Senior Level Sports Jobs
Senior level sports jobs put experienced professionals in charge of program direction, organizational outcomes, and the cross-functional teams that deliver results at scale. Openings are predominantly on-site with a meaningful share of remote and hybrid roles, concentrated across Technology & Software, Construction & Real Estate, and Consulting & Professional Services, with employers like University Of Washington, Gilbane, and Stryker hiring at this level now.
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INTRODUCTION
The Director, Sports Marketing owns & drives the development and execution of the Regional Sports Marketing initiatives. This role is accountable for building relevance and consumer connection through events and athletes, building local and regional brand affinity while paying into Red Bull's relevant global and national strategies. Developing strategies and plans that connect with local Southeast Consumers, holding our heritage in Sport and grow our Mass Sport appeal. Delivering brand growth and household penetration in the Southeast. They manage a team of Sr. Sports Marketing Managers who in turn manage Athlete Marketing through (Athlete Marketing Managers), Event Marketing through (Event Marketing Managers), Gaming through (Gaming Marketing Manager) and all related activity throughout the expansive geography of the region (FL, GA, NC, SC, TN, AR, MS, AL, LA). This person will continuously drive clear alignment between Global, National and their regional Sports Marketing team to ensure our strategies tactics and events to be the most innovative, on-brand, and impactful within the world of Red Bull.
YOUR ROLE AND RESPONSIBILITIES
REGIONAL STRATEGY & BUSINESS PLANNING
- Own the annual Southeast Sports Marketing business plan defining priorities, investments, and growth opportunities
- Translate national strategy into regionally relevant programs that drive brand affinity, consumption and HHP Growth
- Identify whitespace opportunities across sports, gaming, and athlete ecosystems
- Continuously push the boundaries of sports marketing formats and storytelling
ATHLETES, PLAYERS, CREATORS. OPINION LEADERS
- Establish a rich network in regional sports scenes to maintain awareness of latest sports trends and scenes
- Identify, develop and ensure balanced Athlete & Team partnership portfolio that delivers against Regional & National goals
- Identify and develop high potential athletes stories and help create opportunities to amplify their reach within the region and nationally
- With Athlete Marketing Managers, the National Athlete Marketing team, and the Gaming Managers and National Gaming Player team identify, develop and elevate local talent to national impact
EVENT INITIATIVES & PROJECTS
- Lead & support the creation, development and execution of regionally relevant sports marketing events
- Continuing out legacy in Actions sports & Growing reach in relevant Mass Sports
- Deliver innovation in event formats to ensure Red Bull remains best-in-class in live experiences
- Drive flawless execution and maximize ROI across all regional activations
- Use knowledge of local sports scenes and sports landscape to inform development of new event concepts
- Oversee Regional Sports Marketing resources to maximize the impact of local events
GAMING
- Lead & support Gaming Manager in developing regional gaming strategy in partnership with national teams
- Identify opportunities to engage the gaming community through players, events, and content
- Expand reach into new and younger audiences through gaming ecosystems
COLLABORATION & DISCOVERY
- Lead and partner with Field Marketing, Sales, Media Network and Brand teams to ensure quality planning of all Sports Marketing activities in the region
- Identify relevant branded and non-branded sports content and stories for our owned, shared and earned media channels
- Ensure integrated planning that amplifies Sports Marketing impact across all touchpoints
PEOPLE MANAGEMENT
- Lead, coach, and develop a team of Sr. Sports Marketing Managers, Managers and Specialists
- Build a high-performance culture focused on creativity, ownership, and execution excellence by focusing on individual, strengths-based development
- Drive succession planning and develop internal talent pipeline
- Create a culture that recognizes effort and rewards execution following Red Bull's values
BASIC QUALIFICATIONS
- Minimum 6 years of experience in Marketing and Management with a focus on sports, athletes, and consumers marketing with leadership responsibility
- Proven ability to develop and execute large-scale marketing initiatives and events
- Proven experience identifying, signing and managing Regional & National level Athletes & Team Partnerships
- Experience in Collegiate Sports & NIL
- Strong understanding of sports culture, trends, and emerging communities on a regional and national level
- Experience managing significant budgets and delivering ROI
- Expertise in content, storytelling, and integrated brand marketing
- Demonstrated leadership experience managing and developing teams
- Highly motivated self-starter, with high standards of work performance
COMPENSATION
- The base salary range for this position is $149,440 - $224,160 + cash incentives.
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
INTRODUCTION
The Director, Sports Marketing owns & drives the development and execution of the Regional Sports Marketing initiatives. This role is accountable for building relevance and consumer connection through events and athletes, building local and regional brand affinity while paying into Red Bull's relevant global and national strategies. Developing strategies and plans that connect with local Southeast Consumers, holding our heritage in Sport and grow our Mass Sport appeal. Delivering brand growth and household penetration in the Southeast. They manage a team of Sr. Sports Marketing Managers who in turn manage Athlete Marketing through (Athlete Marketing Managers), Event Marketing through (Event Marketing Managers), Gaming through (Gaming Marketing Manager) and all related activity throughout the expansive geography of the region (FL, GA, NC, SC, TN, AR, MS, AL, LA). This person will continuously drive clear alignment between Global, National and their regional Sports Marketing team to ensure our strategies tactics and events to be the most innovative, on-brand, and impactful within the world of Red Bull.
YOUR ROLE AND RESPONSIBILITIES
REGIONAL STRATEGY & BUSINESS PLANNING
- Own the annual Southeast Sports Marketing business plan defining priorities, investments, and growth opportunities
- Translate national strategy into regionally relevant programs that drive brand affinity, consumption and HHP Growth
- Identify whitespace opportunities across sports, gaming, and athlete ecosystems
- Continuously push the boundaries of sports marketing formats and storytelling
ATHLETES, PLAYERS, CREATORS. OPINION LEADERS
- Establish a rich network in regional sports scenes to maintain awareness of latest sports trends and scenes
- Identify, develop and ensure balanced Athlete & Team partnership portfolio that delivers against Regional & National goals
- Identify and develop high potential athletes stories and help create opportunities to amplify their reach within the region and nationally
- With Athlete Marketing Managers, the National Athlete Marketing team, and the Gaming Managers and National Gaming Player team identify, develop and elevate local talent to national impact
EVENT INITIATIVES & PROJECTS
- Lead & support the creation, development and execution of regionally relevant sports marketing events
- Continuing out legacy in Actions sports & Growing reach in relevant Mass Sports
- Deliver innovation in event formats to ensure Red Bull remains best-in-class in live experiences
- Drive flawless execution and maximize ROI across all regional activations
- Use knowledge of local sports scenes and sports landscape to inform development of new event concepts
- Oversee Regional Sports Marketing resources to maximize the impact of local events
GAMING
- Lead & support Gaming Manager in developing regional gaming strategy in partnership with national teams
- Identify opportunities to engage the gaming community through players, events, and content
- Expand reach into new and younger audiences through gaming ecosystems
COLLABORATION & DISCOVERY
- Lead and partner with Field Marketing, Sales, Media Network and Brand teams to ensure quality planning of all Sports Marketing activities in the region
- Identify relevant branded and non-branded sports content and stories for our owned, shared and earned media channels
- Ensure integrated planning that amplifies Sports Marketing impact across all touchpoints
PEOPLE MANAGEMENT
- Lead, coach, and develop a team of Sr. Sports Marketing Managers, Managers and Specialists
- Build a high-performance culture focused on creativity, ownership, and execution excellence by focusing on individual, strengths-based development
- Drive succession planning and develop internal talent pipeline
- Create a culture that recognizes effort and rewards execution following Red Bull's values
BASIC QUALIFICATIONS
- Minimum 6 years of experience in Marketing and Management with a focus on sports, athletes, and consumers marketing with leadership responsibility
- Proven ability to develop and execute large-scale marketing initiatives and events
- Proven experience identifying, signing and managing Regional & National level Athletes & Team Partnerships
- Experience in Collegiate Sports & NIL
- Strong understanding of sports culture, trends, and emerging communities on a regional and national level
- Experience managing significant budgets and delivering ROI
- Expertise in content, storytelling, and integrated brand marketing
- Demonstrated leadership experience managing and developing teams
- Highly motivated self-starter, with high standards of work performance
COMPENSATION
- The base salary range for this position is $149,440 - $224,160 + cash incentives.
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
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Senior Level Sports Jobs: Frequently Asked Questions
How do I get a senior level sports job?
Employers at this level look for professionals who have led programs, managed budgets, and produced measurable outcomes rather than simply contributed to them. A strong portfolio of high-stakes projects, demonstrated ability to mentor junior staff, and a reputation for cross-functional leadership give candidates the clearest edge. Tailoring your application to show ownership over results, not just participation, is what separates strong senior candidates from mid-level ones.
Which companies hire senior level sports professionals?
Companies hiring senior level sportss right now include University Of Washington, Gilbane, and Stryker, based on current listings on Migrate Mate as of July 2026. At this level, hiring tends to come from established organizations, professional leagues, major media and entertainment companies, and health and wellness brands that need experienced leaders to run complex programs.
Are there remote senior level sports jobs?
Yes, though many senior sports roles still require on-site presence due to the operational nature of the work. About 52% of senior level sports openings are remote or hybrid as of July 2026, with remote options most common in strategy, analytics, content, and business development functions where daily facility access is less critical.
What makes a sports role senior level?
Senior level sports roles are defined by ownership over outcomes rather than execution of assigned tasks. Professionals at this stage set strategic direction for programs or departments, manage significant budgets, lead and develop teams, and are accountable when results fall short. The scope is broader, the decisions carry more organizational weight, and the expectation is that the individual can operate with minimal direction.
Which industries hire the most senior level sports professionals?
Senior level sports roles concentrate in Technology & Software, Construction & Real Estate, and Consulting & Professional Services, based on current listings on Migrate Mate as of July 2026. These sectors drive hiring at this level because they operate large-scale programs, manage significant athlete or audience relationships, and require experienced professionals who can align sports operations with broader business or mission objectives.