Social Media Marketing Visa Sponsorship Jobs in Massachusetts
Social media marketing visa sponsorship jobs in Massachusetts are concentrated in Boston, where employers like HubSpot, Wayfair, and Chewy have established significant marketing teams. Cambridge's biotech and edtech sectors also hire social media specialists. Massachusetts universities and the city's dense agency scene create steady demand for international marketing talent.
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Get Access To All JobsIPG Photonics is revolutionizing the laser industry as the pioneering developer and leading producer of fiber lasers and amplifiers. Headquartered in Marlborough, MA, IPG has over 4,800 employees in more than 30 locations around the world. We aspire to work together with our employees and customers to apply light in ways that improve life.
Our mission is to develop innovative laser solutions to make the world a better place. To accomplish this mission, we are committed to attracting and retaining the best talent and an engaged and thriving workforce that drives a sustainable future for our company and society.
Working at IPG Photonics you can expect challenging projects, a motivating and friendly environment, and competitive benefits. We are currently seeking a Digital & Social Media Specialist to develop and manage both our social media channels and web content. This role is responsible for creating content for social media, working cross-functionally to facilitate video and photo shoots as well as assisting in the management of the IPG website. This position will report to the Director of Strategy and work across multiple product lines and markets.
This is a hands-on Paid Social Media Marketing role, with a strong emphasis on planning, executing, and optimizing paid social campaigns, particularly on LinkedIn.
Responsibilities
Social Media:
- Plan, execute, and optimize paid social media campaigns, with a primary focus on LinkedIn advertising (sponsored content, lead gen forms, and campaign manager tools)
- Manage posting to social media accounts, including directing customer questions to the appropriate department and drafting relevant responses
- Influence and recommend strategy shifts based on metrics and the “pulse” of the industry
- Write SEO-friendly headlines, video titles, video descriptions and additional copy that align with and are optimized for individual social media platforms
- Manage and promote the Social Media Employee Advocacy Program. Create and distribute social media assets for internal employees
- Oversee the social media persona and stay up to date on best practices
Websites:
- Develop and customize web pages across product lines, solutions and industries. Ensure compliance with and implement on-page SEO best practices.
- Adhere to design guidelines and standards to establish best practices
- Maintain the appearance of websites by enforcing content standards
- Stay current with web development trends, tools, and best practices
Creative & Collaboration:
- Partner with Content and Creative teams to facilitate the development of social media specific content (video, graphics, etc.)
- Work with product management and marketing teams to identify, vet and strategize use of social media influencers
- Partner with internal communications to align messaging
Project Management:
- Create, maintain, and share a social media content calendar with the most up-to-date publication schedule
- Traffick social media projects, ensuring assets are created, reviewed and approved per deadlines and in alignment with IPG standards
- Coordinate with regional marketing teams to create and manage global social content
Measurement & Reporting:
- Track, analyze, and report on paid social campaign performance, including LinkedIn campaign metrics; optimize based on ROI, engagement, and lead generation performance
- Create monthly and quarterly reports on social media analytics and trends
- Translate performance insights into creative direction and messaging
- Improve campaign testing velocity, creative iteration, and deployment processes
EDUCATION & EXPERIENCE
- Bachelor's degree in Marketing, Public Relations, Journalism or related field
- A minimum of 3 – 5 years of relevant experience with a B2B company
- Required: Hands-on experience managing paid social campaigns, specifically within LinkedIn Campaign Manager
- Very nice to have: Experience with Google Ads and Meta (Facebook/Instagram) paid advertising platforms
- Proven experience running paid campaigns across major social platforms (with LinkedIn required)
- Proficient in translating objectives into tactics
- Experience in budget allocation, platform strategy, and planning across multiple channels
- Proficient in content management, DAM experience is a plus
- Proven experience running paid campaigns across major social platforms
- Social media video editing skills, with published clips for established social media platforms
- Strong understanding of SEO, web accessibility, and responsive design principles
- Experience creating structured content, user flows, and scalable design systems
- Good understanding of webpage design and content
- Strong aesthetic eye for social media graphics and the ability to work in Adobe applications
- Outstanding executive demeanor, able to influence key collaborators and encourage cross-functional teams
- Strong presentation, communication, and organization skills
- Skilled at working in a fast-paced environment, pivoting quickly as needs change
- Occasional travel ~10% may be required
Req Benefits: Pay Range: The pay range on this posting applies to the role in the primary location specified. If the candidate would ultimately work outside of the primary location posted, the applicable range could differ. Actual starting pay is determined by a number of factors including relevant skills, qualifications, and experience. Other Compensation: Employees in this role are eligible for additional rewards which could include: Annual Discretionary Bonus or Sales Bonus as Applicable
Benefits Provided: All Regular US employees receive:
- Paid vacation time accrued based on years of service
- Paid sick time
- 12 (twelve) Paid Holidays Each Calendar Year Prorated for reduced hour schedules
Additional Benefits Offered: IPG also offers access to:
- Medical, dental, and vision insurance plans with options for HSA/FSA
- Dependent Care FSA
- Paid Basic Life and AD&D Insurance
- Short-term and Long-term Disability insurance
- 401(k) plan with Company matching
- Employee Stock Purchase Plan (ESPP)
- Tuition Reimbursement Program
- Employee Assistance Program (EAP)
- Adoption Assistance
- Pet Insurance
- Parental Bonding Leave
- Bright Horizons Backup Care
- Bright Horizons College Coach *Benefits eligibility may differ by program for reduced hour schedules.
Deadline and How to Apply: This job posting will remain active until a candidate is identified and/or the Company rescinds the job posting. For full consideration, please click on the link to apply.
IPG Photonics is revolutionizing the laser industry as the pioneering developer and leading producer of fiber lasers and amplifiers. Headquartered in Marlborough, MA, IPG has over 4,800 employees in more than 30 locations around the world. We aspire to work together with our employees and customers to apply light in ways that improve life.
Our mission is to develop innovative laser solutions to make the world a better place. To accomplish this mission, we are committed to attracting and retaining the best talent and an engaged and thriving workforce that drives a sustainable future for our company and society.
Working at IPG Photonics you can expect challenging projects, a motivating and friendly environment, and competitive benefits. We are currently seeking a Digital & Social Media Specialist to develop and manage both our social media channels and web content. This role is responsible for creating content for social media, working cross-functionally to facilitate video and photo shoots as well as assisting in the management of the IPG website. This position will report to the Director of Strategy and work across multiple product lines and markets.
This is a hands-on Paid Social Media Marketing role, with a strong emphasis on planning, executing, and optimizing paid social campaigns, particularly on LinkedIn.
Responsibilities
Social Media:
- Plan, execute, and optimize paid social media campaigns, with a primary focus on LinkedIn advertising (sponsored content, lead gen forms, and campaign manager tools)
- Manage posting to social media accounts, including directing customer questions to the appropriate department and drafting relevant responses
- Influence and recommend strategy shifts based on metrics and the “pulse” of the industry
- Write SEO-friendly headlines, video titles, video descriptions and additional copy that align with and are optimized for individual social media platforms
- Manage and promote the Social Media Employee Advocacy Program. Create and distribute social media assets for internal employees
- Oversee the social media persona and stay up to date on best practices
Websites:
- Develop and customize web pages across product lines, solutions and industries. Ensure compliance with and implement on-page SEO best practices.
- Adhere to design guidelines and standards to establish best practices
- Maintain the appearance of websites by enforcing content standards
- Stay current with web development trends, tools, and best practices
Creative & Collaboration:
- Partner with Content and Creative teams to facilitate the development of social media specific content (video, graphics, etc.)
- Work with product management and marketing teams to identify, vet and strategize use of social media influencers
- Partner with internal communications to align messaging
Project Management:
- Create, maintain, and share a social media content calendar with the most up-to-date publication schedule
- Traffick social media projects, ensuring assets are created, reviewed and approved per deadlines and in alignment with IPG standards
- Coordinate with regional marketing teams to create and manage global social content
Measurement & Reporting:
- Track, analyze, and report on paid social campaign performance, including LinkedIn campaign metrics; optimize based on ROI, engagement, and lead generation performance
- Create monthly and quarterly reports on social media analytics and trends
- Translate performance insights into creative direction and messaging
- Improve campaign testing velocity, creative iteration, and deployment processes
EDUCATION & EXPERIENCE
- Bachelor's degree in Marketing, Public Relations, Journalism or related field
- A minimum of 3 – 5 years of relevant experience with a B2B company
- Required: Hands-on experience managing paid social campaigns, specifically within LinkedIn Campaign Manager
- Very nice to have: Experience with Google Ads and Meta (Facebook/Instagram) paid advertising platforms
- Proven experience running paid campaigns across major social platforms (with LinkedIn required)
- Proficient in translating objectives into tactics
- Experience in budget allocation, platform strategy, and planning across multiple channels
- Proficient in content management, DAM experience is a plus
- Proven experience running paid campaigns across major social platforms
- Social media video editing skills, with published clips for established social media platforms
- Strong understanding of SEO, web accessibility, and responsive design principles
- Experience creating structured content, user flows, and scalable design systems
- Good understanding of webpage design and content
- Strong aesthetic eye for social media graphics and the ability to work in Adobe applications
- Outstanding executive demeanor, able to influence key collaborators and encourage cross-functional teams
- Strong presentation, communication, and organization skills
- Skilled at working in a fast-paced environment, pivoting quickly as needs change
- Occasional travel ~10% may be required
Req Benefits: Pay Range: The pay range on this posting applies to the role in the primary location specified. If the candidate would ultimately work outside of the primary location posted, the applicable range could differ. Actual starting pay is determined by a number of factors including relevant skills, qualifications, and experience. Other Compensation: Employees in this role are eligible for additional rewards which could include: Annual Discretionary Bonus or Sales Bonus as Applicable
Benefits Provided: All Regular US employees receive:
- Paid vacation time accrued based on years of service
- Paid sick time
- 12 (twelve) Paid Holidays Each Calendar Year Prorated for reduced hour schedules
Additional Benefits Offered: IPG also offers access to:
- Medical, dental, and vision insurance plans with options for HSA/FSA
- Dependent Care FSA
- Paid Basic Life and AD&D Insurance
- Short-term and Long-term Disability insurance
- 401(k) plan with Company matching
- Employee Stock Purchase Plan (ESPP)
- Tuition Reimbursement Program
- Employee Assistance Program (EAP)
- Adoption Assistance
- Pet Insurance
- Parental Bonding Leave
- Bright Horizons Backup Care
- Bright Horizons College Coach *Benefits eligibility may differ by program for reduced hour schedules.
Deadline and How to Apply: This job posting will remain active until a candidate is identified and/or the Company rescinds the job posting. For full consideration, please click on the link to apply.
Social Media Marketing Job Roles in Massachusetts
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Search Social Media Marketing Jobs in MassachusettsSocial Media Marketing Jobs in Massachusetts: Frequently Asked Questions
Which companies sponsor visas for social media marketers in Massachusetts?
Boston-headquartered companies with documented H-1B visa sponsorship histories include HubSpot, Wayfair, and Chewy, all of which maintain sizable in-house marketing teams. Large employers in financial services, biotech, and higher education, such as Fidelity Investments, Biogen, and Boston University, have also sponsored marketing roles. Agency groups with Boston offices, including those under major holding companies, occasionally sponsor as well.
Which visa types are most common for social media marketing roles in Massachusetts?
The H-1B is the most common visa for social media marketing positions in Massachusetts, as employers can argue the role qualifies as a specialty occupation requiring at minimum a bachelor's degree in marketing, communications, or a related field. F-1 graduates on OPT or STEM OPT can work in these roles before H-1B sponsorship. The O-1A is an option for marketers with demonstrable recognition in the field, though it requires substantial evidence.
How to find social media marketing visa sponsorship jobs in Massachusetts?
Migrate Mate filters job listings specifically by visa sponsorship status, so you can search social media marketing roles in Massachusetts without sorting through employers who don't sponsor. The platform is built for international candidates, meaning listings are curated for sponsorship likelihood. Focusing your search on Boston and Cambridge will surface the highest concentration of Massachusetts opportunities, particularly at tech and e-commerce companies.
Which cities in Massachusetts have the most social media marketing sponsorship jobs?
Boston accounts for the large majority of social media marketing sponsorship opportunities in Massachusetts, given its concentration of tech companies, financial institutions, healthcare organizations, and marketing agencies. Cambridge is a secondary hub, particularly through its biotech and edtech employers. Worcester and Burlington have smaller but growing marketing teams tied to the state's healthcare and technology sectors.
Are there any Massachusetts-specific considerations for social media marketing visa sponsorship?
Massachusetts employers sponsoring H-1B workers must pay the Department of Labor prevailing wage for the specific role and metropolitan area, which in the Boston-Cambridge-Newton metro tends to reflect a high cost-of-living market. The state's strong university pipeline, including Boston University, Northeastern, and Emerson College, means many employers are familiar with OPT-to-H-1B transitions for marketing hires. Social media roles tied to content strategy or digital analytics tend to have stronger specialty occupation arguments than purely execution-focused positions.
What is the prevailing wage for sponsored social media marketing jobs in Massachusetts?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.