Field Marketing Associate Jobs in USA with Visa Sponsorship
Field Marketing Associate roles attract H-1B visa and E-3 visa sponsorship from employers in tech, SaaS, and consumer goods. A bachelor's degree in marketing, communications, or business is typically required. Sponsorship approval hinges on demonstrating the role meets specialty occupation standards. For detailed occupation requirements, see the O*NET profile.
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Requisition ID
94565
Department
Client Growth & Retention Value Stream
Job Function
Client Growth & Retention Value Stream
Location
New York, New York, United States
Role Location Designation
Hybrid - 3 days per week
Role Overview:
We are seeking a collaborative, service-oriented marketing professional to help financial professionals successfully navigate the marketing, prospecting, client growth, and client retention resources available to them.
This role serves as a trusted resource for agents seeking guidance on programs, tools, resources, and best practices designed to support business growth. The successful candidate will help simplify complex concepts, answer questions, remove obstacles, and connect field users with the resources and solutions best suited to their needs.
The role requires someone who understands how financial professionals build and manage their practices and can translate business challenges into practical recommendations. Working closely with partners across marketing, distribution, operations, training, product, and compliance, this individual will help ensure the field can easily access and utilize available resources and programs.
This is an individual contributor role focused on supporting the field, identifying opportunities to improve the field experience, and providing insights that help shape future enhancements to programs, tools, and resources.
What You'll Do:
- Help financial professionals navigate available tools, programs, and capabilities by providing practical recommendations aligned to their business objectives.
- Respond to field inquiries and provide timely support to agents and managers navigating marketing programs, tools, and resources.
- Identify challenges, obstacles, and recurring questions from the field and recommend improvements that enhance the user experience.
- Gather, document, and synthesize field feedback and insights to help inform program enhancements and business priorities.
- Develop and maintain support materials, FAQs, playbooks, job aids, user guides, and other field-facing resources.
- Partner with stakeholders across marketing, distribution, operations, training, compliance, and product teams to resolve field issues and improve support experiences.
- Maintain a deep understanding of available marketing programs, business growth initiatives, and field resources in order to effectively support agents and managers.
What You'll Bring:
Required Skills
- 3-5+ years of experience in marketing, field support, sales support, customer support, program management, training, communications, or a related field.
- Ability to translate complex information into practical, easy-to-understand guidance.
- Excellent communication, interpersonal, and relationship-building skills.
- Strong problem-solving skills and the ability to navigate ambiguity while maintaining a customer-focused mindset.
- Proven ability to work effectively across multiple business functions and stakeholder groups.
- Strong organizational skills and attention to detail.
- Proficiency in Microsoft Office (Excel, PowerPoint, Teams, Word, and Outlook).
Preferred Skills
- Experience supporting field sales organizations, advisors, agents, or other customer-facing business professionals.
- Experience developing training materials, playbooks, FAQs, or user-support resources.
- Experience gathering and synthesizing user feedback to identify trends and improvement opportunities.
- Familiarity with marketing technology, digital marketing platforms, or customer engagement programs.
Job Level: LEVELPF3
Pay Transparency
Salary Range: $81,000-$115,500
Overtime eligible: Exempt
Discretionary bonus eligible: Yes
Sales bonus eligible: No
Actual base salary will be determined based on several factors but not limited to individual’s experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.
Please note: This role requires FINRA licensed and/or FINRA Associated Person pre-hire fingerprinting.
Our Benefits
We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site.
Our Commitment to Inclusion
At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities. Click here to learn more about New York Life’s leadership in this space.
Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com.
Job Description
Requisition ID
94565
Department
Client Growth & Retention Value Stream
Job Function
Client Growth & Retention Value Stream
Location
New York, New York, United States
Role Location Designation
Hybrid - 3 days per week
Role Overview:
We are seeking a collaborative, service-oriented marketing professional to help financial professionals successfully navigate the marketing, prospecting, client growth, and client retention resources available to them.
This role serves as a trusted resource for agents seeking guidance on programs, tools, resources, and best practices designed to support business growth. The successful candidate will help simplify complex concepts, answer questions, remove obstacles, and connect field users with the resources and solutions best suited to their needs.
The role requires someone who understands how financial professionals build and manage their practices and can translate business challenges into practical recommendations. Working closely with partners across marketing, distribution, operations, training, product, and compliance, this individual will help ensure the field can easily access and utilize available resources and programs.
This is an individual contributor role focused on supporting the field, identifying opportunities to improve the field experience, and providing insights that help shape future enhancements to programs, tools, and resources.
What You'll Do:
- Help financial professionals navigate available tools, programs, and capabilities by providing practical recommendations aligned to their business objectives.
- Respond to field inquiries and provide timely support to agents and managers navigating marketing programs, tools, and resources.
- Identify challenges, obstacles, and recurring questions from the field and recommend improvements that enhance the user experience.
- Gather, document, and synthesize field feedback and insights to help inform program enhancements and business priorities.
- Develop and maintain support materials, FAQs, playbooks, job aids, user guides, and other field-facing resources.
- Partner with stakeholders across marketing, distribution, operations, training, compliance, and product teams to resolve field issues and improve support experiences.
- Maintain a deep understanding of available marketing programs, business growth initiatives, and field resources in order to effectively support agents and managers.
What You'll Bring:
Required Skills
- 3-5+ years of experience in marketing, field support, sales support, customer support, program management, training, communications, or a related field.
- Ability to translate complex information into practical, easy-to-understand guidance.
- Excellent communication, interpersonal, and relationship-building skills.
- Strong problem-solving skills and the ability to navigate ambiguity while maintaining a customer-focused mindset.
- Proven ability to work effectively across multiple business functions and stakeholder groups.
- Strong organizational skills and attention to detail.
- Proficiency in Microsoft Office (Excel, PowerPoint, Teams, Word, and Outlook).
Preferred Skills
- Experience supporting field sales organizations, advisors, agents, or other customer-facing business professionals.
- Experience developing training materials, playbooks, FAQs, or user-support resources.
- Experience gathering and synthesizing user feedback to identify trends and improvement opportunities.
- Familiarity with marketing technology, digital marketing platforms, or customer engagement programs.
Job Level: LEVELPF3
Pay Transparency
Salary Range: $81,000-$115,500
Overtime eligible: Exempt
Discretionary bonus eligible: Yes
Sales bonus eligible: No
Actual base salary will be determined based on several factors but not limited to individual’s experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.
Please note: This role requires FINRA licensed and/or FINRA Associated Person pre-hire fingerprinting.
Our Benefits
We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site.
Our Commitment to Inclusion
At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities. Click here to learn more about New York Life’s leadership in this space.
Recognized as one of Fortune’s World’s Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com.
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Get Access To All JobsTips for Finding Visa Sponsorship as a Field Marketing Associate
Frame the role as a specialty occupation
Consular officers and USCIS adjudicators scrutinize marketing roles closely. Ask your employer to document that the position requires a specific bachelor's degree in marketing, communications, or a related field, not just any degree.
Target employers with established sponsorship programs
Large SaaS companies, consumer tech firms, and Fortune 500 brands sponsor Field Marketing Associates most consistently. Companies with existing H-1B or E-3 filings on record are significantly more likely to approve new sponsorship requests without hesitation.
Clarify your degree field before applying
A degree in marketing, business, or communications directly supports a Field Marketing Associate petition. Degrees in unrelated fields create complications. If your degree is adjacent, gather documentation showing relevant coursework or experience to strengthen the specialty occupation argument.
Negotiate sponsorship before signing an offer
Many employers assume marketing hires are local. Raise visa sponsorship requirements during the offer stage, not after. Employers who hesitate often lack an immigration attorney relationship, which is a solvable problem if addressed early in the process.
Understand the LCA prevailing wage requirement
Your employer must file a Labor Condition Application certifying your compensation meets the Department of Labor prevailing wage for your location and role. Field marketing roles in major metro markets typically require higher prevailing wages, so confirm your offer aligns before the LCA is filed.
Prepare for specialty occupation scrutiny on renewals
USCIS has historically issued Requests for Evidence on marketing petitions questioning whether a degree is truly required. Keep detailed records of your degree, job duties, and employer documentation so that renewal petitions can respond quickly and comprehensively.
Frequently Asked Questions
Can a Field Marketing Associate role qualify for H-1B sponsorship?
Yes, but approval depends on how the role is defined. USCIS requires that the position normally requires a bachelor's degree in a specific field, such as marketing or communications, not just any degree. Employers must document this clearly in the petition. Roles where the job description says 'degree preferred' rather than 'required' face a higher risk of a Request for Evidence or denial.
Which visa types are most common for sponsored Field Marketing Associate positions?
H-1B visa is the most common visa for this role among international candidates already in the U.S. Australian citizens can pursue the E-3 visa, which has no lottery and significantly shorter wait times. Canadian and Mexican nationals may qualify for the TN visa under the 'Marketing' or 'Management Consultant' categories depending on job duties. Browse open sponsored roles on Migrate Mate to see which visa types employers are actively filing.
Does my degree field affect my chances of visa sponsorship as a Field Marketing Associate?
It matters a lot. A degree in marketing, communications, advertising, or business administration aligns directly with the role and makes the specialty occupation argument straightforward. Degrees in unrelated fields, such as biology or history, require additional documentation showing how the coursework relates to the marketing function. Some employers will not pursue sponsorship for candidates whose degree field is a poor match, even if the candidate is otherwise qualified.
How often do H-1B petitions for marketing roles get approved?
USCIS does not publish approval rates broken down by specific job title, but marketing roles have historically seen higher rates of Requests for Evidence than technical roles like software engineering. This is because adjudicators question whether a specialized degree is truly required. Working with an experienced immigration attorney who can build a strong specialty occupation argument materially improves approval odds.
What should I look for in a sponsoring employer for this role?
Look for employers with a track record of H-1B or E-3 filings in marketing or related functions. Companies in SaaS, enterprise technology, or consumer goods tend to have established immigration programs and dedicated legal counsel, which streamlines the process. Smaller companies sponsoring for the first time move more slowly and carry more uncertainty. Migrate Mate filters sponsored Field Marketing Associate roles so you can focus on employers already set up to file.
What is the prevailing wage requirement for sponsored Field Marketing Associate jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.