Senior Brand Designer Jobs in USA with Visa Sponsorship
Senior Brand Designer roles attract H-1B visa and O-1 visa sponsorship from employers who treat design as a core business function. Most require a bachelor's degree in graphic design, visual communication, or a related field, and strong portfolio evidence of brand system work. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsINTRODUCTION
At PepsiCo design, we have a saying: “We’re crazy enough to think we can inspire the future.” This is what drives us, in everything we imagine, develop and execute.
Design is a strategic global function for PepsiCo that drives business value by leading innovation, creating experiences, and brand engagements. We are one of the first major food & beverage companies to integrate multiple design disciplines—brand design, design thinking, industrial design, design strategy, front-end innovation—into a single group.
Our goal is clear: to connect PepsiCo’s food & beverage portfolios, with today’s hyper-connected, networked users and consumers hungry for meaningful, authentic, and relevant brand experiences across multiple touchpoints and regions of the world.
Responsibilities
As part of the PepsiCo Foods Design team, you will partner closely with functional design experts as well as the business to develop brand design strategies across a spectrum of capabilities including product architecture, innovation pipelines, visual identity systems, design guidelines, packaging design, and structural design.
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Strategy, Design, and Innovation: Creates holistic elevated experiences that create brand love and loyalty. Identifies and promotes self-initiated design programs that generate critical business value for one or more divisions. Conceive and implement concepts, guidelines and strategies in various creative projects and oversee them to completion. Particularly around brand strategy, retail marketing, social media, and brand experiences. Energizes and leads both the internal team and external design resources from idea phase to commercialization, creating breakthrough design concepts that support our Customer agenda.
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Collaborate with our Marketing, operations, and sales teams to obtain knowledge of the Customer/Brand Partner requirements. The Brand Design Manager should have a strong understanding of AI and actively incorporate AI tools into their workflow to enhance creativity, efficiency, and innovation across design processes.
-
Design Project Management: You will play a role in bridging creative vision with operational execution. This role requires close partnership with Operations to ensure design strategies align with logistical realities, resource planning, and delivery timelines.
-
Supporting the PepsiCo Design Organization in US Divisions: Partners regularly with the PBUS Design, R&D, and marketing teams. Facilitates and leads an innovative and creative design culture in the US Divisions, through talent development, creative leadership, inspiring/motivating creative direction, and forward-thinking solution-based approach to the work.
-
External Design Network: Supports the PepsiCo Design Organization in building and cultivating a strong external design network.
COMPENSATION AND BENEFITS
The expected compensation range for this position is between $93,500 - $156,450.
Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
Bonus based on performance and eligibility target payout is 10% of annual salary paid out annually.
Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
QUALIFICATIONS
- 4+ years' experience as a multidisciplinary designer taking projects from concept through completion
- Should have full-time agency side and or client-side experience
- Advanced experience with Adobe Creative Suite and Firefly software
- Must be willing and able to travel 15% of the time
PREFERRED QUALIFICATIONS
- Strong typography skills, conceptual design skills, and design strategy experience
- 360 brand design experience (i.e., print, packaging, digital, environmental, experiential)
- Demonstrated ability to generate high-quality images, designs, animations, and motion graphics using AI-powered tools and platforms, integrating them seamlessly into the creative workflow
- Extraordinary design taste and expertise with an excellent sense of design trends
- Ability to work in an agile, dynamic work environment with a start-up mentality (comfortable with risk and uncertainty)
- Strong stakeholder relationship management - effectively influence at all levels in the organization, as well as across regions and functions
- Effectively communicates (verbally and written) with internal and external business partners
- Collaborative and works well with others to deliver results; keep others informed to avoid unnecessary surprises
- Ability to multitask. Excellent time and project management skills to be able to meet project deadlines
Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.
All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity / Age
If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.
Please view our Pay Transparency Statement.
INTRODUCTION
At PepsiCo design, we have a saying: “We’re crazy enough to think we can inspire the future.” This is what drives us, in everything we imagine, develop and execute.
Design is a strategic global function for PepsiCo that drives business value by leading innovation, creating experiences, and brand engagements. We are one of the first major food & beverage companies to integrate multiple design disciplines—brand design, design thinking, industrial design, design strategy, front-end innovation—into a single group.
Our goal is clear: to connect PepsiCo’s food & beverage portfolios, with today’s hyper-connected, networked users and consumers hungry for meaningful, authentic, and relevant brand experiences across multiple touchpoints and regions of the world.
Responsibilities
As part of the PepsiCo Foods Design team, you will partner closely with functional design experts as well as the business to develop brand design strategies across a spectrum of capabilities including product architecture, innovation pipelines, visual identity systems, design guidelines, packaging design, and structural design.
-
Strategy, Design, and Innovation: Creates holistic elevated experiences that create brand love and loyalty. Identifies and promotes self-initiated design programs that generate critical business value for one or more divisions. Conceive and implement concepts, guidelines and strategies in various creative projects and oversee them to completion. Particularly around brand strategy, retail marketing, social media, and brand experiences. Energizes and leads both the internal team and external design resources from idea phase to commercialization, creating breakthrough design concepts that support our Customer agenda.
-
Collaborate with our Marketing, operations, and sales teams to obtain knowledge of the Customer/Brand Partner requirements. The Brand Design Manager should have a strong understanding of AI and actively incorporate AI tools into their workflow to enhance creativity, efficiency, and innovation across design processes.
-
Design Project Management: You will play a role in bridging creative vision with operational execution. This role requires close partnership with Operations to ensure design strategies align with logistical realities, resource planning, and delivery timelines.
-
Supporting the PepsiCo Design Organization in US Divisions: Partners regularly with the PBUS Design, R&D, and marketing teams. Facilitates and leads an innovative and creative design culture in the US Divisions, through talent development, creative leadership, inspiring/motivating creative direction, and forward-thinking solution-based approach to the work.
-
External Design Network: Supports the PepsiCo Design Organization in building and cultivating a strong external design network.
COMPENSATION AND BENEFITS
The expected compensation range for this position is between $93,500 - $156,450.
Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
Bonus based on performance and eligibility target payout is 10% of annual salary paid out annually.
Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
QUALIFICATIONS
- 4+ years' experience as a multidisciplinary designer taking projects from concept through completion
- Should have full-time agency side and or client-side experience
- Advanced experience with Adobe Creative Suite and Firefly software
- Must be willing and able to travel 15% of the time
PREFERRED QUALIFICATIONS
- Strong typography skills, conceptual design skills, and design strategy experience
- 360 brand design experience (i.e., print, packaging, digital, environmental, experiential)
- Demonstrated ability to generate high-quality images, designs, animations, and motion graphics using AI-powered tools and platforms, integrating them seamlessly into the creative workflow
- Extraordinary design taste and expertise with an excellent sense of design trends
- Ability to work in an agile, dynamic work environment with a start-up mentality (comfortable with risk and uncertainty)
- Strong stakeholder relationship management - effectively influence at all levels in the organization, as well as across regions and functions
- Effectively communicates (verbally and written) with internal and external business partners
- Collaborative and works well with others to deliver results; keep others informed to avoid unnecessary surprises
- Ability to multitask. Excellent time and project management skills to be able to meet project deadlines
Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.
All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity / Age
If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.
Please view our Pay Transparency Statement.
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Get Access To All JobsTips for Finding Visa Sponsorship as a Senior Brand Designer
Lead with brand systems, not executions
Sponsors want designers who can build and govern brand identities at scale. Your portfolio should show complete brand systems, including guidelines, typography, and color logic, not just finished ad creative or one-off campaign assets.
Target companies with in-house brand teams
Tech companies, consumer brands, and financial services firms with dedicated in-house design teams are the most consistent H-1B sponsors for senior brand roles. These employers have established immigration infrastructure and regularly file petitions for design hires.
Frame your degree field carefully on your petition
H-1B specialty occupation requires a degree directly related to the role. Graphic design, visual communication, and fine arts degrees qualify. If your degree is in an adjacent field, your attorney will need to document how it connects to brand design specifically.
Build a case for O-1A if your profile is strong
Senior brand designers with industry awards, published work, speaking credits at design conferences, or attribution in major brand launches may qualify for the O-1A extraordinary ability visa, which has no lottery and no annual cap.
Document your leadership scope clearly
The senior designation matters for specialty occupation arguments. Petition support letters should specify that you lead brand strategy decisions, manage junior designers, and own the visual identity system, not just execute tasks directed by others.
Use Migrate Mate to find sponsoring employers
Not every brand design job listing will explicitly state visa sponsorship availability. Migrate Mate filters roles to surface employers actively open to sponsoring, saving you the time of applying to positions that won't move forward with international candidates.
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Find Senior Brand Designer JobsFrequently Asked Questions
Does a Senior Brand Designer role qualify as an H-1B specialty occupation?
Yes, in most cases. USCIS has consistently recognized graphic design and brand design roles as specialty occupations when the employer requires a bachelor's degree or higher in graphic design, visual communication, or a closely related field. The key is that the degree requirement must be specific to the discipline, not just any bachelor's degree. Roles where the employer lists design experience as preferred rather than required can create complications at the petition stage.
What degree do I need to qualify for H-1B sponsorship as a Senior Brand Designer?
A bachelor's degree in graphic design, visual communication, fine arts with a design concentration, or a closely related field is the standard requirement. If your degree is in an unrelated discipline but you have extensive professional experience, the 3-for-1 rule may apply, where three years of qualifying work experience substitutes for one year of education. Your immigration attorney will assess whether your background supports the specialty occupation standard.
Are Senior Brand Designer roles commonly sponsored for H-1B visas?
Sponsorship is available but concentrated among specific employer types. Large tech companies, consumer product brands, financial services firms, and major advertising agencies account for the majority of H-1B filings for brand design roles. Smaller studios and agencies sponsor far less frequently because they often lack the legal infrastructure to manage petitions. Browsing Senior Brand Designer roles on Migrate Mate surfaces employers who have indicated openness to sponsorship.
Can a Senior Brand Designer qualify for the O-1 visa instead of the H-1B?
Yes. Senior brand designers with a strong professional record may qualify for the O-1A visa, which requires demonstrating extraordinary ability through evidence such as industry awards, significant media coverage of your work, high-profile brand projects with demonstrable impact, or recognition from peers in the design field. The O-1A has no annual cap and no lottery, making it a strong alternative for candidates who have hit the H-1B lottery multiple times without selection.
How does the H-1B lottery affect Senior Brand Designer sponsorship timelines?
Standard H-1B petitions are subject to the annual lottery, with registrations accepted in March for an October 1 start date. If you're not selected, you cannot begin H-1B employment that fiscal year, though cap-exempt employers such as universities and nonprofits are exempt from this constraint. Some candidates use the lottery period to explore O-1 eligibility or TN status if applicable. Planning your job search around the March registration window significantly improves your chances of a seamless start date.
What is the prevailing wage requirement for sponsored Senior Brand Designer jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.
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