Digital Marketing Strategist Jobs in USA with Visa Sponsorship
Digital Marketing Strategist roles qualify for H-1B visa and O-1 visa sponsorship when the position requires a bachelor's degree in marketing, communications, or a related field. Employers across tech, e-commerce, and media actively sponsor this role, though petition approvals hinge on proving the degree requirement is genuine. For detailed occupation requirements, see the O*NET profile.
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Position location is flexible and may office from a branch in Winona, MN - Twin Cities Area, MN and Milwaukee, WI
Full-time Shift(s): MON TUE WED THU FRI 7:00am - 5:00pm
Overview:
Working as Full-time Digital Marketing Strategist, you will be responsible for assisting with the growth, development and maintenance of Fastenal’s digital foundation. You will develop and maintain Fastenal and its subsidiaries website content, technical health, and optimize SEO/AEO and accessibility. In addition to executing digital content, you will monitor analytics for digital efforts with a focus on continuous development and improvement. This position may offer a flexible schedule after a period of onboarding, training, and meeting performance goals.
Responsibilities:
The duties and responsibilities of this position include, but are not limited to:
- Collaborating with the digital marketing manager, marketing strategists and other stakeholders to develop and implement digital activities across multiple platforms
- Executing website and landing page builds (new pages, updates, and refreshes), ensuring every release is fully functional, measurable, and validated after launch
- Leading and contributing to technical SEO/AEO audits and fixes: crawlability/indexing, site speed/Core Web Vitals, mobile readiness, redirects/canonicalization, XML sitemaps/robots, structured data, answer-first formatting, and scheme/structured data so content can be surfaced/cited in AI-generated answers
- Contributing to and supporting quarterly strategy updates summarizing insights, opportunities, risks, and recommendations and next steps for our digital platforms
- Proactively monitoring site health and page-level performance (links, formatting, metadata, naming/URL conventions) and ensuring consistency across sites
- Building quarterly strategy updates summarizing insights, opportunities, risks, and recommendations and next steps for our digital platforms
- Tracking KPIs including traffic, engagement, and conversions
- Identifying trends and insights to optimize spend and performance
- Brainstorming new and creative growth strategies through digital marketing
- Measuring and reporting on all digital campaigns and assessing against goals (KPIs and ROI)
REQUIRED POSITION QUALIFICATIONS:
The following skills and qualifications are required for this position:
- Possess a Marketing, Digital Marketing, Communications or Business degree and possess 3 years of related work experience
- Experience with content management systems and website builds
- Excellent written and oral communication skills
- Proficient using Microsoft Office Suite
- Knowledge of Google applications, such as Analytics, Ads, Shopping, etc.
- Knowledge of SEO/AEO/SEM strategy and implementation
- Knowledge of UX/UI for website builds
- Demonstrate strong understanding of web design
- Demonstrate understanding of HTML, Javascript, CSS concepts
- Demonstrate strong understanding of online digital marketing concepts, strategy and best practices
- Demonstrate a creative mindset with the ability to work on multiple projects with short lead times
- Highly motivated, self-directed and customer service oriented
- Demonstrate strong organization, planning and prioritizing abilities
- Work independently as well as in a team environment
- Exhibit a desire to learn and implement new programs
- Demonstrate our core values of ambition, innovation, integrity and teamwork
- Pass the required drug screen (applicable in the US, Puerto Rico and Guam ONLY)
PREFERRED POSITION QUALIFICATIONS:
- Experience with Crafter CMS platform and WordPress Platform
About us:
Since 1967 Fastenal has grown as a distributor of industrial and construction supplies from a single branch to a Fortune 500 company with over 3,000 servicing locations, each providing tailored local inventory and personal service for our customers. As we've expanded across the world, we've retained a core belief in people and their ability to accomplish remarkable things - if given the opportunity. From this philosophy stems an entrepreneurial culture that challenges every employee to run their own business, create their own success, and advance to become company leaders.
As a growth company with a solid financial position, we are committed to training, promoting from within, and creating opportunities for our employees. If you have an entrepreneurial spirit and are looking to make your mark as part of an elite growth company, you won't find a better fit than Fastenal.
FULL-TIME BENEFITS:
Fastenal offers a competitive benefits package to all full-time employees. This package includes Health, Life, Long Term Disability, and Dental Insurance, in addition to, paid vacation, sick leave, holidays, and 401(k) with an employer contribution.
COMPENSATION:
The base pay range for this position is $60,000 - 78,000. In addition to base pay, this position is also eligible for a bonus and/or commission.
Digital Marketing Strategist
Position location is flexible and may office from a branch in Winona, MN - Twin Cities Area, MN and Milwaukee, WI
Full-time Shift(s): MON TUE WED THU FRI 7:00am - 5:00pm
Overview:
Working as Full-time Digital Marketing Strategist, you will be responsible for assisting with the growth, development and maintenance of Fastenal’s digital foundation. You will develop and maintain Fastenal and its subsidiaries website content, technical health, and optimize SEO/AEO and accessibility. In addition to executing digital content, you will monitor analytics for digital efforts with a focus on continuous development and improvement. This position may offer a flexible schedule after a period of onboarding, training, and meeting performance goals.
Responsibilities:
The duties and responsibilities of this position include, but are not limited to:
- Collaborating with the digital marketing manager, marketing strategists and other stakeholders to develop and implement digital activities across multiple platforms
- Executing website and landing page builds (new pages, updates, and refreshes), ensuring every release is fully functional, measurable, and validated after launch
- Leading and contributing to technical SEO/AEO audits and fixes: crawlability/indexing, site speed/Core Web Vitals, mobile readiness, redirects/canonicalization, XML sitemaps/robots, structured data, answer-first formatting, and scheme/structured data so content can be surfaced/cited in AI-generated answers
- Contributing to and supporting quarterly strategy updates summarizing insights, opportunities, risks, and recommendations and next steps for our digital platforms
- Proactively monitoring site health and page-level performance (links, formatting, metadata, naming/URL conventions) and ensuring consistency across sites
- Building quarterly strategy updates summarizing insights, opportunities, risks, and recommendations and next steps for our digital platforms
- Tracking KPIs including traffic, engagement, and conversions
- Identifying trends and insights to optimize spend and performance
- Brainstorming new and creative growth strategies through digital marketing
- Measuring and reporting on all digital campaigns and assessing against goals (KPIs and ROI)
REQUIRED POSITION QUALIFICATIONS:
The following skills and qualifications are required for this position:
- Possess a Marketing, Digital Marketing, Communications or Business degree and possess 3 years of related work experience
- Experience with content management systems and website builds
- Excellent written and oral communication skills
- Proficient using Microsoft Office Suite
- Knowledge of Google applications, such as Analytics, Ads, Shopping, etc.
- Knowledge of SEO/AEO/SEM strategy and implementation
- Knowledge of UX/UI for website builds
- Demonstrate strong understanding of web design
- Demonstrate understanding of HTML, Javascript, CSS concepts
- Demonstrate strong understanding of online digital marketing concepts, strategy and best practices
- Demonstrate a creative mindset with the ability to work on multiple projects with short lead times
- Highly motivated, self-directed and customer service oriented
- Demonstrate strong organization, planning and prioritizing abilities
- Work independently as well as in a team environment
- Exhibit a desire to learn and implement new programs
- Demonstrate our core values of ambition, innovation, integrity and teamwork
- Pass the required drug screen (applicable in the US, Puerto Rico and Guam ONLY)
PREFERRED POSITION QUALIFICATIONS:
- Experience with Crafter CMS platform and WordPress Platform
About us:
Since 1967 Fastenal has grown as a distributor of industrial and construction supplies from a single branch to a Fortune 500 company with over 3,000 servicing locations, each providing tailored local inventory and personal service for our customers. As we've expanded across the world, we've retained a core belief in people and their ability to accomplish remarkable things - if given the opportunity. From this philosophy stems an entrepreneurial culture that challenges every employee to run their own business, create their own success, and advance to become company leaders.
As a growth company with a solid financial position, we are committed to training, promoting from within, and creating opportunities for our employees. If you have an entrepreneurial spirit and are looking to make your mark as part of an elite growth company, you won't find a better fit than Fastenal.
FULL-TIME BENEFITS:
Fastenal offers a competitive benefits package to all full-time employees. This package includes Health, Life, Long Term Disability, and Dental Insurance, in addition to, paid vacation, sick leave, holidays, and 401(k) with an employer contribution.
COMPENSATION:
The base pay range for this position is $60,000 - 78,000. In addition to base pay, this position is also eligible for a bonus and/or commission.
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Get Access To All JobsTips for Finding Digital Marketing Strategist Jobs
Target employers with an H-1B filing history
Not every company sponsors visas. Focus your search on employers who have filed H-1B petitions for marketing roles before. Migrate Mate surfaces these employers so you're not wasting applications on companies that won't sponsor.
Make sure the job posting requires a specific degree
USCIS denies H-1B petitions for marketing roles when postings say 'bachelor's preferred' instead of 'required.' Look for listings that specify a degree in marketing, communications, or a directly related field as a hard requirement.
Document your specialization clearly on your resume
Generalist marketing experience raises specialty occupation concerns. Emphasize a defined specialization, SEO strategy, paid media, marketing analytics, or brand strategy, and frame every role around that focus to strengthen the petition.
Understand that Australian citizens have an easier path
If you hold Australian citizenship, the E-3 visa is available to you without a lottery. It requires the same specialty occupation standard as the H-1B but skips the annual cap entirely, making it far more predictable to obtain.
Get your degree equivalency assessed early
If your marketing or communications degree is from outside the U.S., have a credential evaluation completed before applying. A three-year Australian bachelor's is generally accepted, but evaluations from other countries can take several weeks to process.
Know that employer size affects petition strategy
Large companies with dedicated immigration teams file H-1B petitions routinely. Smaller agencies may be willing but unfamiliar with the process. Going in prepared with basic process knowledge makes those conversations more productive and sponsorship more likely.
Frequently Asked Questions
Does a Digital Marketing Strategist role qualify as a specialty occupation for H-1B purposes?
It depends on how the role is defined. USCIS has scrutinized marketing positions because not every employer requires a specific degree. A Digital Marketing Strategist petition is strongest when the job posting requires a bachelor's degree in marketing, communications, or a closely related field, and when the role involves specialized work like data-driven campaign strategy or marketing analytics rather than general promotional tasks.
What visa options are available for Digital Marketing Strategists who don't win the H-1B lottery?
Australian citizens can apply for the E-3 visa, which has no lottery and a 10,500 annual cap that has never been fully used. Canadian and Mexican citizens may qualify for TN visa status if the role fits the eligible occupation list. Candidates with a strong portfolio of recognition, awards, or industry leadership may also be worth exploring the O-1A visa, which has no cap and no lottery.
What degree do I need for an employer to sponsor my H-1B as a Digital Marketing Strategist?
A bachelor's degree in marketing, advertising, communications, or a directly related field is the standard requirement. Degrees in unrelated fields like history or education make sponsorship significantly harder, even with years of relevant experience. If your degree is in a neighboring field like business or psychology, the petition needs to clearly connect the curriculum to marketing strategy. Work experience alone does not substitute for the degree requirement under H-1B visa rules.
How do I find Digital Marketing Strategist jobs where the employer is willing to sponsor a visa?
Migrate Mate is the most direct way to find these roles. It filters job listings specifically for positions where employers are open to sponsoring work visas, so you're not sifting through hundreds of postings only to find out sponsorship isn't available. This is especially useful for marketing roles, where sponsorship willingness varies widely by employer type and industry.
Are H-1B approvals for Digital Marketing Strategist roles common or does USCIS frequently issue RFEs?
Marketing occupations receive Requests for Evidence more often than technical roles because USCIS questions whether a specific degree is genuinely required. Approval rates improve significantly when the employer documents a clear connection between the degree and the job duties, and when the role involves analytical or strategic responsibilities rather than general marketing coordination. Working with an experienced immigration attorney substantially reduces RFE risk for this occupation.
What is the prevailing wage requirement for sponsored Digital Marketing Strategist jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.