Marketing Director Visa Sponsorship Jobs in New York
New York is one of the most active markets for marketing director visa sponsorship, driven by global headquarters in Manhattan, major media and advertising conglomerates, and fast-growing tech companies across Brooklyn and Midtown. Employers including NBCUniversal, Publicis Groupe, and Spotify regularly hire senior marketing talent and have established international hiring infrastructure to support sponsorship.
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Get Access To All JobsLOCATION: US – Atlanta
US – Austin
US – New York
US – Miami
TYPE: Full time
WORK SHIFT: Hybrid
POSTED: July 29, 2026
ID: JR0131141
Overview
At Western Union, we’re more than a trusted name in global payments. We’re moving beyond remittances, beyond cash, and beyond the expectations of our customers.
Our talented teams enable us to transform into a digital-first company, built on the strength of our retail foundation and powered by next-generation payments. All this with the goal of helping people prosper.
Our customers inspire us to push boundaries and create services that make life easier and communities stronger. Wherever you are in the world, we’re committed to shaping the next generation of financial experiences.
Join us as we go beyond and be part of a team that’s redefining what’s possible.
Are you a marketing analytics leader who can turn performance data into clear investment decisions and scalable growth strategies? Western Union is seeking a Director, Marketing Analytics to lead measurement, performance analytics, attribution, experimentation, and customer lifecycle insights across digital marketing channels. This leader will help determine how channels are performing, which channels are most efficient, where incremental growth exists, and which opportunities can scale while improving return on marketing spend, customer acquisition, engagement, retention, and lifetime value.
ROLE RESPONSIBILITIES
As a key member of Western Union's Digital organization, this role leads marketing analytics and performance measurement to guide marketing investment decisions, optimize channel mix, and identify scalable growth opportunities. The Director will partner closely with marketing, product, finance, data science, and go-to-market leaders to embed analytics into planning, execution, and ongoing performance management.
- Lead the marketing analytics strategy and roadmap, partnering with marketing leadership to guide investment decisions, growth priorities, performance measurement, and channel optimization.
- Own performance analytics across digital and offline channels, assessing how campaigns and channels are performing, which channels are most efficient, which are underperforming, and which can scale profitably.
- Develop and improve attribution, media mix modeling, incrementality testing, ROI measurement, forecasting, and test-and-learn frameworks to quantify marketing impact and optimize spend.
- Drive customer lifecycle marketing analytics across acquisition, onboarding, engagement, retention, reactivation, lifetime value, and segmentation, including LCM performance measurement and optimization.
- Build experimentation frameworks, dashboards, and insights delivery mechanisms that help stakeholders understand marketing performance, customer behavior, funnel health, and growth opportunities.
- Translate complex analysis into clear, executive-ready recommendations that support decisions on channel mix, budget allocation, audience strategy, creative effectiveness, and scaling opportunities.
- Partner with Marketing, Digital Product, Finance, Engineering, Data Science, and regional teams to ensure analytics are embedded into campaign planning, performance reviews, and business operating rhythms.
- Lead, coach, and develop a high-performing marketing analytics team while establishing governance, data quality standards, scalable measurement practices, and consistent reporting routines.
ROLE REQUIREMENTS
- Bachelor's degree in a quantitative field such as economics, statistics, engineering, data science, analytics, business, or a related discipline required; master's degree or MBA preferred.
- 10-12+ years of experience in marketing analytics, growth analytics, data science, performance marketing analytics, or related analytical roles, with 3-5+ years in leadership roles.
- Deep marketing analytics experience, especially performance analytics across channels, including the ability to evaluate channel performance, efficiency, incrementality, scalability, and return on marketing spend.
- Advanced knowledge of marketing attribution, media mix modeling, incrementality testing, experimentation design, customer segmentation, LTV modeling, funnel analytics, and marketing ROI measurement.
- Experience supporting customer lifecycle marketing, including acquisition, onboarding, engagement, retention, reactivation, personalization, and lifecycle performance optimization.
- Strong technical capability with SQL and BI/data visualization tools such as Tableau or Power BI; Python/R and experience with large-scale data environments strongly preferred.
- Proven ability to connect analytics to business outcomes, translating data into recommendations that improve customer growth, marketing efficiency, channel mix, retention, LTV, and commercial performance.
- Experience in digital, fintech, payments, consumer technology, marketplace, e-commerce, or other high-scale B2C environments preferred.
- Strong stakeholder management and executive communication skills, with the ability to influence marketing, product, finance, data science, and go-to-market leaders.
- Demonstrated ability to lead teams, develop talent, establish measurement standards, and build scalable analytics practices in a matrixed environment.
WORK SHIFT
HYBRID – Western Union values in-person collaboration, problem solving, and ideation whenever possible. We believe this fosters common ways of working and supports how we execute initiatives for our customers. The expectation is to work from the office a minimum of three days a week.
BENEFITS AND OTHER DETAILS
Benefits
You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few. Please see the benefits below specific to your country. If applicable, additional role-specific benefits will be mentioned during your interview process or in an offer of employment.
Your United States specific benefits include:
- Paid Time Off
- Medical, Dental and Life Insurance
- Tuition Assistance Program
- Student Loan Repayment (below manager level only)
- Parental Leave
- One day volunteer time off
- $0 Money Transfer Fee Discount Code – Quarterly
- Recognition Program “Game Changers”
- Employee Discount Program
- Global Adoption Assistance
- Global Scholarship Awards Program
- 401K plan
For residents of Colorado, California, Connecticut, Delaware, Minnesota, and Pennsylvania: Please do not respond to any questions on this initial application that may seek age-identifying information such as age, date of birth, or dates of school attendance or graduation. You may also redact this information from any materials you submit during the application process. You will not be penalized for redacting or removing this information.
SALARY
The on-target earnings range is $275,000-$315,000 per year, which includes a base salary and short-term and long-term incentives that align with individual and company performance. Actual salaries will vary based on candidates’ qualifications, skills, and competencies.
OTHER DETAILS
As part of the application process, all applicants are required to take assessments. Western Union has partnered with a 3rd party provider to administer these tests. Applicants will need to provide their name and email address in order to process the assessments. If you have any questions, you may reach out to careers@westernunion.com.
We are passionate about honoring our employee's identity and fostering a feeling of belonging. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.
LI-KS1 #LI-Hybrid
Estimated Job Posting End Date:
08-31-2026
This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.
LOCATION: US – Atlanta
US – Austin
US – New York
US – Miami
TYPE: Full time
WORK SHIFT: Hybrid
POSTED: July 29, 2026
ID: JR0131141
Overview
At Western Union, we’re more than a trusted name in global payments. We’re moving beyond remittances, beyond cash, and beyond the expectations of our customers.
Our talented teams enable us to transform into a digital-first company, built on the strength of our retail foundation and powered by next-generation payments. All this with the goal of helping people prosper.
Our customers inspire us to push boundaries and create services that make life easier and communities stronger. Wherever you are in the world, we’re committed to shaping the next generation of financial experiences.
Join us as we go beyond and be part of a team that’s redefining what’s possible.
Are you a marketing analytics leader who can turn performance data into clear investment decisions and scalable growth strategies? Western Union is seeking a Director, Marketing Analytics to lead measurement, performance analytics, attribution, experimentation, and customer lifecycle insights across digital marketing channels. This leader will help determine how channels are performing, which channels are most efficient, where incremental growth exists, and which opportunities can scale while improving return on marketing spend, customer acquisition, engagement, retention, and lifetime value.
ROLE RESPONSIBILITIES
As a key member of Western Union's Digital organization, this role leads marketing analytics and performance measurement to guide marketing investment decisions, optimize channel mix, and identify scalable growth opportunities. The Director will partner closely with marketing, product, finance, data science, and go-to-market leaders to embed analytics into planning, execution, and ongoing performance management.
- Lead the marketing analytics strategy and roadmap, partnering with marketing leadership to guide investment decisions, growth priorities, performance measurement, and channel optimization.
- Own performance analytics across digital and offline channels, assessing how campaigns and channels are performing, which channels are most efficient, which are underperforming, and which can scale profitably.
- Develop and improve attribution, media mix modeling, incrementality testing, ROI measurement, forecasting, and test-and-learn frameworks to quantify marketing impact and optimize spend.
- Drive customer lifecycle marketing analytics across acquisition, onboarding, engagement, retention, reactivation, lifetime value, and segmentation, including LCM performance measurement and optimization.
- Build experimentation frameworks, dashboards, and insights delivery mechanisms that help stakeholders understand marketing performance, customer behavior, funnel health, and growth opportunities.
- Translate complex analysis into clear, executive-ready recommendations that support decisions on channel mix, budget allocation, audience strategy, creative effectiveness, and scaling opportunities.
- Partner with Marketing, Digital Product, Finance, Engineering, Data Science, and regional teams to ensure analytics are embedded into campaign planning, performance reviews, and business operating rhythms.
- Lead, coach, and develop a high-performing marketing analytics team while establishing governance, data quality standards, scalable measurement practices, and consistent reporting routines.
ROLE REQUIREMENTS
- Bachelor's degree in a quantitative field such as economics, statistics, engineering, data science, analytics, business, or a related discipline required; master's degree or MBA preferred.
- 10-12+ years of experience in marketing analytics, growth analytics, data science, performance marketing analytics, or related analytical roles, with 3-5+ years in leadership roles.
- Deep marketing analytics experience, especially performance analytics across channels, including the ability to evaluate channel performance, efficiency, incrementality, scalability, and return on marketing spend.
- Advanced knowledge of marketing attribution, media mix modeling, incrementality testing, experimentation design, customer segmentation, LTV modeling, funnel analytics, and marketing ROI measurement.
- Experience supporting customer lifecycle marketing, including acquisition, onboarding, engagement, retention, reactivation, personalization, and lifecycle performance optimization.
- Strong technical capability with SQL and BI/data visualization tools such as Tableau or Power BI; Python/R and experience with large-scale data environments strongly preferred.
- Proven ability to connect analytics to business outcomes, translating data into recommendations that improve customer growth, marketing efficiency, channel mix, retention, LTV, and commercial performance.
- Experience in digital, fintech, payments, consumer technology, marketplace, e-commerce, or other high-scale B2C environments preferred.
- Strong stakeholder management and executive communication skills, with the ability to influence marketing, product, finance, data science, and go-to-market leaders.
- Demonstrated ability to lead teams, develop talent, establish measurement standards, and build scalable analytics practices in a matrixed environment.
WORK SHIFT
HYBRID – Western Union values in-person collaboration, problem solving, and ideation whenever possible. We believe this fosters common ways of working and supports how we execute initiatives for our customers. The expectation is to work from the office a minimum of three days a week.
BENEFITS AND OTHER DETAILS
Benefits
You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few. Please see the benefits below specific to your country. If applicable, additional role-specific benefits will be mentioned during your interview process or in an offer of employment.
Your United States specific benefits include:
- Paid Time Off
- Medical, Dental and Life Insurance
- Tuition Assistance Program
- Student Loan Repayment (below manager level only)
- Parental Leave
- One day volunteer time off
- $0 Money Transfer Fee Discount Code – Quarterly
- Recognition Program “Game Changers”
- Employee Discount Program
- Global Adoption Assistance
- Global Scholarship Awards Program
- 401K plan
For residents of Colorado, California, Connecticut, Delaware, Minnesota, and Pennsylvania: Please do not respond to any questions on this initial application that may seek age-identifying information such as age, date of birth, or dates of school attendance or graduation. You may also redact this information from any materials you submit during the application process. You will not be penalized for redacting or removing this information.
SALARY
The on-target earnings range is $275,000-$315,000 per year, which includes a base salary and short-term and long-term incentives that align with individual and company performance. Actual salaries will vary based on candidates’ qualifications, skills, and competencies.
OTHER DETAILS
As part of the application process, all applicants are required to take assessments. Western Union has partnered with a 3rd party provider to administer these tests. Applicants will need to provide their name and email address in order to process the assessments. If you have any questions, you may reach out to careers@westernunion.com.
We are passionate about honoring our employee's identity and fostering a feeling of belonging. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.
LI-KS1 #LI-Hybrid
Estimated Job Posting End Date:
08-31-2026
This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.
Marketing Director Job Roles in New York
See all 1,078+ Marketing Director Jobs in New York
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Search Marketing Director Jobs in New YorkMarketing Director Jobs in New York: Frequently Asked Questions
Which companies sponsor visas for marketing directors in New York?
Large multinationals with New York headquarters are the most consistent sponsors for marketing director roles. Companies like Pfizer, JPMorgan Chase, Publicis Groupe, NBCUniversal, and major tech firms with Manhattan offices have active international hiring programs. Advertising holding companies and media conglomerates in New York are particularly active because they regularly recruit senior marketing talent from global markets.
Which visa types are most common for marketing director roles in New York?
The H-1B visa is the most common visa for marketing directors in New York, as the role typically qualifies as a specialty occupation requiring a bachelor's degree or higher in marketing, business, or a related field. Candidates with extraordinary recognition in their field may qualify for the O-1A. Intracompany transferees at multinational firms may use the L-1A, which is common given New York's concentration of global company headquarters.
How to find marketing director visa sponsorship jobs in New York?
Migrate Mate filters job listings specifically by visa sponsorship availability, making it straightforward to find marketing director roles in New York without sifting through positions that won't support international candidates. You can filter by state and role to surface employers who have a documented history of sponsoring senior marketing hires in the New York market, saving significant time in your search.
Which cities in New York have the most marketing director sponsorship jobs?
Manhattan accounts for the overwhelming majority of marketing director sponsorship opportunities in New York, concentrated in Midtown and the Flatiron District where media, advertising, finance, and tech companies cluster. Brooklyn has seen growing demand, particularly from direct-to-consumer brands and startups. Outside New York City, opportunities are limited, though some pharmaceutical and healthcare companies near White Plains and Long Island post senior marketing roles.
Are there any state-specific considerations for marketing director sponsorship in New York?
New York employers sponsoring H-1B workers must meet Department of Labor prevailing wage requirements specific to the New York City metro area, which reflect the high cost of living and competitive senior talent market. New York's concentration of advertising agencies, financial services firms, and media companies also means marketing director roles are often tied to industry-specific degree expectations that affect specialty occupation determinations during the petition process.
What is the prevailing wage for sponsored marketing director jobs in New York?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.