Content Specialist Jobs in USA with Visa Sponsorship
Content Specialists who need visa sponsorship can find roles at media companies, tech firms, and agencies across the U.S. Most positions require a bachelor's degree in communications, English, journalism, or marketing, making them strong candidates for H-1B visa and E-3 visa sponsorship. For detailed occupation requirements, see the O*NET profile.
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Bloomingdale’s makes fashion personal and fun, aspirational yet approachable. Our mission is to guide and inspire our customers to make style a source of creative energy in their lives. We will always strive to make Bloomingdale’s like no other store in the world. Across all brand touchpoints—from Bloomingdales.com to our newest small store concept, Bloomie’s—everyone plays a critical role bringing our mission to life. Our inclusive culture promotes diversity of background, thought and opinion. Regardless of position, we believe all colleagues have a voice and access to share their thoughts with every level of leadership. Our colleagues are passionate, driven, entrepreneurial and collaborative, while having a lot of fun along the way.
Job Overview
The Content Management team serves as the operational owner of marketing content from intake through execution. They are responsible for content planning, storytelling consistency, asset governance, and ensuring creative output aligns with both customer experience goals and business priorities.
The Content Manager will develop thoughtful content plans that define the stories, messages, asset needs, channel uses, timing, and priorities required to support key business and brand objectives. These plans serve as a roadmap for how content is developed, sequenced, and leveraged across customer-facing touchpoints, helping teams to align on what content is needed, why it matters, where it will be used, and how it supports the overall strategy. They are the connective tissue between Account Management, Creative, and Production teams, ensuring the right stories are developed, the right content is created, and assets are fully leveraged across channels to maximize business impact.
Essential Functions
- Partner with Director of Account Management to align content priorities with business and brand objectives, ensuring seasonal storytelling supports merchant strategies, brand priorities, customer needs, and enterprise marketing goals.
- Collaborate with Fashion Office, Site Merchandising, and SEO teams to identify and prioritize seasonal storytelling opportunities across key categories, campaigns, product moments, and customer-facing channels.
- Translate prioritized seasonal stories into executable content programs, including shoots, lookbooks, and guides, by defining timelines, stakeholder responsibilities, asset needs, and executional follow-through from planning through delivery.
- Build, maintain and communicate the Content Calendar to provide visibility into seasonal priorities, key milestones, creative deliverables, channel needs, and cross-functional dependencies.
- Create clear, actionable briefs that translate business priorities, customer insights, product strategies, and channel requirements into creative direction, deliverables, timelines, and success criteria.
- Partner with the Creative and Copy teams to develop compelling storytelling approaches that bring brand and merchant priorities to life while maintaining consistency across voice, visuals, and customer experience.
- Manage revisions and approvals for all assets, ensuring feedback is consolidated, decisions are documented, timelines are met, and final content is accurate, on-brand, and ready for execution.
- Partner with Finance to evaluate asset utilization effectiveness, owning the ongoing assessment of how content investments are used across channels, identifying opportunities to improve efficiency, reduce duplication, and maximize the value and impact of creative assets.
- This position reports into the Account Director RTW.
Qualifications
- 4+ years of experience in content management, marketing operations, retail marketing, creative production, brand marketing, or a related field.
- Demonstrated knowledge of brand storytelling, customer-facing marketing channels with an understanding of how content supports conversion and brand perception.
- Ability to translate business, merchant and brand priorities into content strategies, briefs, and creative deliverables.
- Excellent project management skills, including calendar planning, timeline management, workflow coordination, and delivery follow-through.
- Strong collaborator with experience partnering across Account Management, Creative, Merchandising, Finance, and other internal teams.
- Clear written and verbal communicator with the ability to brief, consolidate feedback, present recommendations, and influence decisions.
- Detail-oriented with the ability to manage approvals, ensure asset accuracy, and improve content effectiveness.
- Proactive problem solver who can anticipate risks, resolve dependencies, and keep stakeholders aligned.
- Experience with project management tools, digital asset management systems, or content workflow platforms a plus.
Physical Requirements
- Hybrid work model that includes in-office and in-store requirements.
- Occasional prolonged periods of sitting.
- Continuous use of computers and other office equipment.
- Occasional lift/move up to 25 lbs.
This job description is not all inclusive; additionally, Macy’s, Inc. reserves the right to amend this job description at any time. Macy’s, Inc. – including Macy’s, Bloomingdale’s, and Blue Mercury – is an equal opportunity employer, committed to a diverse and inclusive work environment.
This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Additional benefit details are available at bloomingdalesJOBS.com.
About
Bloomingdale’s makes fashion personal and fun, aspirational yet approachable. Our mission is to guide and inspire our customers to make style a source of creative energy in their lives. We will always strive to make Bloomingdale’s like no other store in the world. Across all brand touchpoints—from Bloomingdales.com to our newest small store concept, Bloomie’s—everyone plays a critical role bringing our mission to life. Our inclusive culture promotes diversity of background, thought and opinion. Regardless of position, we believe all colleagues have a voice and access to share their thoughts with every level of leadership. Our colleagues are passionate, driven, entrepreneurial and collaborative, while having a lot of fun along the way.
Job Overview
The Content Management team serves as the operational owner of marketing content from intake through execution. They are responsible for content planning, storytelling consistency, asset governance, and ensuring creative output aligns with both customer experience goals and business priorities.
The Content Manager will develop thoughtful content plans that define the stories, messages, asset needs, channel uses, timing, and priorities required to support key business and brand objectives. These plans serve as a roadmap for how content is developed, sequenced, and leveraged across customer-facing touchpoints, helping teams to align on what content is needed, why it matters, where it will be used, and how it supports the overall strategy. They are the connective tissue between Account Management, Creative, and Production teams, ensuring the right stories are developed, the right content is created, and assets are fully leveraged across channels to maximize business impact.
Essential Functions
- Partner with Director of Account Management to align content priorities with business and brand objectives, ensuring seasonal storytelling supports merchant strategies, brand priorities, customer needs, and enterprise marketing goals.
- Collaborate with Fashion Office, Site Merchandising, and SEO teams to identify and prioritize seasonal storytelling opportunities across key categories, campaigns, product moments, and customer-facing channels.
- Translate prioritized seasonal stories into executable content programs, including shoots, lookbooks, and guides, by defining timelines, stakeholder responsibilities, asset needs, and executional follow-through from planning through delivery.
- Build, maintain and communicate the Content Calendar to provide visibility into seasonal priorities, key milestones, creative deliverables, channel needs, and cross-functional dependencies.
- Create clear, actionable briefs that translate business priorities, customer insights, product strategies, and channel requirements into creative direction, deliverables, timelines, and success criteria.
- Partner with the Creative and Copy teams to develop compelling storytelling approaches that bring brand and merchant priorities to life while maintaining consistency across voice, visuals, and customer experience.
- Manage revisions and approvals for all assets, ensuring feedback is consolidated, decisions are documented, timelines are met, and final content is accurate, on-brand, and ready for execution.
- Partner with Finance to evaluate asset utilization effectiveness, owning the ongoing assessment of how content investments are used across channels, identifying opportunities to improve efficiency, reduce duplication, and maximize the value and impact of creative assets.
- This position reports into the Account Director RTW.
Qualifications
- 4+ years of experience in content management, marketing operations, retail marketing, creative production, brand marketing, or a related field.
- Demonstrated knowledge of brand storytelling, customer-facing marketing channels with an understanding of how content supports conversion and brand perception.
- Ability to translate business, merchant and brand priorities into content strategies, briefs, and creative deliverables.
- Excellent project management skills, including calendar planning, timeline management, workflow coordination, and delivery follow-through.
- Strong collaborator with experience partnering across Account Management, Creative, Merchandising, Finance, and other internal teams.
- Clear written and verbal communicator with the ability to brief, consolidate feedback, present recommendations, and influence decisions.
- Detail-oriented with the ability to manage approvals, ensure asset accuracy, and improve content effectiveness.
- Proactive problem solver who can anticipate risks, resolve dependencies, and keep stakeholders aligned.
- Experience with project management tools, digital asset management systems, or content workflow platforms a plus.
Physical Requirements
- Hybrid work model that includes in-office and in-store requirements.
- Occasional prolonged periods of sitting.
- Continuous use of computers and other office equipment.
- Occasional lift/move up to 25 lbs.
This job description is not all inclusive; additionally, Macy’s, Inc. reserves the right to amend this job description at any time. Macy’s, Inc. – including Macy’s, Bloomingdale’s, and Blue Mercury – is an equal opportunity employer, committed to a diverse and inclusive work environment.
This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Additional benefit details are available at bloomingdalesJOBS.com.
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Get Access To All JobsTips for Finding Visa Sponsorship as a Content Specialist
Target employers with a history of H-1B filings
Large tech companies, digital media publishers, and marketing agencies file H-1B petitions for Content Specialists regularly. Searching DOL LCA disclosure data by job title reveals which specific employers have sponsored this role in recent years.
Confirm your degree field matches the job description
USCIS requires a direct connection between your degree and the role. A communications or English degree supports most Content Specialist petitions, but a general business degree may not without additional documentation establishing the connection.
Understand that specialty occupation approval is not automatic
Content Specialist roles face more USCIS scrutiny than engineering or finance positions. Employers should document why the role requires a specific bachelor's degree, not just any degree, to strengthen the specialty occupation determination.
Australians should ask employers about the E-3 visa
The E-3 is available only to Australian citizens and has a 10,500 annual cap that has never been filled. It bypasses the H-1B lottery entirely, making it a faster and more reliable sponsorship path for eligible candidates in content roles.
Use a portfolio to reduce employer sponsorship hesitation
Employers weigh sponsorship cost and effort against candidate value. A strong portfolio demonstrating measurable content outcomes, such as traffic growth or engagement data, directly addresses the risk calculation employers make before committing to sponsorship.
Browse visa-sponsoring employers on Migrate Mate
Migrate Mate lists Content Specialist roles from employers open to sponsorship, filtering out positions where international candidates are unlikely to be considered. Searching there saves significant time compared to applying broadly without sponsorship confirmation.
Frequently Asked Questions
Is Content Specialist considered a specialty occupation for H-1B purposes?
It can be, but it requires more documentation than technical roles. USCIS expects the employer to demonstrate that the position normally requires a bachelor's degree in a specific field, such as communications, English, or journalism, not just any degree. Job descriptions that vaguely list a degree as preferred rather than required are more likely to face a Request for Evidence. Employers with prior approved Content Specialist H-1B visa petitions are lower risk.
Which visa types are most common for Content Specialists seeking sponsorship?
The H-1B is the most common path for most nationalities, though it requires winning the annual lottery. Australian citizens can pursue the E-3 visa, which skips the lottery and has a far less competitive annual cap. Canadians and Mexicans may qualify for TN visa status under the USMCA, provided the role fits a qualifying category. O-1 visas are available for Content Specialists with an exceptional body of published work or industry recognition.
What degree do I need to qualify for a sponsored Content Specialist role?
Most successful H-1B petitions for Content Specialist roles rely on a bachelor's degree in communications, English, journalism, marketing, or a closely related field. A degree in an unrelated discipline makes the petition harder to approve, though extensive relevant experience can sometimes supplement a non-matching degree. Australian candidates with three-year bachelor's degrees are generally accepted by USCIS as equivalent to a U.S. four-year degree, which is an important consideration for E-3 applications.
How do I find Content Specialist jobs that offer visa sponsorship?
Most general job boards do not filter by sponsorship willingness, so applications without that filter waste significant time. Migrate Mate focuses specifically on roles where employers are open to sponsoring international candidates, making it the most efficient starting point for Content Specialists who need a work visa to take a U.S. job.
Can a Content Specialist role qualify for an O-1 visa instead of H-1B?
Yes, if the candidate has demonstrated extraordinary ability in the field. USCIS evaluates O-1 eligibility for content professionals based on criteria such as published work in major media outlets, original contributions of major significance, authorship of influential content, or participation as a judge of others' work. Meeting three or more criteria strengthens the case. The O-1 has no annual cap and no lottery, making it attractive for candidates who qualify but face H-1B competition.
What is the prevailing wage requirement for sponsored Content Specialist jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.