Seo Manager Jobs in Massachusetts
Seo Manager jobs in Massachusetts are open across Boston, Cambridge, and Waltham and other Massachusetts metros, with employers like Autodesk, Boston Children's Hospital, and Group 1001 Resources hiring at every experience level. Find a role that fits below and apply directly.
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See related jobsPosition Summary/ Department Summary: SEO & SEM Strategy Manager (hybrid)
The Digital Marketing team drives patient acquisition, engagement, retention, and brand growth through data-driven marketing, personalized digital experiences, content strategy, search optimization, and performance measurement. The team partners closely with Service Line Marketing, Communications, Growth, CRM, Analytics, IS&T, and Clinical stakeholders to connect patients and families with the right information, services, and experiences throughout their healthcare journey.
The Manager, Digital Growth, Personalization & Search Strategy is responsible for driving digital acquisition, engagement, personalization, measurement, and optimization across Boston Children’s digital ecosystem. This role leads the strategy and execution of search engine optimization (SEO), search engine marketing (SEM), customer journey activation, marketing analytics, and digital measurement.
The Manager leverages Adobe Experience Cloud technologies—including Adobe Customer Journey Analytics (CJA), Adobe Target, Adobe Journey Optimizer (AJO), and Adobe Experience Platform (AEP)—to create personalized customer experiences, optimize digital engagement, and measure performance across channels.
The role serves as the organization’s search intelligence leader and primary owner of the BrightEdge platform, leveraging search, content, customer journey, and campaign performance data to identify opportunities, measure impact, and inform growth strategies. The Manager develops enterprise dashboards and reporting frameworks that provide actionable insights to Marketing, Growth, Service Line, and executive stakeholders.
This position owns digital measurement, attribution, and insights across the digital ecosystem, ensuring Growth and Marketing teams have a complete view of customer behavior and performance. Through audience segmentation, journey activation, personalization, testing, analytics, and search optimization, the Manager helps drive patient acquisition, engagement, retention, and growth.
Minimum Qualifications
Education: Bachelors Degree required - Marketing, Digital technologies or relevant field. Masters preferred.
Experience:
- 5+ years of experience in digital marketing, marketing analytics, customer journey management, marketing technology, CRM, growth marketing, or related disciplines.
- Experience developing and executing digital marketing campaigns, audience segmentation strategies, and personalized customer experiences.
- Experience managing SEO and SEM strategies, optimization initiatives, and performance measurement.
- Experience administering enterprise SEO platforms such as BrightEdge, Conductor, Botify, Semrush Enterprise, or equivalent search intelligence solutions.
- Experience developing executive dashboards, KPI frameworks, and reporting programs that support strategic decision-making.
- Experience with marketing analytics, attribution modeling, dashboard development, and performance reporting.
- Experience with web analytics and digital measurement platforms such as Adobe Analytics, Google Analytics, or similar solutions.
- Experience with CRM platforms such as Microsoft Dynamics, Salesforce, HubSpot, or equivalent customer engagement systems.
- Experience with audience activation, lifecycle marketing, customer journey mapping, and campaign optimization.
- Experience integrating data across CRM, CDP, analytics, and marketing technology platforms.
- Experience translating SEO, content, customer behavior, and performance data into actionable business recommendations.
Preferred:
- Adobe Experience Platform (AEP)
- Adobe Customer Journey Analytics (CJA)
- Adobe Target
- Adobe Journey Optimizer (AJO)
- Customer Data Platforms (CDPs)
- Epic integrations and healthcare digital ecosystems
- Google Ads Certification
- Experience leading personalization, experimentation, and optimization programs
Status
Full-Time
Regular, Temporary, Per Diem
Regular
Standard Hours per Week
40
Pay Range
$83,241.60 - $133,192.80 Annual
Office/Site Location
Boston
Job Posting Category
Marketing and Communications
Remote Eligibility
Part Remote/Hybrid
Position Summary/ Department Summary: SEO & SEM Strategy Manager (hybrid)
The Digital Marketing team drives patient acquisition, engagement, retention, and brand growth through data-driven marketing, personalized digital experiences, content strategy, search optimization, and performance measurement. The team partners closely with Service Line Marketing, Communications, Growth, CRM, Analytics, IS&T, and Clinical stakeholders to connect patients and families with the right information, services, and experiences throughout their healthcare journey.
The Manager, Digital Growth, Personalization & Search Strategy is responsible for driving digital acquisition, engagement, personalization, measurement, and optimization across Boston Children’s digital ecosystem. This role leads the strategy and execution of search engine optimization (SEO), search engine marketing (SEM), customer journey activation, marketing analytics, and digital measurement.
The Manager leverages Adobe Experience Cloud technologies—including Adobe Customer Journey Analytics (CJA), Adobe Target, Adobe Journey Optimizer (AJO), and Adobe Experience Platform (AEP)—to create personalized customer experiences, optimize digital engagement, and measure performance across channels.
The role serves as the organization’s search intelligence leader and primary owner of the BrightEdge platform, leveraging search, content, customer journey, and campaign performance data to identify opportunities, measure impact, and inform growth strategies. The Manager develops enterprise dashboards and reporting frameworks that provide actionable insights to Marketing, Growth, Service Line, and executive stakeholders.
This position owns digital measurement, attribution, and insights across the digital ecosystem, ensuring Growth and Marketing teams have a complete view of customer behavior and performance. Through audience segmentation, journey activation, personalization, testing, analytics, and search optimization, the Manager helps drive patient acquisition, engagement, retention, and growth.
Minimum Qualifications
Education: Bachelors Degree required - Marketing, Digital technologies or relevant field. Masters preferred.
Experience:
- 5+ years of experience in digital marketing, marketing analytics, customer journey management, marketing technology, CRM, growth marketing, or related disciplines.
- Experience developing and executing digital marketing campaigns, audience segmentation strategies, and personalized customer experiences.
- Experience managing SEO and SEM strategies, optimization initiatives, and performance measurement.
- Experience administering enterprise SEO platforms such as BrightEdge, Conductor, Botify, Semrush Enterprise, or equivalent search intelligence solutions.
- Experience developing executive dashboards, KPI frameworks, and reporting programs that support strategic decision-making.
- Experience with marketing analytics, attribution modeling, dashboard development, and performance reporting.
- Experience with web analytics and digital measurement platforms such as Adobe Analytics, Google Analytics, or similar solutions.
- Experience with CRM platforms such as Microsoft Dynamics, Salesforce, HubSpot, or equivalent customer engagement systems.
- Experience with audience activation, lifecycle marketing, customer journey mapping, and campaign optimization.
- Experience integrating data across CRM, CDP, analytics, and marketing technology platforms.
- Experience translating SEO, content, customer behavior, and performance data into actionable business recommendations.
Preferred:
- Adobe Experience Platform (AEP)
- Adobe Customer Journey Analytics (CJA)
- Adobe Target
- Adobe Journey Optimizer (AJO)
- Customer Data Platforms (CDPs)
- Epic integrations and healthcare digital ecosystems
- Google Ads Certification
- Experience leading personalization, experimentation, and optimization programs
Status
Full-Time
Regular, Temporary, Per Diem
Regular
Standard Hours per Week
40
Pay Range
$83,241.60 - $133,192.80 Annual
Office/Site Location
Boston
Job Posting Category
Marketing and Communications
Remote Eligibility
Part Remote/Hybrid
See All 5 Seo Manager Jobs in Massachusetts
Find roles in Massachusetts that match your experience and apply in just a few clicks.
Find Seo Manager JobsSeo Manager Jobs by City in Massachusetts
Where Massachusetts roles are concentrated, by current openings.
Seo Manager Job Market in Massachusetts
A snapshot from current Massachusetts openings, updated as new roles post.
Who's Hiring
- Autodesk1
- Boston Children's Hospital1
- Group 1001 Resources1
- Insurify1
- RBC1
Top Industries Hiring
- Insurance2
- Banking & Financial Services1
- Technology & Software1
What Massachusetts Employers Look For
The qualifications that appear most often in seo manager jobs across Massachusetts.
- Proven experience managing organic search strategy and improving keyword rankings
- Proficiency with tools such as Google Search Console, Ahrefs, Semrush, or Screaming Frog
- Ability to perform technical SEO audits covering crawlability, indexation, and Core Web Vitals
- Experience collaborating with content, engineering, and product teams on SEO initiatives
- Google Analytics or GA4 certification and familiarity with attribution reporting
- Bachelor's degree in marketing, communications, or a related field, or equivalent experience
Seo Manager Jobs in Massachusetts: Frequently Asked Questions
How many seo manager jobs are there in Massachusetts?
There are 5+ seo manager openings in Massachusetts on Migrate Mate as of June 2026, with the most roles in Boston, Cambridge, and Waltham. New positions post regularly as employers across Massachusetts hire.
How much do seo managers make in Massachusetts?
Seo managers in Massachusetts earn a median of about $101,810 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $58,090 for the lowest 10% to over $166,970 for the top 10%. Pay rises with experience, specialty, and employer.
Which Massachusetts cities have the most seo manager jobs?
Boston, Cambridge, and Waltham have the most seo manager openings in Massachusetts right now, with additional roles spread across smaller metros statewide.
Which companies hire seo managers in Massachusetts?
Employers hiring seo managers in Massachusetts include Autodesk, Boston Children's Hospital, and Group 1001 Resources, based on current listings on Migrate Mate as of June 2026.
Are there remote seo manager jobs in Massachusetts?
Yes. About 40% of seo manager openings tied to Massachusetts are remote or hybrid as of June 2026. The rest are on-site roles based in Massachusetts metros.
How do I apply for seo manager jobs in Massachusetts?
You can apply to seo manager jobs in Massachusetts directly on Migrate Mate. Search the listings above, find roles that match your experience and preferred Massachusetts location, then apply to each one that fits.
See All 5 Seo Manager Jobs in Massachusetts
Find roles in Massachusetts that match your experience and apply in just a few clicks.
Find Seo Manager Jobs