Product Marketing Visa Sponsorship Jobs in Oregon
Oregon's product marketing hiring is anchored in Portland's tech corridor, where companies like Nike, Adidas, Intel, and a growing cluster of SaaS startups regularly hire international candidates. Bend and Hillsboro round out the market. Employers here are experienced with H-1B visa and O-1 visa sponsorship for specialized marketing roles.
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INTRODUCTION
This position is designated as a hybrid role based out of our headquarters near Portland, Oregon. The current expectation is for employees to work onsite four days per week, subject to change based on business needs. This in-office requirement may be adjusted at the discretion of the company.
ABOUT THE POSITION
Our mission at Columbia Sportswear is to unlock the outdoors for everyone.
We are looking for a passionate and strategically minded Lifestyle Product Marketing Manager to lead category and product marketing initiatives across Columbia’s Lifestyle business. This role sits within the broader Product Marketing team and serves as the internal expert on the outdoor lifestyle consumer, connecting emerging trends and contemporary style influences, with Columbia’s heritage to develop strategies that drive brand relevance and business growth.
This role is ideal for someone who understands the intersection between outdoor and lifestyle culture. They are highly attuned to apparel trends, and the brands, creators, communities, and cultural moments that move the marketplace. They understand how outdoor style shows up in everyday life and are passionate about identifying opportunities for Columbia to remain culturally relevant while staying true to its authentic outdoor DNA.
HOW YOU’LL MAKE A DIFFERENCE
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Consumer Trends and Insights: Continuously monitor apparel and lifestyle market trends, cultural shifts, consumer behavior, and competitive activity to identify opportunities for growth and differentiation.
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Heritage and Franchise Stewardship: Help shape long-term strategies for key heritage franchises, ensuring Columbia’s iconic products and stories remain meaningful and compelling to an emerging generation of consumers.
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Lifestyle-Focused Product Positioning: Craft compelling product narratives that highlight style, versatility, and wearability, tailored towards style-conscious outdoor consumers.
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Go-to-Market Leadership: Drive seasonal GTM strategies for the Outdoor Lifestyle category, ensuring alignment across product, brand, and commercial.
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Community Strategy: Partner with Columbia’s in-house social media & influencer teams to support the development of influencer, creator, and community engagement strategies that enhance authenticity, credibility, and cultural relevance within the outdoor lifestyle space.
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Cross-Functional Collaboration: Partner with Consumer Insights, Product Creation, Partnerships, Merchandising, Retail Marketing, Designers, and Digital Marketing to ensure lifestyle expertise is reflected throughout the consumer journey.
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Campaign Guidance: Provide strategic direction and category expertise that informs campaign briefs, storytelling development, channel strategies, and consumer engagement plans.
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Performance Measurement: Evaluate consumer engagement, campaign effectiveness, category trends, and regional marketplace performance to ensure future marketing strategies and investment decisions.
YOU ARE
- A passionate outdoor enthusiast who considers themselves a student of style, culture, and consumer behavior with a strong understanding of the outdoor lifestyle marketplace.
- A strategic marketer who translates consumer understanding into actionable business and marketing recommendations.
- A strong storyteller who can connect product, culture, and consumer motivations into compelling narratives.
- An effective communicator and presenter capable of collaborating effectively with cross-functional teams and influencing stakeholders at multiple levels of the organization.
- Comfortable balancing data, consumer insights, and intuition to make informed recommendations.
- Naturally curious and culturally connected, always seeking to understand what is next and what matters most to consumers.
YOU HAVE
- A passion for apparel, outdoor culture, style trends, and consumer behavior.
- Bachelor’s degree in marketing, Business, Communications or related field.
- 8+ years of professional experience in category marketing, brand marketing and/or product marketing, or related discipline.
- Strong understanding of contemporary and classic outdoor style, fashion and retail trends, and the competitive landscape.
- Excellent communication and presentation abilities.
- Data-driven with experience using analytics, data, & presentation tools (e.g., Excel, PowerPoint, etc.).
- Experience with DTC and specialty outdoor retail channels.
- Knowledge of product development and insight-driven marketing.
Hybrid
LI-LC1
This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.
Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. If you need reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter.
At Columbia Sportswear Company, we’re proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community. Benefits that can protect your family’s financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services). In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits, employee discounts and a generous time off program available.
If you need an accommodation/adjustment to successfully complete and submit your application, please reach out to AskHR@columbia.com with the Subject: Applicant Assistance Requested.
Product Marketing Job Roles in Oregon
See all 38+ Product Marketing Jobs in Oregon
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Search Product Marketing Jobs in OregonProduct Marketing Jobs in Oregon: Frequently Asked Questions
Which companies sponsor visas for product marketing roles in Oregon?
Intel, Nike, Adidas, and Daimler Trucks North America are among Oregon's larger employers with established visa sponsorship programs and dedicated HR infrastructure. Portland-based SaaS and tech companies, including those in the city's growing software sector, have also filed H-1B petitions for product marketing roles. Sponsorship patterns vary by company size, and larger enterprises with dedicated immigration teams are generally more experienced with the process.
Which visa types are most common for product marketing roles in Oregon?
The H-1B is the most common visa for product marketing professionals in Oregon, as the role typically qualifies as a specialty occupation requiring a degree in marketing, business, or a related field. Candidates with extraordinary ability in their field may pursue an O-1A. Australian citizens working in Oregon can access the E-3 visa, which has no annual lottery and renews in two-year increments.
Which cities in Oregon have the most product marketing sponsorship jobs?
Portland accounts for the majority of product marketing visa sponsorship activity in Oregon, driven by its concentration of tech companies, apparel brands, and software firms. Hillsboro, home to Intel's largest U.S. campus, is a secondary hub for marketing roles tied to semiconductor and hardware products. Bend has a smaller but emerging startup community that occasionally sponsors international hires for product-focused marketing positions.
How to find product marketing visa sponsorship jobs in Oregon?
Migrate Mate filters job listings specifically by visa sponsorship status, making it easier to identify Oregon product marketing roles where employers have indicated willingness to sponsor. Rather than sorting through general job boards, you can search directly for product marketing positions in Portland, Hillsboro, or Bend and see which companies have a history of sponsoring international candidates in this function.
Are there any Oregon-specific considerations for product marketing visa candidates?
Oregon's prevailing wage requirements for H-1B product marketing roles are benchmarked to Portland-metro and Hillsboro wage data, which reflects the region's competitive tech compensation. Portland State University and the University of Oregon produce marketing graduates who sometimes transition to visa-sponsored roles locally, meaning competition for entry-level positions can be meaningful. Candidates with specialized experience in SaaS, hardware, or consumer goods tend to be stronger fits for Oregon's dominant employer categories.
What is the prevailing wage for sponsored product marketing jobs in Oregon?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.