Social Media Marketing Specialist Jobs in San Diego, CA

Overview
We are seeking a dynamic and innovative Social Media and Marketing Manager to lead our digital marketing efforts and elevate our brand presence across multiple platforms. This role offers an exciting opportunity to craft compelling content, engage with diverse audiences, and implement strategic campaigns that drive growth and visibility. As a key player in our marketing team, you will harness your creativity, analytical skills, and technical expertise to shape our online narrative and foster meaningful relationships with our community. Join us if you're passionate about digital marketing, social media management, and making a lasting impact through innovative storytelling.

Responsibilities

• Develop, execute, and oversee comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others to boost brand awareness and engagement.
• Create high-quality content including graphics, videos, photography, and written posts that align with branding guidelines and resonate with target audiences.
• Manage social media scheduling using tools like Hootsuite or Buffer to ensure consistent posting schedules and timely campaign launches.
• Monitor social listening channels to gather insights on audience sentiment, industry trends, and competitor activities; leverage this data to refine marketing strategies.
• Optimize content for SEO by conducting keyword research and applying best practices for visibility on search engines and social platforms.
• Manage paid advertising campaigns on Facebook Ads and other digital channels to maximize reach and ROI.
• Collaborate with the public relations team to coordinate outreach efforts, manage media relationships, and enhance brand reputation through strategic communication initiatives.
• Analyze web analytics using Google Analytics and web analytics tools to measure campaign performance; prepare reports that inform future marketing decisions.
• Engage in relationship management by interacting authentically with followers, responding promptly to inquiries, comments, or feedback to foster community loyalty.
• Stay current with emerging social media trends, platform updates, and digital marketing innovations; continuously seek opportunities for creative growth.

Qualifications

• Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns.
• Proficiency in graphic design software such as Adobe Photoshop and Adobe Illustrator; experience with Adobe Creative Suite is highly desirable.
• Skilled in content creation including video editing, photography, proofreading, and visual storytelling techniques.
• Familiarity with social media management tools like Hootsuite or Buffer for scheduling and analytics purposes.
• Knowledge of SEO principles, keyword research methods, web analytics (Google Analytics), and social listening tools.
• Experience managing paid advertising campaigns on Facebook Advertising or similar platforms; ability to analyze performance metrics effectively.
• Strong relationship management skills with the ability to engage diverse audiences across multiple channels effectively.
• Excellent communication skills with a keen eye for detail; ability to proofread content meticulously before publication.
• Understanding of branding principles combined with experience in e-commerce environments is a plus. Join us as our Social Media and Marketing Manager if you're eager to lead innovative campaigns that inspire action! Bring your creativity, strategic thinking, and passion for digital storytelling to help us connect meaningfully with our community while advancing your career in a vibrant environment dedicated to growth and excellence.

Pay: $6,000.00 - $6,001.00 per year

Work Location: Hybrid remote in San Diego, CA 92111