Performance Marketing Manager Jobs in USA with Visa Sponsorship
Performance Marketing Managers are strong H-1B visa and O-1 visa candidates. The role qualifies as a specialty occupation requiring a bachelor's degree in marketing, business, or a related field, and employers across tech, e-commerce, and media actively sponsor. For detailed occupation requirements, see the O*NET profile.
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At Amazon, we're reinventing how to attract and hire exceptional talent at scale. The Attraction, Influence, and Marketing (AIM) organization is seeking a high-judgment, data-driven, and self-motivated performance marketing manager to lead marketing activation decisions and performance optimization across Amazon's hiring channels. This role combines cross-channel campaign management, activation logic, risk assessment, and stakeholder alignment to maximize recruitment marketing efficiency and fill rate performance.
As a Performance Marketing Manager, you'll manage marketing activation decisions that determine application needs and paid marketing support levels across multiple regions. Through systematic performance analysis, override management, and stakeholder communication, you'll ensure optimal marketing allocation while building toward automated decisioning to scale your impact. Your daily work—monitoring marketing pacing, analyzing site performance across multiple data sources, optimizing channel mix and spend efficiency, and executing campaigns in-platform—directly translates to hiring outcomes at scale.
A successful candidate will have deep experience in performance marketing or media operations, a proven record of delivery through data-driven decision making, and the ability to translate complex data into actionable insights for leadership audiences. You should understand the role of different channels in the media stack, the complexity of cross-channel relationships, and be inquisitive about the opportunities that AI enables in the performance marketing space.
Key job responsibilities
- Produce and own weekly marketing activation logic for fulfillment and corporate sites, including application need and paid application need assessments
- Manage overrides through ticketing systems and log decisions to support automation development
- Identify hiring risks through daily performance data review across hiring locations and recommend marketing actions
- Execute and manage campaigns in-platform across job boards and programmatic channels ensuring delivery against confirmed timelines and KPIs
- Review performance data across multiple dashboards to identify opportunities to improve channel mix, spend efficiency, fill rates, and future labor order projections
- Conduct daily pacing reviews of marketing support delivery; implement ramp-down or pause decisions when application targets are met
- Monitor site performance against fill rate and non-paid application share goals
- Adjust marketing strategies for underperforming sites and implement data-driven optimizations to meet application delivery needs
- Partner with Channels teams to develop campaigns and tests to improve volume and quality of applications
- Produce and present weekly deep-dive presentations (Weekly Business Reviews) showcasing risk sites and marketing performance for senior leadership
- Produce channel performance reports and conduct deep-dive analyses to surface actionable insights that inform campaign optimization
- Maintain regular communication with business managers and global risk teams on fill risk and marketing actions
- Translate complex marketing performance data into clear, actionable insights for leadership audiences
- Explore, build, and train AI agents to automate repetitive tasks and improve the efficiency of team workflows
- Contribute to the development and documentation of scalable processes that support end-to-end marketing execution and continuous improvement
- Own vendor relationships, coordinating with external partners to ensure alignment on deliverables, timelines, and performance standards
About the team
Amazon's Attraction, Influence, and Marketing (AIM) organization is a dynamic team of marketing professionals dedicated to attracting and engaging talent across Amazon's diverse business segments. AIM achieves high-volume hiring goals by delivering exceptional, multi-channel candidate experiences, engaging and hiring job seekers with maximum efficiency and precision. Leveraging paid digital advertising, owned channels, web experience, and local grassroots efforts, AIM delivers quality candidates at scale. Practicing transformational thinking empowered by leading-edge tech and tool development, this team constantly innovates new processes to increase marketing efficacy.
BASIC QUALIFICATIONS
- 5+ years of professional non-internship marketing experience
- Experience using data and metrics to measure impact and determine improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience presenting metrics and progress to goal to senior leadership
- Experience developing and executing campaigns across a multitude of timezones and languages
PREFERRED QUALIFICATIONS
- Experience managing multiple projects and priorities across teams in a fast-paced, deadline-driven environment
- Experience in creating process improvements with automation and analysis
- Experience in Redshift, or experience that includes strong analytical skills, attention to detail, and effective communication abilities and experience in SQL Server/MySQL
- Experience in recruitment, HR or equivalent
- Experience working with AI to optimize workflows or building AI agents
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
LOCATION
USA, WA, Seattle
SALARY
82,700.00 - 141,100.00 USD annually
DESCRIPTION
At Amazon, we're reinventing how to attract and hire exceptional talent at scale. The Attraction, Influence, and Marketing (AIM) organization is seeking a high-judgment, data-driven, and self-motivated performance marketing manager to lead marketing activation decisions and performance optimization across Amazon's hiring channels. This role combines cross-channel campaign management, activation logic, risk assessment, and stakeholder alignment to maximize recruitment marketing efficiency and fill rate performance.
As a Performance Marketing Manager, you'll manage marketing activation decisions that determine application needs and paid marketing support levels across multiple regions. Through systematic performance analysis, override management, and stakeholder communication, you'll ensure optimal marketing allocation while building toward automated decisioning to scale your impact. Your daily work—monitoring marketing pacing, analyzing site performance across multiple data sources, optimizing channel mix and spend efficiency, and executing campaigns in-platform—directly translates to hiring outcomes at scale.
A successful candidate will have deep experience in performance marketing or media operations, a proven record of delivery through data-driven decision making, and the ability to translate complex data into actionable insights for leadership audiences. You should understand the role of different channels in the media stack, the complexity of cross-channel relationships, and be inquisitive about the opportunities that AI enables in the performance marketing space.
Key job responsibilities
- Produce and own weekly marketing activation logic for fulfillment and corporate sites, including application need and paid application need assessments
- Manage overrides through ticketing systems and log decisions to support automation development
- Identify hiring risks through daily performance data review across hiring locations and recommend marketing actions
- Execute and manage campaigns in-platform across job boards and programmatic channels ensuring delivery against confirmed timelines and KPIs
- Review performance data across multiple dashboards to identify opportunities to improve channel mix, spend efficiency, fill rates, and future labor order projections
- Conduct daily pacing reviews of marketing support delivery; implement ramp-down or pause decisions when application targets are met
- Monitor site performance against fill rate and non-paid application share goals
- Adjust marketing strategies for underperforming sites and implement data-driven optimizations to meet application delivery needs
- Partner with Channels teams to develop campaigns and tests to improve volume and quality of applications
- Produce and present weekly deep-dive presentations (Weekly Business Reviews) showcasing risk sites and marketing performance for senior leadership
- Produce channel performance reports and conduct deep-dive analyses to surface actionable insights that inform campaign optimization
- Maintain regular communication with business managers and global risk teams on fill risk and marketing actions
- Translate complex marketing performance data into clear, actionable insights for leadership audiences
- Explore, build, and train AI agents to automate repetitive tasks and improve the efficiency of team workflows
- Contribute to the development and documentation of scalable processes that support end-to-end marketing execution and continuous improvement
- Own vendor relationships, coordinating with external partners to ensure alignment on deliverables, timelines, and performance standards
About the team
Amazon's Attraction, Influence, and Marketing (AIM) organization is a dynamic team of marketing professionals dedicated to attracting and engaging talent across Amazon's diverse business segments. AIM achieves high-volume hiring goals by delivering exceptional, multi-channel candidate experiences, engaging and hiring job seekers with maximum efficiency and precision. Leveraging paid digital advertising, owned channels, web experience, and local grassroots efforts, AIM delivers quality candidates at scale. Practicing transformational thinking empowered by leading-edge tech and tool development, this team constantly innovates new processes to increase marketing efficacy.
BASIC QUALIFICATIONS
- 5+ years of professional non-internship marketing experience
- Experience using data and metrics to measure impact and determine improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience presenting metrics and progress to goal to senior leadership
- Experience developing and executing campaigns across a multitude of timezones and languages
PREFERRED QUALIFICATIONS
- Experience managing multiple projects and priorities across teams in a fast-paced, deadline-driven environment
- Experience in creating process improvements with automation and analysis
- Experience in Redshift, or experience that includes strong analytical skills, attention to detail, and effective communication abilities and experience in SQL Server/MySQL
- Experience in recruitment, HR or equivalent
- Experience working with AI to optimize workflows or building AI agents
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
LOCATION
USA, WA, Seattle
SALARY
82,700.00 - 141,100.00 USD annually
See all 315+ Performance Marketing Manager Jobs
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Get Access To All JobsTips for Finding Visa Sponsorship as a Performance Marketing Manager
Frame your degree as field-specific
USCIS requires a degree in a specific field related to the role. A marketing, business, or communications degree maps cleanly. If your degree is in an unrelated field, documented specialization and years of direct experience strengthen your petition considerably.
Lead with quantified channel performance
Employers sponsoring visas want certainty. ROI figures, ROAS improvements, and CAC reductions across paid search, social, or programmatic make your impact concrete and help justify the sponsorship investment to hiring managers and immigration counsel alike.
Target companies with active LCA filings
Companies that have previously filed Labor Condition Applications for marketing roles are far more likely to sponsor again. These employers already have immigration infrastructure in place, which reduces both timeline and friction when you raise sponsorship early in the process.
Raise sponsorship after demonstrating value
Bring up visa sponsorship after the first or second interview, once the employer is invested in you. Framing it as a process they initiate, not a favor they grant, resets the dynamic and makes the conversation significantly more productive and less risky.
Consider the O-1A if you have standout results
Performance marketers who have led campaigns with significant measurable outcomes, spoken at industry events, or been credited in published case studies may qualify for the O-1A extraordinary ability visa, which bypasses the H-1B lottery entirely.
Clarify your OPT or grace period timeline upfront
If you're on STEM OPT or approaching your 60-day grace period, communicate your exact authorization dates early. Employers who understand the timeline are more likely to move quickly on an H-1B petition before your authorization window closes.
Frequently Asked Questions
Does a Performance Marketing Manager role qualify for H-1B sponsorship?
Yes. Performance Marketing Manager is consistently approved as a specialty occupation because the role requires theoretical and practical application of marketing science, analytics, and paid media strategy at a level that demands at least a bachelor's degree in a specific related field. Approvals are common at mid-size and enterprise companies in tech, retail, and media.
What degree do I need for an employer to sponsor my H-1B as a Performance Marketing Manager?
A bachelor's degree in marketing, business administration, communications, or data analytics is the strongest basis for an H-1B visa petition in this role. Degrees in economics or statistics with demonstrated performance marketing experience also support approval. If your degree is in an unrelated field, three years of verifiable work experience can substitute for one year of missing education under USCIS equivalency rules.
Are there visa options beyond H-1B for performance marketers?
Yes. The O-1A visa applies to individuals who can demonstrate extraordinary ability through measurable outcomes, industry recognition, published work, or significant contributions to major campaigns. The TN visa is available to Canadian and Mexican nationals in qualifying management and marketing roles. Australians should explore the E-3 visa, which has no lottery and a separate annual cap.
How do I find Performance Marketing Manager jobs that sponsor visas?
Migrate Mate is built specifically for international candidates seeking sponsored roles. Every listing on Migrate Mate is filtered for visa sponsorship willingness, so you're not sifting through postings from employers who won't sponsor. Filtering by role type and visa category on Migrate Mate surfaces employers who have active immigration infrastructure and a track record of sponsoring marketing hires.
Do performance marketing specializations like paid social or programmatic affect sponsorship eligibility?
Specialization generally strengthens a petition rather than weakening it. A role narrowly focused on programmatic buying, paid search optimization, or multi-touch attribution modeling is easier to frame as requiring specific technical expertise, which supports the specialty occupation argument. Employers and immigration attorneys often find that more specialized job descriptions result in more straightforward H-1B approvals.
What is the prevailing wage requirement for sponsored Performance Marketing Manager jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.