Product Marketing Visa Sponsorship Jobs in North Carolina
North Carolina's product marketing hiring is concentrated in Charlotte's financial and fintech sector, the Research Triangle's tech and life sciences corridor, and enterprise software companies like Red Hat, SAS Institute, and Lenovo's U.S. headquarters in Morrisville. International candidates pursuing visa sponsorship will find the most active opportunities across Raleigh, Durham, and Charlotte.
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Get Access To All JobsINTRODUCTION
Itron is innovating new ways for utilities and cities to manage energy and water. We create a more resourceful world to protect essential resources for today and tomorrow. Join us.
As a Product Marketing Associate on Itron's Devices Product Marketing team, you will support a variety of product marketing activities that help the business better understand customers, markets, competitors, and sales needs. A key part of this role is learning and applying AI tools and workflows to help streamline market research, competitive monitoring, customer insight gathering, and tender analysis, enabling the team to work faster and make more informed decisions.
This is a great opportunity for someone early in their career who is curious, organized, eager to learn, and interested in developing skills in product marketing, market research, customer insights, competitive analysis, and sales enablement. You will work closely with product marketing managers, product managers, sales, and corporate marketing to help gather information, summarize insights, and create practical deliverables such as reports, presentations, sales tools, and marketing content.
Duties & Responsibilities:
AI-Enabled Productivity
- Identify opportunities to apply AI tools to streamline and automate market analysis, competitive monitoring, tender tracking, VOC synthesis, and content creation.
- Build and maintain prompts, templates, and lightweight workflows that scale the team's output and improve speed-to-insight.
- Share AI best practices with the broader product marketing team and continuously evaluate new tools and capabilities.
Market Analysis & Overviews
- Develop and maintain market overviews across NAM, EMEA, and APAC.
- Track regulatory trends across all markets and industries Itron serves; summarize implications for the business in clear, concise briefs.
- Monitor industry publications, association activity, and analyst reports; synthesize findings into deliverables the broader team can use.
Competitive Analysis
- Monitor key competitors and maintain up-to-date competitive intelligence.
- Build and refresh battlecards, teardown summaries, and positioning comparisons for use by sales and product management.
Voice of Customer (VOC)
- Plan and execute VOC activities including surveys, customer interviews, advisory boards, webinar polling, and LinkedIn polls.
- Synthesize VOC findings into slide-ready insights for product roadmap, marketing strategy, and executive reporting.
GTM Launch Support
- Support product managers and senior product marketing managers on global and regional GTM launches: contribute to value propositions, segmentation, messaging, collateral, and launch checklists.
- Track launch milestones, KPIs, and post-launch performance; flag risks and recommend course corrections.
Sales Enablement
- Create and maintain sales enablement collateral — brochures, one-pagers, battlecards, training decks, FAQs, and playbooks — that translate technical features into clear customer value.
- Coordinate with sales enablement and regional sales teams to ensure materials are accessible, current, and used.
Quarterly Reporting
- Produce quarterly Marketing, VOC, and Wins/Losses reports; surface trends, learnings, and recommendations.
- Conduct tender analysis: track key utility tenders, record outcomes, identify patterns, and feed insights back into GTM and competitive planning.
General
- May lead and/or coordinate small team efforts; builds productive internal/external working relationships.
- Supports ad hoc business requests: identifies trends, collects information, and provides analysis and deliverables (documents, presentations, training).
- Creates and updates promotional content related to Itron's products and uploads to SharePoint, itron.com, and other appropriate channels.
- May support planning and execution of internal/external events and participate as needed.
Required Skills & Experience:
- 0-3 years of related experience, including internships, in product marketing, market research, competitive intelligence, or marketing communications.
- Bachelor’s degree in Marketing, Business, Communications, or a related field — or equivalent experience.
- Experience using AI tools such as Copilot, ChatGPT, Gemini, or similar technologies to support research, analysis, content creation, or productivity. A willingness to learn and apply new AI tools and approaches is essential.
- Strong analytical skills with the ability to turn data into clear, actionable insights.
- Proficiency in PowerPoint, Word, Excel, SharePoint, and Teams; experience with Qualtrics or similar survey tools a plus.
Preferred Skills & Experience:
- Experience in the utility, metering, or industrial technology sector.
- Experience building or maintaining AI-driven workflows, agents, or prompt libraries.
- Comfort working with global, cross-functional teams across time zones.
- Excellent written and verbal communication skills; comfortable producing executive-ready summaries and slide content.
Travel: 0-10%
Physical Demands:
This is a typical office job, with no special physical requirements or unusual work environment.
Benefits Info:
This position also includes a competitive benefit package including; financial, social, health and wellbeing programs, paid vacation, 401k matching, employee stock purchase program, hybrid work schedule, and more!
Itron is committed to building an inclusive and diverse workforce and providing an authentic workplace experience for all employees. If you are excited about this role but your past experiences don't perfectly align with every requirement, we encourage you to apply anyway. In the end, you may be just who we are looking for!
The successful candidate's starting wage will be determined based on permissible, non-discriminatory factors such as skills and experience.
Itron is proud to be an Equal Opportunity Employer. If you require an accommodation to apply, please contact a recruiting representative at 1-800-635-5461 or email Accessibility@itron.com.
Itron is transforming how the world manages energy, water and city services. Our trusted intelligent infrastructure solutions help utilities and cities improve efficiency, build resilience and deliver safe, reliable and affordable service. With edge intelligence, we connect people, data insights and devices so communities can better manage the essential resources they rely on to live. Join us as we create a more resourceful world.
INTRODUCTION
Itron is innovating new ways for utilities and cities to manage energy and water. We create a more resourceful world to protect essential resources for today and tomorrow. Join us.
As a Product Marketing Associate on Itron's Devices Product Marketing team, you will support a variety of product marketing activities that help the business better understand customers, markets, competitors, and sales needs. A key part of this role is learning and applying AI tools and workflows to help streamline market research, competitive monitoring, customer insight gathering, and tender analysis, enabling the team to work faster and make more informed decisions.
This is a great opportunity for someone early in their career who is curious, organized, eager to learn, and interested in developing skills in product marketing, market research, customer insights, competitive analysis, and sales enablement. You will work closely with product marketing managers, product managers, sales, and corporate marketing to help gather information, summarize insights, and create practical deliverables such as reports, presentations, sales tools, and marketing content.
Duties & Responsibilities:
AI-Enabled Productivity
- Identify opportunities to apply AI tools to streamline and automate market analysis, competitive monitoring, tender tracking, VOC synthesis, and content creation.
- Build and maintain prompts, templates, and lightweight workflows that scale the team's output and improve speed-to-insight.
- Share AI best practices with the broader product marketing team and continuously evaluate new tools and capabilities.
Market Analysis & Overviews
- Develop and maintain market overviews across NAM, EMEA, and APAC.
- Track regulatory trends across all markets and industries Itron serves; summarize implications for the business in clear, concise briefs.
- Monitor industry publications, association activity, and analyst reports; synthesize findings into deliverables the broader team can use.
Competitive Analysis
- Monitor key competitors and maintain up-to-date competitive intelligence.
- Build and refresh battlecards, teardown summaries, and positioning comparisons for use by sales and product management.
Voice of Customer (VOC)
- Plan and execute VOC activities including surveys, customer interviews, advisory boards, webinar polling, and LinkedIn polls.
- Synthesize VOC findings into slide-ready insights for product roadmap, marketing strategy, and executive reporting.
GTM Launch Support
- Support product managers and senior product marketing managers on global and regional GTM launches: contribute to value propositions, segmentation, messaging, collateral, and launch checklists.
- Track launch milestones, KPIs, and post-launch performance; flag risks and recommend course corrections.
Sales Enablement
- Create and maintain sales enablement collateral — brochures, one-pagers, battlecards, training decks, FAQs, and playbooks — that translate technical features into clear customer value.
- Coordinate with sales enablement and regional sales teams to ensure materials are accessible, current, and used.
Quarterly Reporting
- Produce quarterly Marketing, VOC, and Wins/Losses reports; surface trends, learnings, and recommendations.
- Conduct tender analysis: track key utility tenders, record outcomes, identify patterns, and feed insights back into GTM and competitive planning.
General
- May lead and/or coordinate small team efforts; builds productive internal/external working relationships.
- Supports ad hoc business requests: identifies trends, collects information, and provides analysis and deliverables (documents, presentations, training).
- Creates and updates promotional content related to Itron's products and uploads to SharePoint, itron.com, and other appropriate channels.
- May support planning and execution of internal/external events and participate as needed.
Required Skills & Experience:
- 0-3 years of related experience, including internships, in product marketing, market research, competitive intelligence, or marketing communications.
- Bachelor’s degree in Marketing, Business, Communications, or a related field — or equivalent experience.
- Experience using AI tools such as Copilot, ChatGPT, Gemini, or similar technologies to support research, analysis, content creation, or productivity. A willingness to learn and apply new AI tools and approaches is essential.
- Strong analytical skills with the ability to turn data into clear, actionable insights.
- Proficiency in PowerPoint, Word, Excel, SharePoint, and Teams; experience with Qualtrics or similar survey tools a plus.
Preferred Skills & Experience:
- Experience in the utility, metering, or industrial technology sector.
- Experience building or maintaining AI-driven workflows, agents, or prompt libraries.
- Comfort working with global, cross-functional teams across time zones.
- Excellent written and verbal communication skills; comfortable producing executive-ready summaries and slide content.
Travel: 0-10%
Physical Demands:
This is a typical office job, with no special physical requirements or unusual work environment.
Benefits Info:
This position also includes a competitive benefit package including; financial, social, health and wellbeing programs, paid vacation, 401k matching, employee stock purchase program, hybrid work schedule, and more!
Itron is committed to building an inclusive and diverse workforce and providing an authentic workplace experience for all employees. If you are excited about this role but your past experiences don't perfectly align with every requirement, we encourage you to apply anyway. In the end, you may be just who we are looking for!
The successful candidate's starting wage will be determined based on permissible, non-discriminatory factors such as skills and experience.
Itron is proud to be an Equal Opportunity Employer. If you require an accommodation to apply, please contact a recruiting representative at 1-800-635-5461 or email Accessibility@itron.com.
Itron is transforming how the world manages energy, water and city services. Our trusted intelligent infrastructure solutions help utilities and cities improve efficiency, build resilience and deliver safe, reliable and affordable service. With edge intelligence, we connect people, data insights and devices so communities can better manage the essential resources they rely on to live. Join us as we create a more resourceful world.
Product Marketing Job Roles in North Carolina
See all 95+ Product Marketing Jobs in North Carolina
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Search Product Marketing Jobs in North CarolinaProduct Marketing Jobs in North Carolina: Frequently Asked Questions
Which companies sponsor visas for product marketing roles in North Carolina?
The most active sponsors for product marketing roles in North Carolina include SAS Institute in Cary, Red Hat in Raleigh, Lenovo's North American headquarters in Morrisville, and Bandwidth in Raleigh. Charlotte-based financial technology and banking firms such as Bank of America and LendingTree have also sponsored product marketing positions. Sponsorship activity is highest at established tech and enterprise software companies rather than early-stage startups.
Which visa types are most common for product marketing roles in North Carolina?
The H-1B visa is the most common visa for product marketing roles in North Carolina, as these positions typically qualify as specialty occupations requiring a bachelor's degree in marketing, business, or a related field. Candidates already holding OPT or STEM OPT through a North Carolina university can begin working before H-1B sponsorship is secured. L-1B visas are also used when candidates transfer from an overseas office of a multinational employer with a North Carolina presence.
Which cities in North Carolina have the most product marketing sponsorship jobs?
Raleigh and Durham in the Research Triangle account for the largest share of product marketing sponsorship jobs in North Carolina, driven by the concentration of tech, software, and life sciences companies in the area. Charlotte is a secondary hub, particularly for fintech and financial services marketing roles. Cary, home to SAS Institute, and Morrisville, where Lenovo's U.S. headquarters is located, are also notable for product marketing hiring.
How to find product marketing visa sponsorship jobs in North Carolina?
Migrate Mate filters product marketing jobs in North Carolina specifically by visa sponsorship availability, saving you from sorting through postings that won't support international candidates. The platform surfaces roles from companies with verified sponsorship histories in the state. For product marketing specifically, focusing your search on the Research Triangle and Charlotte metro areas on Migrate Mate will give you the most relevant results.
Are there state-specific factors that affect product marketing visa sponsorship in North Carolina?
North Carolina's Research Triangle Park is one of the denser concentrations of tech and life sciences employers in the Southeast, which means a relatively higher number of companies familiar with H-1B sponsorship processes compared to other Southern states. The presence of major research universities including NC State, Duke, and UNC Chapel Hill creates a consistent pipeline of internationally educated candidates, which has normalized sponsorship among larger employers in the region. Smaller companies outside the Triangle may have less prior sponsorship experience.
What is the prevailing wage for sponsored product marketing jobs in North Carolina?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.