Acquisition Marketing Manager Jobs in USA with Visa Sponsorship
Acquisition Marketing Managers working in the U.S. typically qualify for H-1B visa or O-1 visa sponsorship, as the role meets the specialty occupation standard requiring a bachelor's degree in marketing, business, or a related field. Employers across tech, e-commerce, and SaaS regularly sponsor this position. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsShaping the Future of Lending
With 30 years of fintech leadership, Origence empowers credit unions with innovative SaaS lending solutions that make lending more accessible, efficient, and competitive. We invest in our people and foster a culture of innovation, ownership, and continuous improvement. As we help shape the future of lending, we're leveraging AI to enhance the way we work and create value for our clients, and we're seeking individuals who are excited by emerging technologies and eager to use them responsibly to solve problems and drive impact.
The Sr. Director of Consumer Marketing & Lead Acquisition is responsible for developing and executing strategies to acquire, convert, and retain consumer refinance customers. This role leads lead-purchasing strategy, digital customer acquisition, vendor and affiliate relationships, marketing analytics, and conversion optimization to generate profitable funded-loan volume while maintaining strong consumer compliance and brand standards.
The Origence Mindset
At Origence, we are self-aware, adaptable, and relentlessly focused on creating meaningful impact. We think like owners, embrace complexity and ambiguity, challenge conventional thinking, and continuously pursue smarter, more effective ways to solve problems and advance the business. If this mindset reflects who you are, you may be exactly who we're looking for.
Please note, this position will follow a Hybrid schedule with a minimum of 4 days in the office/week
How You'll Contribute:
Lead Generation & Customer Acquisition
- Develop and manage consumer acquisition strategies across purchased leads, paid search, paid social, affiliate networks, lead aggregators, retargeting, email, direct mail, and other performance channels.
- Identify, evaluate, negotiate with, and manage third-party lead providers and marketing partners.
- Establish lead-buying criteria, pricing thresholds, volume allocations, and quality standards by source, product, geography, credit profile, and customer segment.
- Optimize cost per lead, contact rate, application rate, approval rate, funded-loan conversion, customer acquisition cost, and contribution margin.
- Monitor lead duplication, fraud, consent, freshness, exclusivity, and source quality; suspend or reallocate spend when performance falls below established thresholds.
Digital Marketing & Campaign Management
- Lead performance marketing across search engine marketing, social media, display, affiliate, email, SMS, and remarketing channels.
- Plan and manage the consumer marketing budget, forecasts, pacing, and channel mix to achieve volume and profitability targets.
- Partner with creative, compliance, sales, operations, and technology teams to launch accurate, compelling, and compliant campaigns.
- Oversee agencies and marketing technology vendors, ensuring clear deliverables, measurable outcomes, and disciplined spend management.
Funnel & Conversion Optimization
- Own the consumer journey from lead receipt through contact, application, approval, closing, and funded loan.
- Analyze funnel leakage and implement initiatives to improve speed-to-lead, contact rates, application completion, document collection, approval, and funding.
- Design and manage A/B tests for messaging, landing pages, forms, offers, call strategies, nurture campaigns, and customer experience.
- Collaborate with sales and operations leaders on lead routing, staffing, service-level expectations, scripts, follow-up cadence, and performance accountability.
Analytics, Reporting & Forecasting
- Build executive dashboards and reporting by source, campaign, vendor, cohort, channel, and customer segment.
- Prepare weekly and monthly performance reviews with insights, forecasts, risks, and recommended actions.
- Use attribution, cohort, profitability, and lifetime-value analyses to guide investment decisions.
- Ensure lead, campaign, CRM, and funded-loan data are accurately captured and reconciled across systems.
Compliance & Risk Management
- Partner with Legal and Compliance to ensure campaigns, disclosures, lead sources, outreach practices, and vendor activities comply with applicable consumer lending, privacy, telemarketing, advertising, and consent requirements.
- Maintain appropriate vendor due diligence, documentation, monitoring, and escalation procedures.
- Promote fair, transparent, and responsible marketing practices across all consumer acquisition channels.
Key Performance Indicators
- Qualified leads and applications generated
- Cost per lead and cost per application
- Contact rate, application rate, approval rate, and funded-loan conversion rate
- Cost per funded loan and customer acquisition cost
- Marketing return on investment and contribution margin
- Lead response time, lead quality, fallout, duplication, and fraud rates
- Funded-loan volume, revenue, and customer lifetime value
What Makes You a Great Fit:
Education
Bachelor's degree in Marketing, Business, Analytics, or a related field; advanced degree preferred.
Experience
- 7+ years of experience in direct-to-consumer marketing, performance marketing, customer acquisition, or lead generation, including leadership responsibility.
- Experience in auto refinance, mortgage refinance, personal lending, consumer finance, or another high-volume financial services environment strongly preferred.
- Demonstrated experience purchasing and optimizing third-party leads and managing meaningful marketing budgets.
- Strong understanding of acquisition economics, attribution, conversion funnels, forecasting, and unit profitability.
- Experience with CRM, marketing automation, call-center, analytics, and lead-distribution platforms.
- Strong vendor negotiation, cross-functional leadership, communication, and executive presentation skills.
- Ability to operate in a fast-paced, highly regulated, data-driven environment.
Your Strengths & Expertise
- Hands-on experience with paid search, paid social, affiliate marketing, lead marketplaces, landing-page optimization, and marketing automation.
- Working knowledge of consumer lending compliance, privacy, consent management, and telemarketing requirements.
- Experience integrating marketing, CRM, sales, operational, and loan-funding data for end-to-end reporting.
- Ability to balance growth, customer experience, compliance, and profitability.
Leadership Attributes
- Highly analytical and commercially minded, with strong financial discipline.
- Customer-focused and committed to a transparent consumer experience.
- Collaborative, decisive, and able to translate data into action.
- Comfortable challenging assumptions and reallocating resources quickly based on performance.
Bring your ideas, your curiosity, and your unique perspective. We'll provide the opportunities, tools, and support to help you succeed.
How We Invest in You:
- 401(k) with 8% Company Match
- Flexible Work Environment
- Competitive Paid Time Off
- Tuition Reimbursement & Education Benefits
- Comprehensive Health & Wellness Benefits
- Microsoft Copilot and AI-Enabled Tools
- Continuous Learning & Development Opportunities
- A culture of connection, celebration, and growth through employee-driven programs, company events, holiday celebrations (Star Wars Day), monthly town halls, quarterly company meetings, and team traditions like Bring Your Kid to Work Day
Recognizing Your Impact
For this full-time role, the starting salary range is $161600 - $202000 per year. Our compensation is designed to be competitive and to reflect the value, experience, and contributions each team member brings to Origence. Offers are usually not made at the top of the range, and each compensation package is assessed carefully based on job-related factors such as relevant experience, skills, qualifications, and geographic location, in compliance with applicable laws.
Origence is an equal opportunity employer. All recruitment, hiring, training, compensation, benefits, discipline, and other terms and conditions of employment will be based upon an individuals’ qualifications regardless of race, religion, color, sex, gender identity, sexual orientation, national origin, ancestry, military service, marital status, pregnancy, age, protected medical condition, genetic information, disability or any other category protected by federal, state or local law.
Shaping the Future of Lending
With 30 years of fintech leadership, Origence empowers credit unions with innovative SaaS lending solutions that make lending more accessible, efficient, and competitive. We invest in our people and foster a culture of innovation, ownership, and continuous improvement. As we help shape the future of lending, we're leveraging AI to enhance the way we work and create value for our clients, and we're seeking individuals who are excited by emerging technologies and eager to use them responsibly to solve problems and drive impact.
The Sr. Director of Consumer Marketing & Lead Acquisition is responsible for developing and executing strategies to acquire, convert, and retain consumer refinance customers. This role leads lead-purchasing strategy, digital customer acquisition, vendor and affiliate relationships, marketing analytics, and conversion optimization to generate profitable funded-loan volume while maintaining strong consumer compliance and brand standards.
The Origence Mindset
At Origence, we are self-aware, adaptable, and relentlessly focused on creating meaningful impact. We think like owners, embrace complexity and ambiguity, challenge conventional thinking, and continuously pursue smarter, more effective ways to solve problems and advance the business. If this mindset reflects who you are, you may be exactly who we're looking for.
Please note, this position will follow a Hybrid schedule with a minimum of 4 days in the office/week
How You'll Contribute:
Lead Generation & Customer Acquisition
- Develop and manage consumer acquisition strategies across purchased leads, paid search, paid social, affiliate networks, lead aggregators, retargeting, email, direct mail, and other performance channels.
- Identify, evaluate, negotiate with, and manage third-party lead providers and marketing partners.
- Establish lead-buying criteria, pricing thresholds, volume allocations, and quality standards by source, product, geography, credit profile, and customer segment.
- Optimize cost per lead, contact rate, application rate, approval rate, funded-loan conversion, customer acquisition cost, and contribution margin.
- Monitor lead duplication, fraud, consent, freshness, exclusivity, and source quality; suspend or reallocate spend when performance falls below established thresholds.
Digital Marketing & Campaign Management
- Lead performance marketing across search engine marketing, social media, display, affiliate, email, SMS, and remarketing channels.
- Plan and manage the consumer marketing budget, forecasts, pacing, and channel mix to achieve volume and profitability targets.
- Partner with creative, compliance, sales, operations, and technology teams to launch accurate, compelling, and compliant campaigns.
- Oversee agencies and marketing technology vendors, ensuring clear deliverables, measurable outcomes, and disciplined spend management.
Funnel & Conversion Optimization
- Own the consumer journey from lead receipt through contact, application, approval, closing, and funded loan.
- Analyze funnel leakage and implement initiatives to improve speed-to-lead, contact rates, application completion, document collection, approval, and funding.
- Design and manage A/B tests for messaging, landing pages, forms, offers, call strategies, nurture campaigns, and customer experience.
- Collaborate with sales and operations leaders on lead routing, staffing, service-level expectations, scripts, follow-up cadence, and performance accountability.
Analytics, Reporting & Forecasting
- Build executive dashboards and reporting by source, campaign, vendor, cohort, channel, and customer segment.
- Prepare weekly and monthly performance reviews with insights, forecasts, risks, and recommended actions.
- Use attribution, cohort, profitability, and lifetime-value analyses to guide investment decisions.
- Ensure lead, campaign, CRM, and funded-loan data are accurately captured and reconciled across systems.
Compliance & Risk Management
- Partner with Legal and Compliance to ensure campaigns, disclosures, lead sources, outreach practices, and vendor activities comply with applicable consumer lending, privacy, telemarketing, advertising, and consent requirements.
- Maintain appropriate vendor due diligence, documentation, monitoring, and escalation procedures.
- Promote fair, transparent, and responsible marketing practices across all consumer acquisition channels.
Key Performance Indicators
- Qualified leads and applications generated
- Cost per lead and cost per application
- Contact rate, application rate, approval rate, and funded-loan conversion rate
- Cost per funded loan and customer acquisition cost
- Marketing return on investment and contribution margin
- Lead response time, lead quality, fallout, duplication, and fraud rates
- Funded-loan volume, revenue, and customer lifetime value
What Makes You a Great Fit:
Education
Bachelor's degree in Marketing, Business, Analytics, or a related field; advanced degree preferred.
Experience
- 7+ years of experience in direct-to-consumer marketing, performance marketing, customer acquisition, or lead generation, including leadership responsibility.
- Experience in auto refinance, mortgage refinance, personal lending, consumer finance, or another high-volume financial services environment strongly preferred.
- Demonstrated experience purchasing and optimizing third-party leads and managing meaningful marketing budgets.
- Strong understanding of acquisition economics, attribution, conversion funnels, forecasting, and unit profitability.
- Experience with CRM, marketing automation, call-center, analytics, and lead-distribution platforms.
- Strong vendor negotiation, cross-functional leadership, communication, and executive presentation skills.
- Ability to operate in a fast-paced, highly regulated, data-driven environment.
Your Strengths & Expertise
- Hands-on experience with paid search, paid social, affiliate marketing, lead marketplaces, landing-page optimization, and marketing automation.
- Working knowledge of consumer lending compliance, privacy, consent management, and telemarketing requirements.
- Experience integrating marketing, CRM, sales, operational, and loan-funding data for end-to-end reporting.
- Ability to balance growth, customer experience, compliance, and profitability.
Leadership Attributes
- Highly analytical and commercially minded, with strong financial discipline.
- Customer-focused and committed to a transparent consumer experience.
- Collaborative, decisive, and able to translate data into action.
- Comfortable challenging assumptions and reallocating resources quickly based on performance.
Bring your ideas, your curiosity, and your unique perspective. We'll provide the opportunities, tools, and support to help you succeed.
How We Invest in You:
- 401(k) with 8% Company Match
- Flexible Work Environment
- Competitive Paid Time Off
- Tuition Reimbursement & Education Benefits
- Comprehensive Health & Wellness Benefits
- Microsoft Copilot and AI-Enabled Tools
- Continuous Learning & Development Opportunities
- A culture of connection, celebration, and growth through employee-driven programs, company events, holiday celebrations (Star Wars Day), monthly town halls, quarterly company meetings, and team traditions like Bring Your Kid to Work Day
Recognizing Your Impact
For this full-time role, the starting salary range is $161600 - $202000 per year. Our compensation is designed to be competitive and to reflect the value, experience, and contributions each team member brings to Origence. Offers are usually not made at the top of the range, and each compensation package is assessed carefully based on job-related factors such as relevant experience, skills, qualifications, and geographic location, in compliance with applicable laws.
Origence is an equal opportunity employer. All recruitment, hiring, training, compensation, benefits, discipline, and other terms and conditions of employment will be based upon an individuals’ qualifications regardless of race, religion, color, sex, gender identity, sexual orientation, national origin, ancestry, military service, marital status, pregnancy, age, protected medical condition, genetic information, disability or any other category protected by federal, state or local law.
See all 166+ Acquisition Marketing Manager Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Acquisition Marketing Manager roles.
Get Access To All JobsTips for Finding Visa Sponsorship as an Acquisition Marketing Manager
Frame your degree as a direct match
USCIS requires a specific connection between your degree field and the role. A degree in marketing, business, or communications maps cleanly to Acquisition Marketing Manager. If your degree is in an adjacent field, document coursework that aligns with the role's core functions.
Target employers with a sponsorship track record
Companies that have filed Labor Condition Applications for marketing roles before are far more likely to sponsor again. On Migrate Mate, every listed role is pre-screened for sponsorship willingness, so you're not wasting applications on employers who won't sponsor.
Lead with performance metrics in your application
Acquisition Marketing Managers live and die by CAC, ROAS, and conversion rate data. Employers need to justify sponsorship costs internally, and candidates who demonstrate measurable channel performance make that business case significantly easier for hiring managers to approve.
Understand the LCA wage requirement before negotiating
Your employer must file a Labor Condition Application certifying your offered wage meets the prevailing wage for your location and job title. Knowing the prevailing wage for your metro area helps you negotiate from an informed position and confirms the employer is compliant.
Ask about cap-exempt employers if you miss the H-1B lottery
Universities, nonprofits, and certain research institutions are exempt from the H-1B annual cap, meaning they can file year-round. Marketing roles at these organizations are less common but do exist, particularly in higher education enrollment and research communications teams.
Document your specialization, not just your job title
Paid acquisition, SEO-led growth, and lifecycle marketing are distinct specializations. USCIS approves petitions based on the specific duties and required expertise, so your offer letter and petition should describe the technical and analytical depth of your role, not just the title.
Frequently Asked Questions
Does an Acquisition Marketing Manager role qualify as a specialty occupation for H-1B purposes?
Yes, in most cases. USCIS considers a position a specialty occupation when it normally requires at least a bachelor's degree in a specific field. Acquisition Marketing Manager roles requiring expertise in paid media strategy, analytics, or growth marketing consistently meet this standard, particularly at mid-size and enterprise employers who can document degree requirements in the offer letter and job posting.
Which visa types are realistic for an Acquisition Marketing Manager seeking sponsorship?
The H-1B visa is the most common path, covering the majority of employer-sponsored marketing roles. Australian citizens should look at the E-3 visa, which has no lottery and far shorter wait times. Candidates with an exceptional track record in growth or performance marketing may qualify for the O-1A under the extraordinary ability category, though the evidentiary bar is high. Migrate Mate lists roles across all these sponsorship types.
What degree does my employer need to specify on the H-1B petition for this role?
The petition should specify a bachelor's degree or higher in marketing, business administration, communications, or a closely related field. The degree requirement must appear in the official job description. If your employer lists a generic business degree as sufficient for all roles company-wide, USCIS may push back on specialty occupation status, so the more field-specific the requirement, the stronger the petition.
How often do H-1B petitions for marketing roles get approved?
USCIS does not publish approval rates broken down by job title, but marketing roles filed under SOC codes for market research analysts and marketing specialists have historically seen approval rates in the range of 85 to 95 percent when the specialty occupation documentation is strong. Denial risk increases when the job description is vague or when the employer cannot demonstrate that a specific degree field is genuinely required for the position.
Can I switch from an F-1 OPT to a sponsored H-1B as an Acquisition Marketing Manager?
Yes, and this is one of the most common transitions for international marketing professionals. Your employer files the H-1B petition during the April registration window, and if selected, your status changes on October 1. If you have a STEM OPT extension, you get up to three lottery chances, which significantly improves your odds. Start the conversation with potential employers at least six months before your OPT expires so they have time to prepare the petition.
What is the prevailing wage requirement for sponsored Acquisition Marketing Manager jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.