Job Summary: The Digital Marketing Coordinator plays a key role in the paid digital media strategy for Journeys in the US and Canada. The Digital Marketing Coordinator is responsible for coordinating, supporting, executing content and details of Journeys’ paid social media and brand media marketing effort. This includes organizing paid social media campaigns, gathering and editing content for social media, assisting with partner brand co-op efforts, coordinating digital awareness campaigns, communicating with partner agencies and internal teams, and delivering reports that track and measure success.

Job Responsibilities

• Help execute paid social initiatives to achieve Journeys Group business objectives across a variety of social media: TikTok, Instagram, Facebook, Snapchat, YouTube, etc.
• Work closely with Digital Marketing Manager to manage tasks and deadlines for paid social media campaigns for the Journeys brand efforts as well as co-op brand efforts.
• Organize, maintain, and execute weekly/monthly content calendars.
• Communicate, collaborate and work cross-functionally with the necessary teams/individuals to fulfill paid social content deliverables.
• Coordinate and test digital marketing awareness campaigns across emerging channels such as local mall marketing’s digital footprints to align with Journeys overall brand messaging and creative.
• Work closely with the organic social team to help boost and amplify our best organic social content, as well as all associated influencer content.
• Work with our paid digital agency to assist with full-funnel, paid media efforts in collaboration with Digital Advertising team.
• Work cross-functionally to support and execute product launches and key brand stories.
• Coordinate with Retail team, Social Media team, and agency to recap all paid digital media efforts and deliver to the appropriate partners.
• Works closely with the eComm team to align paid social efforts with email efforts.
• Work cross-functionally to assist with the curation, creation, and editing of static and video social media content for paid campaigns.
• Work with Social Media team to collect, organize and distribute User Generated Content as related to social & digital content calendars, sharing this UGC with the Creative Team as needed.
• Collaborate with Social Media team to research and consider both current & emerging social media trends.
• Collaborate with the Retail Marketing team to support new product launches, contests, influencer programs, and cooperative paid media initiatives to support key brand partners.

Required Experience & Skills

• Organized & detail-oriented
• Excellent written & oral communication skills
• Excellent project management skills
• Experience and knowledge of social media content management
• Experience curating static assets and editing video assets for use on social media
• Understanding of the unique nature of social-native content and creative
• Knowledgeable in TikTok, Instagram, Facebook, and YouTube
• Collaborative approach and ability to work cross-functionally
• Knowledge and familiarity with Microsoft Office and Asana
• Clear understanding of youth and cultural marketing a plus
• Knowledge of the Journeys Retail business is a plus
• Preferred 4-year degree in Journalism, Marketing, Communications or related field
• Some travel may be required

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