Product Marketing Visa Sponsorship Jobs in Maryland
Maryland's product marketing scene draws on a dense corridor of technology, cybersecurity, and federal contracting employers spanning Bethesda, Rockville, and the Baltimore metro. Companies like Tenable, Appian, and Leidos regularly hire product marketers, and the state's proximity to Washington D.C. makes it a serious hub for B2G and enterprise software marketing talent seeking visa sponsorship.
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Get Access To All JobsAt T. Rowe Price, we identify and actively invest in opportunities to help people thrive in an evolving world. As a premier global asset management organization with more than 85 years of experience, we provide investment solutions and a broad range of equity, fixed income, and multi-asset capabilities to individuals, advisors, institutions, and retirement plan sponsors. We take an active, independent approach to investing, offering our dynamic perspective and meaningful partnership so our clients can feel more confident.
We believe doing the right thing for our clients and our associates is good business. With a career at the firm, you can expect opportunities to create real impact at work and in your community. You’ll enjoy resources to support your career path, as well as compensation, benefits, and flexibility to enrich your life. Here, you’ll find a collaborative culture that respects and values differences and colleagues who share a spirit of generosity.
Join us for the opportunity to grow and make a difference in ways that matter to you.
Role Summary
We are seeking a Product Marketing Director, US Equity Lead to provide senior-level marketing leadership for our US Equity capabilities. This role is responsible for shaping product marketing strategy, positioning, messaging, and go-to-market direction in alignment with broader enterprise content and marketing priorities.
As a key subject matter expert, you will bring strategic perspective and investment expertise to help teams across Product Marketing, Content & Insights, Investments, Global Product, Segment Marketing, and Distribution align around priorities, client needs, and commercial opportunities. You will play a central role in ensuring our US Equity story is differentiated, compelling, and consistently brought to market across audiences and channels.
This is a senior individual contributor role. While highly visible and influential, it does not include direct people management responsibility. Success in this role will come through subject matter expertise, strategic leadership, and the ability to influence and align stakeholders across a matrixed organization.
Responsibilities
Asset Class / Vehicle Leadership:
- Lead product marketing direction and prioritization for US Equity in alignment with business unit goals and enterprise marketing priorities.
- Apply enterprise and content marketing strategies within the context of US Equity to ensure relevance, consistency, and commercial impact.
- Serve as a key coordination lead for asset class-related marketing opportunities, campaigns, and content requests, as needed.
- Partner with content strategy, content creation, content enablement, segment marketing, and client-facing teams to align priorities with messaging, business objectives, and market opportunities.
- Recommend priority initiatives, sequencing, and resource allocation in partnership with leadership and cross-functional stakeholders.
Product Marketing Content Creation & Positioning:
- Develop / create differentiated value propositions, messaging frameworks, and positioning strategies for US Equity capabilities and products.
- Translate complex market dynamics, client requirements, competitive intelligence, and industry trends into clear strategic product focus areas.
- Identify and articulate competitive differentiators tailored to client segments, distribution channels, and regional markets.
- Ensure consistency of messaging across campaigns, sales enablement materials, thought leadership, and client communications.
- Advise on product focus priorities and strategic opportunities in partnership with Product Management and business leadership.
Client & Market Insight Leadership:
- Maintain a deep understanding of client needs, investment trends, and market developments impacting US Equity.
- Use client insight, competitive analysis, and market intelligence to inform marketing priorities and positioning recommendations.
- Partner with business leaders and investment professionals to identify emerging client themes and opportunities for strategic engagement.
- Integrate audience insights into content strategy, content development, and client experience design.
Integrated Campaign & Content Leadership:
- Lead integrated product marketing and communications planning across the client journey for the assigned asset class.
- Drive alignment between asset class priorities and execution teams to ensure coordinated content delivery.
- Collaborate with Investments, Global Product, content strategy, content creators, and content enablement teams to prioritize and, when needed, create timely market insights, investment perspectives, and asset class content initiatives.
- Provide strategic direction for custom content and collateral tailored to priority audiences and market segments.
- Ensure campaigns and communications reflect business priorities, strategic messaging, and client-centric outcomes.
Cross-Functional Partnership & Influence:
- Build strong partnerships with Investment Heads, Portfolio Managers, Product Specialists, Product Managers, Distribution leaders, and Marketing stakeholders.
- Influence senior stakeholders across business units to align on priorities, positioning, and go-to-market execution.
- Provide strategic recommendations to leadership on product development, commercialization, and market positioning.
Business Management & Performance Accountability:
- Take an ownership mindset for asset class business outcomes and marketing effectiveness.
- Partner with marketing intelligence, segment marketing, and content strategists to establish performance goals and success metrics for priority initiatives and campaigns.
- Report back to stakeholders on campaign and initiative performance.
- Monitor market response, campaign effectiveness, and business performance to refine strategies and optimize results.
- Incorporate feedback, evolving market conditions, and business priorities into planning and execution.
Qualifications
Required:
- Bachelor’s degree or equivalent combination of education and relevant experience.
- 10+ years of relevant experience in product marketing, investment marketing, asset management, product strategy, investment communications, or a related field.
Preferred:
- Advanced degree and/or CFA designation.
- Experience working directly with investment professionals, portfolio managers, or product management teams.
- Experience leading enterprise or global marketing initiatives across multiple regions and client segments.
- Familiarity with agile prioritization, integrated campaign planning, and content governance models.
- Deep understanding of investment products, asset classes, capital markets, and institutional/intermediary client segments.
- Demonstrated success developing positioning, messaging, and go-to-market strategies for complex investment capabilities.
- Strong executive communication, stakeholder management, and cross-functional leadership skills.
- Proven ability to synthesize complex information into clear, actionable marketing recommendations.
- Experience leading integrated campaigns in matrixed organizations.
- Strong commercial acumen and understanding of business strategy, competitive dynamics, and client engagement.
FINRA Requirements
FINRA licenses are not required and will not be supported for this role.
Work Flexibility
This role is eligible for hybrid work, with up to one day per week from home.
Base Salary Ranges
Please review the job posting for the location of this specific opportunity.
- $159,000.00 - $272,000.00 for the location of: Maryland, Colorado, Washington and remote workers
- $175,000.00 - $299,000.00 for the location of: Washington, D.C.
- $199,000.00 - $339,000.00 for the location of: New York, California
Placement within the range provided above is based on the individual’s relevant experience and skills for the role. Base salary is only one component of our total compensation package. Employees may be eligible for a discretionary bonus, which is determined upon company and individual performance.
Commitment to Diversity, Equity, and Inclusion
At T. Rowe Price, our associates are our greatest asset. We thrive because our company culture is built on inclusion and because we sustain a work environment where associates can bring their best selves to work every day. The backgrounds, talents, and experiences of our global associates allow us to embrace new ideas and perspectives that move our business priorities forward and enable us to deliver strong client outcomes. Here, you can expect equal opportunity and fair and consistent treatment for all.
Benefits
We value your goals and needs, at work and in life. As an associate, you’ll be supported with resources, benefits, and work-life balance so you can thrive in ways that matter to you.
Featured employee benefits to enrich your life:
- Competitive compensation
- Annual bonus eligibility
- A generous retirement plan
- Hybrid work schedule
- Health and wellness benefits, including online therapy
- Paid time off for vacation, illness, medical appointments, and volunteering days
- Family care resources, including fertility and adoption benefits
Learn more about our benefits.
T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.
At T. Rowe Price, we identify and actively invest in opportunities to help people thrive in an evolving world. As a premier global asset management organization with more than 85 years of experience, we provide investment solutions and a broad range of equity, fixed income, and multi-asset capabilities to individuals, advisors, institutions, and retirement plan sponsors. We take an active, independent approach to investing, offering our dynamic perspective and meaningful partnership so our clients can feel more confident.
We believe doing the right thing for our clients and our associates is good business. With a career at the firm, you can expect opportunities to create real impact at work and in your community. You’ll enjoy resources to support your career path, as well as compensation, benefits, and flexibility to enrich your life. Here, you’ll find a collaborative culture that respects and values differences and colleagues who share a spirit of generosity.
Join us for the opportunity to grow and make a difference in ways that matter to you.
Role Summary
We are seeking a Product Marketing Director, US Equity Lead to provide senior-level marketing leadership for our US Equity capabilities. This role is responsible for shaping product marketing strategy, positioning, messaging, and go-to-market direction in alignment with broader enterprise content and marketing priorities.
As a key subject matter expert, you will bring strategic perspective and investment expertise to help teams across Product Marketing, Content & Insights, Investments, Global Product, Segment Marketing, and Distribution align around priorities, client needs, and commercial opportunities. You will play a central role in ensuring our US Equity story is differentiated, compelling, and consistently brought to market across audiences and channels.
This is a senior individual contributor role. While highly visible and influential, it does not include direct people management responsibility. Success in this role will come through subject matter expertise, strategic leadership, and the ability to influence and align stakeholders across a matrixed organization.
Responsibilities
Asset Class / Vehicle Leadership:
- Lead product marketing direction and prioritization for US Equity in alignment with business unit goals and enterprise marketing priorities.
- Apply enterprise and content marketing strategies within the context of US Equity to ensure relevance, consistency, and commercial impact.
- Serve as a key coordination lead for asset class-related marketing opportunities, campaigns, and content requests, as needed.
- Partner with content strategy, content creation, content enablement, segment marketing, and client-facing teams to align priorities with messaging, business objectives, and market opportunities.
- Recommend priority initiatives, sequencing, and resource allocation in partnership with leadership and cross-functional stakeholders.
Product Marketing Content Creation & Positioning:
- Develop / create differentiated value propositions, messaging frameworks, and positioning strategies for US Equity capabilities and products.
- Translate complex market dynamics, client requirements, competitive intelligence, and industry trends into clear strategic product focus areas.
- Identify and articulate competitive differentiators tailored to client segments, distribution channels, and regional markets.
- Ensure consistency of messaging across campaigns, sales enablement materials, thought leadership, and client communications.
- Advise on product focus priorities and strategic opportunities in partnership with Product Management and business leadership.
Client & Market Insight Leadership:
- Maintain a deep understanding of client needs, investment trends, and market developments impacting US Equity.
- Use client insight, competitive analysis, and market intelligence to inform marketing priorities and positioning recommendations.
- Partner with business leaders and investment professionals to identify emerging client themes and opportunities for strategic engagement.
- Integrate audience insights into content strategy, content development, and client experience design.
Integrated Campaign & Content Leadership:
- Lead integrated product marketing and communications planning across the client journey for the assigned asset class.
- Drive alignment between asset class priorities and execution teams to ensure coordinated content delivery.
- Collaborate with Investments, Global Product, content strategy, content creators, and content enablement teams to prioritize and, when needed, create timely market insights, investment perspectives, and asset class content initiatives.
- Provide strategic direction for custom content and collateral tailored to priority audiences and market segments.
- Ensure campaigns and communications reflect business priorities, strategic messaging, and client-centric outcomes.
Cross-Functional Partnership & Influence:
- Build strong partnerships with Investment Heads, Portfolio Managers, Product Specialists, Product Managers, Distribution leaders, and Marketing stakeholders.
- Influence senior stakeholders across business units to align on priorities, positioning, and go-to-market execution.
- Provide strategic recommendations to leadership on product development, commercialization, and market positioning.
Business Management & Performance Accountability:
- Take an ownership mindset for asset class business outcomes and marketing effectiveness.
- Partner with marketing intelligence, segment marketing, and content strategists to establish performance goals and success metrics for priority initiatives and campaigns.
- Report back to stakeholders on campaign and initiative performance.
- Monitor market response, campaign effectiveness, and business performance to refine strategies and optimize results.
- Incorporate feedback, evolving market conditions, and business priorities into planning and execution.
Qualifications
Required:
- Bachelor’s degree or equivalent combination of education and relevant experience.
- 10+ years of relevant experience in product marketing, investment marketing, asset management, product strategy, investment communications, or a related field.
Preferred:
- Advanced degree and/or CFA designation.
- Experience working directly with investment professionals, portfolio managers, or product management teams.
- Experience leading enterprise or global marketing initiatives across multiple regions and client segments.
- Familiarity with agile prioritization, integrated campaign planning, and content governance models.
- Deep understanding of investment products, asset classes, capital markets, and institutional/intermediary client segments.
- Demonstrated success developing positioning, messaging, and go-to-market strategies for complex investment capabilities.
- Strong executive communication, stakeholder management, and cross-functional leadership skills.
- Proven ability to synthesize complex information into clear, actionable marketing recommendations.
- Experience leading integrated campaigns in matrixed organizations.
- Strong commercial acumen and understanding of business strategy, competitive dynamics, and client engagement.
FINRA Requirements
FINRA licenses are not required and will not be supported for this role.
Work Flexibility
This role is eligible for hybrid work, with up to one day per week from home.
Base Salary Ranges
Please review the job posting for the location of this specific opportunity.
- $159,000.00 - $272,000.00 for the location of: Maryland, Colorado, Washington and remote workers
- $175,000.00 - $299,000.00 for the location of: Washington, D.C.
- $199,000.00 - $339,000.00 for the location of: New York, California
Placement within the range provided above is based on the individual’s relevant experience and skills for the role. Base salary is only one component of our total compensation package. Employees may be eligible for a discretionary bonus, which is determined upon company and individual performance.
Commitment to Diversity, Equity, and Inclusion
At T. Rowe Price, our associates are our greatest asset. We thrive because our company culture is built on inclusion and because we sustain a work environment where associates can bring their best selves to work every day. The backgrounds, talents, and experiences of our global associates allow us to embrace new ideas and perspectives that move our business priorities forward and enable us to deliver strong client outcomes. Here, you can expect equal opportunity and fair and consistent treatment for all.
Benefits
We value your goals and needs, at work and in life. As an associate, you’ll be supported with resources, benefits, and work-life balance so you can thrive in ways that matter to you.
Featured employee benefits to enrich your life:
- Competitive compensation
- Annual bonus eligibility
- A generous retirement plan
- Hybrid work schedule
- Health and wellness benefits, including online therapy
- Paid time off for vacation, illness, medical appointments, and volunteering days
- Family care resources, including fertility and adoption benefits
Learn more about our benefits.
T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.
Product Marketing Job Roles in Maryland
See all 52+ Product Marketing Jobs in Maryland
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Search Product Marketing Jobs in MarylandProduct Marketing Jobs in Maryland: Frequently Asked Questions
Which companies sponsor visas for product marketers in Maryland?
Maryland's strongest visa sponsors for product marketing roles are concentrated in enterprise software, cybersecurity, and government technology. Companies like Tenable, Appian, Leidos, and Spirent Communications have filed H-1B visa Labor Condition Applications for marketing-adjacent specialty occupations. Larger defense and IT contractors headquartered in the Bethesda and Rockville corridor tend to have established immigration infrastructure and sponsor more consistently than smaller startups.
Which visa types are most common for product marketing roles in Maryland?
The H-1B is the most common visa for product marketing roles in Maryland, provided the position qualifies as a specialty occupation requiring a bachelor's degree or higher in a specific field such as marketing, business, or communications. Candidates already holding L-1 visa intracompany transferee status through a multinational employer and those on OPT or STEM OPT also represent a meaningful share of sponsored product marketers in the state.
Which cities in Maryland have the most product marketing sponsorship jobs?
Bethesda and Rockville account for the highest concentration of product marketing sponsorship activity in Maryland, driven by the cluster of technology, biotech, and federal contracting firms along the I-270 corridor. Baltimore is a secondary hub, particularly for health IT and cybersecurity companies. Silver Spring, home to several media and technology employers, also generates a steady share of product marketing openings with sponsorship potential.
How to find product marketing visa sponsorship jobs in Maryland?
Migrate Mate filters job listings specifically for visa sponsorship eligibility, making it straightforward to browse product marketing roles in Maryland without sifting through positions that won't support international candidates. You can search by role and state to surface openings from Maryland-based employers who have a documented history of H-1B sponsorship in marketing and product functions, saving significant time during an already stressful job search.
Are there any Maryland-specific considerations for product marketers seeking visa sponsorship?
Maryland's proximity to federal agencies creates a notable share of B2G product marketing roles that require security clearances, which can complicate or preclude sponsorship for candidates without permanent resident status. Employers along the I-270 biotech corridor and at institutions affiliated with Johns Hopkins or the University of Maryland do recruit international talent into commercial-facing product marketing roles where clearance is not required, offering more accessible sponsorship pathways in those segments.
What is the prevailing wage for sponsored product marketing jobs in Maryland?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.