Marketing Visa Sponsorship Jobs in North Carolina
North Carolina's marketing sector spans Charlotte's financial and fintech firms, the Research Triangle's tech and life sciences companies, and Raleigh-Durham's fast-growing startup scene. Employers like Red Hat, Fidelity Investments, and Lenovo North America regularly hire marketing professionals and have established visa sponsorship track records for qualified international candidates.
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Get Access To All JobsINTRODUCTION
Xylem is a Fortune 500 global water solutions company dedicated to advancing sustainable impact and empowering the people who make water work every day. As a leading water technology company with 23,000 employees operating in over 150 countries, Xylem is at the forefront of addressing the world's most critical water challenges. We invite passionate individuals to join our team, dedicated to exceeding customer expectations through innovative and sustainable solutions.
The Marketing Operations & Lead Analyst, WSS is responsible for governing, optimizing, and enabling the end‑to‑end lead lifecycle for WSS across marketing and CRM systems. This role ensures that global marketing efforts translate into high‑quality, actionable, sales‑ready leads, with full traceability across platforms such as Marketo, Salesforce, and Dynamics.
Operating at the intersection of Marketing, Sales & CRM Enablement, this role goes beyond campaign execution to focus on lead governance, data integrity, CRM alignment, and process standardization. The Marketing Operations & Lead Analyst acts as a trusted operational partner across regions and the enterprise commercial excellence team, ensuring system stability, reducing operational risk, and enabling revenue‑focused marketing execution.
CORE RESPONSIBILITIES
1. WSS Lead Management & CRM Governance
- Own and manage end‑to‑end lead flow from capture through CRM assignment across Salesforce and Dynamics for WSS.
- Govern and optimize WSS lead queues by region, ensuring routing rules are accurate, active, and aligned to business needs.
- Detect, troubleshoot, and resolve lead routing issues (e.g., incorrect mappings, inactive owners, broken logic).
- Reassign lead and contact ownership to reflect territory, organizational, or coverage changes.
- Actively support Sales by monitoring CRM lead alerts and ensuring timely follow‑up.
2. Campaign Execution & Marketing Automation Ownership
- Independently build, test, and execute marketing automation and campaign workflows in Marketo.
- Ensure campaigns align with brand standards, customer journey logic, and defined conversion goals.
- Configure and maintain campaign tracking, including UTM governance and attribution integrity.
- Recommend next actions based on campaign performance, engagement signals, and lead quality—not just opens or clicks.
3. Engagement, Nurture & Lead Scoring Programs
- Design and manage multi‑step nurture and engagement campaigns that educate and qualify leads over time.
- Apply behavior‑based logic (email engagement, content interaction, event attendance) to advance leads through the funnel.
- Maintain and optimize lead scoring models to prioritize sales‑ready leads and reduce noise for Sales teams.
4. Forms, Landing Pages & Conversion Optimization
- Build and optimize forms and landing pages to improve conversion rates and lead quality.
- Adjust form logic, copy, and fields to balance commercial clarity with data quality requirements.
- Create short‑term campaign and event landing pages outside of core web infrastructure when needed.
- Configure form alerts and workflows to ensure timely Sales visibility and follow‑up.
5. Data Quality, Database Health & Risk Reduction
- Own ongoing database health as a formal operational KPI.
- Ensure imported lists meet CRM synchronization and governance requirements.
- Proactively manage bounces, validation, and suppression processes to protect database integrity.
- Perform regular data cleanup to support scalability, reporting accuracy, and long‑term system health.
6. Reporting, Dashboards & Actionable Insights
- Deliver campaign, lead, and funnel performance reporting focused on lead quality and Sales relevance.
- Build and maintain dashboards for Sales and Marketing to track ROI from campaigns, events, and webinars.
- Investigate data discrepancies and use insights to inform process improvements and operational decisions.
7. Event & Webinar Lead Enablement
- Ensure event and webinar leads follow the same governance standards as web‑generated leads.
- Coordinate list imports, campaigns, CRM visibility, and reporting for regional and global events.
- Enable Sales teams with dashboards and CRM views to efficiently follow up on event‑driven leads.
8. Process Improvement & Operational Enablement
- Identify gaps between documented processes and live system behavior; drive improvements.
- Maintain clear, scalable, and region‑specific documentation for lead and CRM processes.
- Improve request intake and prioritization processes (e.g., ticketing systems) to reduce rework and improve delivery speed.
- Serve as a go‑to operational partner for marketers across regions, advising on campaign structure, tracking strategy, and CRM nuances.
QUALIFICATIONS & EXPERIENCE
Required
- Experience in Marketing Operations, Lead Operations, or Sales Operations in a B2B environment.
- Hands‑on experience with marketing automation platforms (Marketo preferred).
- Hands‑on experience with CRM systems (Salesforce required; Dynamics experience a plus).
- Strong understanding of B2B lead lifecycles, funnel stages, and pipeline concepts.
- Demonstrated ability to work independently with a high degree of ownership and accountability.
- Strong analytical, problem‑solving, and communication skills.
Preferred
- Experience supporting global or multi‑regional marketing and sales teams.
- Experience with lead governance, routing logic, and lifecycle standardization.
- Familiarity with event, webinar, and ABM‑style campaign operations.
- Comfort partnering with Sales Ops, CRM teams, and senior stakeholders.
SKILLS & ATTRIBUTES
- Process‑driven, detail‑oriented, and execution‑focused
- Comfortable operating as a system and process owner
- Strong cross‑functional collaborator and trusted advisor
- Proactive, curious, and continuously improvement‑oriented
- Able to balance speed, quality, and governance
WHY THIS ROLE MATTERS
This role directly impacts revenue performance, Sales efficiency, and operational risk reduction. By ensuring that leads are accurate, traceable, and sales‑ready—and that systems and processes work consistently across regions—the Marketing Operations & Lead Analyst enables Marketing and Sales teams to focus on growth, not rework.
The estimated salary range for this position is $75,000 to $85,000 plus bonus. Starting pay is dependent on multiple factors, such as skills, experience, and work location, and is not typically at the top of the range. At Xylem, we offer a competitive compensation package with a generous benefit package, including Medical, Dental, and Vision plans, 401(k) with company contribution, paid time off, paid parental leave, and tuition reimbursement.
Join the global Xylem team to be a part of innovative technology solutions transforming water usage, conservation, and re‑use. Our products impact public utilities, industrial sectors, residential areas, and commercial buildings, with a commitment to providing smart metering, network technologies, and advanced analytics for water, electric, and gas utilities. Partner with us in creating a world where water challenges are met with ingenuity and dedication; where we recognize the power of inclusion and belonging in driving innovation and allowing us to compete more effectively around the world.
At Xylem, you'll not only contribute to solving water issues but also have the chance to make a difference through our paid Volunteer Program, Xylem Watermark. We prioritize our employees' well‑being through inclusion and belonging as well as our Employee Resource Groups (ERG). Proud to be an Equal Employment Opportunity (including disability and veterans) and Affirmative Action workplace, Xylem fosters an inclusive environment free from discrimination or harassment.
Please note that the information in this job description outlines the general nature of the position and is not an exhaustive list of duties. Xylem is dedicated to providing reasonable accommodations to enable all employees to perform their essential job functions. We reserve the right to modify this job description and assign additional duties as needed. Embrace the opportunity to be part of Xylem's transformative journey in shaping the future of water technology!
INTRODUCTION
Xylem is a Fortune 500 global water solutions company dedicated to advancing sustainable impact and empowering the people who make water work every day. As a leading water technology company with 23,000 employees operating in over 150 countries, Xylem is at the forefront of addressing the world's most critical water challenges. We invite passionate individuals to join our team, dedicated to exceeding customer expectations through innovative and sustainable solutions.
The Marketing Operations & Lead Analyst, WSS is responsible for governing, optimizing, and enabling the end‑to‑end lead lifecycle for WSS across marketing and CRM systems. This role ensures that global marketing efforts translate into high‑quality, actionable, sales‑ready leads, with full traceability across platforms such as Marketo, Salesforce, and Dynamics.
Operating at the intersection of Marketing, Sales & CRM Enablement, this role goes beyond campaign execution to focus on lead governance, data integrity, CRM alignment, and process standardization. The Marketing Operations & Lead Analyst acts as a trusted operational partner across regions and the enterprise commercial excellence team, ensuring system stability, reducing operational risk, and enabling revenue‑focused marketing execution.
CORE RESPONSIBILITIES
1. WSS Lead Management & CRM Governance
- Own and manage end‑to‑end lead flow from capture through CRM assignment across Salesforce and Dynamics for WSS.
- Govern and optimize WSS lead queues by region, ensuring routing rules are accurate, active, and aligned to business needs.
- Detect, troubleshoot, and resolve lead routing issues (e.g., incorrect mappings, inactive owners, broken logic).
- Reassign lead and contact ownership to reflect territory, organizational, or coverage changes.
- Actively support Sales by monitoring CRM lead alerts and ensuring timely follow‑up.
2. Campaign Execution & Marketing Automation Ownership
- Independently build, test, and execute marketing automation and campaign workflows in Marketo.
- Ensure campaigns align with brand standards, customer journey logic, and defined conversion goals.
- Configure and maintain campaign tracking, including UTM governance and attribution integrity.
- Recommend next actions based on campaign performance, engagement signals, and lead quality—not just opens or clicks.
3. Engagement, Nurture & Lead Scoring Programs
- Design and manage multi‑step nurture and engagement campaigns that educate and qualify leads over time.
- Apply behavior‑based logic (email engagement, content interaction, event attendance) to advance leads through the funnel.
- Maintain and optimize lead scoring models to prioritize sales‑ready leads and reduce noise for Sales teams.
4. Forms, Landing Pages & Conversion Optimization
- Build and optimize forms and landing pages to improve conversion rates and lead quality.
- Adjust form logic, copy, and fields to balance commercial clarity with data quality requirements.
- Create short‑term campaign and event landing pages outside of core web infrastructure when needed.
- Configure form alerts and workflows to ensure timely Sales visibility and follow‑up.
5. Data Quality, Database Health & Risk Reduction
- Own ongoing database health as a formal operational KPI.
- Ensure imported lists meet CRM synchronization and governance requirements.
- Proactively manage bounces, validation, and suppression processes to protect database integrity.
- Perform regular data cleanup to support scalability, reporting accuracy, and long‑term system health.
6. Reporting, Dashboards & Actionable Insights
- Deliver campaign, lead, and funnel performance reporting focused on lead quality and Sales relevance.
- Build and maintain dashboards for Sales and Marketing to track ROI from campaigns, events, and webinars.
- Investigate data discrepancies and use insights to inform process improvements and operational decisions.
7. Event & Webinar Lead Enablement
- Ensure event and webinar leads follow the same governance standards as web‑generated leads.
- Coordinate list imports, campaigns, CRM visibility, and reporting for regional and global events.
- Enable Sales teams with dashboards and CRM views to efficiently follow up on event‑driven leads.
8. Process Improvement & Operational Enablement
- Identify gaps between documented processes and live system behavior; drive improvements.
- Maintain clear, scalable, and region‑specific documentation for lead and CRM processes.
- Improve request intake and prioritization processes (e.g., ticketing systems) to reduce rework and improve delivery speed.
- Serve as a go‑to operational partner for marketers across regions, advising on campaign structure, tracking strategy, and CRM nuances.
QUALIFICATIONS & EXPERIENCE
Required
- Experience in Marketing Operations, Lead Operations, or Sales Operations in a B2B environment.
- Hands‑on experience with marketing automation platforms (Marketo preferred).
- Hands‑on experience with CRM systems (Salesforce required; Dynamics experience a plus).
- Strong understanding of B2B lead lifecycles, funnel stages, and pipeline concepts.
- Demonstrated ability to work independently with a high degree of ownership and accountability.
- Strong analytical, problem‑solving, and communication skills.
Preferred
- Experience supporting global or multi‑regional marketing and sales teams.
- Experience with lead governance, routing logic, and lifecycle standardization.
- Familiarity with event, webinar, and ABM‑style campaign operations.
- Comfort partnering with Sales Ops, CRM teams, and senior stakeholders.
SKILLS & ATTRIBUTES
- Process‑driven, detail‑oriented, and execution‑focused
- Comfortable operating as a system and process owner
- Strong cross‑functional collaborator and trusted advisor
- Proactive, curious, and continuously improvement‑oriented
- Able to balance speed, quality, and governance
WHY THIS ROLE MATTERS
This role directly impacts revenue performance, Sales efficiency, and operational risk reduction. By ensuring that leads are accurate, traceable, and sales‑ready—and that systems and processes work consistently across regions—the Marketing Operations & Lead Analyst enables Marketing and Sales teams to focus on growth, not rework.
The estimated salary range for this position is $75,000 to $85,000 plus bonus. Starting pay is dependent on multiple factors, such as skills, experience, and work location, and is not typically at the top of the range. At Xylem, we offer a competitive compensation package with a generous benefit package, including Medical, Dental, and Vision plans, 401(k) with company contribution, paid time off, paid parental leave, and tuition reimbursement.
Join the global Xylem team to be a part of innovative technology solutions transforming water usage, conservation, and re‑use. Our products impact public utilities, industrial sectors, residential areas, and commercial buildings, with a commitment to providing smart metering, network technologies, and advanced analytics for water, electric, and gas utilities. Partner with us in creating a world where water challenges are met with ingenuity and dedication; where we recognize the power of inclusion and belonging in driving innovation and allowing us to compete more effectively around the world.
At Xylem, you'll not only contribute to solving water issues but also have the chance to make a difference through our paid Volunteer Program, Xylem Watermark. We prioritize our employees' well‑being through inclusion and belonging as well as our Employee Resource Groups (ERG). Proud to be an Equal Employment Opportunity (including disability and veterans) and Affirmative Action workplace, Xylem fosters an inclusive environment free from discrimination or harassment.
Please note that the information in this job description outlines the general nature of the position and is not an exhaustive list of duties. Xylem is dedicated to providing reasonable accommodations to enable all employees to perform their essential job functions. We reserve the right to modify this job description and assign additional duties as needed. Embrace the opportunity to be part of Xylem's transformative journey in shaping the future of water technology!
Marketing Job Roles in North Carolina
See all 271+ Marketing Jobs in North Carolina
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Search Marketing Jobs in North CarolinaMarketing Jobs in North Carolina: Frequently Asked Questions
Which companies sponsor visas for marketing professionals in North Carolina?
Larger technology and financial services employers in North Carolina are the most consistent sponsors for marketing roles. Companies such as Red Hat, Lenovo, Fidelity Investments, and SAS Institute in the Research Triangle, along with Bank of America and Truist in Charlotte, have documented H-1B sponsorship histories for marketing positions. Life sciences firms around the Research Triangle Park, including Biogen and Novo Nordisk, also sponsor marketing hires when roles meet specialty occupation criteria.
Which visa types are most common for marketing roles in North Carolina?
The H-1B is the most frequently used visa for marketing professionals in North Carolina, particularly for roles such as digital marketing manager, marketing analyst, or product marketing manager that require a specific bachelor's degree in marketing, communications, or a related field. The O-1A is an option for candidates with demonstrable recognition in their field. Recent graduates on F-1 OPT, including the 24-month STEM extension for data-driven marketing roles, also represent a significant portion of sponsored marketing hires in the state.
Which cities in North Carolina have the most marketing sponsorship jobs?
The Research Triangle area, covering Raleigh, Durham, and Chapel Hill, generates the highest concentration of sponsored marketing roles in North Carolina, driven by its tech, software, and life sciences employers. Charlotte is the second major hub, with demand concentrated in financial services, fintech, and corporate marketing functions. Smaller but growing markets include Greensboro, where logistics and manufacturing firms hire marketing talent, and Cary, which hosts several technology company headquarters.
How to find marketing visa sponsorship jobs in North Carolina?
Migrate Mate is built specifically for international job seekers and filters marketing roles in North Carolina by visa sponsorship history, so you are not sorting through listings from employers unlikely to sponsor. Focus your search on the Research Triangle and Charlotte metro areas, where sponsorship activity is highest. Filtering by company size can also help, as larger employers in North Carolina's tech, finance, and life sciences sectors have established immigration processes and dedicated HR teams familiar with H-1B filings.
Are there state-specific factors that affect visa sponsorship for marketing roles in North Carolina?
North Carolina's university pipeline, particularly from NC State, UNC Chapel Hill, and Duke, means employers in the state are accustomed to hiring international students transitioning from OPT. The concentration of Research Triangle Park companies creates a sponsorship-friendly environment, as many firms have in-house immigration counsel. Marketing roles that incorporate data analytics, SEO strategy, or product marketing are more likely to satisfy H-1B specialty occupation requirements than generalist marketing coordinator positions, which can face closer USCIS scrutiny.
What is the prevailing wage for sponsored marketing jobs in North Carolina?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.
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