Digital Marketing Strategist Jobs in USA with Visa Sponsorship
Digital Marketing Strategist roles qualify for H-1B visa and O-1 visa sponsorship when the position requires a bachelor's degree in marketing, communications, or a related field. Employers across tech, e-commerce, and media actively sponsor this role, though petition approvals hinge on proving the degree requirement is genuine. For detailed occupation requirements, see the O*NET profile.
Find Digital Marketing Strategist JobsOverview
Showing 5 of 111+ Digital Marketing Strategist jobs
See all 111+ Digital Marketing Strategist Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Digital Marketing Strategist roles.
Get Access To All JobsCompany Description
SGS is the world's leading Testing, Inspection and Certification company. We operate a network of over 2,700 laboratories and business facilities across 119 countries, supported by a team of 99,250 dedicated professionals. With over 145 years of service excellence, we combine the precision and accuracy that define Swiss companies to help organizations achieve the highest standards of quality, safety and compliance.
Our brand promise, when you need to be sure, underscores our commitment to reliability, integrity and trust — enabling businesses to thrive with confidence. We proudly deliver our expert services through the SGS name and trusted specialized brands, including Brightsight, Bluesign, Maine Pointe and Nutrasource.
SGS is publicly traded on the SIX Swiss Exchange under the ticker symbol SGSN (ISIN CH0002497458, Reuters SGSN.S, Bloomberg SGSN:SW).
Job Description
The Senior Digital Marketing Specialist is responsible for developing and executing digital marketing programs that drive brand awareness, lead generation, customer engagement, and revenue growth. This position partners closely with sales, technical subject matter experts, and business leaders to translate complex services into compelling digital campaigns that generate measurable business results. The Senior Digital Marketing Specialist is responsible for SEO, content marketing, marketing automation, analytics, paid media, and demand generation, to connect marketing activities to pipeline and revenue outcomes.
Job functions:
- Develops and implements digital marketing strategies aligned with SGS EHS business objectives and growth priorities.
- Creates customer-centric digital journeys that drive awareness, engagement, and conversion.
- Identifies emerging digital trends, technologies, and opportunities to improve marketing effectiveness.
- Collaborates with sales teams to improve lead quality and pipeline conversion.
- Leads SEO strategy, including technical SEO, on-page optimization, keyword research, content strategy, and performance tracking.
- Develops content plans that support customer acquisition and retention.
- Optimizes website content and landing pages to improve organic search visibility and conversions.
- Leverages marketing automation platforms and CRM systems to improve campaign performance and customer engagement.
- Plans and manages paid search, display, retargeting, and social media campaigns.
- Supports organic social media strategies that build brand awareness and engagement.
- Collects and analyzes defined metrics (traffic, engagement, lead generation, conversion rates, pipeline contribution) to evaluate the success of deliverables and return on investment, utilizing automation and leveraging new AI tools to enhance process efficiency.
- Creates dashboards and reports to communicate campaign effectiveness to the business.
- Partners with technical experts to create educational and thought leadership content. Supports webinars, trade shows, conferences, and digital events.
Qualifications
Required:
- 5+ years of experience in digital marketing, B2B marketing, demand generation, or marketing strategy.
- Experience marketing professional services, technical solutions, testing, inspection, certification, industrial, life sciences, or sustainability-related services is preferred.
- Strong proficiency in digital advertising platforms, SEO tools (SEMrush, Ahrefs, Moz), and analytics tools (GA4, Data Studio).
- Exceptional leadership, project management, and communication skills.
- Advanced English language skills.
- Reasoning, math, and budget planning skills.
- Expert level computer skills with social media platforms (LinkedIn, Google AdWords, etc.).
- Intermediate level with B2B Marketing Models.
- Familiarity with marketing automation tools (e.g., HubSpot, Marketo).
- Knowledge of regional customer behaviors and local market trends.
Preferred:
- Bachelor's degree in Marketing or Business.
- Proven success in managing both organic and paid digital marketing strategies at a regional or multi-market level with measurable business outcomes.
- Experience working with remote and/or distributed teams is a plus.
- Experience with HubSpot, Marketo, Pardot, or similar marketing automation platforms.
Compensation & Benefits
Salary Range: $90,000 - $105,000
This position is exempt (not overtime eligible).
Your comprehensive benefits package includes:
- Eligibility for company benefit programs beginning the first of the month after hire.
- Immediate 401(k) eligibility.
- Paid vacation.
- Four (4) floating holidays.
- Seven (7) company-observed holidays.
- Sick time accrual.
Additional Information
SGS is an Equal Opportunity Employer, and as such we recruit, hire, train, and promote persons in all job classifications without regard to race, color, religion, sex, national origin, disability, age, marital status, sexual orientation, gender identity or expression, genetics, status as a protected veteran, or any other characteristics protected by law.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily with or without reasonable accommodations. The requirements listed above are representative of the knowledge, skills, and/or abilities required.
This job description should not be construed as an exhaustive statement of duties, responsibilities or requirements, but a general description of the job. Nothing contained herein restricts the company’s rights to assign or reassign duties and responsibilities to this job at any time.
If you are applying for a position within the United States and you have difficulty completing the online employment application because of a disability, please call 201-508-3149 for assistance and leave a message. You will receive a call back. Please note, this phone number is not for general employment information, but is only for individuals who are experiencing difficulty applying for a position due to a disability.
Company Description
SGS is the world's leading Testing, Inspection and Certification company. We operate a network of over 2,700 laboratories and business facilities across 119 countries, supported by a team of 99,250 dedicated professionals. With over 145 years of service excellence, we combine the precision and accuracy that define Swiss companies to help organizations achieve the highest standards of quality, safety and compliance.
Our brand promise, when you need to be sure, underscores our commitment to reliability, integrity and trust — enabling businesses to thrive with confidence. We proudly deliver our expert services through the SGS name and trusted specialized brands, including Brightsight, Bluesign, Maine Pointe and Nutrasource.
SGS is publicly traded on the SIX Swiss Exchange under the ticker symbol SGSN (ISIN CH0002497458, Reuters SGSN.S, Bloomberg SGSN:SW).
Job Description
The Senior Digital Marketing Specialist is responsible for developing and executing digital marketing programs that drive brand awareness, lead generation, customer engagement, and revenue growth. This position partners closely with sales, technical subject matter experts, and business leaders to translate complex services into compelling digital campaigns that generate measurable business results. The Senior Digital Marketing Specialist is responsible for SEO, content marketing, marketing automation, analytics, paid media, and demand generation, to connect marketing activities to pipeline and revenue outcomes.
Job functions:
- Develops and implements digital marketing strategies aligned with SGS EHS business objectives and growth priorities.
- Creates customer-centric digital journeys that drive awareness, engagement, and conversion.
- Identifies emerging digital trends, technologies, and opportunities to improve marketing effectiveness.
- Collaborates with sales teams to improve lead quality and pipeline conversion.
- Leads SEO strategy, including technical SEO, on-page optimization, keyword research, content strategy, and performance tracking.
- Develops content plans that support customer acquisition and retention.
- Optimizes website content and landing pages to improve organic search visibility and conversions.
- Leverages marketing automation platforms and CRM systems to improve campaign performance and customer engagement.
- Plans and manages paid search, display, retargeting, and social media campaigns.
- Supports organic social media strategies that build brand awareness and engagement.
- Collects and analyzes defined metrics (traffic, engagement, lead generation, conversion rates, pipeline contribution) to evaluate the success of deliverables and return on investment, utilizing automation and leveraging new AI tools to enhance process efficiency.
- Creates dashboards and reports to communicate campaign effectiveness to the business.
- Partners with technical experts to create educational and thought leadership content. Supports webinars, trade shows, conferences, and digital events.
Qualifications
Required:
- 5+ years of experience in digital marketing, B2B marketing, demand generation, or marketing strategy.
- Experience marketing professional services, technical solutions, testing, inspection, certification, industrial, life sciences, or sustainability-related services is preferred.
- Strong proficiency in digital advertising platforms, SEO tools (SEMrush, Ahrefs, Moz), and analytics tools (GA4, Data Studio).
- Exceptional leadership, project management, and communication skills.
- Advanced English language skills.
- Reasoning, math, and budget planning skills.
- Expert level computer skills with social media platforms (LinkedIn, Google AdWords, etc.).
- Intermediate level with B2B Marketing Models.
- Familiarity with marketing automation tools (e.g., HubSpot, Marketo).
- Knowledge of regional customer behaviors and local market trends.
Preferred:
- Bachelor's degree in Marketing or Business.
- Proven success in managing both organic and paid digital marketing strategies at a regional or multi-market level with measurable business outcomes.
- Experience working with remote and/or distributed teams is a plus.
- Experience with HubSpot, Marketo, Pardot, or similar marketing automation platforms.
Compensation & Benefits
Salary Range: $90,000 - $105,000
This position is exempt (not overtime eligible).
Your comprehensive benefits package includes:
- Eligibility for company benefit programs beginning the first of the month after hire.
- Immediate 401(k) eligibility.
- Paid vacation.
- Four (4) floating holidays.
- Seven (7) company-observed holidays.
- Sick time accrual.
Additional Information
SGS is an Equal Opportunity Employer, and as such we recruit, hire, train, and promote persons in all job classifications without regard to race, color, religion, sex, national origin, disability, age, marital status, sexual orientation, gender identity or expression, genetics, status as a protected veteran, or any other characteristics protected by law.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily with or without reasonable accommodations. The requirements listed above are representative of the knowledge, skills, and/or abilities required.
This job description should not be construed as an exhaustive statement of duties, responsibilities or requirements, but a general description of the job. Nothing contained herein restricts the company’s rights to assign or reassign duties and responsibilities to this job at any time.
If you are applying for a position within the United States and you have difficulty completing the online employment application because of a disability, please call 201-508-3149 for assistance and leave a message. You will receive a call back. Please note, this phone number is not for general employment information, but is only for individuals who are experiencing difficulty applying for a position due to a disability.
See all 111+ Digital Marketing Strategist Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Digital Marketing Strategist roles.
Get Access To All JobsTips for Finding Digital Marketing Strategist Jobs
Target employers with an H-1B filing history
Not every company sponsors visas. Focus your search on employers who have filed H-1B petitions for marketing roles before. Migrate Mate surfaces these employers so you're not wasting applications on companies that won't sponsor.
Make sure the job posting requires a specific degree
USCIS denies H-1B petitions for marketing roles when postings say 'bachelor's preferred' instead of 'required.' Look for listings that specify a degree in marketing, communications, or a directly related field as a hard requirement.
Document your specialization clearly on your resume
Generalist marketing experience raises specialty occupation concerns. Emphasize a defined specialization, SEO strategy, paid media, marketing analytics, or brand strategy, and frame every role around that focus to strengthen the petition.
Understand that Australian citizens have an easier path
If you hold Australian citizenship, the E-3 visa is available to you without a lottery. It requires the same specialty occupation standard as the H-1B but skips the annual cap entirely, making it far more predictable to obtain.
Get your degree equivalency assessed early
If your marketing or communications degree is from outside the U.S., have a credential evaluation completed before applying. A three-year Australian bachelor's is generally accepted, but evaluations from other countries can take several weeks to process.
Know that employer size affects petition strategy
Large companies with dedicated immigration teams file H-1B petitions routinely. Smaller agencies may be willing but unfamiliar with the process. Going in prepared with basic process knowledge makes those conversations more productive and sponsorship more likely.
Frequently Asked Questions
Does a Digital Marketing Strategist role qualify as a specialty occupation for H-1B purposes?
It depends on how the role is defined. USCIS has scrutinized marketing positions because not every employer requires a specific degree. A Digital Marketing Strategist petition is strongest when the job posting requires a bachelor's degree in marketing, communications, or a closely related field, and when the role involves specialized work like data-driven campaign strategy or marketing analytics rather than general promotional tasks.
What visa options are available for Digital Marketing Strategists who don't win the H-1B lottery?
Australian citizens can apply for the E-3 visa, which has no lottery and a 10,500 annual cap that has never been fully used. Canadian and Mexican citizens may qualify for TN visa status if the role fits the eligible occupation list. Candidates with a strong portfolio of recognition, awards, or industry leadership may also be worth exploring the O-1A visa, which has no cap and no lottery.
What degree do I need for an employer to sponsor my H-1B as a Digital Marketing Strategist?
A bachelor's degree in marketing, advertising, communications, or a directly related field is the standard requirement. Degrees in unrelated fields like history or education make sponsorship significantly harder, even with years of relevant experience. If your degree is in a neighboring field like business or psychology, the petition needs to clearly connect the curriculum to marketing strategy. Work experience alone does not substitute for the degree requirement under H-1B visa rules.
How do I find Digital Marketing Strategist jobs where the employer is willing to sponsor a visa?
Migrate Mate is the most direct way to find these roles. It filters job listings specifically for positions where employers are open to sponsoring work visas, so you're not sifting through hundreds of postings only to find out sponsorship isn't available. This is especially useful for marketing roles, where sponsorship willingness varies widely by employer type and industry.
Are H-1B approvals for Digital Marketing Strategist roles common or does USCIS frequently issue RFEs?
Marketing occupations receive Requests for Evidence more often than technical roles because USCIS questions whether a specific degree is genuinely required. Approval rates improve significantly when the employer documents a clear connection between the degree and the job duties, and when the role involves analytical or strategic responsibilities rather than general marketing coordination. Working with an experienced immigration attorney substantially reduces RFE risk for this occupation.
What is the prevailing wage requirement for sponsored Digital Marketing Strategist jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.