Head of Brand Jobs in USA with Visa Sponsorship
Head of Brand roles in the U.S. qualify for H-1B visa sponsorship as a specialty occupation requiring a bachelor's degree in marketing, communications, or a related field. Employers file a Labor Condition Application before sponsoring, and the annual H-1B lottery means timing your job search around the registration window matters.
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Los Angeles, California, United States
New York, New York, United States
San Francisco, California, United States
Toronto, Ontario, Canada
Why Arup?
At Arup we’re dedicated to shaping a better world. Our purpose, shared values and collaborative approach have set us apart for over 80 years. We solve the world's most complex problems and deliver what seems impossible, with curiosity and creativity. We’re a thriving and growing organization which offers you many possibilities to shape a better world, and your future.
In an increasingly competitive marketplace, our Marketing, Communications, and Business Development (MCBD) team enables Arup to build and protect our reputation, deepen client relationships, win quality work, and attract top talent. This role will be key in achieving strategic market and client ambitions. We are seeking to appoint a Head of Communications, Brand & Digital Marketing - Americas Region to join our MCBD function.
What this role involves
The Head of Communications, Brand & Digital Marketing - Americas Region plays a central role in leading the development and implementation of Arup’s regional communications plan enhancing, protecting Arup’s brand and reputation, and guiding the evolution of our digital footprint, ensuring alignment with our strategy and the business priorities defined in our integrated business plan.
The role leads the regional Communications, Brand & Digital Marketing teams and ensures positive work sharing, ensuring efficiency and effectiveness of our resources supporting region and global priorities. They also work closely with the Regional Leadership: including the Managing Director, the Business and Markets Leader, MCBD Leader, Global Communications Leaders and Legal Counsel ensuring cohesive and effective delivery of content and campaigns that elevate the brand.
Team Leadership
- Manage a regional team of digital marketers, brand and creatives, and communications professionals, providing alignment with global marketing and communications programs, and ensures that regional content and campaigns support broader firm initiative.
- Collaborates with and advises Global Strategic Marketing and Communications providing a regional perspective on content, campaigns and programs.
- Partners closely with regional leadership championing a business partner mindset across the team.
- Ensures the team and its programs are high-performing and continually improving to meet the changing needs of the market.
- Builds, mentors, and leads a high-performing team providing performance management and career development advice, as well as ongoing training and development opportunities to team members.
- Foster a collaborative, inclusive and innovative team culture.
- Champions connectivity and collaboration across the MCBD team, enabling joint working, resource flexibility and sharing better practice and learnings.
- Develops and manage regional brand, digital marketing and communications budget, including allocation of resources and spend to optimize ROI.
Communications Strategy, Planning and Management
- Provides strategic communications advice to Arup’s regional leadership team, and oversees the development and implementation of leadership communications across internal and external channels.
- Leads the development of the regional communications plan (internal and external communications) in collaboration with Regional and Geography Leadership and working closely with other MCBD Region Leaders.
- Apply insights gained from trends in communications, in particular changes in audience behaviour and use of technology, to identify opportunities to update our communications strategy and plans.
- In consultation with Americas Legal Counsel Oversees, leads the regional crisis communications program.
- Regularly reports on communications programs and monitors and assesses implementation of the communications plan and adjust as needed to achieve the region’s objectives.
Brand & Visual Communications
- Leads the development of creative and content solutions required for marketing and communication campaigns.
- In alignment with Arup’s Strategy and Integrated Business Plan, is responsible for increasing brand visibility within region to drive business growth across all media platforms.
- Ensures all creative outputs align with Arup’s brand guidelines and maintain brand consistency across all channels and content types.
Digital Marketing & Social Media
- Advises on digital marketing and social media element of integrated marketing and communication campaigns, monitoring results to optimize performance and report campaign outcomes.
- Champions continued evolution and maturity in Arup's use of the full capability of our marketing automation platform and ensures cohesion and integration with regional marketing objectives, plans and campaigns.
- Responsible for the region’s web content lifecycle plan, ensures that regional web content is aligned with brand guidelines and optimized for search engines.
- Responsible for the region’s preference center campaigns to ensure alignment to GDPR, CASL, NPP or similar data privacy regulations as relevant to the jurisdiction.
Qualifications and Accreditations
- Undergraduate or further degree or postgraduate professional qualification in communications, journalism, marketing, digital marketing or business management
- Membership of a relevant professional body [PRSA, CPSM]
Knowledge and Experience
- 10+ years proven experience in digital marketing, brand management, and communications.
- Knowledge of current trends and developments in communications, particularly in strategy, reputation management, and application of digital tools and techniques.
- Strong understanding of digital analytics, SEO/SEM, paid media, and content marketing.
- Significant, proven experience in strategic communications and proven track record in several of the following areas: communications strategy and planning, crisis communications, leadership communications and/or internal communications.
- Demonstrated experience in leading a large team in an international business and in applying business partnering models across a range of communications specialisms.
- Demonstrated experience in building trusted, influential relationships with senior internal and external stakeholders.
- Demonstrated experience in building, managing and reporting on budgets.
- Experience in leading change, innovation and operational excellence within MCBD functions.
Skills and Attributes
- Strong skills in strategic thinking and analysis and problem-solving.
- Excellent communication, negotiation, and interpersonal skills.
- Proficiency in communications technologies.
- Ability to work in a fast-paced, dynamic environment across multiple time zones and adaptable to changing requirements. Ability to work under pressure and manage multiple priorities.
- Comfortable with high levels of ambiguity, particularly in the context of matrix organizational structures.
- Able to build strong and highly collaborative working relationships with peers, leaders and other stakeholders.
- High level of personal integrity, professionalism, and inclusive leadership. Commitment to exemplifying Arup’s aims, particularly those of being a ‘humane organization’, maintaining ‘quality of work’, and ‘straight and honorable dealings’.
You Should Apply If
- If you want to drive the evolution of our communications, brand and digital marketing at a moment of significant change, bringing together creativity, technology and insight to strengthen our reputation, deepen engagement and support future growth.
- If you aim to lead an integrated global capability, influence senior leadership and transform how we communicate, engage our audiences and build relevance in a rapidly changing world.
- If you desire to shape a globally recognized brand, rethink how we communicate and engage digitally, and lead a talented community through the next evolution of marketing and communications.
What We Offer You
At Arup, we care about each member’s success, so we can grow together.
Guided by our values, we provide an attractive total reward package that recognizes the contribution of each of our members to our shared success. As well as competitive, fair and equitable pay, we offer a career in which all of our members can belong, grow and thrive – through benefits that support health and wellbeing, a wide range of learning opportunities and many possibilities to have an impact through the work they do.
We are owned in trust on behalf of our members, giving us the freedom, with personal responsibility, to set our own direction and choose work that aligns with our purpose and adds to Arup’s legacy. Our members collaborate on ambitious projects to deliver remarkable outcomes for our clients and communities. Profit Share is a key part of our reward, enabling members to share in the results of our collective efforts.
Benefits at Work - At Arup, we have a comprehensive and valuable benefits program that works for our employees and their families while keeping costs low. These benefits provide health and welfare security for you as well as paid time off for rest and renewal. As a member of Arup, everyone shares in our success through a global profit share scheme (payments are dependent on the firm’s financial performance). Our Global Profit Share Plan (paid bi-annually) provides an opportunity for you to share in the success of the Firm. As a valued employee of Arup, you can also choose to participate in our 401(k) plan with up to 10% company match to help you save for your future.
Flexible Working - We believe that flexible arrangements create a more inclusive way of working that supports our diversity and the wellbeing of our people. Options for alternative schedules and the ability to work outside of the office for a portion of your workweek are available.
Hiring Range
The good faith base salary hiring range for this job if performed in Los Angeles is $180,000 to $210,000 per year. This range is commensurate with experience, educational background, and skill level. Benefits are not included in the base salary. Please note hiring ranges for candidates performing work outside of Los Angeles will differ.
Different people, shared values
Arup is an equal opportunity employer that actively promotes and nurtures a diverse and inclusive workforce. We welcome applications from individuals of all backgrounds, regardless of age (within legal limits), gender identity or expression, marital status, disability, neurotype or mental health, race or ethnicity, faith or belief, sexual orientation, socioeconomic background, and whether you’re pregnant or on family leave. We are an open environment that embraces diverse experiences, perspectives, and ideas – this drives our excellence.
Guided by our values and alignment with the UN Sustainable Development Goals, we create and contribute to equitable spaces and systems, while cultivating a sense of belonging for all. Our internal employee networks support our inclusive culture: from race, ethnicity and cross-cultural working to gender equity and LGBTQ+ and disability inclusion – we aim to create a space for you to express yourself and make a positive difference.
To understand what to expect next, please visit the recruitment process page.
Stay safe online – Arup will never ask for your bank details as part of our recruitment process.
Recruitment Agencies - We have a Preferred Supplier List of trusted partners to assist us when required and do not acknowledge any speculative CVs or unsolicited candidate introductions from agencies not on the list.
LI-JB2
LOCATION
Los Angeles, California, United States
New York, New York, United States
San Francisco, California, United States
Toronto, Ontario, Canada
Why Arup?
At Arup we’re dedicated to shaping a better world. Our purpose, shared values and collaborative approach have set us apart for over 80 years. We solve the world's most complex problems and deliver what seems impossible, with curiosity and creativity. We’re a thriving and growing organization which offers you many possibilities to shape a better world, and your future.
In an increasingly competitive marketplace, our Marketing, Communications, and Business Development (MCBD) team enables Arup to build and protect our reputation, deepen client relationships, win quality work, and attract top talent. This role will be key in achieving strategic market and client ambitions. We are seeking to appoint a Head of Communications, Brand & Digital Marketing - Americas Region to join our MCBD function.
What this role involves
The Head of Communications, Brand & Digital Marketing - Americas Region plays a central role in leading the development and implementation of Arup’s regional communications plan enhancing, protecting Arup’s brand and reputation, and guiding the evolution of our digital footprint, ensuring alignment with our strategy and the business priorities defined in our integrated business plan.
The role leads the regional Communications, Brand & Digital Marketing teams and ensures positive work sharing, ensuring efficiency and effectiveness of our resources supporting region and global priorities. They also work closely with the Regional Leadership: including the Managing Director, the Business and Markets Leader, MCBD Leader, Global Communications Leaders and Legal Counsel ensuring cohesive and effective delivery of content and campaigns that elevate the brand.
Team Leadership
- Manage a regional team of digital marketers, brand and creatives, and communications professionals, providing alignment with global marketing and communications programs, and ensures that regional content and campaigns support broader firm initiative.
- Collaborates with and advises Global Strategic Marketing and Communications providing a regional perspective on content, campaigns and programs.
- Partners closely with regional leadership championing a business partner mindset across the team.
- Ensures the team and its programs are high-performing and continually improving to meet the changing needs of the market.
- Builds, mentors, and leads a high-performing team providing performance management and career development advice, as well as ongoing training and development opportunities to team members.
- Foster a collaborative, inclusive and innovative team culture.
- Champions connectivity and collaboration across the MCBD team, enabling joint working, resource flexibility and sharing better practice and learnings.
- Develops and manage regional brand, digital marketing and communications budget, including allocation of resources and spend to optimize ROI.
Communications Strategy, Planning and Management
- Provides strategic communications advice to Arup’s regional leadership team, and oversees the development and implementation of leadership communications across internal and external channels.
- Leads the development of the regional communications plan (internal and external communications) in collaboration with Regional and Geography Leadership and working closely with other MCBD Region Leaders.
- Apply insights gained from trends in communications, in particular changes in audience behaviour and use of technology, to identify opportunities to update our communications strategy and plans.
- In consultation with Americas Legal Counsel Oversees, leads the regional crisis communications program.
- Regularly reports on communications programs and monitors and assesses implementation of the communications plan and adjust as needed to achieve the region’s objectives.
Brand & Visual Communications
- Leads the development of creative and content solutions required for marketing and communication campaigns.
- In alignment with Arup’s Strategy and Integrated Business Plan, is responsible for increasing brand visibility within region to drive business growth across all media platforms.
- Ensures all creative outputs align with Arup’s brand guidelines and maintain brand consistency across all channels and content types.
Digital Marketing & Social Media
- Advises on digital marketing and social media element of integrated marketing and communication campaigns, monitoring results to optimize performance and report campaign outcomes.
- Champions continued evolution and maturity in Arup's use of the full capability of our marketing automation platform and ensures cohesion and integration with regional marketing objectives, plans and campaigns.
- Responsible for the region’s web content lifecycle plan, ensures that regional web content is aligned with brand guidelines and optimized for search engines.
- Responsible for the region’s preference center campaigns to ensure alignment to GDPR, CASL, NPP or similar data privacy regulations as relevant to the jurisdiction.
Qualifications and Accreditations
- Undergraduate or further degree or postgraduate professional qualification in communications, journalism, marketing, digital marketing or business management
- Membership of a relevant professional body [PRSA, CPSM]
Knowledge and Experience
- 10+ years proven experience in digital marketing, brand management, and communications.
- Knowledge of current trends and developments in communications, particularly in strategy, reputation management, and application of digital tools and techniques.
- Strong understanding of digital analytics, SEO/SEM, paid media, and content marketing.
- Significant, proven experience in strategic communications and proven track record in several of the following areas: communications strategy and planning, crisis communications, leadership communications and/or internal communications.
- Demonstrated experience in leading a large team in an international business and in applying business partnering models across a range of communications specialisms.
- Demonstrated experience in building trusted, influential relationships with senior internal and external stakeholders.
- Demonstrated experience in building, managing and reporting on budgets.
- Experience in leading change, innovation and operational excellence within MCBD functions.
Skills and Attributes
- Strong skills in strategic thinking and analysis and problem-solving.
- Excellent communication, negotiation, and interpersonal skills.
- Proficiency in communications technologies.
- Ability to work in a fast-paced, dynamic environment across multiple time zones and adaptable to changing requirements. Ability to work under pressure and manage multiple priorities.
- Comfortable with high levels of ambiguity, particularly in the context of matrix organizational structures.
- Able to build strong and highly collaborative working relationships with peers, leaders and other stakeholders.
- High level of personal integrity, professionalism, and inclusive leadership. Commitment to exemplifying Arup’s aims, particularly those of being a ‘humane organization’, maintaining ‘quality of work’, and ‘straight and honorable dealings’.
You Should Apply If
- If you want to drive the evolution of our communications, brand and digital marketing at a moment of significant change, bringing together creativity, technology and insight to strengthen our reputation, deepen engagement and support future growth.
- If you aim to lead an integrated global capability, influence senior leadership and transform how we communicate, engage our audiences and build relevance in a rapidly changing world.
- If you desire to shape a globally recognized brand, rethink how we communicate and engage digitally, and lead a talented community through the next evolution of marketing and communications.
What We Offer You
At Arup, we care about each member’s success, so we can grow together.
Guided by our values, we provide an attractive total reward package that recognizes the contribution of each of our members to our shared success. As well as competitive, fair and equitable pay, we offer a career in which all of our members can belong, grow and thrive – through benefits that support health and wellbeing, a wide range of learning opportunities and many possibilities to have an impact through the work they do.
We are owned in trust on behalf of our members, giving us the freedom, with personal responsibility, to set our own direction and choose work that aligns with our purpose and adds to Arup’s legacy. Our members collaborate on ambitious projects to deliver remarkable outcomes for our clients and communities. Profit Share is a key part of our reward, enabling members to share in the results of our collective efforts.
Benefits at Work - At Arup, we have a comprehensive and valuable benefits program that works for our employees and their families while keeping costs low. These benefits provide health and welfare security for you as well as paid time off for rest and renewal. As a member of Arup, everyone shares in our success through a global profit share scheme (payments are dependent on the firm’s financial performance). Our Global Profit Share Plan (paid bi-annually) provides an opportunity for you to share in the success of the Firm. As a valued employee of Arup, you can also choose to participate in our 401(k) plan with up to 10% company match to help you save for your future.
Flexible Working - We believe that flexible arrangements create a more inclusive way of working that supports our diversity and the wellbeing of our people. Options for alternative schedules and the ability to work outside of the office for a portion of your workweek are available.
Hiring Range
The good faith base salary hiring range for this job if performed in Los Angeles is $180,000 to $210,000 per year. This range is commensurate with experience, educational background, and skill level. Benefits are not included in the base salary. Please note hiring ranges for candidates performing work outside of Los Angeles will differ.
Different people, shared values
Arup is an equal opportunity employer that actively promotes and nurtures a diverse and inclusive workforce. We welcome applications from individuals of all backgrounds, regardless of age (within legal limits), gender identity or expression, marital status, disability, neurotype or mental health, race or ethnicity, faith or belief, sexual orientation, socioeconomic background, and whether you’re pregnant or on family leave. We are an open environment that embraces diverse experiences, perspectives, and ideas – this drives our excellence.
Guided by our values and alignment with the UN Sustainable Development Goals, we create and contribute to equitable spaces and systems, while cultivating a sense of belonging for all. Our internal employee networks support our inclusive culture: from race, ethnicity and cross-cultural working to gender equity and LGBTQ+ and disability inclusion – we aim to create a space for you to express yourself and make a positive difference.
To understand what to expect next, please visit the recruitment process page.
Stay safe online – Arup will never ask for your bank details as part of our recruitment process.
Recruitment Agencies - We have a Preferred Supplier List of trusted partners to assist us when required and do not acknowledge any speculative CVs or unsolicited candidate introductions from agencies not on the list.
LI-JB2
See all 75+ Head of Brand Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Head of Brand roles.
Get Access To All JobsTips for Finding Head of Brand Jobs
Frame your portfolio around measurable brand outcomes
H-1B specialty occupation requires a direct link between your degree and the role. Build a case file showing brand equity metrics, campaign attribution, and market share results that only a formally trained strategist could produce, not a generalist marketer.
Verify your degree field maps to the role
USCIS scrutinizes Head of Brand petitions where the applicant holds a business or liberal arts degree. A marketing, communications, or brand management degree signals the clearest specialty occupation fit and reduces the chance of a Request for Evidence.
Target companies with dedicated in-house brand functions
Consumer goods, retail, and technology companies with standalone brand teams are far more likely to sponsor than agencies or startups where brand is a shared marketing function. Use Migrate Mate to filter employers who have active H-1B LCA filing history for brand and marketing roles.
Ask about LCA filing status before final interviews
Your employer must file a Labor Condition Application with DOL before submitting your H-1B petition. Confirm they're willing to initiate the LCA at offer acceptance, not months later, so your petition is ready before the registration window closes.
Check prevailing wage tier before negotiating compensation
DOL sets four prevailing wage levels for Head of Brand roles by metro area. Use the OFLC Wage Search to find the Level III or IV wage for your location before you negotiate, so your offer clears the LCA threshold without renegotiation after filing.
Prepare a specialty occupation narrative for your offer letter
Generic titles like 'Brand Lead' can trigger USCIS scrutiny. Work with your employer to ensure the offer letter specifies that the role requires specialized theoretical and practical knowledge, referencing the degree requirement explicitly in the job duties description.
Frequently Asked Questions
Does a Head of Brand role qualify as a specialty occupation for H-1B purposes?
Yes, Head of Brand roles generally qualify when the position requires a bachelor's degree or higher in marketing, communications, brand management, or a closely related field. USCIS evaluates the job duties, not just the title. If the role involves strategic brand architecture, market positioning, or cross-functional campaign leadership that demands specialized academic training, it typically meets the specialty occupation standard. Vague or generalist job descriptions are where petitions run into trouble.
Which visa types are realistic for Head of Brand candidates?
H-1B is the most common path for Head of Brand roles. Australian citizens can pursue the E-3 visa, which has a separate annual cap that has never been exhausted and doesn't require a lottery. Chilean and Singaporean nationals may qualify for the H-1B1 visa. TN visa is not an option for Head of Brand roles, as marketing and brand management are not on the USMCA profession list. All these categories require the role to meet specialty occupation criteria.
How do I find U.S. employers who sponsor Head of Brand roles?
Migrate Mate lists employers with verified LCA sponsorship history for brand and marketing positions, so you can focus your applications on companies that have already committed to sponsoring similar roles. This saves time compared to applying broadly and asking about sponsorship late in the process.
Does my degree field matter for a Head of Brand H-1B petition?
It matters significantly. USCIS looks for a direct relationship between your degree field and the specific duties of the role. Marketing, communications, advertising, or brand management degrees create the clearest connection. Business administration or psychology degrees can still support a petition, but your employer may need to provide additional documentation showing the role requires that specific academic background, which increases the risk of a Request for Evidence.
What happens to my H-1B status if I'm let go from a Head of Brand role?
You have a 60-day grace period after your employment ends to find a new sponsoring employer, change to another valid status, or leave the U.S. During that window, your new employer can file a fresh H-1B petition and you can begin working once it's filed, without waiting for approval. The grace period doesn't reset if it's interrupted, so acting quickly after a layoff is essential.
What is the prevailing wage requirement for sponsored Head of Brand jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.