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INTRODUCTION

At the University of California, Berkeley, we are dedicated to fostering a community where everyone feels welcome and can thrive. Our culture of openness, freedom, and belonging makes it a special place for students, faculty, and staff, who are among the most talented and accomplished anywhere, including Nobel laureates, Pulitzer Prize winners, and MacArthur Fellows. Since our founding in 1868, we have been an engine for innovation - driving intellectual, economic, and social progress that benefits California, the U.S., and beyond. Together, we change the world.

At Berkeley, the best careers are built on a foundation of continuous learning and growth. We actively support professional development by providing all full-time staff employees with at least 80 hours of paid time per year and provide space for supportive colleague communities via numerous employee resource groups.

We invite applicants who are inspired by our Principles of Community and who are eager to be part of our exciting Strategic Plan, which charts Berkeley's next era of excellence.

DEPARTMENTAL OVERVIEW

Berkeley Career Engagement (BCE) plays a critical role in preparing and supporting students launching their careers. We help undergraduate students, graduate students, and recent alumni make informed decisions about their futures by providing comprehensive resources, programs, career counseling, externships and internships, and employment and professional school/graduate school options.

Our Vision is to cultivate a university-wide culture of career readiness, where every student engages in meaningful experiences, has a supportive professional community, and is empowered to achieve lifelong career success. We are dedicated to advancing equity and access to career resources for every student and recent alum of UC Berkeley.

We engage with students on their journey to reflect, discover, and design a personally meaningful career (Career Clarity). We connect students with alumni, employers, and their larger professional community to forge meaningful relationships that will guide them into their early career (Career Connections). We empower students to develop the professional confidence and experience necessary to secure the career opportunities they seek (Career Competitiveness).

Position Summary

The Assistant Director, Alumni Employer Engagement & Marketing identifies and cultivates job and internship opportunities for students as part of the Employer Relations unit of Berkeley Career Engagement (BCE). This position engages with alumni, employers, campus staff, and students through a variety of programs and initiatives to generate opportunities for students. The Assistant Director, Alumni Employer Engagement & Marketing focuses on creating engagement activities with alumni and employers that support the development of internship and job opportunities, which may include large-scale and intimate networking events. Additionally, this position provides career development workshops and presentations to students to help prepare them for future internships and job opportunities and oversees the outreach and engagement strategy as it relates to BCE programs and services across written, visual, digital and electronic platforms.

APPLICATION REVIEW DATE

The First Review Date for this job is: September 24, 2026. For full consideration, please apply on or before the first review date.

Responsibilities

Employer & Alumni Outreach and Engagement - 35%

• Establishes new relationships and maintains current ones with employers, which may include visiting employers at their workplace to establish working relationships that will generate jobs and internships.
• Engages with alumni to provide opportunities for them to meet with and provide guidance to current students. Maintains established alumni relationships and builds up a network of new alumni to add as contacts that can be a resource for events. Works with CAA (California Alumni Association), UDAR and other relevant alumni groups to strategically leverage alumni from targeted industries.
• Maintains a list of contacts in different areas of expertise, alumni or otherwise, who could be contacts for events held by BCE or other departments.
• Provides regular updates to established contacts about BCE, upcoming events and how they could be involved.
• Serves as the lead for an assigned industry group, tracking job and internship postings and other activity with our campus, and disseminating to staff as a resource.
• Consults with alumni and employers to advise them about optimal recruiting and employer branding strategies. Gathers and shares relevant data about student attitudes around their recruitment and hiring.
• Researches internship and employment market trends and creates ways to disseminate information to students and staff.
• Designs, coordinates and facilitates networking events and other career development workshops, to help students learn about career paths and job opportunities and prepare to apply. Works in partnership with campus departments to supplement BCE events or to provide support to events the departments are hosting.
• Plans and implements pre-career fair networking opportunities with affinity campus partners and career fair employers for URM students and, which includes but not limited to a pre-fair brunch.

Internship & Job Development and Support - 35%

• Develops a short- and long-term strategy that focuses on identifying and sourcing new jobs and internships.
• Works with Assistant Director for Internship Development to update and maintain an internship program toolkit that will facilitate the creation of new opportunities with interested employers with no history of and/or infrastructure for hosting interns.
• Actively reaches out to alumni to inquire about their internship and job opportunities.
• Provides direct service to current students and recent alum in the form of career coaching, when demand is high.
• Co-leads Job Shadow Externship program with Assistant Director for Internship Development, which serves to create opportunities for students to engage with alumni during academic breaks; tracks outcomes and follow up with sponsors for internship opportunity development.
• Fields incoming employer inquiries about internship program development and best practices.
• Promotes partnerships and enhances the campus's relationships with outside organizations.

Outreach & Engagement Strategy - 20%

• Manages outreach and engagement strategy for the department, which could include written, visual, digital, and electronic communications.
• Provides advice and direction to BCE team members on aspects such as effective marketing campaigns and communications plans.
• Creates and manages branded content for office communications such as slide decks, signature graphics, social media graphics, and program series marketing.
• Identifies communication needs of the office and develops content.
• May collaborate with and/or supervise up to 2 student interns to assist with the social media platforms and graphics development.

Administrative Functions - 10%

• May utilize and manage online resources, such as LinkedIn, list-servs and social media mechanisms, in addition to print material, to support the outreach needed to bring students and internship employers together.
• Develops expertise in Handshake or equivalent career management platform and makes recommendations for optimal use of the platform to employers, students, campus stakeholders, and BCE staff.
• Develops surveys and conducts ongoing needs assessments. Utilizes knowledge of student and employer needs to create and improve specialized content for the BCE website.
• Actively participates and engages with the Berkeley Career Engagement staff during staff meetings, staff development exercises and periodic retreats.
• Actively contributes to a team environment that fosters and promotes a culture of diversity, equity, inclusion, and belonging (DEIB).
• Serves on internal committees and cross functional groups that are responsible for identifying issues and/or providing solutions for specific BCE needs or initiatives.

REQUIRED QUALIFICATIONS

• Demonstrated program management and strategic planning skills.
• Ability to design and deliver presentations/workshops tailored to different audiences with a focus on internships and externships.
• Demonstrated ability to evaluate, assess, and interpret a variety of program data aligned with programmatic goals and objectives.
• Knowledge of job market trends and occupational, career and employment information sources.
• Strong written, verbal, and interpersonal communication skills including the ability to effectively work with diverse individuals and groups of faculty, staff, students, alumni, and employers.
• Knowledge and experience in a diverse cultural environment and working with culturally diverse people.
• General social media marketing skills using tools such as Canva, Adobe, and social media platforms.
• Demonstrated ability to identify problems, develop appropriate resolutions, and take initiative for enhancement of the program.
• Ability to work independently with a minimum amount of supervision.
• Demonstrated successful experience working with college-level students or recent graduates.
• Ability to travel is required.
• Knowledge and understanding of technical applications as they relate to communications and marketing, such as design concepts, various media outposts and applications.

EDUCATION / TRAINING

Bachelors degree in a related area and/or equivalent experience and training.

Mater's degree in related area and/or equivalent experience and training. (Preferred)

SALARY & BENEFITS

For information on the comprehensive benefits package offered by the University, please visit the University of California's Compensation & Benefits website.

Under California law, the University of California, Berkeley is required to provide a reasonable estimate of the compensation range for this role and should not offer a salary outside of the range posted in this job announcement. This range takes into account the wide range of factors that are considered in making compensation decisions, including but not limited to experience, skills, knowledge, abilities, education, licensure and certifications, analysis of internal equity, and other business and organizational needs. It is not typical for an individual to be offered a salary at or near the top of the range for a position. Salary offers are determined based on final candidate qualifications and experience.

The budgeted annual salary range that the University reasonably expects to pay for this position is $85,000.00 - $97,000.00.

This is an exempt, monthly-paid position.

This is a full-time (40 hours/week) Career position eligible for UC benefits.