Marketing Director Visa Sponsorship Jobs in California
California is one of the strongest markets in the U.S. for marketing director visa sponsorship, driven by major tech employers in the Bay Area and Los Angeles including Google, Meta, Salesforce, and Adobe. Roles span B2B SaaS, entertainment, e-commerce, and consumer brands, with San Francisco, Los Angeles, and San Jose concentrating the highest volume of sponsored positions.
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Get Access To All JobsTHE POSITION
Why Genentech
We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.
About CVRM at Genentech
Cardiovascular, renal, and metabolic (CVRM) diseases, including obesity, MASH and type 2 diabetes, are a major public health emergency, impacting roughly half of the US population, and imposing a tremendous burden on healthcare systems and society. Despite the availability of numerous treatment options, significant gaps remain in addressing the unmet needs of patients, as many therapies have not significantly altered disease trajectories.
Genentech is uniquely positioned to address these challenges with its comprehensive pipeline of investigational medicines aimed at improving outcomes, reducing societal burdens, and transforming care for patients with CVRM diseases throughout their journey. We are highly committed to contributing to areas of highest unmet need and societal burden through transformative science, expanding our footprint in cardiovascular and metabolic diseases.
The Opportunity
The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners. Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs.
This Marketing Director leadership position is integral to successfully delivering the CVRM Marketing Vision in anticipation for upcoming launches, including in metabolic dysfunction-associated steatohepatitis (MASH). This individual will report to the Senior Marketing Director and partner across our Commercial, Medical, Global, and Access & External Affairs teams to advance our strategies and launch planning execution. This position will be primarily focused on HCPs with some patient work.
Key Job Responsibilities
Strategy
- Leverages expertise to translate high-level brand strategy into the development and execution of the customer strategy, tactical planning, and execution of all marketing campaigns, collaborating closely with the Therapeutic Area (TA) Marketer and supported by the Sr. Customer Marketer(s)
- Creates and delivers tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, personas, market/competitor insights and other data needed, collaborating closely with the TA Marketer
- Determines critical moments/barriers in the customer journey and develops content to overcome identified barriers
- Accountable for meeting short-term (90-day) and long-term (3-5 year) strategic goals for customers with measurable impact
- Coordinates and validates messaging of clinical and non-clinical strategy for customers
- Collaborates with Executive/Senior Marketing Director and TA Marketer(s) to influence the overall objectives and long-range goals for the brand; makes decisions that have significant impact on these objectives and goals
- Identifies and works regularly with both key internal network partners and external resources to ensure cross-marketing, cross-functional, and field alignment to customer strategy
Content
- Designs and executes seamless, well-integrated marketing campaigns across multiple marketing platforms and channels (including all field channels) for the customer
- Plays a leadership role with agencies and the Promotional Review Committee (PRC), including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics
Execution
- Accountable for high quality, compliant content execution across all marketing platforms, channels and relevant customer type (including, but not limited to, patients, providers, organized customers)
- Manages media budget, Agency of Record (AoR) spend, and oversees campaign performance through measurement and optimization
- Partners with analytics, operations, and field teams to measure marketing performance through leading, lagging, and customer satisfaction indicators to optimize campaigns and drive customer and business outcomes
- Leads initiatives that have broader organizational impact across the 1Marketing Function, impacting multiple TAs, and advancing progress towards our Commercial, Medical and Government Affairs (CMG) outcomes
- Pursues continuous professional development including latest innovative capabilities, platforms, or solutions to support customer marketing efforts
People
- Responsible for short and medium term capacity planning, enablement, project coaching and oversight of Customer Marketers
- Identifies key internal network partners and facilitates cross-marketing, cross-functional, and field alignment to ensure optimal deployment of campaigns and customer strategy
- Leads, develops and inspires a thriving Marketing Team and fosters belonging within and across teams
- Works autonomously to make decisions and act in close alignment with the full product value proposition, customer positioning, and Squad priorities
Demonstrates Advanced Proficiency within the following Key Competencies
Customer Marketer Leads are expected to consistently perform at the advanced level (advanced is defined as modeling competencies with sophistication and flexibility while elevating others’ skills)
- Customer Understanding - I’m always learning about my customers, what they need, and the world they live in
- Competitive Value Creation - I determine the relevant, competitive, and profitable value story we offer to customers
- Strategy Development - I make smart choices about what efforts will help achieve customers’ goals and our goals
- Integrated Campaign Development - I build compelling, motivating campaigns that get customers to take action
- Content Development & Approval - I craft simple, meaningful stories in an efficient and fully compliant way
- Execution Readiness - I rally the organization to plan, coordinate, and pull through the strategy together
- Delivery & Optimization Across Channels - I make sure our story is reaching customers in a seamless, memorable experience
- Measurement & Iteration - I evaluate everything we do, and adjust, stop, or start for continuous improvement
- Project & Vendor Management - I manage projects, partners, and suppliers to drive on strategy, on time, on budget impact
Minimum Candidate Qualifications & Experience
- Bachelor's degree
- 8 years minimum work experience, with 6 years of commercial experience (sales, market access or customer insights), two of which must be in marketing
- Experience with sole ownership of tactics or pieces; ability to articulate business problems, identify solutions and own content development from strategy through execution
Additional Desired Candidate Qualifications & Experience
- MBA or other related graduate level degree preferred
- Progressive years of Marketing experience is preferred
- People leadership experience is preferred
- Experience working in an omnichannel/digital marketing role
- Strong customer understanding including developing/utilizing personas, customer journeys, other segmentation tools, and developing content and executing campaigns in an omnichannel world
- Experience measuring success of investments, including campaign and content, and continuously improving tactics to maximize business value
- Experience in creating marketing strategies, plans and tactics that have strengthened market positioning and driven high-value customer and business outcomes
- NME launch experience
- US marketing in metabolic conditions like obesity or Metabolic Dysfunction-Associated Steatohepatitis (MASH)
Location
- This position is based in South San Francisco, CA and offers a hybrid schedule working 3 days per week on campus
- Relocation assistance is not available for this job posting
Roche Operating Principles
- Put Patients First: I always act as if patients I know are in the room and do what’s best for them
- Follow the science: I seek answers through experiments, data and debate, and act on facts
- Act as one team: I care, collaborate and commit without boundaries, and trust others to do their part
- Embrace differences: I seek diverse perspectives, invite opposing views, and challenge myself and others
- Accelerate learning: I push to learn new things even if difficult, and openly share my successes and failures
- Simplify radically: I eliminate complexity, reuse with pride, and accomplish more with less
- Make impact now: I take accountability to do what’s right, deliver value fast, and don’t wait for certainty
- Think long term: I choose actions today that benefit future generations
The expected salary range for this position based on the primary location in California is $189,600 - $352,200. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.
Benefits
Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.
If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.
JOB FACTS
Job Sub Category Global Product Strategy
Schedule Full time
Job Type Regular
Posted Date Jun 1st 2026
Job ID 202605-112986
THE POSITION
Why Genentech
We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.
About CVRM at Genentech
Cardiovascular, renal, and metabolic (CVRM) diseases, including obesity, MASH and type 2 diabetes, are a major public health emergency, impacting roughly half of the US population, and imposing a tremendous burden on healthcare systems and society. Despite the availability of numerous treatment options, significant gaps remain in addressing the unmet needs of patients, as many therapies have not significantly altered disease trajectories.
Genentech is uniquely positioned to address these challenges with its comprehensive pipeline of investigational medicines aimed at improving outcomes, reducing societal burdens, and transforming care for patients with CVRM diseases throughout their journey. We are highly committed to contributing to areas of highest unmet need and societal burden through transformative science, expanding our footprint in cardiovascular and metabolic diseases.
The Opportunity
The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners. Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs.
This Marketing Director leadership position is integral to successfully delivering the CVRM Marketing Vision in anticipation for upcoming launches, including in metabolic dysfunction-associated steatohepatitis (MASH). This individual will report to the Senior Marketing Director and partner across our Commercial, Medical, Global, and Access & External Affairs teams to advance our strategies and launch planning execution. This position will be primarily focused on HCPs with some patient work.
Key Job Responsibilities
Strategy
- Leverages expertise to translate high-level brand strategy into the development and execution of the customer strategy, tactical planning, and execution of all marketing campaigns, collaborating closely with the Therapeutic Area (TA) Marketer and supported by the Sr. Customer Marketer(s)
- Creates and delivers tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, personas, market/competitor insights and other data needed, collaborating closely with the TA Marketer
- Determines critical moments/barriers in the customer journey and develops content to overcome identified barriers
- Accountable for meeting short-term (90-day) and long-term (3-5 year) strategic goals for customers with measurable impact
- Coordinates and validates messaging of clinical and non-clinical strategy for customers
- Collaborates with Executive/Senior Marketing Director and TA Marketer(s) to influence the overall objectives and long-range goals for the brand; makes decisions that have significant impact on these objectives and goals
- Identifies and works regularly with both key internal network partners and external resources to ensure cross-marketing, cross-functional, and field alignment to customer strategy
Content
- Designs and executes seamless, well-integrated marketing campaigns across multiple marketing platforms and channels (including all field channels) for the customer
- Plays a leadership role with agencies and the Promotional Review Committee (PRC), including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics
Execution
- Accountable for high quality, compliant content execution across all marketing platforms, channels and relevant customer type (including, but not limited to, patients, providers, organized customers)
- Manages media budget, Agency of Record (AoR) spend, and oversees campaign performance through measurement and optimization
- Partners with analytics, operations, and field teams to measure marketing performance through leading, lagging, and customer satisfaction indicators to optimize campaigns and drive customer and business outcomes
- Leads initiatives that have broader organizational impact across the 1Marketing Function, impacting multiple TAs, and advancing progress towards our Commercial, Medical and Government Affairs (CMG) outcomes
- Pursues continuous professional development including latest innovative capabilities, platforms, or solutions to support customer marketing efforts
People
- Responsible for short and medium term capacity planning, enablement, project coaching and oversight of Customer Marketers
- Identifies key internal network partners and facilitates cross-marketing, cross-functional, and field alignment to ensure optimal deployment of campaigns and customer strategy
- Leads, develops and inspires a thriving Marketing Team and fosters belonging within and across teams
- Works autonomously to make decisions and act in close alignment with the full product value proposition, customer positioning, and Squad priorities
Demonstrates Advanced Proficiency within the following Key Competencies
Customer Marketer Leads are expected to consistently perform at the advanced level (advanced is defined as modeling competencies with sophistication and flexibility while elevating others’ skills)
- Customer Understanding - I’m always learning about my customers, what they need, and the world they live in
- Competitive Value Creation - I determine the relevant, competitive, and profitable value story we offer to customers
- Strategy Development - I make smart choices about what efforts will help achieve customers’ goals and our goals
- Integrated Campaign Development - I build compelling, motivating campaigns that get customers to take action
- Content Development & Approval - I craft simple, meaningful stories in an efficient and fully compliant way
- Execution Readiness - I rally the organization to plan, coordinate, and pull through the strategy together
- Delivery & Optimization Across Channels - I make sure our story is reaching customers in a seamless, memorable experience
- Measurement & Iteration - I evaluate everything we do, and adjust, stop, or start for continuous improvement
- Project & Vendor Management - I manage projects, partners, and suppliers to drive on strategy, on time, on budget impact
Minimum Candidate Qualifications & Experience
- Bachelor's degree
- 8 years minimum work experience, with 6 years of commercial experience (sales, market access or customer insights), two of which must be in marketing
- Experience with sole ownership of tactics or pieces; ability to articulate business problems, identify solutions and own content development from strategy through execution
Additional Desired Candidate Qualifications & Experience
- MBA or other related graduate level degree preferred
- Progressive years of Marketing experience is preferred
- People leadership experience is preferred
- Experience working in an omnichannel/digital marketing role
- Strong customer understanding including developing/utilizing personas, customer journeys, other segmentation tools, and developing content and executing campaigns in an omnichannel world
- Experience measuring success of investments, including campaign and content, and continuously improving tactics to maximize business value
- Experience in creating marketing strategies, plans and tactics that have strengthened market positioning and driven high-value customer and business outcomes
- NME launch experience
- US marketing in metabolic conditions like obesity or Metabolic Dysfunction-Associated Steatohepatitis (MASH)
Location
- This position is based in South San Francisco, CA and offers a hybrid schedule working 3 days per week on campus
- Relocation assistance is not available for this job posting
Roche Operating Principles
- Put Patients First: I always act as if patients I know are in the room and do what’s best for them
- Follow the science: I seek answers through experiments, data and debate, and act on facts
- Act as one team: I care, collaborate and commit without boundaries, and trust others to do their part
- Embrace differences: I seek diverse perspectives, invite opposing views, and challenge myself and others
- Accelerate learning: I push to learn new things even if difficult, and openly share my successes and failures
- Simplify radically: I eliminate complexity, reuse with pride, and accomplish more with less
- Make impact now: I take accountability to do what’s right, deliver value fast, and don’t wait for certainty
- Think long term: I choose actions today that benefit future generations
The expected salary range for this position based on the primary location in California is $189,600 - $352,200. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.
Benefits
Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.
If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.
JOB FACTS
Job Sub Category Global Product Strategy
Schedule Full time
Job Type Regular
Posted Date Jun 1st 2026
Job ID 202605-112986
Marketing Director Job Roles in California
See all 315+ Marketing Director Jobs in California
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Search Marketing Director Jobs in CaliforniaMarketing Director Jobs in California: Frequently Asked Questions
Which companies sponsor visas for marketing directors in California?
Large technology companies are the most active sponsors for marketing director roles in California. Google, Meta, Apple, Salesforce, Adobe, and Oracle have consistent H-1B visa sponsorship histories for senior marketing positions. Beyond big tech, enterprise software firms in Silicon Valley and e-commerce companies headquartered in Los Angeles also file regularly. Mid-sized SaaS companies in San Francisco and San Diego are increasingly willing to sponsor qualified candidates for director-level marketing roles.
Which visa types are most common for marketing director roles in California?
The H-1B is the most common visa for marketing directors in California, as the role typically requires a bachelor's degree or higher in marketing, business, or a related field, meeting the specialty occupation standard. Candidates with extraordinary recognition in their field may qualify for the O-1A. Intracompany transferees at multinationals can use the L-1A, which is particularly relevant given California's concentration of global tech headquarters.
Which cities in California have the most marketing director sponsorship jobs?
San Francisco and the broader Bay Area account for the largest share of marketing director sponsorship activity in California, reflecting the density of technology and SaaS companies there. Los Angeles follows closely, driven by entertainment studios, direct-to-consumer brands, and a growing tech sector. San Jose is notable for enterprise software employers, while San Diego has a smaller but active cluster of biotech and defense-adjacent companies that hire senior marketers.
How to find marketing director visa sponsorship jobs in California?
Migrate Mate filters job listings specifically by visa sponsorship availability, making it easier to identify California employers actively hiring marketing directors who require sponsorship. Rather than sorting through general job boards, you can browse roles already screened for sponsorship willingness. Focusing on Bay Area and Los Angeles listings on Migrate Mate will surface the highest concentration of relevant opportunities for senior marketing candidates.
Are there state-specific considerations for marketing director sponsorship in California?
California's prevailing wage requirements under Department of Labor rules apply to H-1B positions, and the state's high cost of living means offered compensation for marketing director roles tends to reflect that. California also has strict worker classification and employee protection laws that affect how employers structure sponsored positions. The state's university system, including UC Berkeley and UCLA, produces a pipeline of marketing talent that employers draw from, so international candidates typically compete at a high level.
What is the prevailing wage for sponsored marketing director jobs in California?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.