acuity’s brand identity and communication strategies.
Internal Deadline to Apply: Friday, November 20th
ESSENTIAL RESPONSIBILITIES:
- Exemplify Acuity’s Common Purpose through daily actions as a leader and role model and encourage consistent customer-focused behaviors within the department and across Acuity.
- Help Acuity implement effective digital channel and website marketing practices grounded in market research, customer insights, search trends, and consumer behavior.
- Collaborate across Communications, Marketing, IT, business, and external partner teams on shared digital projects, priorities, and strategies.
- Manage and maintain accurate, accessible, user-focused website content and experiences, including CMS updates, landing pages, navigation, content governance, and ongoing enhancements.
- Monitor and improve digital performance through SEO, SEM/paid search, campaign optimization, web analytics, conversion optimization, and online community management.
- Develop and maintain SEO and SEM plans, including keyword strategy, content optimization, paid search campaign support, budget stewardship, testing, and performance reporting.
- Partner with stakeholders to shape the website roadmap and prioritize enhancements based on customer needs, search insights, analytics, accessibility, and business objectives.
- Evaluate website journeys and landing-page experiences, recommending improvements to information architecture, usability, content, calls to action, and conversion paths.
- Establish and monitor digital performance measures and communicate insights, trends, and recommendations to key stakeholders.
- Maintain a consistent corporate image throughout all Acuity product lines, promotional materials, and events.
- Demonstrated ability to manage multiple projects/deadlines.
- Highly regular, predictable attendance.
EDUCATION:
Bachelor's degree in business/marketing or communications preferred.
EXPERIENCE:
- Experience in marketing communications with emphasis on SEO, AEO, SEM/paid search, website strategy, CMS management, web analytics, and/or content marketing.
- Proven understanding of consumer decision journeys, search behavior, and the role digital channels and website experiences play in driving desired outcomes.
- Working knowledge of AI search trends/strategies, keyword research, on-page and technical SEO fundamentals, paid search campaign management, and performance reporting tools.
*Acuity does not sponsor applicants for U.S. work authorization.*
This job is classified as exempt.
The salary range for this position is $66,000 - $98,000 annually. This salary range is an estimate and the actual salary will vary based on applicant’s education, experience, knowledge, skills, and abilities.
For this role, Acuity offers a comprehensive benefits package, including a generous 401(k) contribution, medical, dental, vision, life and disability insurance, paid time off, an Employee Assistance Program, and more. A full description of benefits and eligibility will be provided to candidates during the hiring process.
We are an Equal Employment Opportunity employer. Applicants and employees are considered for positions and are evaluated without regard to mental or physical disability, race, color, religion, gender, national origin, age, genetic information, military or veteran status, sexual orientation, marital status or any other protected Federal, State/Province or Local status unrelated to the performance of the work involved.
Acuity will include at least one in-person interview during the hiring process for all positions.
If you have a disability and require reasonable accommodations to apply or during the interview process, including for in-person interviews, please contact our Talent Acquisition team at careers@acuity.com (mailto:careers@acuity.com). Acuity is dedicated to offering reasonable accommodations during our recruitment process for qualified individuals.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.
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Find SEM Specialist JobsSEM Specialist Job Market
Who's Hiring
What Employers Look For
The qualifications that appear most often in SEM specialist jobs.
- Hands-on experience managing paid search campaigns in Google Ads and Microsoft Advertising
- Proficiency in keyword research, bid management, and negative keyword strategy
- Experience with analytics platforms to track and report on campaign performance
- Google Ads certification or Microsoft Advertising certification preferred or required
- Ability to interpret A/B test results and translate them into campaign optimizations
- Bachelor's degree in marketing, communications, business, or a related field
Tips for Your SEM Specialist Job Search
Quantify campaign performance on your resume
Hiring managers for sem specialist roles want numbers, not duties. Replace vague bullets with concrete outcomes: cost-per-click reductions, conversion rate lifts, or quality score improvements you drove. Generic resume language gets filtered out fast at this level.
List your platform certifications upfront
Google Ads and Microsoft Advertising certifications are frequently listed as minimum requirements. Put them in a dedicated credentials section near the top of your resume, not buried in a skills list, so recruiters spot them before they move on.
Apply early to roles that fit
Migrate Mate lists sem specialist openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Target job titles beyond the obvious label
Many sem specialist openings are posted as paid search manager, PPC specialist, or performance marketing analyst. Searching only for the exact title means missing a large share of relevant roles, so vary your search terms when scanning listings.
Prepare a live account audit for interviews
Many sem specialist interviews include a take-home or live audit of a Google Ads account. Practice walking through campaign structure, bid strategy decisions, and negative keyword gaps out loud so your reasoning is clear under interview conditions.
Negotiate against a benchmark, not a feeling
Before your offer conversation, pull wage data from the Bureau of Labor Statistics and filter by metro area and industry. Referencing a credible external source gives you a concrete anchor and shifts the conversation from preference to market rate.
SEM Specialist Jobs: Frequently Asked Questions
Which companies are hiring the most sem specialists?
Comoto, Fanatics, and Ballad Health are hiring the most sem specialists right now, with openings concentrated in Ohio, Wisconsin, and Utah, based on current listings on Migrate Mate as of November 2026. Demand is especially active at e-commerce brands, digital agencies, and financial services firms.
How many sem specialist jobs are remote?
About 75% of sem specialist openings are fully remote or hybrid as of November 2026, reflecting how thoroughly the role translates to distributed work. Campaign management, reporting, and strategy work are the most likely to be fully remote, while agency roles and positions requiring cross-team collaboration tend to favor hybrid arrangements.
How do you become a sem specialist?
Start by earning a Google Ads certification, which you can do through the Google Skillshop platform at no cost. Build hands-on experience by managing small paid search campaigns, either for a personal project, a local business, or a freelance client. Then pursue roles where you can grow your account management experience, budget ownership, and reporting skills over time.
How do you get hired as a sem specialist with little experience?
Build a portfolio before you apply. Set up a small Google Ads account for a real or practice business, document your keyword research process, and show the decisions you made and why. Certifications signal foundational knowledge, but even a modest self-managed campaign with documented results gives you something concrete to discuss in interviews and separates you from candidates with credentials alone.
What does the sem specialist interview process look like?
Most sem specialist interviews include a recruiter screen, a hiring manager conversation focused on past campaign performance, and a technical round where you walk through an account audit or answer scenario-based questions about bid strategy and quality score optimization. Some employers add a take-home assignment asking you to diagnose a struggling campaign or build a sample account structure before the final round.
Where can I find and apply to sem specialist jobs?
You can find and apply to sem specialist jobs on Migrate Mate, which lists current openings from across the United States. Find roles that match your experience and specialization, then apply directly to each listing. The openings update regularly, so checking back frequently gives you access to roles as soon as they go live.
See All 6 SEM Specialist Jobs
Find roles that match your experience and apply in just a few clicks.
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