Marketing Writer Jobs in USA with Visa Sponsorship
Marketing writers are hired on H-1B visa, O-1, and TN visas, but sponsorship depends on how the role is defined. Employers need to classify the position as a specialty occupation requiring a bachelor's degree in marketing, communications, or a closely related field. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsINTRODUCTION
Pocket FM is the world’s largest audio-series platform, where powerful stories travel effortlessly across languages, cultures, and continents. From India and the US to Europe and beyond, we are redefining how stories are created, discovered, and experienced across the globe, without screens. At our core, we are an AI-powered entertainment company with a deeply human-first philosophy. We believe technology should amplify creativity. Our proprietary AI systems work alongside writers, voice artists, and creative teams to help stories scale globally, faster, smarter, and with cultural depth and emotional integrity intact. Today, Pocket FM is home to a vibrant community of 250+ million listeners, 300,000+ creators, and 100,000+ audio series. With over 140 billion minutes streamed annually, we have emerged as one of the fastest-growing media-tech companies in the world, and we are just getting started. We operate at a massive global scale, but with a startup mindset: curious, fast-moving, and deeply owner-driven. At Pocket FM, teams are encouraged to think boldly, move with intent, and build for long-term impact as we shape the future of audio-first storytelling worldwide.
ROLE AND RESPONSIBILITIES
One of the key drivers of our growth is performance marketing on social media. We run large-scale ad campaigns on Facebook, Tiktok & Youtube to drive app installs and acquire users. We are looking for a talented, self-starting, performance-driven promo writer to join our in-house team and play a key role in developing and optimizing long-form ad scripts that resonate with our target audience. This role requires a blend of strong copywriting skills and long-form storytelling expertise. The ideal candidate understands how to craft compelling narratives that not only capture attention but also drive measurable marketing results.
Key Responsibilities:
- Develop Engaging Long-Form Ads:
- Write 20-30 minute story scripts for Facebook and TikTok ads that resonate with the audience, captivate listeners, drive app installs, and promote our audio-series content.
- Identify varied themes to communicate a story and leverage them to create multiple high retention scripts for maximum user engagement.
- Identify the most interesting parts of the show’s story, from a user’s point of view, and use them to create the best representative script of the show that generates a high user intent to listen to more of the story.
- Discussing & Brain-storming ideas with key stakeholders and contributing towards creating a playbook of generating high-retention narratives.
-
Bottom line – help us get more users who love our content!
-
Have a Data-Driven Approach and Iterative Content Optimization:
- Analyze the efficiency of the script on the basis of the data from the performance marketing campaigns, and isolate the high and low performing elements.
- Participate in A/B testing to refine and identify the best-performing ad variations.
-
Continuously refine and optimize content based on performance data, including metrics like CPI, retention, completion rates, and click-through rates.
-
Collaborate with Marketing and Creative Teams:
- Work closely with the marketing team to align content of the ads with campaign goals and performance targets.
-
Discussing & Brain-storming ideas with key stakeholders and contributing towards creating a playbook of generating high-retention narratives.
-
Audience-Centric Writing:
- Tailor content to U.S. audiences, using data-driven insights to adjust tone, style, and messaging for maximum impact.
- Stay up-to-date with trends on Facebook and TikTok to create content that feels native to each platform while maintaining the brand voice.
BASIC QUALIFICATIONS
- 3-5 years of experience in copywriting or content creation, with a focus on performance marketing, social media ads, or long-form digital content.
- Proven track record of writing high-conversion ad content, especially for social media platforms.
- Experience in continuous iteration and optimizing content based on performance data (CPI, completion rates, CTR, etc.).
- Strong understanding of U.S. audience behavior and cultural trends.
- Familiarity with social media platforms like Facebook, Tiktok & Youtube and the various inventories associated with them.
- Familiarity with A/B testing and performance analysis tools (e.g., Google Analytics, Facebook Ads Manager, TikTok Ads Manager).
- Ability to collaborate cross-functionally with marketing, creative, and analytics teams.
- Excellent communication skills and attention to detail.
PREFERRED QUALIFICATIONS
- Experience working with audio-based content (e.g., podcasts, audiobooks) or long-form story writing.
- Familiarity with content optimization strategies for long-form ads and popular social media trends.
- Experience with iterative content development and rapid testing environments focusing on improving the efficiency and performance of the ads.
- An understanding of the various performance metrics and experience with reading and analyzing these metrics to draw needle-moving insights to improve script performance.
WHAT WE OFFER
- Competitive salary and benefits package.
- Opportunity to be part of a dynamic, fast-growing company in the audio content space.
- Collaborative and creative work environment with room for growth.
- A chance to work on high-impact, large-scale digital ad campaigns that shape the future of audio storytelling.
Please add a writing portfolio to your resume with any available writing sample that showcases a dramatic, fast-paced style. Let’s craft unforgettable stories—together.
INTRODUCTION
Pocket FM is the world’s largest audio-series platform, where powerful stories travel effortlessly across languages, cultures, and continents. From India and the US to Europe and beyond, we are redefining how stories are created, discovered, and experienced across the globe, without screens. At our core, we are an AI-powered entertainment company with a deeply human-first philosophy. We believe technology should amplify creativity. Our proprietary AI systems work alongside writers, voice artists, and creative teams to help stories scale globally, faster, smarter, and with cultural depth and emotional integrity intact. Today, Pocket FM is home to a vibrant community of 250+ million listeners, 300,000+ creators, and 100,000+ audio series. With over 140 billion minutes streamed annually, we have emerged as one of the fastest-growing media-tech companies in the world, and we are just getting started. We operate at a massive global scale, but with a startup mindset: curious, fast-moving, and deeply owner-driven. At Pocket FM, teams are encouraged to think boldly, move with intent, and build for long-term impact as we shape the future of audio-first storytelling worldwide.
ROLE AND RESPONSIBILITIES
One of the key drivers of our growth is performance marketing on social media. We run large-scale ad campaigns on Facebook, Tiktok & Youtube to drive app installs and acquire users. We are looking for a talented, self-starting, performance-driven promo writer to join our in-house team and play a key role in developing and optimizing long-form ad scripts that resonate with our target audience. This role requires a blend of strong copywriting skills and long-form storytelling expertise. The ideal candidate understands how to craft compelling narratives that not only capture attention but also drive measurable marketing results.
Key Responsibilities:
- Develop Engaging Long-Form Ads:
- Write 20-30 minute story scripts for Facebook and TikTok ads that resonate with the audience, captivate listeners, drive app installs, and promote our audio-series content.
- Identify varied themes to communicate a story and leverage them to create multiple high retention scripts for maximum user engagement.
- Identify the most interesting parts of the show’s story, from a user’s point of view, and use them to create the best representative script of the show that generates a high user intent to listen to more of the story.
- Discussing & Brain-storming ideas with key stakeholders and contributing towards creating a playbook of generating high-retention narratives.
-
Bottom line – help us get more users who love our content!
-
Have a Data-Driven Approach and Iterative Content Optimization:
- Analyze the efficiency of the script on the basis of the data from the performance marketing campaigns, and isolate the high and low performing elements.
- Participate in A/B testing to refine and identify the best-performing ad variations.
-
Continuously refine and optimize content based on performance data, including metrics like CPI, retention, completion rates, and click-through rates.
-
Collaborate with Marketing and Creative Teams:
- Work closely with the marketing team to align content of the ads with campaign goals and performance targets.
-
Discussing & Brain-storming ideas with key stakeholders and contributing towards creating a playbook of generating high-retention narratives.
-
Audience-Centric Writing:
- Tailor content to U.S. audiences, using data-driven insights to adjust tone, style, and messaging for maximum impact.
- Stay up-to-date with trends on Facebook and TikTok to create content that feels native to each platform while maintaining the brand voice.
BASIC QUALIFICATIONS
- 3-5 years of experience in copywriting or content creation, with a focus on performance marketing, social media ads, or long-form digital content.
- Proven track record of writing high-conversion ad content, especially for social media platforms.
- Experience in continuous iteration and optimizing content based on performance data (CPI, completion rates, CTR, etc.).
- Strong understanding of U.S. audience behavior and cultural trends.
- Familiarity with social media platforms like Facebook, Tiktok & Youtube and the various inventories associated with them.
- Familiarity with A/B testing and performance analysis tools (e.g., Google Analytics, Facebook Ads Manager, TikTok Ads Manager).
- Ability to collaborate cross-functionally with marketing, creative, and analytics teams.
- Excellent communication skills and attention to detail.
PREFERRED QUALIFICATIONS
- Experience working with audio-based content (e.g., podcasts, audiobooks) or long-form story writing.
- Familiarity with content optimization strategies for long-form ads and popular social media trends.
- Experience with iterative content development and rapid testing environments focusing on improving the efficiency and performance of the ads.
- An understanding of the various performance metrics and experience with reading and analyzing these metrics to draw needle-moving insights to improve script performance.
WHAT WE OFFER
- Competitive salary and benefits package.
- Opportunity to be part of a dynamic, fast-growing company in the audio content space.
- Collaborative and creative work environment with room for growth.
- A chance to work on high-impact, large-scale digital ad campaigns that shape the future of audio storytelling.
Please add a writing portfolio to your resume with any available writing sample that showcases a dramatic, fast-paced style. Let’s craft unforgettable stories—together.
See all 106+ Marketing Writer jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Marketing Writer roles.
Get Access To All JobsTips for Finding Visa Sponsorship as a Marketing Writer
Frame your role as a specialty occupation
Visa sponsorship for marketing writers hinges on proving the role requires a specific degree, not just any bachelor's. Target employers whose job postings list a degree in marketing, communications, journalism, or English as a hard requirement.
Prioritize employers with a sponsorship track record
Large tech companies, global agencies, and enterprise SaaS firms sponsor marketing writers far more consistently than startups or small businesses. Search Migrate Mate to filter specifically for marketing roles at verified sponsoring employers.
Distinguish your specialization clearly
Content strategy, UX writing, technical writing, and SEO content are easier to sponsor than general copywriting because the specialized skill set strengthens the specialty occupation argument. Lead with your niche in applications and interviews.
Align your degree field with the job description
If your degree is in a field like English or journalism rather than marketing, confirm the employer's job description lists those as acceptable. A mismatch between your degree and the posted requirements can complicate the LCA and I-129 filing.
Start the conversation early with hiring managers
Sponsorship timelines for H-1B can span months, especially with lottery uncertainty. Raising visa needs early in the process lets employers plan around it and avoids last-minute complications that often cause offers to fall through.
Consider O-1 if you have a strong portfolio
Marketing writers with published work, industry awards, or demonstrated influence in their field may qualify for the O-1A or O-1B visa. This bypasses the H-1B lottery entirely and is employer-filed, making it worth discussing with potential sponsors.
Marketing Writer jobs are hiring across the US. Find yours.
Find Marketing Writer JobsFrequently Asked Questions
Can a marketing writer get H-1B visa sponsorship?
Yes, but the role must qualify as a specialty occupation, meaning the employer must require a bachelor's degree in a specific field such as marketing, communications, or English. General copywriting roles where any degree is acceptable are harder to sponsor. Roles with a defined specialization, like content strategy or UX writing, have a stronger sponsorship case.
What visa types are available for marketing writers beyond H-1B?
Australian citizens can use the E-3 visa, which has no lottery and renews indefinitely. Canadian and Mexican nationals may qualify under the TN visa if the role meets the relevant professional category. Writers with an exceptional portfolio or industry recognition may also be eligible for the O-1B visa, which bypasses the H-1B lottery entirely.
Does my degree field matter for marketing writer sponsorship?
It matters significantly. USCIS evaluates whether your degree directly relates to the duties of the role. A degree in marketing, communications, journalism, or English is the strongest fit. A degree in an unrelated field, such as biology or history, makes sponsorship harder unless the employer can document a clear connection between your educational background and the specific job duties.
Which types of employers are most likely to sponsor marketing writers?
Enterprise technology companies, global marketing agencies, and large media organizations are the most consistent sponsors for marketing writer roles. These employers have established HR and legal infrastructure for visa filings. Startups and small businesses sponsor far less frequently due to cost and administrative complexity. Browse Migrate Mate to find marketing writer roles at employers who have already sponsored this position.
How does the H-1B lottery affect marketing writers specifically?
Marketing writer roles are cap-subject, meaning they enter the annual H-1B lottery held each April for an October 1 start date. With a roughly 25% selection rate in recent years, there's no guarantee of selection in any given year. Cap-exempt alternatives like the E-3, TN, or O-1 are worth pursuing if you're eligible, since they aren't subject to the lottery.
What is the prevailing wage requirement for sponsored Marketing Writer jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.
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