Global Marketing Manager Jobs in USA with Visa Sponsorship
Global Marketing Manager roles attract strong H-1B visa and O-1 visa sponsorship from multinational corporations, tech firms, and consumer brands. The role qualifies as a specialty occupation requiring a bachelor's degree in marketing, business, or a related field, making it a solid candidate for employer-sponsored visas. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsAt Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what’s next.
Netflix is one of the world’s leading entertainment services, offering TV series, films, games and live programming across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
Our rapidly expanding global Ads team is building an innovative advertising offering where our clients can reach engaged audiences and our members can find must-watch series and films at a lower price. Within our Ads business, the Product Marketing team drives the global go-to-market strategy and scalable execution for client-facing ad products, translating product capabilities into market-facing narratives that drive adoption and revenue.
We are seeking a passionate, curious and collaborative Product Marketing Manager to own Programmatic and Delivery: domains that dictate how an ad is bought and served on Netflix. This is a senior, high-impact role for someone with strong Domain expertise who is energized by joining a rapidly scaling business. Success in this role requires being a self-starter with a bias for action, the ability to execute autonomously, and a high degree of comfort with ambiguity.
Key Responsibilities
- Own the global go-to-market strategy (including positioning, enablement, and rollout) of key advertising capabilities across programmatic buying and ad delivery, serving as the central point of contact for programmatic product updates and relationships with DSP partners.
- Be the source of upstream product knowledge for regional PMM counterparts across the globe, partnering to adapt product communications for regional audiences.
- Ensure products are commercially ready and easily understood by market-facing and external stakeholders. Own naming, positioning, launch timelines and market-facing collateral for new product launches.
- Influence product development through a deep understanding of the competitive landscape, market trends, agency and brand client needs, use cases and research. Provide high signal on product < > market fit of existing solutions.
- Develop marketing deliverables that bring technical solutions to life in a succinct and exciting way (e.g., external materials, sales enablement, demos and assets).
- Lead strategic initiatives, including maintaining our standards for commercial readiness and how it is implemented across the entire ads portfolio, working with marketing operations and analytics teams to manage readiness gates, launch calendars and KPIs.
- Work with a large and diverse cross-functional ecosystem across product, product support, regional PMM and sales teams, enablement, sales solutions, ads marketing, legal, policy, and planning and operations.
Build trust and credibility with both technical and market-facing stakeholders and XFNs to drive the Netflix Ads business forward.
What We’re Looking For
- 10+ years of experience in product marketing within programmatic advertising, ad tech and/or the B2B advertising space, preferably within or adjacent to ad supported streaming.
- Deep, technical product knowledge of programmatic advertising and the DSP ecosystem (e.g., deal types, in-DSP buying and measurement, DSP integrations), with direct experience managing go-to-market relationships with DSP or agency trading partners. Direct DSP experience a plus.
- Strong fluency in ad tech and ad delivery (e.g., ad serving, auction mechanics, measurement and reporting, CDN or retail media); the ability to explain complex capabilities clearly to advertisers, agencies and internal partners.
- Experience owning a portfolio of early-stage products where the narrative and the product are being defined at the same time.
- Strong experience partnering cross-functionally on product strategy, positioning and narrative, and GTM launches, with credibility to partner directly with Product, Ad Tech, and platform and measurement partners.
- Excellent communication and storytelling skills, using data to lead messaging and land key strategic decisions.
- Strategic vision coupled with strong project management, planning and organizational skills, including the ability to handle multiple projects simultaneously and deliver under tight timelines.
- Ability to execute on near-term business priorities while building a long-term strategy.
- Ability to collaborate in an environment that values talent density, candid culture and inclusiveness.
Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $317,000.00 - $505,000.00.
Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here.
Netflix is a unique culture and environment. Learn more here.
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.
At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what’s next.
Netflix is one of the world’s leading entertainment services, offering TV series, films, games and live programming across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
Our rapidly expanding global Ads team is building an innovative advertising offering where our clients can reach engaged audiences and our members can find must-watch series and films at a lower price. Within our Ads business, the Product Marketing team drives the global go-to-market strategy and scalable execution for client-facing ad products, translating product capabilities into market-facing narratives that drive adoption and revenue.
We are seeking a passionate, curious and collaborative Product Marketing Manager to own Programmatic and Delivery: domains that dictate how an ad is bought and served on Netflix. This is a senior, high-impact role for someone with strong Domain expertise who is energized by joining a rapidly scaling business. Success in this role requires being a self-starter with a bias for action, the ability to execute autonomously, and a high degree of comfort with ambiguity.
Key Responsibilities
- Own the global go-to-market strategy (including positioning, enablement, and rollout) of key advertising capabilities across programmatic buying and ad delivery, serving as the central point of contact for programmatic product updates and relationships with DSP partners.
- Be the source of upstream product knowledge for regional PMM counterparts across the globe, partnering to adapt product communications for regional audiences.
- Ensure products are commercially ready and easily understood by market-facing and external stakeholders. Own naming, positioning, launch timelines and market-facing collateral for new product launches.
- Influence product development through a deep understanding of the competitive landscape, market trends, agency and brand client needs, use cases and research. Provide high signal on product < > market fit of existing solutions.
- Develop marketing deliverables that bring technical solutions to life in a succinct and exciting way (e.g., external materials, sales enablement, demos and assets).
- Lead strategic initiatives, including maintaining our standards for commercial readiness and how it is implemented across the entire ads portfolio, working with marketing operations and analytics teams to manage readiness gates, launch calendars and KPIs.
- Work with a large and diverse cross-functional ecosystem across product, product support, regional PMM and sales teams, enablement, sales solutions, ads marketing, legal, policy, and planning and operations.
Build trust and credibility with both technical and market-facing stakeholders and XFNs to drive the Netflix Ads business forward.
What We’re Looking For
- 10+ years of experience in product marketing within programmatic advertising, ad tech and/or the B2B advertising space, preferably within or adjacent to ad supported streaming.
- Deep, technical product knowledge of programmatic advertising and the DSP ecosystem (e.g., deal types, in-DSP buying and measurement, DSP integrations), with direct experience managing go-to-market relationships with DSP or agency trading partners. Direct DSP experience a plus.
- Strong fluency in ad tech and ad delivery (e.g., ad serving, auction mechanics, measurement and reporting, CDN or retail media); the ability to explain complex capabilities clearly to advertisers, agencies and internal partners.
- Experience owning a portfolio of early-stage products where the narrative and the product are being defined at the same time.
- Strong experience partnering cross-functionally on product strategy, positioning and narrative, and GTM launches, with credibility to partner directly with Product, Ad Tech, and platform and measurement partners.
- Excellent communication and storytelling skills, using data to lead messaging and land key strategic decisions.
- Strategic vision coupled with strong project management, planning and organizational skills, including the ability to handle multiple projects simultaneously and deliver under tight timelines.
- Ability to execute on near-term business priorities while building a long-term strategy.
- Ability to collaborate in an environment that values talent density, candid culture and inclusiveness.
Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $317,000.00 - $505,000.00.
Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here.
Netflix is a unique culture and environment. Learn more here.
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.
See all 6,966+ Global Marketing Manager Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Global Marketing Manager roles.
Get Access To All JobsTips for Finding Visa Sponsorship as a Global Marketing Manager
Target multinational employers with established sponsorship programs
Large consumer brands, technology companies, and professional services firms sponsor Global Marketing Managers regularly. These employers have in-house immigration teams and are familiar with H-1B petitions, which reduces friction and speeds up the process considerably.
Document the international scope of your role clearly
USCIS scrutinizes marketing roles more than technical ones. A job description that explicitly covers cross-border campaign strategy, multilingual market management, or global brand oversight strengthens your specialty occupation argument and reduces the risk of an RFE.
Align your degree field with the specific responsibilities
A degree in marketing, international business, or communications maps cleanly to this role. If your degree is in an adjacent field, your employer's attorney should document how the curriculum directly relates to the global marketing functions you'll be performing.
Consider O-1A if you have industry recognition or measurable results
Global Marketing Managers with published thought leadership, industry awards, speaking engagements, or documented campaign results at scale may qualify for the O-1A extraordinary ability visa, which bypasses the H-1B lottery entirely and offers more flexibility.
Ask employers about cap-exempt H-1B filing options
Universities, nonprofits, and affiliated research organizations can file H-1B petitions outside the annual lottery. Some global marketing roles exist within these institutions, and a cap-exempt filing means you can start work in weeks rather than waiting for an October start date.
Use Migrate Mate to find employers actively sponsoring this role
Not every company that posts a Global Marketing Manager opening is willing to sponsor visas. Migrate Mate filters jobs by sponsorship availability, so you're only applying to employers who have confirmed they'll support your visa petition from day one.
Frequently Asked Questions
Does a Global Marketing Manager role qualify as a specialty occupation for H-1B purposes?
Yes, in most cases. USCIS requires that the position normally demands a bachelor's degree or higher in a specific field. Global Marketing Manager roles typically require a degree in marketing, international business, or communications, and the cross-border complexity of the role supports that argument. The risk of an RFE increases when the job description is vague or when the employer accepts any bachelor's degree regardless of field, so a tightly written job description matters.
Which visa types are most commonly used to sponsor Global Marketing Managers?
The H-1B visa is the most common path, but it requires winning the annual lottery. The O-1A is a strong alternative for marketing professionals with demonstrable industry recognition, major campaign results, or published work. Australians may qualify for the E-3 visa, which has no lottery and processes quickly. Canadians and Mexicans may be eligible under the TN visa category, though marketing roles require careful documentation to confirm TN eligibility.
What degree do I need for a sponsored Global Marketing Manager position?
Most employers and USCIS expect a bachelor's degree in marketing, business administration, international business, or communications. A degree in an unrelated field creates complications because the employer's attorney must argue equivalency, which invites additional scrutiny. A master's degree in marketing or MBA strengthens your petition, particularly for senior roles where USCIS may question whether a bachelor's degree alone is sufficient for the complexity of the position.
How competitive is H-1B sponsorship for marketing roles compared to tech roles?
Marketing roles face higher RFE rates than software engineering roles because USCIS has historically questioned whether marketing positions meet the specialty occupation standard. This doesn't mean sponsorship is unavailable, but it means the employer's petition needs to be more thorough. Employers with experienced immigration counsel and a track record of sponsoring marketing roles are better positioned to navigate this successfully. Browsing sponsorship-confirmed openings on Migrate Mate helps you identify those employers upfront.
Can I transfer my H-1B to a new employer if I change companies as a Global Marketing Manager?
Yes. H-1B portability allows you to start working for a new employer as soon as they file a transfer petition, without waiting for approval, as long as your current H-1B was approved and you've maintained valid status. The new employer files a fresh I-129 petition covering the Global Marketing Manager role at their company. If the job duties or employer type changes significantly, USCIS reviews the new petition on its own merits.
What is the prevailing wage requirement for sponsored Global Marketing Manager jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.