Principal Software Engineer Visa Sponsorship Jobs in Texas
Texas is one of the strongest markets for principal software engineer visa sponsorship, driven by major tech hubs in Austin, Dallas, and Houston. Companies like Dell Technologies, AT&T, Texas Instruments, and a growing wave of Austin-based startups and enterprise software firms regularly hire and sponsor at the principal engineer level.
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Get Access To All JobsPrincipal Software Engineer
- JR-162199
- Hybrid
- Toronto
- Dallas
- Technology
- Full time
Who are we?
Equinix is the world’s digital infrastructure company®, shortening the path to connectivity to enable the innovations that enrich our work, life and planet.
A place where tech thinkers and future builders turn bold ideas into breakthrough experiences, we welcome your unique perspective. Help us challenge assumptions, uncover bias, and remove barriers—because progress starts with fresh ideas. You’ll find belonging, purpose, and a team that welcomes you—because when you feel valued, you’re empowered to do your best work.
Job Summary
Equinix's Digital Innovation Office is seeking a Principal Software Engineer - Marketing to lead and support key Marketing Technology transformation initiatives, including the Lead-to-Cash (LTC) cutover, consent and privacy architecture (Salesforce Privacy Center, Adobe AEM, GDPR consent withdrawal), Salesforce Data Cloud, MCAE-to-Marketing Cloud Advanced migration, and broader CRM modernization.
This is a hands-on technical role requiring strong ownership, accountability, and the ability to drive complex, regulated initiatives from design through implementation and support. You will operate as a senior individual contributor and technical lead — architecting solutions and building them, not just overseeing them.
Responsibilities
- Lead end-to-end design, development, and support of Salesforce and marketing technology initiatives across the Lead to Cash cutover and BAU roadmap
- Design, develop, and support solutions across Salesforce Sales Cloud, Marketing Cloud (MCAE / MCA), and Data Cloud
- Lead the Salesforce MCAE (Pardot)-to-Marketing Cloud Advanced migration, including automation flows, campaign automations, and form handlers
- Build and support integrations between Salesforce, Marketing Cloud, Data Cloud, Qualtrics, 6sense, Openprise, AEM, and other enterprise systems
- Support customer data unification, identity resolution, segmentation, and activation in Data Cloud
- Drive legacy Salesforce migration (BAU-to-LTC) and platform consolidation initiatives
- Troubleshoot complex integration, sync, data-quality, and deployment-pipeline issues across environments
- Partner with Product, Marketing, Sales, Legal/Privacy, and Architecture teams to deliver scalable, compliant solutions
Qualifications
- 10+ years of enterprise software engineering experience, with at least 8+ years focused on Salesforce and Marketing Technology platforms
- Expert-level hands-on experience with B2B Marketing Automation — Pardot / MCAE and/or Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Contact Builder)
- Deep hands-on experience with Salesforce Data Cloud: Data Streams, Identity Resolution, Unified Profiles, Calculated Insights, Segmentation, Data Actions, and Activation
- Proven experience designing and deploying Agentforce agents and prompt templates for customer-facing or internal use cases
- Strong Salesforce development skills: Apex (Classes, Triggers, Batch/Scheduled, REST/SOAP callouts), Lightning Web Components, and Flows
- Integration experience using REST/SOAP APIs and an iPaaS or data-orchestration platform
- Ability to work autonomously, drive ambiguous initiatives to completion, and communicate technical decisions clearly to non-technical stakeholders
Required Certifications
- Salesforce Certified Marketing Cloud Account Engagement Specialist (Pardot)
- Salesforce Certified Data Cloud Consultant
- Salesforce Certified Platform Developer I or II
Preferred Qualifications
- Hands-on experience with Marketing Cloud Next / Marketing Cloud Advanced (or a strong MCAE background with demonstrated ability to ramp quickly)
- Experience implementing enterprise consent and privacy architecture — Salesforce Privacy Center, contact-point consent models, GDPR consent withdrawal, or equivalent CDP/CMP solutions
- Experience leading or contributing to a major Salesforce org migration or platform consolidation program
- Familiarity with 6sense, Openprise, or Qualtrics integrations in a B2B marketing context
- Familiarity with CI/CD for Salesforce: SFDX, Git-based deployment pipelines, and automated testing frameworks
- CRM Analytics or Tableau experience for marketing performance reporting
Preferred Certifications
- Salesforce Certified Agentforce Specialist
- Salesforce Certified Marketing Cloud Account Engagement Consultant
- Salesforce Certified Marketing Cloud Email Specialist or Developer
- Salesforce Certified AI Associate
The targeted pay range for this position in the following location is / locations are:
Canada - Toronto Office TRO : 139,000 - 209,000 CAD / Annual
United States - Dallas Infomart Office DAI : 177,000 - 265,000 USD / Annual
Our pay ranges reflect the minimum and maximum target for new hire pay for the full-time position determined by role, level, and location. The pay range shown is based on our compensation structure in place at the time of posting and may be updated periodically based on business needs. Individual pay is based on additional factors including job-related skills, experience, and relevant education and/or training.
The targeted pay range listed reflects the base pay only and does not include bonus, equity, or benefits. Employees are eligible for bonus, and equity may be offered depending on the position.
Equinix Benefits
As an employee, you become important to Equinix’s success. We ensure all your benefits are in line with our core values: competitive, inclusive, sustainable, connected and efficient. We keep them competitive within the current marketplace to ensure we’re providing you with the best package possible. So, wherever you are in your career and life, you’ll be able to enhance your experience and bring your whole self to work.
Employee Assistance Program: An Employee Assistance program is available to all employees.
US Benefits:
- Insurance: You may enroll in health, life, disability and voluntary plans that are designed for you and your eligible family members.
- Retirement: You and Equinix may contribute to a retirement plan to help you plan for your financial future.
- Paid Time Off (PTO) and Paid Holidays: You will receive an accrued amount of PTO each pay period along with various paid holidays for you to rest and recharge. Eligibility requirements apply to some benefits. Benefits are subject to change and may be subject to specific plan or program terms.
Canada Core Benefits:
- Insurance: You may enroll in healthcare coverage that is designed to complement the provincial healthcare system, along with life, disability and optional benefit plans that are designed for you and your eligible family members.
- Retirement: You may also enroll in Equinix-sponsored retirement or savings plans: Defined Contribution Pension Plan (DCPP), Group Retirement Savings Plan (RRSP) and Tax-Free Savings Plan (TSFA).
- Vacation and Paid Holidays: Equinix offers both vacation and personal time, along with various paid holidays for you to rest and recharge. Eligibility requirements apply to some benefits. Benefits are subject to specific plan or program terms, and to change at Equinix discretion.
Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing form.
Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.
We use artificial intelligence in our hiring process. Learn more here.
This posting is a new position within our organization.
Principal Software Engineer
- JR-162199
- Hybrid
- Toronto
- Dallas
- Technology
- Full time
Who are we?
Equinix is the world’s digital infrastructure company®, shortening the path to connectivity to enable the innovations that enrich our work, life and planet.
A place where tech thinkers and future builders turn bold ideas into breakthrough experiences, we welcome your unique perspective. Help us challenge assumptions, uncover bias, and remove barriers—because progress starts with fresh ideas. You’ll find belonging, purpose, and a team that welcomes you—because when you feel valued, you’re empowered to do your best work.
Job Summary
Equinix's Digital Innovation Office is seeking a Principal Software Engineer - Marketing to lead and support key Marketing Technology transformation initiatives, including the Lead-to-Cash (LTC) cutover, consent and privacy architecture (Salesforce Privacy Center, Adobe AEM, GDPR consent withdrawal), Salesforce Data Cloud, MCAE-to-Marketing Cloud Advanced migration, and broader CRM modernization.
This is a hands-on technical role requiring strong ownership, accountability, and the ability to drive complex, regulated initiatives from design through implementation and support. You will operate as a senior individual contributor and technical lead — architecting solutions and building them, not just overseeing them.
Responsibilities
- Lead end-to-end design, development, and support of Salesforce and marketing technology initiatives across the Lead to Cash cutover and BAU roadmap
- Design, develop, and support solutions across Salesforce Sales Cloud, Marketing Cloud (MCAE / MCA), and Data Cloud
- Lead the Salesforce MCAE (Pardot)-to-Marketing Cloud Advanced migration, including automation flows, campaign automations, and form handlers
- Build and support integrations between Salesforce, Marketing Cloud, Data Cloud, Qualtrics, 6sense, Openprise, AEM, and other enterprise systems
- Support customer data unification, identity resolution, segmentation, and activation in Data Cloud
- Drive legacy Salesforce migration (BAU-to-LTC) and platform consolidation initiatives
- Troubleshoot complex integration, sync, data-quality, and deployment-pipeline issues across environments
- Partner with Product, Marketing, Sales, Legal/Privacy, and Architecture teams to deliver scalable, compliant solutions
Qualifications
- 10+ years of enterprise software engineering experience, with at least 8+ years focused on Salesforce and Marketing Technology platforms
- Expert-level hands-on experience with B2B Marketing Automation — Pardot / MCAE and/or Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Contact Builder)
- Deep hands-on experience with Salesforce Data Cloud: Data Streams, Identity Resolution, Unified Profiles, Calculated Insights, Segmentation, Data Actions, and Activation
- Proven experience designing and deploying Agentforce agents and prompt templates for customer-facing or internal use cases
- Strong Salesforce development skills: Apex (Classes, Triggers, Batch/Scheduled, REST/SOAP callouts), Lightning Web Components, and Flows
- Integration experience using REST/SOAP APIs and an iPaaS or data-orchestration platform
- Ability to work autonomously, drive ambiguous initiatives to completion, and communicate technical decisions clearly to non-technical stakeholders
Required Certifications
- Salesforce Certified Marketing Cloud Account Engagement Specialist (Pardot)
- Salesforce Certified Data Cloud Consultant
- Salesforce Certified Platform Developer I or II
Preferred Qualifications
- Hands-on experience with Marketing Cloud Next / Marketing Cloud Advanced (or a strong MCAE background with demonstrated ability to ramp quickly)
- Experience implementing enterprise consent and privacy architecture — Salesforce Privacy Center, contact-point consent models, GDPR consent withdrawal, or equivalent CDP/CMP solutions
- Experience leading or contributing to a major Salesforce org migration or platform consolidation program
- Familiarity with 6sense, Openprise, or Qualtrics integrations in a B2B marketing context
- Familiarity with CI/CD for Salesforce: SFDX, Git-based deployment pipelines, and automated testing frameworks
- CRM Analytics or Tableau experience for marketing performance reporting
Preferred Certifications
- Salesforce Certified Agentforce Specialist
- Salesforce Certified Marketing Cloud Account Engagement Consultant
- Salesforce Certified Marketing Cloud Email Specialist or Developer
- Salesforce Certified AI Associate
The targeted pay range for this position in the following location is / locations are:
Canada - Toronto Office TRO : 139,000 - 209,000 CAD / Annual
United States - Dallas Infomart Office DAI : 177,000 - 265,000 USD / Annual
Our pay ranges reflect the minimum and maximum target for new hire pay for the full-time position determined by role, level, and location. The pay range shown is based on our compensation structure in place at the time of posting and may be updated periodically based on business needs. Individual pay is based on additional factors including job-related skills, experience, and relevant education and/or training.
The targeted pay range listed reflects the base pay only and does not include bonus, equity, or benefits. Employees are eligible for bonus, and equity may be offered depending on the position.
Equinix Benefits
As an employee, you become important to Equinix’s success. We ensure all your benefits are in line with our core values: competitive, inclusive, sustainable, connected and efficient. We keep them competitive within the current marketplace to ensure we’re providing you with the best package possible. So, wherever you are in your career and life, you’ll be able to enhance your experience and bring your whole self to work.
Employee Assistance Program: An Employee Assistance program is available to all employees.
US Benefits:
- Insurance: You may enroll in health, life, disability and voluntary plans that are designed for you and your eligible family members.
- Retirement: You and Equinix may contribute to a retirement plan to help you plan for your financial future.
- Paid Time Off (PTO) and Paid Holidays: You will receive an accrued amount of PTO each pay period along with various paid holidays for you to rest and recharge. Eligibility requirements apply to some benefits. Benefits are subject to change and may be subject to specific plan or program terms.
Canada Core Benefits:
- Insurance: You may enroll in healthcare coverage that is designed to complement the provincial healthcare system, along with life, disability and optional benefit plans that are designed for you and your eligible family members.
- Retirement: You may also enroll in Equinix-sponsored retirement or savings plans: Defined Contribution Pension Plan (DCPP), Group Retirement Savings Plan (RRSP) and Tax-Free Savings Plan (TSFA).
- Vacation and Paid Holidays: Equinix offers both vacation and personal time, along with various paid holidays for you to rest and recharge. Eligibility requirements apply to some benefits. Benefits are subject to specific plan or program terms, and to change at Equinix discretion.
Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing form.
Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.
We use artificial intelligence in our hiring process. Learn more here.
This posting is a new position within our organization.
Principal Software Engineer Job Roles in Texas
See all 268+ Principal Software Engineer Jobs in Texas
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Search Principal Software Engineer Jobs in TexasPrincipal Software Engineer Jobs in Texas: Frequently Asked Questions
Which companies in Texas sponsor visas for principal software engineers?
Several large Texas employers have established sponsorship track records for principal software engineer roles. Dell Technologies and NXP Semiconductors in Austin, AT&T and Goldman Sachs in Dallas, and Hewlett Packard Enterprise in Houston are among the most active. Beyond these, the Austin tech corridor has grown rapidly, with companies like Oracle, Apple, and Tesla operating engineering offices that hire at the principal level.
Which visa types are most common for principal software engineers in Texas?
The H-1B visa is the most common visa for principal software engineers in Texas, as the role consistently qualifies as a specialty occupation requiring a relevant bachelor's degree or higher. Some candidates also use the O-1A for individuals with demonstrated extraordinary ability, particularly those with patents, publications, or industry recognition. L-1A and L-1B transfers are common for engineers moving within multinational companies with Texas offices.
Which Texas cities have the most principal software engineer sponsorship jobs?
Austin leads the state for principal software engineer sponsorship volume, fueled by its dense concentration of tech companies and a steady pipeline from UT Austin. Dallas-Fort Worth is close behind, with strong demand from financial services, telecom, and enterprise software firms. Houston contributes meaningfully as well, particularly through energy tech and aerospace companies that have built out substantial software engineering organizations.
How to find principal software engineer visa sponsorship jobs in Texas?
Migrate Mate filters job listings specifically by visa sponsorship availability, making it straightforward to search for principal software engineer roles in Texas without manually vetting each employer. Because sponsorship willingness varies significantly even among large companies, using a platform built around this filter saves considerable time. Migrate Mate also surfaces roles from employers with active H-1B filing histories, which is a reliable signal of genuine sponsorship capacity at the principal engineer level.
Are there state-specific factors that affect principal software engineer sponsorship hiring in Texas?
Texas has no state income tax, which influences how employers structure total compensation packages for senior engineering roles, including those offered to sponsored candidates. The state's concentration of semiconductor, defense tech, and energy software companies means principal engineers with domain expertise in those sectors often find stronger demand here than in other markets. UT Austin and Texas A&M also generate strong local engineering pipelines that some employers factor into their long-term sponsorship planning.
What is the prevailing wage for sponsored principal software engineer jobs in Texas?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.