Marketing Director Visa Sponsorship Jobs in New York
New York is one of the most active markets for marketing director visa sponsorship, driven by global headquarters in Manhattan, major media and advertising conglomerates, and fast-growing tech companies across Brooklyn and Midtown. Employers including NBCUniversal, Publicis Groupe, and Spotify regularly hire senior marketing talent and have established international hiring infrastructure to support sponsorship.
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Get Access To All JobsProduct Marketing Director, Core Solutions
New York, NY
About IAS
Come build the future with us! Integral Ad Science (IAS) is building the future of advertising, one innovative product, service, and idea at a time. Our team is dedicated to driving measurable outcomes for brand advertisers, agencies, publishers, and ad platforms to optimize ad experiences across formats and locales. Our omnichannel ad solutions leverage over 15 years of IAS proprietary insights and innovations to optimize marketing and business outcomes.
About the Role
We are seeking a growth-centered Product Marketing Director to join our Global Product team. In this role, you will be responsible for developing and executing go-to-market (GTM) strategies for IAS's comprehensive solutions – servicing buy- and sell-side offerings – across the open internet – including web/display, audio, etc. – with a focus on maximizing product adoption and driving revenue growth.
The IAS Product Marketing team leads the positioning strategy and drives adoption of our products and multi-product portfolio solutions, helping customers understand how our offerings can solve their business challenges. We bring the customer perspective to everything we do, diving deep into product roadmaps and developing compelling insights to illuminate the fit between advertiser needs and our offerings. We partner with internal teams across Commercial, Marketing, Communications, and Technical teams to tell those stories to advertising customers across touch points that are most relevant to them—from sales collateral to events and industry publications.
- Drive Global Product Adoption: Lead the market adoption of IAS's solution suite – spanning advertisers as well as publisher offerings – that deliver Protection, Performance, and Acceleration for their businesses across global markets.
- Be the Voice of the Market: Define customer pain points and market demand that will activate product investments and fuel revenue growth.
- Lead GTM Strategy: Oversee comprehensive go-to-market strategies, including product and portfolio positioning/messaging, branding, and packaging of IAS solutions.
- Shape Business Strategy: Develop the business strategy needed to deliver industry-leading outcomes-based and ad tech experiences, and structure inbound recommendations to product teams based on customer needs, competitive analysis, and market opportunity sizing.
- Enable Sales Teams: Support the field organization by developing effective marketing collateral, including solution overviews, best practice presentations, end-user training materials, whitepapers, and case studies.
- Create Compelling Content: Collaborate with Design and Marketing teams to create marketing collateral that drives adoption and engagement across our product portfolio.
- Influence Product Direction: Provide strategic input to Product and Engineering to develop ad product strategy, prioritize the roadmap, and ship products on time.
- Remove Revenue Blockers: Partner with commercial leadership to understand and eliminate barriers to revenue while providing client-facing support for customers worldwide.
- Showcase Success: Collaborate with Commercial and Product teams to develop customer success stories that demonstrate real-world impact.
- Establish Thought Leadership: Publish thought leadership content that educates advertiser decision makers while generating demand for our solutions.
- Track and Measure Success: Stand up mechanisms and create metrics to track product adoption and marketing effectiveness.
Who You Are
Required Qualifications:
- BA or BS degree (MBA or quantitative graduate degree is a plus)
- 10+ years of experience in ad tech product marketing; outcomes-centric and data signal collaboration experience strongly preferred
- Proven track record of influencing behavior across organizational levels, including cross-functional managers and senior executives
- Experience working in global markets with demonstrated empathy for diverse customer needs
- Strong aptitude for working with analytics and data, turning insights into compelling and actionable growth strategies
- Deep understanding of the media landscape with genuine passion for digital advertising
- Excellent presentation skills with comfort engaging directly with clients
- Proven ability to serve as a spokesperson at industry events and in trade media
Key Competencies:
- Strategic & Creative Thinking: You balance creativity with strategic thinking and demonstrate strong organizational skills
- Bridge Builder: You have extensive experience engaging and aligning teams cross-functionally
- Communication Excellence: You possess exceptional written and verbal communication skills, with the ability to simplify complex concepts into compelling, easy-to-understand narratives
- Customer-Centric: You understand customer pain points deeply and use that insight to inform product-market fit and drive adoption
- Agile Leader: You can manage multiple milestones and shifting requirements in a fluid, fast-moving environment while keeping senior stakeholders informed of progress
- Differentiated Positioning: You have a track record of developing crisp, highly differentiated, and compelling positioning and messaging that cuts through market noise
Why Join IAS?
At IAS, you'll be at the forefront of advertising innovation, working with cutting-edge technology and a team committed to driving measurable outcomes for the world's leading brands and platforms. You'll have the opportunity to shape the future of digital advertising solutions in an industry that's constantly evolving.
IAS Pay Transparency:
The annualized base salary ranges for the primary location, and any additional locations are listed below. Our pay ranges are based on the work location. As part of IAS compensation package, we offer a comprehensive benefits package that includes paid time off, health insurance (medical, dental, vision) as well as PPO, HSA and FSA options and 401k with employer matching contributions. All full-time employee roles include competitive compensation and are eligible for an annual bonus and/or other incentive plans. Each candidate’s compensation package is based on multiple factors, but not limited to, geography, experience, skills, job duties, and business need.
Primary Location:
US - New York, NY
Primary Location Base Pay Range:
$135,100.00 - $231,600.00 Annual
About Integral Ad Science:
Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms. IAS’s software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.
Equal Opportunity Employer:
IAS is an equal opportunity employer, committed to our diversity and inclusiveness. We will consider all qualified applicants without regard to race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability or age. We strongly encourage women, people of color, members of the LGBTQIA community, people with disabilities and veterans to apply.
California Applicant Pre-Collection Notice:
We collect personal information (PI) from you in connection with your application for employment or engagement with IAS, including the following categories of PI: identifiers, personal records, commercial information, professional or employment or engagement information, non-public education records, and inferences drawn from your PI. We collect your PI for our purposes, including performing services and operations related to your potential employment or engagement. For additional details or if you have questions, contact us at compliance@integralads.com.
Attention agency/3rd party recruiters: IAS does not accept any unsolicited resumes or candidate profiles. If you are interested in becoming an IAS recruiting partner, please send an email introducing your company to recruitingagencies@integralads.com. We will get back to you if there's interest in a partnership.
LI-Hybrid
Product Marketing Director, Core Solutions
New York, NY
About IAS
Come build the future with us! Integral Ad Science (IAS) is building the future of advertising, one innovative product, service, and idea at a time. Our team is dedicated to driving measurable outcomes for brand advertisers, agencies, publishers, and ad platforms to optimize ad experiences across formats and locales. Our omnichannel ad solutions leverage over 15 years of IAS proprietary insights and innovations to optimize marketing and business outcomes.
About the Role
We are seeking a growth-centered Product Marketing Director to join our Global Product team. In this role, you will be responsible for developing and executing go-to-market (GTM) strategies for IAS's comprehensive solutions – servicing buy- and sell-side offerings – across the open internet – including web/display, audio, etc. – with a focus on maximizing product adoption and driving revenue growth.
The IAS Product Marketing team leads the positioning strategy and drives adoption of our products and multi-product portfolio solutions, helping customers understand how our offerings can solve their business challenges. We bring the customer perspective to everything we do, diving deep into product roadmaps and developing compelling insights to illuminate the fit between advertiser needs and our offerings. We partner with internal teams across Commercial, Marketing, Communications, and Technical teams to tell those stories to advertising customers across touch points that are most relevant to them—from sales collateral to events and industry publications.
- Drive Global Product Adoption: Lead the market adoption of IAS's solution suite – spanning advertisers as well as publisher offerings – that deliver Protection, Performance, and Acceleration for their businesses across global markets.
- Be the Voice of the Market: Define customer pain points and market demand that will activate product investments and fuel revenue growth.
- Lead GTM Strategy: Oversee comprehensive go-to-market strategies, including product and portfolio positioning/messaging, branding, and packaging of IAS solutions.
- Shape Business Strategy: Develop the business strategy needed to deliver industry-leading outcomes-based and ad tech experiences, and structure inbound recommendations to product teams based on customer needs, competitive analysis, and market opportunity sizing.
- Enable Sales Teams: Support the field organization by developing effective marketing collateral, including solution overviews, best practice presentations, end-user training materials, whitepapers, and case studies.
- Create Compelling Content: Collaborate with Design and Marketing teams to create marketing collateral that drives adoption and engagement across our product portfolio.
- Influence Product Direction: Provide strategic input to Product and Engineering to develop ad product strategy, prioritize the roadmap, and ship products on time.
- Remove Revenue Blockers: Partner with commercial leadership to understand and eliminate barriers to revenue while providing client-facing support for customers worldwide.
- Showcase Success: Collaborate with Commercial and Product teams to develop customer success stories that demonstrate real-world impact.
- Establish Thought Leadership: Publish thought leadership content that educates advertiser decision makers while generating demand for our solutions.
- Track and Measure Success: Stand up mechanisms and create metrics to track product adoption and marketing effectiveness.
Who You Are
Required Qualifications:
- BA or BS degree (MBA or quantitative graduate degree is a plus)
- 10+ years of experience in ad tech product marketing; outcomes-centric and data signal collaboration experience strongly preferred
- Proven track record of influencing behavior across organizational levels, including cross-functional managers and senior executives
- Experience working in global markets with demonstrated empathy for diverse customer needs
- Strong aptitude for working with analytics and data, turning insights into compelling and actionable growth strategies
- Deep understanding of the media landscape with genuine passion for digital advertising
- Excellent presentation skills with comfort engaging directly with clients
- Proven ability to serve as a spokesperson at industry events and in trade media
Key Competencies:
- Strategic & Creative Thinking: You balance creativity with strategic thinking and demonstrate strong organizational skills
- Bridge Builder: You have extensive experience engaging and aligning teams cross-functionally
- Communication Excellence: You possess exceptional written and verbal communication skills, with the ability to simplify complex concepts into compelling, easy-to-understand narratives
- Customer-Centric: You understand customer pain points deeply and use that insight to inform product-market fit and drive adoption
- Agile Leader: You can manage multiple milestones and shifting requirements in a fluid, fast-moving environment while keeping senior stakeholders informed of progress
- Differentiated Positioning: You have a track record of developing crisp, highly differentiated, and compelling positioning and messaging that cuts through market noise
Why Join IAS?
At IAS, you'll be at the forefront of advertising innovation, working with cutting-edge technology and a team committed to driving measurable outcomes for the world's leading brands and platforms. You'll have the opportunity to shape the future of digital advertising solutions in an industry that's constantly evolving.
IAS Pay Transparency:
The annualized base salary ranges for the primary location, and any additional locations are listed below. Our pay ranges are based on the work location. As part of IAS compensation package, we offer a comprehensive benefits package that includes paid time off, health insurance (medical, dental, vision) as well as PPO, HSA and FSA options and 401k with employer matching contributions. All full-time employee roles include competitive compensation and are eligible for an annual bonus and/or other incentive plans. Each candidate’s compensation package is based on multiple factors, but not limited to, geography, experience, skills, job duties, and business need.
Primary Location:
US - New York, NY
Primary Location Base Pay Range:
$135,100.00 - $231,600.00 Annual
About Integral Ad Science:
Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms. IAS’s software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.
Equal Opportunity Employer:
IAS is an equal opportunity employer, committed to our diversity and inclusiveness. We will consider all qualified applicants without regard to race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability or age. We strongly encourage women, people of color, members of the LGBTQIA community, people with disabilities and veterans to apply.
California Applicant Pre-Collection Notice:
We collect personal information (PI) from you in connection with your application for employment or engagement with IAS, including the following categories of PI: identifiers, personal records, commercial information, professional or employment or engagement information, non-public education records, and inferences drawn from your PI. We collect your PI for our purposes, including performing services and operations related to your potential employment or engagement. For additional details or if you have questions, contact us at compliance@integralads.com.
Attention agency/3rd party recruiters: IAS does not accept any unsolicited resumes or candidate profiles. If you are interested in becoming an IAS recruiting partner, please send an email introducing your company to recruitingagencies@integralads.com. We will get back to you if there's interest in a partnership.
LI-Hybrid
Marketing Director Job Roles in New York
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Search Marketing Director Jobs in New YorkMarketing Director Jobs in New York: Frequently Asked Questions
Which companies sponsor visas for marketing directors in New York?
Large multinationals with New York headquarters are the most consistent sponsors for marketing director roles. Companies like Pfizer, JPMorgan Chase, Publicis Groupe, NBCUniversal, and major tech firms with Manhattan offices have active international hiring programs. Advertising holding companies and media conglomerates in New York are particularly active because they regularly recruit senior marketing talent from global markets.
Which visa types are most common for marketing director roles in New York?
The H-1B is the most common visa for marketing directors in New York, as the role typically qualifies as a specialty occupation requiring a bachelor's degree or higher in marketing, business, or a related field. Candidates with extraordinary recognition in their field may qualify for the O-1A. Intracompany transferees at multinational firms may use the L-1A, which is common given New York's concentration of global company headquarters.
How to find marketing director visa sponsorship jobs in New York?
Migrate Mate filters job listings specifically by visa sponsorship availability, making it straightforward to find marketing director roles in New York without sifting through positions that won't support international candidates. You can filter by state and role to surface employers who have a documented history of sponsoring senior marketing hires in the New York market, saving significant time in your search.
Which cities in New York have the most marketing director sponsorship jobs?
Manhattan accounts for the overwhelming majority of marketing director sponsorship opportunities in New York, concentrated in Midtown and the Flatiron District where media, advertising, finance, and tech companies cluster. Brooklyn has seen growing demand, particularly from direct-to-consumer brands and startups. Outside New York City, opportunities are limited, though some pharmaceutical and healthcare companies near White Plains and Long Island post senior marketing roles.
Are there any state-specific considerations for marketing director sponsorship in New York?
New York employers sponsoring H-1B workers must meet Department of Labor prevailing wage requirements specific to the New York City metro area, which reflect the high cost of living and competitive senior talent market. New York's concentration of advertising agencies, financial services firms, and media companies also means marketing director roles are often tied to industry-specific degree expectations that affect specialty occupation determinations during the petition process.
What is the prevailing wage for sponsored marketing director jobs in New York?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.
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