Brand Marketing Visa Sponsorship Jobs in New York
New York is one of the top markets for brand marketing professionals seeking visa sponsorship, with major employers spanning consumer goods, media, fashion, and technology. Companies like L'Oreal, Estee Lauder, ViacomCBS, and Spotify regularly hire internationally. Manhattan and Brooklyn anchor most opportunities, with a dense concentration of global brand headquarters and agency networks.
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Get Access To All Jobs#MaesaMagic
The next gen beauty company, Maesa is transforming the industry by incubating and growing meaningful, innovative brands and making prestige beauty accessible. Maesa believes beauty ignites inspiration, creativity, imagination, and connection, sparking new ideas and possibilities, and meeting unmet consumer needs. Through best-in-class design, formulation, brand creation and marketing capabilities, Maesa delivers new, better and different products with an unsurpassed speed to market. Maesa works with a variety of retailers to create and launch brands across beauty and wellness categories. The current portfolio includes Kristin Ess, Hairitage by Mindy McKnight, Fine'ry, Being Frenshe, MIX:BAR and Niches & Nooks among other brands.
About the Role
We are seeking a passionate and driven Associate Brand Marketing Manager to join our team and support the next stage of growth for Being Frenshe. This role is ideal for a consumer products and wellness enthusiast who thrives in a fast-paced, high-impact environment and is eager to help shape brand positioning, support compelling campaigns, and contribute to impactful product marketing initiatives.
As an Associate Brand Marketing Manager, you will play a key role in executing 360° marketing programs—from ideation through launch—with a focus on building brand awareness, driving conversion, developing compelling brand assets, and collaborating closely with internal teams and agency partners. You'll also support retail marketing efforts, including sell-in materials, in-store merchandising programs, and performance tracking.
In addition, you will contribute to the ideation and execution support of social media content and influencer activations, helping ensure that brand messaging remains strong, engaging, and consistent across all consumer touchpoints.
Highly organized and detail-oriented, you will manage timelines, budgets, sales and cross-functional coordination to ensure flawless execution and measurable business impact.
This role is based in our Manhattan office and requires on-site presence 3 days per week.
Key Responsibilities
- Brand Plans Execution – Support the development and execution of brand marketing strategies, ensuring alignment with business goals and market trends.
- Campaign Management – Assist in planning and detailed execution of marketing campaigns, including retail, digital, and PR initiatives.
- Retail & E-Commerce Marketing – Assist in developing retailer-specific marketing plans, in-store displays, and digital strategies, ratings & reviews to drive sales and visibility.
- Commercial readiness – Own commercial readiness for new product launches, ensuring all product, PDP, content, and retail needs are aligned and launch-ready.
- Creative Development – In partnership with the Creative Team, develop compelling brand assets, including in-store displays, advertising materials, events and brand photoshoots.
- Influencer & Social Media – Contribute to the ideation and support the execution of social media content and influencer activations, ensuring content is engaging, on-brand, and consistent across all touchpoints in collaboration with internal teams.
- Supporting Consumer & Community Engagement – Drive brand love and product education through our consumer & social communities via events and customer service.
- Market & Trend Analysis – Stay informed on relevant trends, competitive landscape, and consumer insights to identify strategic opportunities.
- Performance Tracking – Analyze marketing campaign performance, consumer feedback, and sales data to optimize strategies and ROI.
- Brand + Product Management – Own product management and brand materials, ensuring product information, decks, and resources are accurate, up to date, and available to support key brand initiatives.
Qualifications & Requirements
- Bachelor's Degree in related field of study
- 2-3 years of brand marketing/brand management experience; CPG experience preferred.
- Strong understanding of brand storytelling, creative briefing, digital marketing, influencer marketing, and product positioning.
- Excellent communication and collaboration skills to work across teams.
- Highly organized and detail-oriented with strong project management skills and the ability to juggle multiple priorities.
- Skilled in creating marketing collateral & presentations.
- Strong proficiency in Microsoft Office: Power Point, Excel, Word.
- Digitally savvy with experience working with mass retailers, e-commerce, and social media platforms.
- Social media savvy, knowledge of beauty and category trends on TikTok.
- Flexibility and willingness to take on additional responsibilities when needed.
What We Offer
$75,000/yr - $85,000/yr. Exact compensation may vary based on skills, experience, and location. This position is eligible for participation in a discretionary bonus plan based on individual and company performance.
Maesa offers a variety of benefits to eligible employees. Employees can choose to enroll in health insurance coverage, wellness programs, life and disability insurance, and retirement savings plans. Through generous paid time off, a hybrid office setup, and paid leave options, Maesa encourages wellness and balance among employees.
Our Commitment to You
At Maesa, we live by our values of collaboration, curiosity, game-changing, creativity, and discipline. We believe our people and partners are a creative force that catalyzes the possibilities in beauty to break through traditional limits and discover the "new" without restriction. We prioritize creating and fostering a welcoming environment for employees, partners, ideas, approaches, and endeavors — all through a spirit of warmth and inclusivity. As set forth in Maesa's Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
Our EVP
Maesa is the next-gen beauty company, where bold ideas become beautiful brands. We ignite the dreamer and doer in each of us. We move at the speed of culture to push boundaries and redefine possibilities unleashing #maesamagic everyday. By fostering a start-up spirit, we equip everyone to lead with accountability & execute with excellence. We champion each voice and empower every journey, creating an environment where we celebrate diversity of thinking, calculated risk taking, and cutting-edge innovation. Growth is personal, intentional, and limitless.
#MaesaMagic
The next gen beauty company, Maesa is transforming the industry by incubating and growing meaningful, innovative brands and making prestige beauty accessible. Maesa believes beauty ignites inspiration, creativity, imagination, and connection, sparking new ideas and possibilities, and meeting unmet consumer needs. Through best-in-class design, formulation, brand creation and marketing capabilities, Maesa delivers new, better and different products with an unsurpassed speed to market. Maesa works with a variety of retailers to create and launch brands across beauty and wellness categories. The current portfolio includes Kristin Ess, Hairitage by Mindy McKnight, Fine'ry, Being Frenshe, MIX:BAR and Niches & Nooks among other brands.
About the Role
We are seeking a passionate and driven Associate Brand Marketing Manager to join our team and support the next stage of growth for Being Frenshe. This role is ideal for a consumer products and wellness enthusiast who thrives in a fast-paced, high-impact environment and is eager to help shape brand positioning, support compelling campaigns, and contribute to impactful product marketing initiatives.
As an Associate Brand Marketing Manager, you will play a key role in executing 360° marketing programs—from ideation through launch—with a focus on building brand awareness, driving conversion, developing compelling brand assets, and collaborating closely with internal teams and agency partners. You'll also support retail marketing efforts, including sell-in materials, in-store merchandising programs, and performance tracking.
In addition, you will contribute to the ideation and execution support of social media content and influencer activations, helping ensure that brand messaging remains strong, engaging, and consistent across all consumer touchpoints.
Highly organized and detail-oriented, you will manage timelines, budgets, sales and cross-functional coordination to ensure flawless execution and measurable business impact.
This role is based in our Manhattan office and requires on-site presence 3 days per week.
Key Responsibilities
- Brand Plans Execution – Support the development and execution of brand marketing strategies, ensuring alignment with business goals and market trends.
- Campaign Management – Assist in planning and detailed execution of marketing campaigns, including retail, digital, and PR initiatives.
- Retail & E-Commerce Marketing – Assist in developing retailer-specific marketing plans, in-store displays, and digital strategies, ratings & reviews to drive sales and visibility.
- Commercial readiness – Own commercial readiness for new product launches, ensuring all product, PDP, content, and retail needs are aligned and launch-ready.
- Creative Development – In partnership with the Creative Team, develop compelling brand assets, including in-store displays, advertising materials, events and brand photoshoots.
- Influencer & Social Media – Contribute to the ideation and support the execution of social media content and influencer activations, ensuring content is engaging, on-brand, and consistent across all touchpoints in collaboration with internal teams.
- Supporting Consumer & Community Engagement – Drive brand love and product education through our consumer & social communities via events and customer service.
- Market & Trend Analysis – Stay informed on relevant trends, competitive landscape, and consumer insights to identify strategic opportunities.
- Performance Tracking – Analyze marketing campaign performance, consumer feedback, and sales data to optimize strategies and ROI.
- Brand + Product Management – Own product management and brand materials, ensuring product information, decks, and resources are accurate, up to date, and available to support key brand initiatives.
Qualifications & Requirements
- Bachelor's Degree in related field of study
- 2-3 years of brand marketing/brand management experience; CPG experience preferred.
- Strong understanding of brand storytelling, creative briefing, digital marketing, influencer marketing, and product positioning.
- Excellent communication and collaboration skills to work across teams.
- Highly organized and detail-oriented with strong project management skills and the ability to juggle multiple priorities.
- Skilled in creating marketing collateral & presentations.
- Strong proficiency in Microsoft Office: Power Point, Excel, Word.
- Digitally savvy with experience working with mass retailers, e-commerce, and social media platforms.
- Social media savvy, knowledge of beauty and category trends on TikTok.
- Flexibility and willingness to take on additional responsibilities when needed.
What We Offer
$75,000/yr - $85,000/yr. Exact compensation may vary based on skills, experience, and location. This position is eligible for participation in a discretionary bonus plan based on individual and company performance.
Maesa offers a variety of benefits to eligible employees. Employees can choose to enroll in health insurance coverage, wellness programs, life and disability insurance, and retirement savings plans. Through generous paid time off, a hybrid office setup, and paid leave options, Maesa encourages wellness and balance among employees.
Our Commitment to You
At Maesa, we live by our values of collaboration, curiosity, game-changing, creativity, and discipline. We believe our people and partners are a creative force that catalyzes the possibilities in beauty to break through traditional limits and discover the "new" without restriction. We prioritize creating and fostering a welcoming environment for employees, partners, ideas, approaches, and endeavors — all through a spirit of warmth and inclusivity. As set forth in Maesa's Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
Our EVP
Maesa is the next-gen beauty company, where bold ideas become beautiful brands. We ignite the dreamer and doer in each of us. We move at the speed of culture to push boundaries and redefine possibilities unleashing #maesamagic everyday. By fostering a start-up spirit, we equip everyone to lead with accountability & execute with excellence. We champion each voice and empower every journey, creating an environment where we celebrate diversity of thinking, calculated risk taking, and cutting-edge innovation. Growth is personal, intentional, and limitless.
Brand Marketing Job Roles in New York
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Search Brand Marketing Jobs in New YorkBrand Marketing Jobs in New York: Frequently Asked Questions
Which companies sponsor visas for brand marketing roles in New York?
Several large employers in New York have consistent track records of sponsoring work visas for brand marketing professionals. Consumer goods companies like L'Oreal USA and Estee Lauder, media giants like NBCUniversal and Conde Nast, and tech platforms like Spotify and Google's New York offices have all filed Labor Condition Applications for brand marketing titles including Brand Manager, Marketing Manager, and Senior Brand Strategist.
Which visa types are most common for brand marketing roles in New York?
The H-1B visa is the most common visa for brand marketing roles in New York, as positions typically require a bachelor's degree in marketing, communications, or a related field, meeting the specialty occupation standard. Australians may qualify for the E-3 visa instead, which has no lottery and is generally faster to obtain. Canadians and Mexicans may qualify under the TN visa category, though brand marketing is not a listed TN profession and approval is not guaranteed.
Which cities in New York have the most brand marketing sponsorship jobs?
Manhattan accounts for the overwhelming majority of brand marketing sponsorship jobs in New York, given the concentration of corporate headquarters, advertising agencies, and media companies in Midtown and the Flatiron District. Brooklyn has a growing presence, particularly among direct-to-consumer and lifestyle brands. Outside New York City, opportunities are limited, though some larger employers in White Plains and Westchester County do hire internationally for marketing roles.
How to find brand marketing visa sponsorship jobs in New York?
Migrate Mate is built specifically for international job seekers and filters brand marketing roles in New York by visa sponsorship availability, saving significant time compared to manually reviewing job postings. The platform surfaces employers who have a demonstrated history of sponsoring work visas for marketing professionals in New York, which is particularly useful given that sponsorship willingness is rarely stated upfront in job listings.
Are there any New York-specific considerations for brand marketing visa sponsorship?
New York City's competitive hiring market means brand marketing roles often attract large applicant pools, so international candidates benefit from targeting employers with established global mobility programs. New York is also home to several top marketing and business programs at NYU, Columbia, and Fordham, which maintain employer relationships that sometimes include sponsored hires. Because brand marketing can overlap with creative roles, employers occasionally assess whether a position qualifies as a specialty occupation, making a strong degree-to-role match important when pursuing H-1B sponsorship.
What is the prevailing wage for sponsored brand marketing jobs in New York?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.