Product Marketing Visa Sponsorship Jobs in North Carolina
North Carolina's product marketing hiring is concentrated in Charlotte's financial and fintech sector, the Research Triangle's tech and life sciences corridor, and enterprise software companies like Red Hat, SAS Institute, and Lenovo's U.S. headquarters in Morrisville. International candidates pursuing visa sponsorship will find the most active opportunities across Raleigh, Durham, and Charlotte.
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Get Access To All JobsAt ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
This position reports to:
Product Marketing Manager
In this role, you will drive the growth and market success of low-voltage switchboards in the U.S. by translating customer insights into product strategy, positioning, launches, and sales enablement. Each day, you will partner with Product Management, Sales, Engineering, Manufacturing, Pricing, and Marketing to improve market share, customer experience, and commercial performance.
The work model for this role is: Remote
Key Responsibilities
- Develop and execute the U.S. product marketing and growth strategy for low-voltage switchboards, aligning global strategy, business objectives, customer needs, and market opportunities to drive order growth, market share, and customer experience.
- Serve as the commercial interface across customers and cross-functional teams, translating voice-of-customer and field insights into prioritized product requirements, roadmaps, and initiatives based on business value, feasibility, timing, and investment needs.
- Lead annual marketing, business planning, and go-to-market execution for new products, enhancements, and lifecycle changes, including positioning, messaging, launch readiness, communications, training, documentation, digital tools, and performance improvement plans.
- Drive sales effectiveness and commercial performance by equipping Sales teams with product and application expertise, technical and commercial training, tools, materials, guidance, and ongoing support to achieve growth targets and budgets.
Qualifications
- Bachelor’s degree in Electrical Engineering, Marketing, Business, or a related field, with a minimum of 8 years of experience in electrical products, product management, product marketing, engineering, or sales.
- Understanding of the US construction and industrial electrical market, including switchboards, engineered power-distribution solutions, electrical distributors, contractors, consultants, and end users.
- Ability to translate complex technical capabilities into clear customer value propositions, commercial messaging, training, and sales tools.
- Strong analytical and business-case development skills, with the ability to use market, financial, operational, and customer data to recommend priorities and actions.
- Demonstrated ability to influence and coordinate cross-functional teams, including Product Management, Sales, engineering, manufacturing, supply chain, pricing, communications, and digital-tool teams.
- Ability to travel up to 30%.
- Experience with SAP, Salesforce, Power BI, product configurators, and product lifecycle or roadmap-management tools is preferred.
- Candidates must already have work authorization that would permit them to work for ABB in the US.
Our Team Dynamics
Our teams support each other, collaborate, and never stop learning. Everyone brings something unique, and together we push ideas forward to solve real problems. Being part of our team means your work matters - because the progress we make here creates real impact out there.
What's in it for you
We want you to bring your full self to work—your ideas, your energy, your ambition. You’ll have the tools and freedom to grow your skills, shape your path, and take on challenges that matter. Here, your work creates impact you can see and feel, every day.
ABB is an Equal Employment Opportunity and Affirmative Action employer for protected Veterans and Individuals with Disabilities at ABB.
All qualified applicants will receive consideration for employment without regard to their sex (gender identity, gender expression, sexual orientation), marital status, citizenship, age, race and ethnicity, inclusive of traits historically associated with race or ethnicity, including but not limited to hair texture and protective hairstyles, color, religious creed, national origin, pregnancy, physical or mental disability, genetic information, protected Veteran status, or any other characteristic protected by federal and state law.
For more information regarding your (EEO) rights as an applicant, please visit the following websites: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf
As an Equal Employment Opportunity and Affirmative Action Employer for Protected Veterans and Individuals with Disabilities, applicants may request to review the plan of a particular ABB facility between the hours of 9:00 A.M. - 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at 1-888-694-7762.
Protected Veterans and Individuals with Disabilities may request a reasonable accommodation if you are unable or limited in your ability to use or access ABB's career site as a result of your disability. You may request reasonable accommodations by calling an ABB HR Representative at 1-888-694-7762 or by sending an email to US-AskHR@abb.com. Resumes and applications will not be accepted in this manner. #LI- Remote
While base salary is determined by things such as the successful applicant’s qualifications and experience, this position is expected to pay between $100,500 and $160,800 annually and is eligible for a short-term incentive plan/annual bonus.
ABB Benefit Summary for eligible US employees
[excludes ABB E-mobility, Athens union, Puerto Rico]
Go to MyBenefitsABB.com and click on “Candidate/Guest” to learn more
Health, Life & Disability
- Choice between two medical plan options: A PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan.
- Choice between two dental plan options: Core and Core Plus.
- Vision benefit.
- Company paid life insurance (2X base pay).
- Company paid AD&D (1X base pay).
- Voluntary life and AD&D – 100% employee paid up to maximums.
- Short Term Disability – up to 26 weeks – Company paid.
- Long Term Disability – 60% of pay – Company paid. Ability to “buy-up” to 66 2/3% of pay.
- Supplemental benefits – 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance).
- Paid Parental Leave.
- Employee Assistance Program.
- Health Advocate support resources for mental/behavioral health, general health navigation and virtual health, and infertility/adoption.
- Employee discount program.
Retirement
- 401k Savings Plan with Company Contributions.
- Employee Stock Acquisition Plan (ESAP).
Time off
ABB provides 11 paid holidays. Salaried exempt positions are provided vacation under a permissive time away policy.
More about us
ABB Smart Power provides energy distribution solutions for data centers, industrial and manufacturing plants, critical infrastructure and commercial buildings. The Division’s technical teams work closely with industry partners, delivering advanced solutions that support rapid growth, energy transition, and sustainability objectives. The Division’s portfolio includes industrial circuit breakers, low-voltage systems, motor starting applications, and safety devices like switches and relays. Its Power Protection unit supports the world’s largest data center companies with advanced energy-efficient UPS solutions. The Division’s ABB Ability™ Energy Manager provides a scalable, easy-to-use platform that helps organizations save energy and reduce CO2 emissions.
Join us. Be part of the team where progress happens, industries transform, and your work shapes the world. Run What Runs the World.
ABBCareers
RunwithABB
Runwhatrunstheworld
Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.
Ready to make an impact?
Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.
At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
This position reports to:
Product Marketing Manager
In this role, you will drive the growth and market success of low-voltage switchboards in the U.S. by translating customer insights into product strategy, positioning, launches, and sales enablement. Each day, you will partner with Product Management, Sales, Engineering, Manufacturing, Pricing, and Marketing to improve market share, customer experience, and commercial performance.
The work model for this role is: Remote
Key Responsibilities
- Develop and execute the U.S. product marketing and growth strategy for low-voltage switchboards, aligning global strategy, business objectives, customer needs, and market opportunities to drive order growth, market share, and customer experience.
- Serve as the commercial interface across customers and cross-functional teams, translating voice-of-customer and field insights into prioritized product requirements, roadmaps, and initiatives based on business value, feasibility, timing, and investment needs.
- Lead annual marketing, business planning, and go-to-market execution for new products, enhancements, and lifecycle changes, including positioning, messaging, launch readiness, communications, training, documentation, digital tools, and performance improvement plans.
- Drive sales effectiveness and commercial performance by equipping Sales teams with product and application expertise, technical and commercial training, tools, materials, guidance, and ongoing support to achieve growth targets and budgets.
Qualifications
- Bachelor’s degree in Electrical Engineering, Marketing, Business, or a related field, with a minimum of 8 years of experience in electrical products, product management, product marketing, engineering, or sales.
- Understanding of the US construction and industrial electrical market, including switchboards, engineered power-distribution solutions, electrical distributors, contractors, consultants, and end users.
- Ability to translate complex technical capabilities into clear customer value propositions, commercial messaging, training, and sales tools.
- Strong analytical and business-case development skills, with the ability to use market, financial, operational, and customer data to recommend priorities and actions.
- Demonstrated ability to influence and coordinate cross-functional teams, including Product Management, Sales, engineering, manufacturing, supply chain, pricing, communications, and digital-tool teams.
- Ability to travel up to 30%.
- Experience with SAP, Salesforce, Power BI, product configurators, and product lifecycle or roadmap-management tools is preferred.
- Candidates must already have work authorization that would permit them to work for ABB in the US.
Our Team Dynamics
Our teams support each other, collaborate, and never stop learning. Everyone brings something unique, and together we push ideas forward to solve real problems. Being part of our team means your work matters - because the progress we make here creates real impact out there.
What's in it for you
We want you to bring your full self to work—your ideas, your energy, your ambition. You’ll have the tools and freedom to grow your skills, shape your path, and take on challenges that matter. Here, your work creates impact you can see and feel, every day.
ABB is an Equal Employment Opportunity and Affirmative Action employer for protected Veterans and Individuals with Disabilities at ABB.
All qualified applicants will receive consideration for employment without regard to their sex (gender identity, gender expression, sexual orientation), marital status, citizenship, age, race and ethnicity, inclusive of traits historically associated with race or ethnicity, including but not limited to hair texture and protective hairstyles, color, religious creed, national origin, pregnancy, physical or mental disability, genetic information, protected Veteran status, or any other characteristic protected by federal and state law.
For more information regarding your (EEO) rights as an applicant, please visit the following websites: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf
As an Equal Employment Opportunity and Affirmative Action Employer for Protected Veterans and Individuals with Disabilities, applicants may request to review the plan of a particular ABB facility between the hours of 9:00 A.M. - 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at 1-888-694-7762.
Protected Veterans and Individuals with Disabilities may request a reasonable accommodation if you are unable or limited in your ability to use or access ABB's career site as a result of your disability. You may request reasonable accommodations by calling an ABB HR Representative at 1-888-694-7762 or by sending an email to US-AskHR@abb.com. Resumes and applications will not be accepted in this manner. #LI- Remote
While base salary is determined by things such as the successful applicant’s qualifications and experience, this position is expected to pay between $100,500 and $160,800 annually and is eligible for a short-term incentive plan/annual bonus.
ABB Benefit Summary for eligible US employees
[excludes ABB E-mobility, Athens union, Puerto Rico]
Go to MyBenefitsABB.com and click on “Candidate/Guest” to learn more
Health, Life & Disability
- Choice between two medical plan options: A PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan.
- Choice between two dental plan options: Core and Core Plus.
- Vision benefit.
- Company paid life insurance (2X base pay).
- Company paid AD&D (1X base pay).
- Voluntary life and AD&D – 100% employee paid up to maximums.
- Short Term Disability – up to 26 weeks – Company paid.
- Long Term Disability – 60% of pay – Company paid. Ability to “buy-up” to 66 2/3% of pay.
- Supplemental benefits – 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance).
- Paid Parental Leave.
- Employee Assistance Program.
- Health Advocate support resources for mental/behavioral health, general health navigation and virtual health, and infertility/adoption.
- Employee discount program.
Retirement
- 401k Savings Plan with Company Contributions.
- Employee Stock Acquisition Plan (ESAP).
Time off
ABB provides 11 paid holidays. Salaried exempt positions are provided vacation under a permissive time away policy.
More about us
ABB Smart Power provides energy distribution solutions for data centers, industrial and manufacturing plants, critical infrastructure and commercial buildings. The Division’s technical teams work closely with industry partners, delivering advanced solutions that support rapid growth, energy transition, and sustainability objectives. The Division’s portfolio includes industrial circuit breakers, low-voltage systems, motor starting applications, and safety devices like switches and relays. Its Power Protection unit supports the world’s largest data center companies with advanced energy-efficient UPS solutions. The Division’s ABB Ability™ Energy Manager provides a scalable, easy-to-use platform that helps organizations save energy and reduce CO2 emissions.
Join us. Be part of the team where progress happens, industries transform, and your work shapes the world. Run What Runs the World.
ABBCareers
RunwithABB
Runwhatrunstheworld
Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.
Ready to make an impact?
Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.
Product Marketing Job Roles in North Carolina
See all 87+ Product Marketing Jobs in North Carolina
Sign up for free to filter by visa type, set job alerts, and find employers with verified sponsorship history.
Search Product Marketing Jobs in North CarolinaProduct Marketing Jobs in North Carolina: Frequently Asked Questions
Which companies sponsor visas for product marketing roles in North Carolina?
The most active sponsors for product marketing roles in North Carolina include SAS Institute in Cary, Red Hat in Raleigh, Lenovo's North American headquarters in Morrisville, and Bandwidth in Raleigh. Charlotte-based financial technology and banking firms such as Bank of America and LendingTree have also sponsored product marketing positions. Sponsorship activity is highest at established tech and enterprise software companies rather than early-stage startups.
Which visa types are most common for product marketing roles in North Carolina?
The H-1B visa is the most common visa for product marketing roles in North Carolina, as these positions typically qualify as specialty occupations requiring a bachelor's degree in marketing, business, or a related field. Candidates already holding OPT or STEM OPT through a North Carolina university can begin working before H-1B sponsorship is secured. L-1B visas are also used when candidates transfer from an overseas office of a multinational employer with a North Carolina presence.
Which cities in North Carolina have the most product marketing sponsorship jobs?
Raleigh and Durham in the Research Triangle account for the largest share of product marketing sponsorship jobs in North Carolina, driven by the concentration of tech, software, and life sciences companies in the area. Charlotte is a secondary hub, particularly for fintech and financial services marketing roles. Cary, home to SAS Institute, and Morrisville, where Lenovo's U.S. headquarters is located, are also notable for product marketing hiring.
How to find product marketing visa sponsorship jobs in North Carolina?
Migrate Mate filters product marketing jobs in North Carolina specifically by visa sponsorship availability, saving you from sorting through postings that won't support international candidates. The platform surfaces roles from companies with verified sponsorship histories in the state. For product marketing specifically, focusing your search on the Research Triangle and Charlotte metro areas on Migrate Mate will give you the most relevant results.
Are there state-specific factors that affect product marketing visa sponsorship in North Carolina?
North Carolina's Research Triangle Park is one of the denser concentrations of tech and life sciences employers in the Southeast, which means a relatively higher number of companies familiar with H-1B sponsorship processes compared to other Southern states. The presence of major research universities including NC State, Duke, and UNC Chapel Hill creates a consistent pipeline of internationally educated candidates, which has normalized sponsorship among larger employers in the region. Smaller companies outside the Triangle may have less prior sponsorship experience.
What is the prevailing wage for sponsored product marketing jobs in North Carolina?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.