Marketing Visa Sponsorship Jobs in Virginia
Virginia's marketing job market spans federal contractors in Northern Virginia, technology firms along the Dulles corridor, and defense-adjacent brands in Arlington and Reston. Companies like Booz Allen Hamilton, Leidos, and Amazon's HQ2 presence in Arlington actively hire marketing professionals. International candidates will find visa sponsorship opportunities concentrated in the D.C. metro area's dense employer base.
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Get Access To All JobsWe’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.
Health100 is a healthcare platform built to reduce complexity and improve outcomes across the healthcare ecosystem. By combining data, intelligent guidance, and integrated services, Health100 delivers clearer, more connected experiences for consumers at the moments that matter most.
As Health100 prepares for phased rollout and broader market adoption, we are building a focused consumer marketing function to drive awareness, adoption, and sustained engagement across the platform.
Position Summary
We are seeking a Consumer Marketing Strategy Lead to lead Health100’s consumer marketing strategy and execution, with accountability for driving awareness, adoption, and ongoing engagement across the platform.
This role builds on a strong executional foundation, expanding scope to include ownership of go-to-market strategy, lifecycle marketing, and performance measurement — ensuring consumer marketing efforts drive measurable business outcomes.
This individual will play a critical role in shaping how Health100 is understood and adopted by consumers, leading coordinated, insight-driven marketing initiatives across channels and touchpoints. They will serve as a cross-functional leader, aligning Product, Digital, Analytics, and Marketing teams to deliver cohesive and high-impact consumer experiences.
What You’ll Do:
-
Lead consumer marketing strategy and execution
Own the development and execution of consumer go-to-market strategies, ensuring alignment across teams and consistency across all consumer touchpoints
-
Drive consumer acquisition and engagement initiatives
Lead planning and execution of campaigns that drive awareness, onboarding, and sustained engagement across paid, owned, and earned channels, with clear performance goals
-
Define and scale lifecycle and engagement strategy
Own the development and optimization of lifecycle marketing programs, including onboarding, activation, engagement, and re-engagement across owned channels (email, push, in-app)
-
Develop consumer-facing messaging, content, and strategic materials
Translate Health100 capabilities into clear, compelling, and consistent messaging and content across consumer experiences and executive-level materials
-
Lead launches and consumer readiness
Ensure consumer-facing marketing launches are strategically planned and operationally coordinated, with aligned messaging, content, and timing across teams
-
Own performance tracking and optimization
Define KPIs and measurement frameworks, track performance, and leverage insights to inform decisions and continuously improve outcomes
-
Incorporate user and performance insights
Leverage consumer feedback, competitive insights, and performance data to identify opportunities and refine marketing strategy
What Success Looks Like:
- Health100’s consumer value proposition is clear, simple, and consistently expressed across channels
- Marketing initiatives drive measurable improvements in acquisition, onboarding, and engagement
- Lifecycle marketing programs are scalable, data-driven, and continuously optimized
- Consumer marketing performance is clearly articulated through structured, executive-ready materials
- Cross-functional teams are aligned, and marketing efforts are coordinated and effective
This role may be hybrid, 3 days per week in one of CVS’s offices in: Wellesley; MA, Woonsocket, RI; or NYC. Full-time Remote will also be considered.
Required Qualifications
- 5+ years of experience in Marketing, Product Marketing, or growth roles, with a track record of supporting go-to-market execution and influencing consumer behavior
- 5+ years proven ability to own and drive marketing strategy with measurable business impact
- 5+ years’ experience leading consumer acquisition, engagement, or lifecycle marketing programs across digital products, platforms, or omnichannel experiences
- 4+ years translating complex capabilities into clear, simple, and compelling consumer messaging and content
- 3+ years displaying a strong analytical mindset, with experience defining KPIs and leveraging data to improve marketing effectiveness and outcomes
- 3+ years demonstrating strong organizational and cross-functional collaboration skills with the ability to manage multiple workstreams and operate independently in a fast-moving matrixed environment
- 3+ years demonstrating exceptional communication, executive storytelling, stakeholder management, and influence skills
Education
Bachelor’s degree in Business, Marketing or related field or equivalent (HS Diploma plus 5 years of experience) required
Pay Range
The typical pay range for this role is:
$67,900.00 - $199,144.00
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.
Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
Great benefits for great people
We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.
This full-time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well-being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.
Additional details about available benefits are provided during the application process and on Benefits Moments.
We anticipate the application window for this opening will close on: 07/31/2026
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.
We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.
Health100 is a healthcare platform built to reduce complexity and improve outcomes across the healthcare ecosystem. By combining data, intelligent guidance, and integrated services, Health100 delivers clearer, more connected experiences for consumers at the moments that matter most.
As Health100 prepares for phased rollout and broader market adoption, we are building a focused consumer marketing function to drive awareness, adoption, and sustained engagement across the platform.
Position Summary
We are seeking a Consumer Marketing Strategy Lead to lead Health100’s consumer marketing strategy and execution, with accountability for driving awareness, adoption, and ongoing engagement across the platform.
This role builds on a strong executional foundation, expanding scope to include ownership of go-to-market strategy, lifecycle marketing, and performance measurement — ensuring consumer marketing efforts drive measurable business outcomes.
This individual will play a critical role in shaping how Health100 is understood and adopted by consumers, leading coordinated, insight-driven marketing initiatives across channels and touchpoints. They will serve as a cross-functional leader, aligning Product, Digital, Analytics, and Marketing teams to deliver cohesive and high-impact consumer experiences.
What You’ll Do:
-
Lead consumer marketing strategy and execution
Own the development and execution of consumer go-to-market strategies, ensuring alignment across teams and consistency across all consumer touchpoints
-
Drive consumer acquisition and engagement initiatives
Lead planning and execution of campaigns that drive awareness, onboarding, and sustained engagement across paid, owned, and earned channels, with clear performance goals
-
Define and scale lifecycle and engagement strategy
Own the development and optimization of lifecycle marketing programs, including onboarding, activation, engagement, and re-engagement across owned channels (email, push, in-app)
-
Develop consumer-facing messaging, content, and strategic materials
Translate Health100 capabilities into clear, compelling, and consistent messaging and content across consumer experiences and executive-level materials
-
Lead launches and consumer readiness
Ensure consumer-facing marketing launches are strategically planned and operationally coordinated, with aligned messaging, content, and timing across teams
-
Own performance tracking and optimization
Define KPIs and measurement frameworks, track performance, and leverage insights to inform decisions and continuously improve outcomes
-
Incorporate user and performance insights
Leverage consumer feedback, competitive insights, and performance data to identify opportunities and refine marketing strategy
What Success Looks Like:
- Health100’s consumer value proposition is clear, simple, and consistently expressed across channels
- Marketing initiatives drive measurable improvements in acquisition, onboarding, and engagement
- Lifecycle marketing programs are scalable, data-driven, and continuously optimized
- Consumer marketing performance is clearly articulated through structured, executive-ready materials
- Cross-functional teams are aligned, and marketing efforts are coordinated and effective
This role may be hybrid, 3 days per week in one of CVS’s offices in: Wellesley; MA, Woonsocket, RI; or NYC. Full-time Remote will also be considered.
Required Qualifications
- 5+ years of experience in Marketing, Product Marketing, or growth roles, with a track record of supporting go-to-market execution and influencing consumer behavior
- 5+ years proven ability to own and drive marketing strategy with measurable business impact
- 5+ years’ experience leading consumer acquisition, engagement, or lifecycle marketing programs across digital products, platforms, or omnichannel experiences
- 4+ years translating complex capabilities into clear, simple, and compelling consumer messaging and content
- 3+ years displaying a strong analytical mindset, with experience defining KPIs and leveraging data to improve marketing effectiveness and outcomes
- 3+ years demonstrating strong organizational and cross-functional collaboration skills with the ability to manage multiple workstreams and operate independently in a fast-moving matrixed environment
- 3+ years demonstrating exceptional communication, executive storytelling, stakeholder management, and influence skills
Education
Bachelor’s degree in Business, Marketing or related field or equivalent (HS Diploma plus 5 years of experience) required
Pay Range
The typical pay range for this role is:
$67,900.00 - $199,144.00
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.
Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
Great benefits for great people
We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.
This full-time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well-being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.
Additional details about available benefits are provided during the application process and on Benefits Moments.
We anticipate the application window for this opening will close on: 07/31/2026
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.
Marketing Job Roles in Virginia
See all 198+ Marketing Jobs in Virginia
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Search Marketing Jobs in VirginiaMarketing Jobs in Virginia: Frequently Asked Questions
Which companies sponsor visas for marketing professionals in Virginia?
Northern Virginia's technology and defense contracting sectors produce the most marketing sponsorship activity. Amazon's HQ2 in Arlington, Booz Allen Hamilton, Leidos, Northrop Grumman, and Capital One have all sponsored marketing roles in recent years. Larger technology firms along the Dulles corridor, including Microsoft and AWS, also have established sponsorship programs for positions such as product marketing manager and content strategist.
Which visa types are most common for marketing roles in Virginia?
The H-1B visa is the most common visa category for marketing professionals in Virginia, covering roles like marketing manager, digital strategist, and market research analyst when the position requires a relevant bachelor's degree. The O-1A is an option for candidates with demonstrated extraordinary achievement in their field. Australians should also consider the E-3 visa, which follows a similar process but has no lottery and typically shorter wait times.
Which cities in Virginia have the most marketing sponsorship jobs?
Arlington and McLean, both within the Northern Virginia tech and defense corridor, account for the largest concentration of sponsored marketing roles in the state. Reston and Tysons Corner follow closely, anchored by major technology campuses and corporate headquarters. Richmond has a smaller but growing presence, driven by financial services firms and consumer brands. Remote-eligible roles posted by Virginia-based employers also appear regularly.
How to find marketing visa sponsorship jobs in Virginia?
Migrate Mate filters job listings specifically for roles where employers have indicated visa sponsorship availability, saving you from manually screening hundreds of postings. For marketing roles in Virginia, search by role type and state on Migrate Mate to surface positions from Northern Virginia's technology, defense, and consulting sectors. Setting up alerts for marketing titles in the D.C. metro area ensures you see new sponsorship-eligible listings as they are posted.
Are there state-specific considerations for marketing visa sponsorship in Virginia?
Virginia's proximity to federal agencies and defense contractors shapes what marketing roles look like in the state. Many employers require or strongly prefer security clearance eligibility, which can affect international candidates depending on their nationality. Virginia is also home to several large university systems, including George Mason University and Virginia Tech, which produce marketing graduates who may be on OPT, creating a pipeline that employers in the state are familiar with sponsoring.
What is the prevailing wage for sponsored marketing jobs in Virginia?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.