Creative Manager Jobs in USA with Visa Sponsorship
Creative Manager roles attract H-1B visa sponsorship from agencies, in-house brand teams, and tech companies, but employers expect a degree in a design or communications field to support the specialty occupation classification. Competition is real, and portfolio strength matters as much as credentials. For detailed occupation requirements, see the O*NET profile.
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INTRODUCTION
Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.
This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.
Creative Director, Demand Gen
San Francisco
About this role
Brand and Creative is looking for a Creative Director, Demand Gen to build and lead Okta's first dedicated demand gen creative team. You will own integrated campaign creative end to end across three major demand gen campaigns (AI, Okta platform, and Auth0 platform), designing the copy and visual work that connects landing pages, gated assets, emails, customer proof, and performance ads into one coherent campaign system.
This role is fundamentally outcome-driven. Demand gen campaigns are built to move prospects through the funnel and drive pipeline. You will develop integrated creative strategy, then iterate based on performance, learning what works and refining the approach over time. You will lead a team of two designers and one copywriter, supported by a production and operations partner aligned to your work. You will also work across the creative leadership team to ensure all creative work across the organization is aligned and reinforcing.
What you will do
- Build the demand gen creative function end to end, including team structure, operating model, and clear partnership standards with Global Campaigns and Field Marketing
- Lead a team of two designers and one copywriter, developing them as individuals and building a cohesive team that ships integrated campaigns
- Own creative strategy for three major demand gen campaigns, translating Global Campaigns' campaign strategy into integrated creative strategy and execution
- Develop integrated campaign creative where every asset reinforces one idea and drives toward conversion
- Use performance data to understand what works across channels and formats, then refine the creative strategy and approach based on what the market tells you
- Partner with Global Campaigns to establish clear roles, briefing standards, and a working rhythm so creative informs campaign planning from the start
- Collaborate with the Creative Directors for Brand & Experiences and Digital, and the Director of Brand Strategy, to ensure creative work across the organization is aligned and coherent
- Manage timelines and production to ensure the team ships high-volume work on time without sacrificing quality
What experience you have
- Senior creative leadership running demand gen, performance, or conversion-focused campaigns, ideally at a B2B SaaS company, with a clear understanding of how demand gen creative operates distinctly from brand or awareness creative
- A track record of building or scaling a creative function from the ground up: hiring, developing, and retaining strong designers and copywriters, and establishing process, standards, and partnership models with new teams
- A portfolio demonstrating integrated campaign thinking — how you connect multiple asset types into one creative system, and how you've iterated that system based on performance results
- Experience owning creative strategy and working with marketing operations and campaign teams as a creative leader, co-concepting campaigns rather than executing briefs
- Demonstrated ability to lead a creative team while staying hands-on: comfortable conceptualizing and executing work alongside your team, not just managing from above
- Experience applying brand systems in performance and conversion contexts
Why you should be excited about this role
- You will build a dedicated demand gen creative function from the ground up, with real investment and support
- You will lead a team and set the creative standard for campaigns across three major product lines
- You will have a direct, measurable impact on pipeline and conversion performance in a category that's rapidly evolving
- You will work in a performance-first environment where creative decisions are informed by data and iteration
Why we are excited about you
- You understand that demand gen creative is its own discipline with its own rules, and you know how to lead it
- You can build a team and build a function, not just manage what exists
- You think in campaigns and outcomes, iterate based on performance, hold the creative bar high, and jump into the work alongside your team
P6674_3495715
Below is the annual On Target Compensation (OTE) range for candidates located in San Francisco Bay Area. Your actual OTE, which is inclusive of base salary and incentive compensation, will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable) and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies.
The OTE range for this position for candidates located in the San Francisco Bay area is between: $219,000—$301,000 USD
The Okta Experience
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We are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one.
Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.
If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.
Notice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, please.
Okta
The foundation for secure connections between people and technology
Okta is the leading independent provider of identity for the enterprise. The Okta Identity Cloud enables organizations to securely connect the right people to the right technologies at the right time. With over 7,000 pre-built integrations to applications and infrastructure providers, Okta customers can easily and securely use the best technologies for their business. More than 19,300 organizations, including JetBlue, Nordstrom, Slack, T-Mobile, Takeda, Teach for America, and Twilio, trust Okta to help protect the identities of their workforces and customers.
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Get Access To All JobsTips for Finding Visa Sponsorship as a Creative Manager
Align your degree field to the role
H-1B approval for Creative Managers depends on demonstrating a direct link between your bachelor's degree field and the position. Graphic design, visual communications, or marketing degrees make the specialty occupation argument cleanest. Unrelated degrees create unnecessary friction with USCIS.
Target employers with H-1B filing history
Large agencies and in-house creative teams at technology and consumer brands file H-1Bs regularly and have established legal processes. Smaller boutique studios may be willing but lack experience. Prioritize employers who have sponsored before rather than pioneering the process with them.
Lead with portfolio, not just resume
Sponsorship decisions start with hiring decisions. A strong, specific portfolio that demonstrates creative leadership, not just execution, gives employers the confidence to commit to sponsorship costs. Generic portfolios lose to local candidates who require no immigration overhead.
Clarify your visa timeline early
Bring up your work authorization status before the final interview stage. Employers need time to engage immigration counsel and prepare an LCA. Raising it too late signals poor planning and can cause offers to fall through, even when the employer is willing to sponsor.
Understand the H-1B cap and lottery timing
Most Creative Manager roles are cap-subject H-1B positions, meaning your petition enters the annual lottery with an October 1 start date. Registrations open in March. Plan your job search around this window to avoid gaps in work authorization between OPT expiration and H-1B activation.
Document creative leadership, not just output
USCIS scrutinizes Creative Manager petitions more than pure technical roles. Your resume and employer support letter should emphasize strategic responsibilities, team leadership, and brand decision-making. Describing the role as production-focused weakens the specialty occupation case significantly.
Frequently Asked Questions
Does a Creative Manager role qualify as a specialty occupation for H-1B purposes?
Yes, but the petition needs to be built carefully. USCIS requires that the position normally requires a bachelor's degree or higher in a specific field. Creative Manager roles that involve brand strategy, creative direction, and campaign oversight across a specialized discipline generally qualify, but petitions framed around general management or mixed creative and administrative duties face higher scrutiny and RFE rates.
What degree do I need for an employer to sponsor an H-1B as a Creative Manager?
A bachelor's degree in graphic design, visual communications, advertising, marketing, or a closely related field gives you the strongest foundation. Degrees in unrelated fields are not disqualifying, but the employer must show the degree is relevant to the specific role. If your degree field is distant from the position, relevant work experience can supplement but does not replace the specialty occupation degree requirement under H-1B visa rules.
Which types of employers sponsor Creative Managers most often?
Technology companies with large in-house creative functions, global advertising agencies, consumer brand companies, and entertainment studios are the most consistent sponsors. These employers file H-1Bs regularly, have in-house immigration counsel, and budget for sponsorship costs. Smaller independent agencies and startups occasionally sponsor but do so less predictably. Browse Creative Manager roles with sponsorship on Migrate Mate to identify employers currently hiring.
Can I switch employers on an H-1B as a Creative Manager?
Yes. H-1B portability allows you to start working for a new employer as soon as the new petition is filed, provided your previous H-1B was approved and you have maintained valid status. The new employer must file a transfer petition with USCIS before your last day at the current employer. You do not need to wait for approval to begin the new role, which makes mid-career moves manageable.
How does an O-1A visa compare to H-1B for a Creative Manager?
The O-1A requires demonstrating extraordinary ability through evidence such as awards, press coverage, judging work, or a high salary relative to peers. It has no lottery and no annual cap, making it viable for Creative Managers with a strong public profile and industry recognition. It is harder to qualify for but worth exploring if you have won creative industry awards, been featured in trade publications, or led recognized campaigns. Immigration counsel can assess your evidence honestly.
What is the prevailing wage requirement for sponsored Creative Manager jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.