Acquisition Marketing Manager Jobs in USA with Visa Sponsorship
Acquisition Marketing Managers working in the U.S. typically qualify for H-1B visa or O-1 visa sponsorship, as the role meets the specialty occupation standard requiring a bachelor's degree in marketing, business, or a related field. Employers across tech, e-commerce, and SaaS regularly sponsor this position. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsHeadquartered in Colorado Springs, Colorado, Focus on the Family has nearly 700 employees who work to achieve the mission of enriching the lives of families, engaging the culture, advocating for life and spreading the Gospel of Jesus Christ. The work is meaningful, the culture is rewarding, and the purpose is eternal.
The Manager, Digital Acquisition, Marketing & Engagement position exists to lead the development, execution, measurement, and optimization of Focus on the Family’s digital acquisition and discovery strategies across paid digital advertising, traditional organic search (SEO), and AI/answer engine search (AEO/GEO). This role oversees paid campaign strategy and performance across Google Ads, Meta, and other social media platforms, while leading SEO and GEO strategies to strengthen organic search visibility and AI-driven discovery. Using tools such as Google Analytics, SEMrush, and AI-search intelligence platforms, this position translates campaign performance and search insights into actionable strategies that increase awareness, engagement, and measurable ministry outcomes.
Essential Duties/Responsibilities:
- Is accountable for developing and optimizing an integrated search discovery strategy across paid search, organic search (SEO), and AI/answer engine search (AEO/GEO), with the objective of increasing Focus on the Family's visibility and constituent engagement across digital properties.
- Is accountable for the optimization of paid search opportunities, both revenue-generating and ministry-focused, that lead to constituent engagement across Focus on the Family digital properties.
- Designs and executes campaign strategies across Google Ads accounts, campaigns include ministry-focused, Ecommerce, Google Grant, and Fundraising, to maximize stewardship and the effectiveness of every dollar invested.
- Designs and executes campaign strategies across Meta Ads and other social media ad accounts, campaigns include ministry-focused, Ecommerce, and Fundraising, to maximize stewardship and the effectiveness of every dollar invested.
- Designs and executes A/B tests using a rapid test-and-learn approach to continuously optimize ad performance and post-click user engagement.
- Proactively contributes to campaign budgets; manages execution against campaign strategies by optimizing spending during campaigns; and reports on results and learnings after campaigns conclude.
- User Google Analytics and other reporting tools to ensure user behavior and engagement from marketing efforts is tracked properly and deeply understood behavior beyond ad platform reporting.
- Leads foundational SEO research using Semrush or equivalent platforms to identify constituent search demand, search intent, keyword opportunities, competitive search gaps, content opportunities, organic search trends, and areas where existing content can be improved to increase discoverability and engagement.
- Leads Answer Engine Optimization (AEO/GEO) research and measurement using AI-search intelligence platforms to understand how Focus on the Family, its ministries, resources, priority topics, and offers are represented across AI answer engines.
- Monitors AI-search visibility, share of voice, prompt performance, competitor presence, citations, sentiment, and brand accuracy, and translates findings into recommendations for content development, optimization, digital PR, earned media, and other strategies that improve Focus on the Family's authority and discoverability in AI-generated answers.
- Supports the Sr. Dir. Marketing-Guided Digital Engagement by delivering strategic keyword, prompt, audience-intent, competitor, and search-demand insights that inform ministry content strategy and help Focus develop resources around the questions, needs, and topics constituents are actively exploring through both traditional and AI-powered search.
- Analyzes the sources and content cited by AI answer engines to identify opportunities for Focus-owned content, earned media, authoritative third-party references, partnerships, and other sources to strengthen Focus on the Family's authority and likelihood of inclusion in AI-generated answers.
- Monitors how AI platforms describe Focus on the Family, its ministries, programs, resources, and positions; identifies material inaccuracies or outdated information; and collaborates with appropriate teams to improve the authoritative source information influencing AI-generated responses.
- Develops and manages paid search, SEO, and AEO testing strategies to determine which content, technical, citation, messaging, and optimization approaches improve visibility, engagement, user experience, and conversion across traditional and AI-driven discovery channels.
- Connects paid search, organic search, and AI-search performance to measurable ministry outcomes, including assessment participation, subscriptions, registrations, lead generation, donations, content engagement, and other priority constituent actions. Provides regular reporting and analysis of paid search, SEO, and AI-search performance to the Sr. Dir. Marketing-Guided Digital Engagement and key ministry stakeholders, explaining not only what changed but the WHY behind the data, implications for constituent behavior, and recommended actions.
- Serves as the Ministry Subject Matter Expert (SME) for digital search and discovery, including paid search, SEO, and AI/answer-engine search, maintaining an understanding of how Focus constituents, like audiences, and expanded audiences express needs, ask questions, discover resources, and evaluate solutions across traditional search engines and AI platforms. Uses these insights to help the ministry faithfully steward resources and maximize meaningful constituent engagement.
- Manages external partner relationships related to testing and digital marketing initiatives as assigned.
Other Duties/Responsibilities:
- Performs other duties as assigned
Managerial Breadth/Scope of Job:
- None
Working Environment/Physical Requirements:
- Office environment
JOB QUALIFICATIONS/REQUIREMENTS:
Character/Spiritual:
Exemplifies Ephesians 5:1-2, “Therefore be imitators of God as dear children and walk in love, as Christ also has loved us and given Himself for us...”
Pursues the Great Commission given by Jesus Christ in Matthew 28:19-20, “Go therefore and make disciples of all the nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all things that I have commanded you; and lo, I am with you always, even to the end of the age.”
Is a consistent witness for Jesus Christ; maintains a courteous, Christ-like attitude in dealing with people within and outside of Focus; adheres to the Standard of Moral Conduct and Statement of Faith; upholds Focus on the Family's ministry in prayer
Prays personally for Focus on the Family’s staff and constituents and may occasionally lead in a public prayer
Engages in Christian ministry
Demonstrates behaviors aligned with FOF core values
Personal Characteristics:
- Strong oral and written communication; Team player; Highly organized; Results driven
- Analytical; Sense of humor
Knowledge/Experience:
- Bachelor's Degree in Business, Marketing, or another related field.
- 5-7 years of experience in digital marketing.
- Demonstrated performance in “winning” in particular keyword spaces against primary competitors required.
- Google Ads Advanced Certification.
- Google Analytics Advanced Certification.
- Experience executing and analyzing paid search marketing strategies.
- Experience with web analytics tools, particularly Google Analytics.
- Demonstrated experience with SEO research platforms such as Semrush, including keyword research, competitor analysis, keyword/content gap analysis, search intent, and organic performance analysis.
- Experience with or demonstrated ability to rapidly develop expertise in AI-search/AEO/GEO visibility and optimization platforms, including prompt research, AI visibility measurement, citation analysis, competitive benchmarking, sentiment, and AI brand accuracy monitoring.
- Working knowledge of Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), AI search behavior, and the evolving relationship between traditional search engines and AI answer engines.
- Demonstrated experience translating search, audience, competitive, and performance data into actionable recommendations for content, acquisition, and digital engagement strategies.
- Working knowledge of FOF mission, philosophy, values, and objectives.
Skills, Abilities, and Special Talents/Gifts:
- Excellent oral and written communication skills, with a particular emphasis on explaining complex ideas in a simple manner.
- Strong analytical ability.
- Strong organizational skills.
- Ability to handle multiple projects and meet strict deadlines.
- Ability to synthesize paid search, SEO, AI-search, web analytics, and conversion data to develop a unified view of constituent search and discovery behavior.
- Ability to distinguish meaningful performance signals from emerging or experimental metrics and connect visibility measures to tangible ministry outcomes.
- Ability to communicate emerging AI-search concepts, measurement approaches, opportunities, and limitations clearly to non-technical stakeholders.
- Competent in use of computer hardware and software.
- Ability to work well without close and constant supervision.
Pay Range: $75,456 to $90,202
Application Materials Required: Cover Letter, Resume/CV
- Colorado Residents: In any materials you submit, you may redact or remove any age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
Application Materials Instructions: Please identify the job specific minimum qualifications you possess in your cover letter and be sure your resume includes any and all relevant experience to be accurately assessed against the qualifications listed in the posting. To apply, please submit the following application materials to this posting. 1. A current resume. 2. A cover letter that specifically addresses the job requirements and outlines qualifications.
Focus on the Family puts a high value on our team members and offers a unique benefit package.
Employees scheduled for 20 hours or more per week are eligible for:
- Norton LifeLock ID Theft Coverage
- Legal Shield/ID Shield Coverage
- AFLAC
- 403B Retirement Plan
- Vacation Time & Vacation Payout
- Sick Time
- Holidays
- Service Awards
- Community Service Days
- Bookstore Discount
- Fitness Center
Employees scheduled for 30 hours or more per week are eligible for all the above and:
- Medical Plan
- Dental Plan
- Vision Plan
- Life Insurance
- Disability Insurance
- Flexible Spending Accounts
- EAP (Employee Assistance Program)
- Tuition Reimbursement
- Warehouse Membership Reimbursement
Note: This is a summary and should not be construed as future promises to continue to provide benefits as outlined above. For complete and definitive language, refer to the governing plan documents.
- Temporary employees are not eligible for benefits, except for:
- Sick Time
- Bookstore Discount
- Fitness Center
Tentative Search Timeline:
- Priority will be given to applications submitted by November 20, 2026 However, this posting will remain open until filled.
- The potential employee start date is December 7, 2026
Posting date: October 20, 2026
Un-posting date: ongoing until filled
Posting contact email: job@fotf.org
Helping Families Thrive in Christ! Focus on the Family is a 501c3 Christian Non-Profit Ministry.
Headquartered in Colorado Springs, Colorado, Focus on the Family has nearly 700 employees who work to achieve the mission of enriching the lives of families, engaging the culture, advocating for life and spreading the Gospel of Jesus Christ. The work is meaningful, the culture is rewarding, and the purpose is eternal.
The Manager, Digital Acquisition, Marketing & Engagement position exists to lead the development, execution, measurement, and optimization of Focus on the Family’s digital acquisition and discovery strategies across paid digital advertising, traditional organic search (SEO), and AI/answer engine search (AEO/GEO). This role oversees paid campaign strategy and performance across Google Ads, Meta, and other social media platforms, while leading SEO and GEO strategies to strengthen organic search visibility and AI-driven discovery. Using tools such as Google Analytics, SEMrush, and AI-search intelligence platforms, this position translates campaign performance and search insights into actionable strategies that increase awareness, engagement, and measurable ministry outcomes.
Essential Duties/Responsibilities:
- Is accountable for developing and optimizing an integrated search discovery strategy across paid search, organic search (SEO), and AI/answer engine search (AEO/GEO), with the objective of increasing Focus on the Family's visibility and constituent engagement across digital properties.
- Is accountable for the optimization of paid search opportunities, both revenue-generating and ministry-focused, that lead to constituent engagement across Focus on the Family digital properties.
- Designs and executes campaign strategies across Google Ads accounts, campaigns include ministry-focused, Ecommerce, Google Grant, and Fundraising, to maximize stewardship and the effectiveness of every dollar invested.
- Designs and executes campaign strategies across Meta Ads and other social media ad accounts, campaigns include ministry-focused, Ecommerce, and Fundraising, to maximize stewardship and the effectiveness of every dollar invested.
- Designs and executes A/B tests using a rapid test-and-learn approach to continuously optimize ad performance and post-click user engagement.
- Proactively contributes to campaign budgets; manages execution against campaign strategies by optimizing spending during campaigns; and reports on results and learnings after campaigns conclude.
- User Google Analytics and other reporting tools to ensure user behavior and engagement from marketing efforts is tracked properly and deeply understood behavior beyond ad platform reporting.
- Leads foundational SEO research using Semrush or equivalent platforms to identify constituent search demand, search intent, keyword opportunities, competitive search gaps, content opportunities, organic search trends, and areas where existing content can be improved to increase discoverability and engagement.
- Leads Answer Engine Optimization (AEO/GEO) research and measurement using AI-search intelligence platforms to understand how Focus on the Family, its ministries, resources, priority topics, and offers are represented across AI answer engines.
- Monitors AI-search visibility, share of voice, prompt performance, competitor presence, citations, sentiment, and brand accuracy, and translates findings into recommendations for content development, optimization, digital PR, earned media, and other strategies that improve Focus on the Family's authority and discoverability in AI-generated answers.
- Supports the Sr. Dir. Marketing-Guided Digital Engagement by delivering strategic keyword, prompt, audience-intent, competitor, and search-demand insights that inform ministry content strategy and help Focus develop resources around the questions, needs, and topics constituents are actively exploring through both traditional and AI-powered search.
- Analyzes the sources and content cited by AI answer engines to identify opportunities for Focus-owned content, earned media, authoritative third-party references, partnerships, and other sources to strengthen Focus on the Family's authority and likelihood of inclusion in AI-generated answers.
- Monitors how AI platforms describe Focus on the Family, its ministries, programs, resources, and positions; identifies material inaccuracies or outdated information; and collaborates with appropriate teams to improve the authoritative source information influencing AI-generated responses.
- Develops and manages paid search, SEO, and AEO testing strategies to determine which content, technical, citation, messaging, and optimization approaches improve visibility, engagement, user experience, and conversion across traditional and AI-driven discovery channels.
- Connects paid search, organic search, and AI-search performance to measurable ministry outcomes, including assessment participation, subscriptions, registrations, lead generation, donations, content engagement, and other priority constituent actions. Provides regular reporting and analysis of paid search, SEO, and AI-search performance to the Sr. Dir. Marketing-Guided Digital Engagement and key ministry stakeholders, explaining not only what changed but the WHY behind the data, implications for constituent behavior, and recommended actions.
- Serves as the Ministry Subject Matter Expert (SME) for digital search and discovery, including paid search, SEO, and AI/answer-engine search, maintaining an understanding of how Focus constituents, like audiences, and expanded audiences express needs, ask questions, discover resources, and evaluate solutions across traditional search engines and AI platforms. Uses these insights to help the ministry faithfully steward resources and maximize meaningful constituent engagement.
- Manages external partner relationships related to testing and digital marketing initiatives as assigned.
Other Duties/Responsibilities:
- Performs other duties as assigned
Managerial Breadth/Scope of Job:
- None
Working Environment/Physical Requirements:
- Office environment
JOB QUALIFICATIONS/REQUIREMENTS:
Character/Spiritual:
Exemplifies Ephesians 5:1-2, “Therefore be imitators of God as dear children and walk in love, as Christ also has loved us and given Himself for us...”
Pursues the Great Commission given by Jesus Christ in Matthew 28:19-20, “Go therefore and make disciples of all the nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all things that I have commanded you; and lo, I am with you always, even to the end of the age.”
Is a consistent witness for Jesus Christ; maintains a courteous, Christ-like attitude in dealing with people within and outside of Focus; adheres to the Standard of Moral Conduct and Statement of Faith; upholds Focus on the Family's ministry in prayer
Prays personally for Focus on the Family’s staff and constituents and may occasionally lead in a public prayer
Engages in Christian ministry
Demonstrates behaviors aligned with FOF core values
Personal Characteristics:
- Strong oral and written communication; Team player; Highly organized; Results driven
- Analytical; Sense of humor
Knowledge/Experience:
- Bachelor's Degree in Business, Marketing, or another related field.
- 5-7 years of experience in digital marketing.
- Demonstrated performance in “winning” in particular keyword spaces against primary competitors required.
- Google Ads Advanced Certification.
- Google Analytics Advanced Certification.
- Experience executing and analyzing paid search marketing strategies.
- Experience with web analytics tools, particularly Google Analytics.
- Demonstrated experience with SEO research platforms such as Semrush, including keyword research, competitor analysis, keyword/content gap analysis, search intent, and organic performance analysis.
- Experience with or demonstrated ability to rapidly develop expertise in AI-search/AEO/GEO visibility and optimization platforms, including prompt research, AI visibility measurement, citation analysis, competitive benchmarking, sentiment, and AI brand accuracy monitoring.
- Working knowledge of Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), AI search behavior, and the evolving relationship between traditional search engines and AI answer engines.
- Demonstrated experience translating search, audience, competitive, and performance data into actionable recommendations for content, acquisition, and digital engagement strategies.
- Working knowledge of FOF mission, philosophy, values, and objectives.
Skills, Abilities, and Special Talents/Gifts:
- Excellent oral and written communication skills, with a particular emphasis on explaining complex ideas in a simple manner.
- Strong analytical ability.
- Strong organizational skills.
- Ability to handle multiple projects and meet strict deadlines.
- Ability to synthesize paid search, SEO, AI-search, web analytics, and conversion data to develop a unified view of constituent search and discovery behavior.
- Ability to distinguish meaningful performance signals from emerging or experimental metrics and connect visibility measures to tangible ministry outcomes.
- Ability to communicate emerging AI-search concepts, measurement approaches, opportunities, and limitations clearly to non-technical stakeholders.
- Competent in use of computer hardware and software.
- Ability to work well without close and constant supervision.
Pay Range: $75,456 to $90,202
Application Materials Required: Cover Letter, Resume/CV
- Colorado Residents: In any materials you submit, you may redact or remove any age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
Application Materials Instructions: Please identify the job specific minimum qualifications you possess in your cover letter and be sure your resume includes any and all relevant experience to be accurately assessed against the qualifications listed in the posting. To apply, please submit the following application materials to this posting. 1. A current resume. 2. A cover letter that specifically addresses the job requirements and outlines qualifications.
Focus on the Family puts a high value on our team members and offers a unique benefit package.
Employees scheduled for 20 hours or more per week are eligible for:
- Norton LifeLock ID Theft Coverage
- Legal Shield/ID Shield Coverage
- AFLAC
- 403B Retirement Plan
- Vacation Time & Vacation Payout
- Sick Time
- Holidays
- Service Awards
- Community Service Days
- Bookstore Discount
- Fitness Center
Employees scheduled for 30 hours or more per week are eligible for all the above and:
- Medical Plan
- Dental Plan
- Vision Plan
- Life Insurance
- Disability Insurance
- Flexible Spending Accounts
- EAP (Employee Assistance Program)
- Tuition Reimbursement
- Warehouse Membership Reimbursement
Note: This is a summary and should not be construed as future promises to continue to provide benefits as outlined above. For complete and definitive language, refer to the governing plan documents.
- Temporary employees are not eligible for benefits, except for:
- Sick Time
- Bookstore Discount
- Fitness Center
Tentative Search Timeline:
- Priority will be given to applications submitted by November 20, 2026 However, this posting will remain open until filled.
- The potential employee start date is December 7, 2026
Posting date: October 20, 2026
Un-posting date: ongoing until filled
Posting contact email: job@fotf.org
Helping Families Thrive in Christ! Focus on the Family is a 501c3 Christian Non-Profit Ministry.
See all 148+ Acquisition Marketing Manager Jobs
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Get Access To All JobsTips for Finding Visa Sponsorship as an Acquisition Marketing Manager
Frame your degree as a direct match
USCIS requires a specific connection between your degree field and the role. A degree in marketing, business, or communications maps cleanly to Acquisition Marketing Manager. If your degree is in an adjacent field, document coursework that aligns with the role's core functions.
Target employers with a sponsorship track record
Companies that have filed Labor Condition Applications for marketing roles before are far more likely to sponsor again. On Migrate Mate, every listed role is pre-screened for sponsorship willingness, so you're not wasting applications on employers who won't sponsor.
Lead with performance metrics in your application
Acquisition Marketing Managers live and die by CAC, ROAS, and conversion rate data. Employers need to justify sponsorship costs internally, and candidates who demonstrate measurable channel performance make that business case significantly easier for hiring managers to approve.
Understand the LCA wage requirement before negotiating
Your employer must file a Labor Condition Application certifying your offered wage meets the prevailing wage for your location and job title. Knowing the prevailing wage for your metro area helps you negotiate from an informed position and confirms the employer is compliant.
Ask about cap-exempt employers if you miss the H-1B lottery
Universities, nonprofits, and certain research institutions are exempt from the H-1B annual cap, meaning they can file year-round. Marketing roles at these organizations are less common but do exist, particularly in higher education enrollment and research communications teams.
Document your specialization, not just your job title
Paid acquisition, SEO-led growth, and lifecycle marketing are distinct specializations. USCIS approves petitions based on the specific duties and required expertise, so your offer letter and petition should describe the technical and analytical depth of your role, not just the title.
Frequently Asked Questions
Does an Acquisition Marketing Manager role qualify as a specialty occupation for H-1B purposes?
Yes, in most cases. USCIS considers a position a specialty occupation when it normally requires at least a bachelor's degree in a specific field. Acquisition Marketing Manager roles requiring expertise in paid media strategy, analytics, or growth marketing consistently meet this standard, particularly at mid-size and enterprise employers who can document degree requirements in the offer letter and job posting.
Which visa types are realistic for an Acquisition Marketing Manager seeking sponsorship?
The H-1B visa is the most common path, covering the majority of employer-sponsored marketing roles. Australian citizens should look at the E-3 visa, which has no lottery and far shorter wait times. Candidates with an exceptional track record in growth or performance marketing may qualify for the O-1A under the extraordinary ability category, though the evidentiary bar is high. Migrate Mate lists roles across all these sponsorship types.
What degree does my employer need to specify on the H-1B petition for this role?
The petition should specify a bachelor's degree or higher in marketing, business administration, communications, or a closely related field. The degree requirement must appear in the official job description. If your employer lists a generic business degree as sufficient for all roles company-wide, USCIS may push back on specialty occupation status, so the more field-specific the requirement, the stronger the petition.
How often do H-1B petitions for marketing roles get approved?
USCIS does not publish approval rates broken down by job title, but marketing roles filed under SOC codes for market research analysts and marketing specialists have historically seen approval rates in the range of 85 to 95 percent when the specialty occupation documentation is strong. Denial risk increases when the job description is vague or when the employer cannot demonstrate that a specific degree field is genuinely required for the position.
Can I switch from an F-1 OPT to a sponsored H-1B as an Acquisition Marketing Manager?
Yes, and this is one of the most common transitions for international marketing professionals. Your employer files the H-1B petition during the April registration window, and if selected, your status changes on October 1. If you have a STEM OPT extension, you get up to three lottery chances, which significantly improves your odds. Start the conversation with potential employers at least six months before your OPT expires so they have time to prepare the petition.
What is the prevailing wage requirement for sponsored Acquisition Marketing Manager jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.