Marketing Visa Sponsorship Jobs in Virginia
Virginia's marketing job market spans federal contractors in Northern Virginia, technology firms along the Dulles corridor, and defense-adjacent brands in Arlington and Reston. Companies like Booz Allen Hamilton, Leidos, and Amazon's HQ2 presence in Arlington actively hire marketing professionals. International candidates will find visa sponsorship opportunities concentrated in the D.C. metro area's dense employer base.
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PenFed is hiring a (Hybrid) Sr. Manager, Performance Marketing at our Tysons, Virginia location. This role serves as the gateway between Marketing, Product, Finance, Analytics, and Strategy teams, ensuring that marketing investments are aligned to business priorities and delivering maximum member growth, revenue, and profitability. The Senior Manager will leverage advanced analytics, forecasting, and optimization techniques to inform investment decisions and improve return on marketing spend across Deposits, Credit Cards, Consumer Lending, Mortgage, Auto, and Membership initiatives.
The incumbent combines strong financial acumen, marketing analytics expertise, strategic thinking, and executive communication skills to influence resource allocation decisions and drive measurable business outcomes.
Responsibilities
Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. This is not intended to be an all-inclusive list of job duties, and the position will perform other duties as assigned.
Marketing Investment Strategy & Planning
- Lead annual and on-going marketing budget planning processes across all product lines and marketing channels.
- Develop and maintain an enterprise-wide marketing investment framework aligned with PenFed strategic priorities.
- Partner with Product, Finance, and Marketing leaders to evaluate budget requests and prioritize investments based on expected business impact.
- Establish investment guardrails and governance processes to ensure efficient use of marketing resources.
- Support long-range planning and multi-year investment forecasting.
Budget Management & Forecasting
- Own enterprise marketing budget tracking, forecasting, and performance reporting.
- Monitors spend against budget and proactively identify risks, opportunities, and reallocation recommendations.
- Develop forecasting models for marketing expenditures, acquisition volumes, revenue contribution, and ROI.
- Partner with Finance to support budgeting, forecasting, accruals, and variance analysis.
Marketing Performance & Optimization
- Partner with teams to measure marketing performance across channels, products, and geographies to identify optimization opportunities.
- Use Marketing Mix Modeling (MMM), attribution, incrementality testing, and advanced analytics to improve investment effectiveness.
- Identify opportunities and partner with teams to shift spending toward higher-performing products, audiences, channels, and campaigns.
- Develop recommendations to maximize member acquisition, engagement, cross-sell, retention, and profitability.
Analytics & Insights
- Create reporting and KPIs to measure marketing effectiveness and investment returns.
- Translate complex analytical findings into actionable business recommendations.
- Lead deep-dive analyses to understand marketing drivers impacting growth, product penetration, member lifetime value, and profitability.
- Partner with analytics teams to enhance marketing measurement capabilities and decision support tools.
Cross-Functional Leadership
- Collaborate with leaders across Marketing, Product, Finance, Digital, Brand, Consumer Banking, Mortgage, and Auto businesses.
- Facilitate alignment among stakeholders with competing priorities and investment demands.
- Serve as a trusted advisor to senior executives on marketing investment decisions.
- Present findings, recommendations, and performance updates to executive leadership.
Process Improvement & Governance
- Establish best practices for performance measurement, investment evaluation, and budget governance.
- Drive continuous improvement in marketing planning processes, reporting automation, and resource allocation methodologies.
- Ensure data quality, consistency, and transparency across marketing reporting.
Qualifications
Equivalent combination of education and experience is considered.
- Bachelor’s degree in marketing, Business, Economics, Finance, Statistics, Analytics, or related field.
- Minimum 7 years of experience in marketing analytics, marketing strategy, FP&A, business analytics, or investment optimization.
- Minimum 2 years of people leadership or project leadership experience.
- Strong understanding of marketing measurement, attribution, ROI analysis, forecasting, and financial modeling.
- Experience with Marketing Mix Modeling, multi-touch attribution, customer lifetime value modeling, and marketing performance optimization.
- Experience managing large marketing budgets and working with cross-functional stakeholders.
- Advanced proficiency in Excel, SQL, Power BI, Tableau, or similar analytics platforms.
- Strong storytelling and executive presentation skills.
- Experience using AI tools preferred.
Supervisory Responsibility
This position will supervise employees.
Licenses and Certifications
Chartered Financial Analyst (CFA) preferred.
Work Environment
While performing the duties of this job, the employee is regularly exposed to an indoor office setting with moderate noise. Most roles require working in an office setting with moderate noise and the ability to lift 25 pounds.
Travel
Ability to travel to various worksites and be on call may be required.
Pay Transparency
The anticipated starting salary range for this role is $84,700.00 - $168,741.00.
This position is eligible for an organizational performance based annual bonus, subject to board discretion and approval.
This position is eligible for an individual performance based annual bonus.
LI-Hybrid
Benefits
At PenFed, we offer a robust benefits package designed to support you both personally and professionally. You’ll have access to comprehensive health, dental, and vision plans; paid time off; and family-friendly benefits like paid parental leave, care support, and fitness center access. Financial wellness is encouraged through features like a 401(k) match, employee loan discounts, and fully paid life and disability coverage. We also support growth via education assistance, community involvement, and volunteer opportunities.
Our Purpose
Helping members achieve their dreams since 1935.
Pentagon Federal Credit Union (PenFed) is one of America's largest federal credit unions, serving 2.8 million members worldwide with $29 billion in assets. PenFed offers market-leading certificates, checking and savings, credit cards, personal loans, mortgages, auto loans, and a wide range of other financial services, always with members' interests in mind. PenFed is federally insured by the NCUA and is an Equal Housing Lender.
Equal Employment Opportunity
PenFed management will maintain and observe personnel policies which will not discriminate or permit harassment or retaliation against a person because of race, color, creed, age, sex, gender, gender identity, gender expression, religion, national origin, ancestry, marital status, military or veteran status or obligation, the presence of a physical and/or mental disability or medical condition, genetic information, sexual orientation, and all statuses protected by applicable state or local law in all recruiting, hiring, training, compensation, overtime, position classifications, work assignments, facilities, promotions, transfers, employee treatment, and in all other terms and conditions of employment. PenFed will also prohibit retaliation against individuals for raising a complaint of discrimination or harassment or participating in an investigation of same.
PenFed will also reasonably accommodate qualified individuals with a disability so that they can apply for a job or perform the essential functions of a job unless doing so causes a direct threat to these individuals or others in the workplace and the threat cannot be eliminated by reasonable accommodation or if the accommodation creates an undue hardship to PenFed. Contact human resources (HR) with any questions or requests for accommodation at Careers@PenFed.org.
Job Overview
PenFed is hiring a (Hybrid) Sr. Manager, Performance Marketing at our Tysons, Virginia location. This role serves as the gateway between Marketing, Product, Finance, Analytics, and Strategy teams, ensuring that marketing investments are aligned to business priorities and delivering maximum member growth, revenue, and profitability. The Senior Manager will leverage advanced analytics, forecasting, and optimization techniques to inform investment decisions and improve return on marketing spend across Deposits, Credit Cards, Consumer Lending, Mortgage, Auto, and Membership initiatives.
The incumbent combines strong financial acumen, marketing analytics expertise, strategic thinking, and executive communication skills to influence resource allocation decisions and drive measurable business outcomes.
Responsibilities
Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. This is not intended to be an all-inclusive list of job duties, and the position will perform other duties as assigned.
Marketing Investment Strategy & Planning
- Lead annual and on-going marketing budget planning processes across all product lines and marketing channels.
- Develop and maintain an enterprise-wide marketing investment framework aligned with PenFed strategic priorities.
- Partner with Product, Finance, and Marketing leaders to evaluate budget requests and prioritize investments based on expected business impact.
- Establish investment guardrails and governance processes to ensure efficient use of marketing resources.
- Support long-range planning and multi-year investment forecasting.
Budget Management & Forecasting
- Own enterprise marketing budget tracking, forecasting, and performance reporting.
- Monitors spend against budget and proactively identify risks, opportunities, and reallocation recommendations.
- Develop forecasting models for marketing expenditures, acquisition volumes, revenue contribution, and ROI.
- Partner with Finance to support budgeting, forecasting, accruals, and variance analysis.
Marketing Performance & Optimization
- Partner with teams to measure marketing performance across channels, products, and geographies to identify optimization opportunities.
- Use Marketing Mix Modeling (MMM), attribution, incrementality testing, and advanced analytics to improve investment effectiveness.
- Identify opportunities and partner with teams to shift spending toward higher-performing products, audiences, channels, and campaigns.
- Develop recommendations to maximize member acquisition, engagement, cross-sell, retention, and profitability.
Analytics & Insights
- Create reporting and KPIs to measure marketing effectiveness and investment returns.
- Translate complex analytical findings into actionable business recommendations.
- Lead deep-dive analyses to understand marketing drivers impacting growth, product penetration, member lifetime value, and profitability.
- Partner with analytics teams to enhance marketing measurement capabilities and decision support tools.
Cross-Functional Leadership
- Collaborate with leaders across Marketing, Product, Finance, Digital, Brand, Consumer Banking, Mortgage, and Auto businesses.
- Facilitate alignment among stakeholders with competing priorities and investment demands.
- Serve as a trusted advisor to senior executives on marketing investment decisions.
- Present findings, recommendations, and performance updates to executive leadership.
Process Improvement & Governance
- Establish best practices for performance measurement, investment evaluation, and budget governance.
- Drive continuous improvement in marketing planning processes, reporting automation, and resource allocation methodologies.
- Ensure data quality, consistency, and transparency across marketing reporting.
Qualifications
Equivalent combination of education and experience is considered.
- Bachelor’s degree in marketing, Business, Economics, Finance, Statistics, Analytics, or related field.
- Minimum 7 years of experience in marketing analytics, marketing strategy, FP&A, business analytics, or investment optimization.
- Minimum 2 years of people leadership or project leadership experience.
- Strong understanding of marketing measurement, attribution, ROI analysis, forecasting, and financial modeling.
- Experience with Marketing Mix Modeling, multi-touch attribution, customer lifetime value modeling, and marketing performance optimization.
- Experience managing large marketing budgets and working with cross-functional stakeholders.
- Advanced proficiency in Excel, SQL, Power BI, Tableau, or similar analytics platforms.
- Strong storytelling and executive presentation skills.
- Experience using AI tools preferred.
Supervisory Responsibility
This position will supervise employees.
Licenses and Certifications
Chartered Financial Analyst (CFA) preferred.
Work Environment
While performing the duties of this job, the employee is regularly exposed to an indoor office setting with moderate noise. Most roles require working in an office setting with moderate noise and the ability to lift 25 pounds.
Travel
Ability to travel to various worksites and be on call may be required.
Pay Transparency
The anticipated starting salary range for this role is $84,700.00 - $168,741.00.
This position is eligible for an organizational performance based annual bonus, subject to board discretion and approval.
This position is eligible for an individual performance based annual bonus.
LI-Hybrid
Benefits
At PenFed, we offer a robust benefits package designed to support you both personally and professionally. You’ll have access to comprehensive health, dental, and vision plans; paid time off; and family-friendly benefits like paid parental leave, care support, and fitness center access. Financial wellness is encouraged through features like a 401(k) match, employee loan discounts, and fully paid life and disability coverage. We also support growth via education assistance, community involvement, and volunteer opportunities.
Our Purpose
Helping members achieve their dreams since 1935.
Pentagon Federal Credit Union (PenFed) is one of America's largest federal credit unions, serving 2.8 million members worldwide with $29 billion in assets. PenFed offers market-leading certificates, checking and savings, credit cards, personal loans, mortgages, auto loans, and a wide range of other financial services, always with members' interests in mind. PenFed is federally insured by the NCUA and is an Equal Housing Lender.
Equal Employment Opportunity
PenFed management will maintain and observe personnel policies which will not discriminate or permit harassment or retaliation against a person because of race, color, creed, age, sex, gender, gender identity, gender expression, religion, national origin, ancestry, marital status, military or veteran status or obligation, the presence of a physical and/or mental disability or medical condition, genetic information, sexual orientation, and all statuses protected by applicable state or local law in all recruiting, hiring, training, compensation, overtime, position classifications, work assignments, facilities, promotions, transfers, employee treatment, and in all other terms and conditions of employment. PenFed will also prohibit retaliation against individuals for raising a complaint of discrimination or harassment or participating in an investigation of same.
PenFed will also reasonably accommodate qualified individuals with a disability so that they can apply for a job or perform the essential functions of a job unless doing so causes a direct threat to these individuals or others in the workplace and the threat cannot be eliminated by reasonable accommodation or if the accommodation creates an undue hardship to PenFed. Contact human resources (HR) with any questions or requests for accommodation at Careers@PenFed.org.
Marketing Job Roles in Virginia
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Search Marketing Jobs in VirginiaMarketing Jobs in Virginia: Frequently Asked Questions
Which companies sponsor visas for marketing professionals in Virginia?
Northern Virginia's technology and defense contracting sectors produce the most marketing sponsorship activity. Amazon's HQ2 in Arlington, Booz Allen Hamilton, Leidos, Northrop Grumman, and Capital One have all sponsored marketing roles in recent years. Larger technology firms along the Dulles corridor, including Microsoft and AWS, also have established sponsorship programs for positions such as product marketing manager and content strategist.
Which visa types are most common for marketing roles in Virginia?
The H-1B visa is the most common visa category for marketing professionals in Virginia, covering roles like marketing manager, digital strategist, and market research analyst when the position requires a relevant bachelor's degree. The O-1A is an option for candidates with demonstrated extraordinary achievement in their field. Australians should also consider the E-3 visa, which follows a similar process but has no lottery and typically shorter wait times.
Which cities in Virginia have the most marketing sponsorship jobs?
Arlington and McLean, both within the Northern Virginia tech and defense corridor, account for the largest concentration of sponsored marketing roles in the state. Reston and Tysons Corner follow closely, anchored by major technology campuses and corporate headquarters. Richmond has a smaller but growing presence, driven by financial services firms and consumer brands. Remote-eligible roles posted by Virginia-based employers also appear regularly.
How to find marketing visa sponsorship jobs in Virginia?
Migrate Mate filters job listings specifically for roles where employers have indicated visa sponsorship availability, saving you from manually screening hundreds of postings. For marketing roles in Virginia, search by role type and state on Migrate Mate to surface positions from Northern Virginia's technology, defense, and consulting sectors. Setting up alerts for marketing titles in the D.C. metro area ensures you see new sponsorship-eligible listings as they are posted.
Are there state-specific considerations for marketing visa sponsorship in Virginia?
Virginia's proximity to federal agencies and defense contractors shapes what marketing roles look like in the state. Many employers require or strongly prefer security clearance eligibility, which can affect international candidates depending on their nationality. Virginia is also home to several large university systems, including George Mason University and Virginia Tech, which produce marketing graduates who may be on OPT, creating a pipeline that employers in the state are familiar with sponsoring.
What is the prevailing wage for sponsored marketing jobs in Virginia?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.