Performance Marketing Manager Jobs in USA with Visa Sponsorship
Performance Marketing Managers are strong H-1B visa and O-1 visa candidates. The role qualifies as a specialty occupation requiring a bachelor's degree in marketing, business, or a related field, and employers across tech, e-commerce, and media actively sponsor. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsEssential Responsibilities and Duties
1. Strategic Leadership & Agency Oversight
- Serve as the primary strategic lead for the Growth Department, overseeing the internal Paid Media Supervisor and holding external vendors/digital agencies (such as OSL) strictly accountable to performance benchmarks.
- Audit external agency performance, campaign structures, and asset deployment to maximize efficiency and eliminate waste.
- Align high-level growth strategies across Facebook, Instagram, TikTok, Google, and other major acquisition platforms.
2. Advanced Budget & ROI Management
- Hold full authority over paid media budget allocation, spend approval, and scaling strategies.
- Monitor macro-level spending trends to maximize return on investment (ROI) and prevent overspending.
- Produce and present strategic budget optimization recommendations to the Director and senior leadership.
3. CRM, Automation & Data Infrastructure
- Partner with the Marketing Technologist to execute the upcoming strategic implementation of HubSpot as the core marketing automation engine.
- Understand data flows between HubSpot and Salesforce infrastructure to maintain absolute clean data hygiene from first-ad-click to closed-case.
4. Cross-Departmental Alignment & KPI Ownership
- Set macro Key Performance Indicators (KPIs) for marketing acquisition, including Cost Per Acquisition (CPA), lead-to-case conversion rates, and overall firm growth velocity.
- Partner directly with Sales, Legal, and Business Intelligence (BI) teams to ensure that marketing data accurately reflects actual firm revenue and sales capacity.
5. Executive Reporting & Advising
- Lead the presentation of the weekly Growth Department data deck.
- Translate complex campaign metrics and CRM pipeline data into actionable, decision-ready insights for the Director, CEO, and senior executives.
6. Process Innovation & Infrastructure
- Implement automation, advanced tracking models, and analytics tools (e.g., Power BI) to eliminate attribution blind spots and scale paid media operations efficiently.
Scope of Authority
- Direct decision-making authority over macro campaign strategy, overall budget allocation, and agency contracts.
- Final approval rights on scaling decisions and high-level marketing expenditures.
- Full accountability for paid media ROI and growth performance.
Key Performance Indicators (KPIs)
The Performance Marketing Manager’s success will be measured by the following Specific, Measurable, Achievable, Relevant, and Time-bound (SMART) metrics, reviewed on a quarterly and annual basis:
- Budget Management & Pacing Efficiency: Maintain monthly multi-channel paid media spending across internal and external agency accounts within +/- 5% of the approved budget allocations.
- Agency Performance & ROI Optimization: Audit and optimize the external agency (OSL) account structures to achieve a minimum 10% improvement in overall lead generation ROI or a 10% reduction in average Cost per Lead (CPL) and/or Cost Per Acquisition (CPA) within the first 90 days of onboarding.
- Lead Generation Velocity & Conversion: Increase month-over-month qualified lead generation by 10% while maintaining stable or improved lead-to-case conversion rates by aligning marketing spend with sales capacity.
- Executive Report Delivery: Deliver a daily report on digital media performance every morning by 10 am CT. Additionally, deliver a comprehensive, decision-ready Growth Department data deck to senior leadership by 9:00 AM CT every Tuesday, maintaining a 100% accuracy rate in pipeline and ad-spend reporting.
Preferred Qualifications
- CRM Expertise: Strong, hands-on experience optimizing and managing HubSpot (required). Experience with having set up HubSpot from the beginning would be nice to have. Experience managing or working with Salesforce is highly preferred.
- Proven track record in managing multi-platform paid media budgets and scaling growth strategies.
- Extensive experience managing and auditing external digital marketing agencies.
- Advanced proficiency in data analytics, attribution modeling, and cross-departmental business intelligence (e.g., Power BI).
- Exceptional leadership, communication, and executive-level presentation skills.
Technical Requirements
- Computer: Intel i5 (8th Gen+) or AMD Ryzen 5 (3000+), or Mac M1+. Min. 8 GB RAM, 256 GB SSD.
- OS: Windows 11 or macOS.
- Monitors: Two screens required.
- Headset: USB wired or wireless.
- Internet: Wired connection, at least 20 Mbps.
Work Environment
- Full-Time Employee, Remote.
- Collaborative, mission-driven culture with a fast-paced startup dynamic.
Salary and Benefits
-
Salary Rate: DOE
-
Benefits:
-
401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
- Mental health support
- Continuing education allowance
- Home office allowance
Essential Responsibilities and Duties
1. Strategic Leadership & Agency Oversight
- Serve as the primary strategic lead for the Growth Department, overseeing the internal Paid Media Supervisor and holding external vendors/digital agencies (such as OSL) strictly accountable to performance benchmarks.
- Audit external agency performance, campaign structures, and asset deployment to maximize efficiency and eliminate waste.
- Align high-level growth strategies across Facebook, Instagram, TikTok, Google, and other major acquisition platforms.
2. Advanced Budget & ROI Management
- Hold full authority over paid media budget allocation, spend approval, and scaling strategies.
- Monitor macro-level spending trends to maximize return on investment (ROI) and prevent overspending.
- Produce and present strategic budget optimization recommendations to the Director and senior leadership.
3. CRM, Automation & Data Infrastructure
- Partner with the Marketing Technologist to execute the upcoming strategic implementation of HubSpot as the core marketing automation engine.
- Understand data flows between HubSpot and Salesforce infrastructure to maintain absolute clean data hygiene from first-ad-click to closed-case.
4. Cross-Departmental Alignment & KPI Ownership
- Set macro Key Performance Indicators (KPIs) for marketing acquisition, including Cost Per Acquisition (CPA), lead-to-case conversion rates, and overall firm growth velocity.
- Partner directly with Sales, Legal, and Business Intelligence (BI) teams to ensure that marketing data accurately reflects actual firm revenue and sales capacity.
5. Executive Reporting & Advising
- Lead the presentation of the weekly Growth Department data deck.
- Translate complex campaign metrics and CRM pipeline data into actionable, decision-ready insights for the Director, CEO, and senior executives.
6. Process Innovation & Infrastructure
- Implement automation, advanced tracking models, and analytics tools (e.g., Power BI) to eliminate attribution blind spots and scale paid media operations efficiently.
Scope of Authority
- Direct decision-making authority over macro campaign strategy, overall budget allocation, and agency contracts.
- Final approval rights on scaling decisions and high-level marketing expenditures.
- Full accountability for paid media ROI and growth performance.
Key Performance Indicators (KPIs)
The Performance Marketing Manager’s success will be measured by the following Specific, Measurable, Achievable, Relevant, and Time-bound (SMART) metrics, reviewed on a quarterly and annual basis:
- Budget Management & Pacing Efficiency: Maintain monthly multi-channel paid media spending across internal and external agency accounts within +/- 5% of the approved budget allocations.
- Agency Performance & ROI Optimization: Audit and optimize the external agency (OSL) account structures to achieve a minimum 10% improvement in overall lead generation ROI or a 10% reduction in average Cost per Lead (CPL) and/or Cost Per Acquisition (CPA) within the first 90 days of onboarding.
- Lead Generation Velocity & Conversion: Increase month-over-month qualified lead generation by 10% while maintaining stable or improved lead-to-case conversion rates by aligning marketing spend with sales capacity.
- Executive Report Delivery: Deliver a daily report on digital media performance every morning by 10 am CT. Additionally, deliver a comprehensive, decision-ready Growth Department data deck to senior leadership by 9:00 AM CT every Tuesday, maintaining a 100% accuracy rate in pipeline and ad-spend reporting.
Preferred Qualifications
- CRM Expertise: Strong, hands-on experience optimizing and managing HubSpot (required). Experience with having set up HubSpot from the beginning would be nice to have. Experience managing or working with Salesforce is highly preferred.
- Proven track record in managing multi-platform paid media budgets and scaling growth strategies.
- Extensive experience managing and auditing external digital marketing agencies.
- Advanced proficiency in data analytics, attribution modeling, and cross-departmental business intelligence (e.g., Power BI).
- Exceptional leadership, communication, and executive-level presentation skills.
Technical Requirements
- Computer: Intel i5 (8th Gen+) or AMD Ryzen 5 (3000+), or Mac M1+. Min. 8 GB RAM, 256 GB SSD.
- OS: Windows 11 or macOS.
- Monitors: Two screens required.
- Headset: USB wired or wireless.
- Internet: Wired connection, at least 20 Mbps.
Work Environment
- Full-Time Employee, Remote.
- Collaborative, mission-driven culture with a fast-paced startup dynamic.
Salary and Benefits
-
Salary Rate: DOE
-
Benefits:
-
401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
- Mental health support
- Continuing education allowance
- Home office allowance
See all 281+ Performance Marketing Manager Jobs
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Get Access To All JobsTips for Finding Visa Sponsorship as a Performance Marketing Manager
Frame your degree as field-specific
USCIS requires a degree in a specific field related to the role. A marketing, business, or communications degree maps cleanly. If your degree is in an unrelated field, documented specialization and years of direct experience strengthen your petition considerably.
Lead with quantified channel performance
Employers sponsoring visas want certainty. ROI figures, ROAS improvements, and CAC reductions across paid search, social, or programmatic make your impact concrete and help justify the sponsorship investment to hiring managers and immigration counsel alike.
Target companies with active LCA filings
Companies that have previously filed Labor Condition Applications for marketing roles are far more likely to sponsor again. These employers already have immigration infrastructure in place, which reduces both timeline and friction when you raise sponsorship early in the process.
Raise sponsorship after demonstrating value
Bring up visa sponsorship after the first or second interview, once the employer is invested in you. Framing it as a process they initiate, not a favor they grant, resets the dynamic and makes the conversation significantly more productive and less risky.
Consider the O-1A if you have standout results
Performance marketers who have led campaigns with significant measurable outcomes, spoken at industry events, or been credited in published case studies may qualify for the O-1A extraordinary ability visa, which bypasses the H-1B lottery entirely.
Clarify your OPT or grace period timeline upfront
If you're on STEM OPT or approaching your 60-day grace period, communicate your exact authorization dates early. Employers who understand the timeline are more likely to move quickly on an H-1B petition before your authorization window closes.
Frequently Asked Questions
Does a Performance Marketing Manager role qualify for H-1B sponsorship?
Yes. Performance Marketing Manager is consistently approved as a specialty occupation because the role requires theoretical and practical application of marketing science, analytics, and paid media strategy at a level that demands at least a bachelor's degree in a specific related field. Approvals are common at mid-size and enterprise companies in tech, retail, and media.
What degree do I need for an employer to sponsor my H-1B as a Performance Marketing Manager?
A bachelor's degree in marketing, business administration, communications, or data analytics is the strongest basis for an H-1B visa petition in this role. Degrees in economics or statistics with demonstrated performance marketing experience also support approval. If your degree is in an unrelated field, three years of verifiable work experience can substitute for one year of missing education under USCIS equivalency rules.
Are there visa options beyond H-1B for performance marketers?
Yes. The O-1A visa applies to individuals who can demonstrate extraordinary ability through measurable outcomes, industry recognition, published work, or significant contributions to major campaigns. The TN visa is available to Canadian and Mexican nationals in qualifying management and marketing roles. Australians should explore the E-3 visa, which has no lottery and a separate annual cap.
How do I find Performance Marketing Manager jobs that sponsor visas?
Migrate Mate is built specifically for international candidates seeking sponsored roles. Every listing on Migrate Mate is filtered for visa sponsorship willingness, so you're not sifting through postings from employers who won't sponsor. Filtering by role type and visa category on Migrate Mate surfaces employers who have active immigration infrastructure and a track record of sponsoring marketing hires.
Do performance marketing specializations like paid social or programmatic affect sponsorship eligibility?
Specialization generally strengthens a petition rather than weakening it. A role narrowly focused on programmatic buying, paid search optimization, or multi-touch attribution modeling is easier to frame as requiring specific technical expertise, which supports the specialty occupation argument. Employers and immigration attorneys often find that more specialized job descriptions result in more straightforward H-1B approvals.
What is the prevailing wage requirement for sponsored Performance Marketing Manager jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.