Seo Manager Jobs in USA with Visa Sponsorship
SEO Manager roles attract strong H-1B visa and O-1 visa sponsorship because the position qualifies as a specialty occupation requiring a bachelor's degree in marketing, communications, or a related field. Employers across tech, e-commerce, and media regularly sponsor qualified candidates. For detailed occupation requirements, see the O*NET profile.
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GS1 US | Marketing / Digital
Are you ready for a change? At GS1 US, employees at every level play a vital role and provide a meaningful voice on issues that affect consumers across the country. We are a small company with a world-class culture, and we make a huge impact on the way the world does business.
What is in it for you:
As an SEO & Answer Engine Optimization Manager at GS1 US, you have the opportunity to shape how GS1 US is discovered across traditional search engines and emerging AI-powered answer and discovery experiences. And you’ll do it in a high-performance, stable, and financially sound company. You’ll have access to leadership and work closely with teams across Marketing, Technology, ecommerce, and other areas of the business.
GS1 US offers a high-quality office environment (nice furniture, up-to-date technology, sit-to-stand desks, clean, well-lit, etc.). Our world-class work culture is something we are proud of and work on continuously. Providing work culture feedback at GS1 US is not just okay, it’s expected AND acted upon. Your voice matters at GS1 US.
In return, you’ll be rewarded with great pay and benefits in a hybrid work culture. You’ll work at a high-performance company with a world-class culture that invests in its employees. We don’t just say culture is important to us, we have the data to back it up.
We are currently recruiting for this position, which offers $95K-$115K. This position qualifies for participation in our annual employee bonus program.
GS1 US is seeking an experienced SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) Manager to lead search strategy across traditional search engines and emerging AI-powered answer and discovery experiences. This role will oversee strategy, execution, measurement, and continuous improvement across the GS1 US brand website and ecommerce storefront.
The ideal candidate is an SEO expert who stays at the forefront of AEO and GEO practices and understands that success extends beyond rankings and traffic. You’ll use data to connect search performance to customer engagement, ecommerce activity, conversion, and broader business outcomes. You are a self-starter who is curious but focused, a strong collaborator, and a practical problem solver who thrives in a fast-evolving search landscape.
Key Responsibilities
- Own and evolve GS1 US SEO, AEO, and GEO strategy across the brand website, ecommerce storefront, and other digital properties.
- Develop strategies that improve visibility across traditional search engines, AI-powered search experiences, answer engines, and large language models.
- Identify and prioritize opportunities across technical SEO, schema, content, site architecture, internal linking, crawlability, and emerging web standards for AI discoverability.
- Translate search and customer-behavior data into prioritized optimization roadmaps focused on measurable downstream impact.
- Build dashboards, recurring reports, and analyses that connect organic and AI-driven search with engagement, conversions, ecommerce performance, and other business results.
- Define and monitor traditional SEO and emerging AEO and GEO measures, including prompt visibility, citations, mentions, share of voice, AI referral traffic, and conversion quality.
- Present performance, insights, risks, and recommendations clearly to marketing leaders and cross-functional stakeholders.
- Partner day to day with internal teams, agencies, developers, content owners, ecommerce partners, and technology partners to move initiatives from analysis through implementation.
- Document requirements, monitor execution, and validate that SEO, AEO, and GEO recommendations are implemented accurately, consistently looping back to monitor performance changes.
- Follow established planning and workflow processes while identifying opportunities to improve efficiency, quality assurance, reporting, and scalability.
Education and Experience
- 8 to 10 years of relevant professional experience managing SEO strategy, execution, and performance.
- Deep expertise in modern SEO, including technical SEO, on-page optimization, content strategy, site architecture, structured data and schema, internal linking, intent research, crawling, and indexing.
- Strong knowledge of emerging AEO and GEO best practices to enhance traditional and AI/LLM visibility.
- Demonstrated ability to look beyond rankings and traffic and connect search performance to engagement, conversion, revenue-related activity, and business outcomes.
- Strong data analysis, reporting, and data-storytelling skills, with experience transforming complex findings into clear recommendations.
- Hands-on experience with SEO platforms such as Conductor, SEMrush, Moz, or comparable tools.
- Strong working knowledge of Google Analytics 4, Google Search Console, Looker Studio, or comparable analytics and visualization tools.
- Ability to communicate technical and analytical concepts to both technical and non-technical audiences.
- Strong operational and project-management skills, attention to detail, a solutions-oriented mindset, and the ability to manage multiple initiatives across teams and partners.
How You Work
- Self-starter who takes ownership, sets priorities, and drives initiatives forward with minimal direction.
- Curious but focused: keeps pace with fast-changing search, AEO, and GEO developments and tests new ideas while staying tied to business priorities.
- Collaborative partner who builds strong relationships with cross-functional teams, agencies, developers, and content owners and shares credit and knowledge openly.
- Problem solver who diagnoses root causes, weighs trade-offs, and turns ambiguity into clear, practical next steps.
- Accountable and results-oriented, with a commitment to quality, learning from outcomes, and continuous improvement.
Preferred Qualifications
- Agency experience and/or experience managing agency partners.
- Ecommerce, conversion rate, and/or user experience (UX) optimization experience.
- Knowledge of web development concepts, code languages, and technical debt reduction best practices.
- Experience analyzing visibility, traffic, and conversion performance across channels, leveraging analytics and other relevant datasets to uncover insights and inform strategy.
What Success Looks Like
The successful candidate will increase the business impact and drive incremental growth of organic and AI-driven search by improving how GS1 US content is discovered, understood, cited, visited, and converted. You will establish clear priorities, reliable measurement, and effective cross-functional execution while continuously improving the processes used to deliver the work.
This position is also eligible for company-sponsored benefits, which include:
- Health (medical, RX, dental, vision) - effective immediately
- 401(k) with Employer Safe Harbor and Profit Sharing Contributions - effective immediately
- Short and Long Term Disability Coverage
- Mental Health and Wellbeing (6 employer sponsored therapy and coaching sessions)
- Individual Wellness Platform
- Paid Parental Leave
- Generous PTO and Company Paid Holidays
- LinkedIn Learning
- Tuition Reimbursement
- Kudos (employee recognition and engagement platform)
- Catered Lunches 2x/week on in-office days
Disclaimer
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
SEO & Answer Engine Optimization Manager (AEO)
GS1 US | Marketing / Digital
Are you ready for a change? At GS1 US, employees at every level play a vital role and provide a meaningful voice on issues that affect consumers across the country. We are a small company with a world-class culture, and we make a huge impact on the way the world does business.
What is in it for you:
As an SEO & Answer Engine Optimization Manager at GS1 US, you have the opportunity to shape how GS1 US is discovered across traditional search engines and emerging AI-powered answer and discovery experiences. And you’ll do it in a high-performance, stable, and financially sound company. You’ll have access to leadership and work closely with teams across Marketing, Technology, ecommerce, and other areas of the business.
GS1 US offers a high-quality office environment (nice furniture, up-to-date technology, sit-to-stand desks, clean, well-lit, etc.). Our world-class work culture is something we are proud of and work on continuously. Providing work culture feedback at GS1 US is not just okay, it’s expected AND acted upon. Your voice matters at GS1 US.
In return, you’ll be rewarded with great pay and benefits in a hybrid work culture. You’ll work at a high-performance company with a world-class culture that invests in its employees. We don’t just say culture is important to us, we have the data to back it up.
We are currently recruiting for this position, which offers $95K-$115K. This position qualifies for participation in our annual employee bonus program.
GS1 US is seeking an experienced SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) Manager to lead search strategy across traditional search engines and emerging AI-powered answer and discovery experiences. This role will oversee strategy, execution, measurement, and continuous improvement across the GS1 US brand website and ecommerce storefront.
The ideal candidate is an SEO expert who stays at the forefront of AEO and GEO practices and understands that success extends beyond rankings and traffic. You’ll use data to connect search performance to customer engagement, ecommerce activity, conversion, and broader business outcomes. You are a self-starter who is curious but focused, a strong collaborator, and a practical problem solver who thrives in a fast-evolving search landscape.
Key Responsibilities
- Own and evolve GS1 US SEO, AEO, and GEO strategy across the brand website, ecommerce storefront, and other digital properties.
- Develop strategies that improve visibility across traditional search engines, AI-powered search experiences, answer engines, and large language models.
- Identify and prioritize opportunities across technical SEO, schema, content, site architecture, internal linking, crawlability, and emerging web standards for AI discoverability.
- Translate search and customer-behavior data into prioritized optimization roadmaps focused on measurable downstream impact.
- Build dashboards, recurring reports, and analyses that connect organic and AI-driven search with engagement, conversions, ecommerce performance, and other business results.
- Define and monitor traditional SEO and emerging AEO and GEO measures, including prompt visibility, citations, mentions, share of voice, AI referral traffic, and conversion quality.
- Present performance, insights, risks, and recommendations clearly to marketing leaders and cross-functional stakeholders.
- Partner day to day with internal teams, agencies, developers, content owners, ecommerce partners, and technology partners to move initiatives from analysis through implementation.
- Document requirements, monitor execution, and validate that SEO, AEO, and GEO recommendations are implemented accurately, consistently looping back to monitor performance changes.
- Follow established planning and workflow processes while identifying opportunities to improve efficiency, quality assurance, reporting, and scalability.
Education and Experience
- 8 to 10 years of relevant professional experience managing SEO strategy, execution, and performance.
- Deep expertise in modern SEO, including technical SEO, on-page optimization, content strategy, site architecture, structured data and schema, internal linking, intent research, crawling, and indexing.
- Strong knowledge of emerging AEO and GEO best practices to enhance traditional and AI/LLM visibility.
- Demonstrated ability to look beyond rankings and traffic and connect search performance to engagement, conversion, revenue-related activity, and business outcomes.
- Strong data analysis, reporting, and data-storytelling skills, with experience transforming complex findings into clear recommendations.
- Hands-on experience with SEO platforms such as Conductor, SEMrush, Moz, or comparable tools.
- Strong working knowledge of Google Analytics 4, Google Search Console, Looker Studio, or comparable analytics and visualization tools.
- Ability to communicate technical and analytical concepts to both technical and non-technical audiences.
- Strong operational and project-management skills, attention to detail, a solutions-oriented mindset, and the ability to manage multiple initiatives across teams and partners.
How You Work
- Self-starter who takes ownership, sets priorities, and drives initiatives forward with minimal direction.
- Curious but focused: keeps pace with fast-changing search, AEO, and GEO developments and tests new ideas while staying tied to business priorities.
- Collaborative partner who builds strong relationships with cross-functional teams, agencies, developers, and content owners and shares credit and knowledge openly.
- Problem solver who diagnoses root causes, weighs trade-offs, and turns ambiguity into clear, practical next steps.
- Accountable and results-oriented, with a commitment to quality, learning from outcomes, and continuous improvement.
Preferred Qualifications
- Agency experience and/or experience managing agency partners.
- Ecommerce, conversion rate, and/or user experience (UX) optimization experience.
- Knowledge of web development concepts, code languages, and technical debt reduction best practices.
- Experience analyzing visibility, traffic, and conversion performance across channels, leveraging analytics and other relevant datasets to uncover insights and inform strategy.
What Success Looks Like
The successful candidate will increase the business impact and drive incremental growth of organic and AI-driven search by improving how GS1 US content is discovered, understood, cited, visited, and converted. You will establish clear priorities, reliable measurement, and effective cross-functional execution while continuously improving the processes used to deliver the work.
This position is also eligible for company-sponsored benefits, which include:
- Health (medical, RX, dental, vision) - effective immediately
- 401(k) with Employer Safe Harbor and Profit Sharing Contributions - effective immediately
- Short and Long Term Disability Coverage
- Mental Health and Wellbeing (6 employer sponsored therapy and coaching sessions)
- Individual Wellness Platform
- Paid Parental Leave
- Generous PTO and Company Paid Holidays
- LinkedIn Learning
- Tuition Reimbursement
- Kudos (employee recognition and engagement platform)
- Catered Lunches 2x/week on in-office days
Disclaimer
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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Get Access To All JobsTips for Finding Visa Sponsorship as a Seo Manager
Frame your degree as field-specific
USCIS requires your degree to align directly with SEO management duties. A degree in marketing, communications, computer science, or data analytics strengthens your specialty occupation case far more than a general business degree.
Quantify your SEO impact with hard numbers
Employers and visa officers respond to measurable results. Document organic traffic growth percentages, keyword ranking improvements, and revenue attribution from SEO to demonstrate the specialized, high-stakes nature of your work.
Target companies with established sponsorship history
Tech, SaaS, and e-commerce companies sponsor SEO Managers far more consistently than traditional industries. Look for employers who have filed LCAs for similar digital marketing roles in publicly available Department of Labor disclosure data.
Understand the LCA before your first interview
Your employer files a Labor Condition Application with the Department of Labor before petitioning USCIS. Knowing this process helps you ask informed questions and signals to hiring managers that you understand how sponsorship actually works.
Build a portfolio that proves specialized knowledge
Technical SEO, structured data, Core Web Vitals, and enterprise-scale content strategy are harder to offshore and easier to justify for visa purposes. A portfolio showing deep technical expertise strengthens both your hire and sponsorship case.
Use Migrate Mate to find sponsorship-ready employers
Migrate Mate filters job listings by visa sponsorship availability, so you spend time only on roles where employers have already indicated willingness to sponsor, rather than discovering sponsorship policies mid-application process.
Frequently Asked Questions
Does SEO Manager qualify as a specialty occupation for H-1B purposes?
Yes, SEO Manager generally qualifies as a specialty occupation when the role requires a bachelor's degree or higher in a specific field such as marketing, communications, or computer science. The key is that the employer's job description must specify a degree requirement in a directly related field, not simply state that any bachelor's degree is acceptable. Roles emphasizing technical SEO, data analysis, or enterprise-level strategy tend to have the strongest specialty occupation arguments.
What degree do I need for an employer to sponsor my H-1B as an SEO Manager?
USCIS looks for a bachelor's degree in a field directly related to the job duties. Marketing, digital communications, computer science, and data analytics all map well to SEO Manager responsibilities. A general business degree is harder to justify unless your coursework included substantial marketing or analytics components. If your degree field does not match, three years of relevant work experience can substitute for each year of missing formal education under USCIS equivalency rules.
Which visa types commonly sponsor SEO Manager roles?
H-1B visa is the most common sponsorship path for SEO Managers at U.S. employers. Australian citizens can pursue the E-3 visa, which has no lottery and a much faster timeline. Canadians and Mexicans may qualify under the TN visa if their role aligns with qualifying professional categories. Candidates with an exceptional track record of industry recognition, speaking engagements, or published work may also explore the O-1A visa for extraordinary ability.
How competitive is H-1B sponsorship for SEO Manager positions?
Sponsorship availability varies significantly by employer size and industry. Large tech companies, SaaS platforms, and e-commerce firms with established immigration programs sponsor SEO roles more readily than small agencies. The H-1B lottery selects roughly 20 to 25 percent of eligible registrations in a typical year, so timing and employer fit matter. Browse Migrate Mate to identify employers who have actively sponsored similar digital marketing roles, which is a strong indicator of future willingness.
Can an SEO Manager on OPT or STEM OPT get sponsored before their authorization expires?
Yes, and timing is critical. Standard OPT lasts 12 months, while STEM OPT extensions add 24 months for eligible graduates. Your employer needs to file an H-1B petition before your OPT expires, and because H-1B has an annual April filing window with an October 1 start date, you may need to plan across multiple lottery cycles. If your OPT expires before an approved H-1B takes effect, a cap-gap provision may bridge the gap if you remain with the same sponsoring employer.
What is the prevailing wage requirement for sponsored Seo Manager jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.